AdCellerant, a leading provider of digital advertising solutions, has officially passed its SOC 2 Type 2 audit, conducted by independent auditing firm Render. This milestone validates the company’s robust security protocols and affirms its long-standing commitment to data protection, compliance, and customer trust.

Quote from Leadership

“Security is at the core of everything we do,” said Jonathan Hemnes, EVP of Engineering at AdCellerant. “Passing our SOC 2 Type 2 audit underscores our proactive approach to safeguarding customer data, maintaining compliance, and continuously enhancing our security infrastructure. This report gives our partners greater confidence in our ability to mitigate risks and securely manage their information.”

Reinforcing Security with Global Standards

This audit achievement builds upon AdCellerant’s ISO 27001 certification attained in 2024, further demonstrating the company’s alignment with global best practices in information security.

AdCellerant remains dedicated to building and maintaining secure infrastructure and policies that provide partners and advertisers with the assurance that their data is handled with the highest level of integrity and care.

Launch of the Trust Page

To enhance transparency and facilitate easier access to compliance documentation, AdCellerant is also launching a Trust Page on its website. Partners and clients will be able to request access to the full SOC 2 report directly through this platform.

Quote from Co-Founder

“Our commitment to security isn’t just a milestone—it’s an ongoing promise,” said Shelby Carlson, COO and Co-Founder of AdCellerant. “By continuously investing in and prioritizing top-tier security measures, we're proving to our customers that doing the right thing is non-negotiable. This dedication empowers them to operate confidently, knowing they can do right by their advertisers while maintaining trust and integrity in every interaction.”

With both SOC 2 Type 2 and ISO 27001 certifications under its belt, AdCellerant is solidifying its leadership not just in adtech innovation but also in compliance, security, and partner trust. These steps reinforce its unwavering mission to deliver secure, high-performance solutions in an ever-evolving digital landscape.

Victus Marketing, a new performance marketing agency, officially launched today, extending the trusted legacy of Victus Advisors, a boutique consultancy renowned for its work in sports and entertainment strategy. The new agency is headed by Eric Habermas, a seasoned industry leader with over 20 years of experience across Fortune 500 brands, professional sports franchises, nonprofits, and leading agencies.

A Three-Pillar Marketing Philosophy

“Great marketing depends on three things: knowing your audience, creating work that stands out, and building strategies that scale,” said Eric Habermas, President of Victus Marketing. “Miss one, and the whole thing falls apart. We're here to make sure businesses get all three right.”

Victus Marketing is purpose-built to serve both the sports, entertainment, recreation, and arts sectors as well as small and mid-sized businesses looking for powerful marketing strategies without the cost of a full in-house team.

Creative Backing and Strategic Roots

Joining Habermas is Courtney Stellar-Patterson, the agency’s Senior Creative Director, known for her impactful creative work and long-time collaboration with Habermas. The agency is also supported by Victus Advisors’ principals Brian Connolly and Walter Franco, reinforcing its strong foundation in strategic consulting.

Built on Experience, Ready to Scale

Following a successful soft launch phase, during which the team collaborated with early clients to fine-tune its services, Victus Marketing is now expanding its operations and actively onboarding new clients.

“Over the years, I've had the privilege of learning from some of the best minds in marketing and business,” added Habermas. “Now, it's time to implement my own game plan and help clients navigate an ever-evolving market with clarity and confidence.”

With a seasoned team, a performance-first mindset, and creative prowess, Victus Marketing is poised to make its mark by helping organizations across industries cut through the noise, scale with purpose, and drive meaningful impact in today’s competitive marketing landscape.

Meticulosity, a Canada-based B2B marketing agency and long-standing HubSpot Solutions Partner, has announced its acquisition of SummitBound Marketing (www.summitboundmarketing.com). Known for its Growth-Driven Design and performance-focused marketing, SummitBound strengthens Meticulosity’s position as a leader in Inbound marketing and HubSpot solutions across North America.

Strategic Growth Through Shared Vision

“This isn’t about change—it’s about evolution,” said David Ward, Founder and CEO of Meticulosity. “SummitBound shares our commitment to performance-driven marketing, and we're excited to bring their talent and vision into the Meticulosity family. Together, we'll enhance the value we deliver to clients through expanded capabilities and a shared dedication to measurable results.”

