As retail media networks continue to grow in scope and sophistication, Placements.io and Vistar Media have announced a partnership aimed at simplifying how retailers manage in-store digital advertising. By integrating Placements.io’s AdSalesOS platform with Vistar’s ad server and digital signage technology, the collaboration enables a unified platform to plan, sell, traffic, and measure in-store campaigns with greater ease and accuracy.

With in-store retail media spend projected to surpass $1 billion by 2028, this integration comes at a critical moment for retailers looking to engage shoppers at the point of purchase and unlock new revenue streams.

Unified Platform for Omnichannel Retail Media Management

Retailers have traditionally faced the challenge of managing separate systems for digital and in-store advertising. This integration creates a single, scalable workflow that bridges the gap between physical store media and broader digital campaigns.

Benefits of the integration include:

• End-to-end campaign management from proposal to payment

• Unified sales and reporting workflows across online and in-store media

• Elimination of operational silos with centralized data and billing

• Improved campaign efficiency and accuracy for retailers and advertisers

This solution allows retailers to treat in-store screens as premium inventory, aligning them with programmatic and direct digital sales in one cohesive platform.

Driving Revenue Through In-Store Digital Signage

As digital signage evolves into a strategic retail media asset, the partnership brings Vistar Media’s DOOH (digital out-of-home) stack into Placements.io’s retail media ecosystem.

Retailers benefit from:

• Dynamic screen management across store locations

• Programmatic ad serving and mediation using Vistar’s full-stack solution

• Flexible monetization models including direct-sold and programmatic campaigns

• High-impact ad formats that drive impulse purchasing behavior

“Retailers are increasingly recognizing the power of in-store digital signage to influence purchasing decisions at the point of sale,” said Sean Cheyney, Head of Retail Media at Vistar Media.

The combined capabilities allow brands to activate targeted campaigns with precision and scale, delivering messaging in the exact context where consumers are making buying decisions.

Automation and Monetization for Retailers and Media Owners

The integration is designed with automation and monetization in mind. Placements.io users can now tap into Vistar Media’s robust capabilities without managing separate workflows, while Vistar customers gain access to Placements.io’s powerful sales and revenue automation tools.

Benefits for users include:

• Seamless trafficking of campaigns across channels

• Automated workflows for approvals, billing, and reconciliation

• Real-time performance data to optimize active campaigns

• Faster go-to-market timelines for new media offerings

“This partnership is a significant step forward in our mission to provide retailers with a comprehensive platform to monetize their audiences across all touchpoints,” said Evan Bowen, Chief Business Officer at Placements.io.

Expanding the Scope of Retail Media

With this integration, retailers can evolve beyond ecommerce and mobile touchpoints, adding physical store media into their omnichannel strategies. The partnership also reinforces Placements.io’s commitment to giving retailers and media owners the tools needed to stay agile, innovative, and competitive.

This collaboration supports:

• Scalable in-store media network growth

• Stronger brand partnerships through omnichannel campaigns

• Increased ad inventory diversification

• Full transparency across all advertising formats

As retail media becomes more critical to bottom-line growth, having the right tech stack in place ensures long-term competitiveness.

Powering the Future of In-Store Retail Media

The Placements.io and Vistar Media partnership signals a new phase for retail media—one where in-store advertising is no longer isolated, but integrated into a seamless omnichannel experience. By combining operational efficiency with powerful campaign delivery and measurement tools, the partnership gives retailers a strategic advantage in one of the fastest-growing advertising sectors.

With the retail media landscape rapidly evolving, this collaboration empowers retailers to build future-ready media networks that connect brands with consumers—online, in-store, and everywhere in between.