The acquisition allows both teams to combine their strengths, offering clients more robust solutions in website development, HubSpot onboarding, paid media, SEO, and marketing automation.

Client Continuity and Leadership Integration

As part of the integration, Julia Hanney, Head of Client Success and Co-Owner at SummitBound, will join the Meticulosity team and continue serving as the main point of contact for SummitBound clients.

“This partnership is a natural fit,” said Hanney. “Meticulosity brings deep technical expertise, advanced HubSpot capabilities, and a proven track record of success. Our clients will continue working with the same trusted team, now empowered by greater resources and strategic support.”

A Win-Win for Clients Seeking Scalable Growth

For SummitBound clients, the transition brings business-as-usual continuity along with expanded access to Meticulosity’s full-service offerings. From inbound campaigns to full-funnel digital strategies, clients can expect greater scalability, deeper insights, and stronger outcomes.

By acquiring SummitBound, Meticulosity reinforces its mission to help B2B companies grow through data-driven, scalable marketing strategies. With shared values and complementary strengths, the unified agency is positioned to deliver even more value to clients across North America.

Caro Holdings Inc., a growth enablement company combining funding, AI tools, and operational support, has announced a strategic partnership with Kisqueya to transform its digital platform into a global AI-powered marketplace. The initiative aims to boost visibility and ecommerce scalability for Black-owned and independent brands worldwide.

Reimagining the Marketplace Experience

Modeled after platforms like Etsy, Temu, and Alibaba, while also offering directory functionality akin to Yelp, the upcoming platform will connect sellers with international buyers and enhance discoverability for service-based businesses.

Caro Holdings will provide the core digital infrastructure, including:

• Ecommerce framework

• AI-powered tools for discovery, analytics, and communication

• Automated vendor onboarding

“This partnership supports our goal to build inclusive, AI-driven platforms for underserved markets,” said Meriesha Rennalls, Director at Caro Holdings. “With Kisqueya, we’re creating a space where Black-owned businesses can grow with the tools and visibility they need.”

Kisqueya’s Role: Community-Led Growth

Led by Marie-Michelle Legrand, a Haitian entrepreneur with a background in social law, Kisqueya will spearhead vendor outreach and market development. Known for merging ethical commerce with community upliftment, Legrand’s mission includes creating opportunities for young women through charitable programs.

“This platform is about access and opportunity,” said Legrand. “We’re opening pathways for Black-owned businesses to grow and scale.”

Features of the Platform

• AI Analytics: Real-time insights into customer behavior and vendor performance

• Personalization Engines: Tailored product discovery and shopping journeys

• AI Voice Communication: Streamlined engagement through automated interactions

Why This Matters

With global e-commerce sales reaching $5.8 trillion in 2023 and expected to surpass $8 trillion by 2027, marketplaces now account for over 60% of those sales. Yet, many small and minority-owned businesses still face barriers to participating in this growth.

This platform aims to bridge that gap, offering inclusive access to digital tools, data insights, and global visibility.

The Caro-Kisqueya partnership signals a powerful shift toward inclusive commerce, empowering underrepresented entrepreneurs through scalable, AI-driven digital infrastructure. Launching in the U.S. first, the platform is set to evolve into a global ecommerce hub, championing equitable access and sustainable growth for diverse brands.

Phantom Digital, a rapidly growing digital marketing agency headquartered in Liverpool, has been announced as a finalist for "Digital Agency of the Year – Small" at the 2025 Prolific North Champions Awards. The prestigious awards honour excellence across the creative and digital sectors in the North of England.

Recognising Innovation and Growth

This recognition cements Phantom Digital’s rising reputation as a trusted partner for results-driven marketing, offering bespoke automation, creative design, and round-the-clock digital support. The agency stands shoulder to shoulder with some of the region’s most accomplished firms, a testament to its innovative strategies and client-first approach.

“Being named a finalist for Digital Agency of the Year is a testament to the hard work, creativity, and passion of our team,” said Justine McLaughlin, Founder and Managing Director of Phantom Digital. “As a female-led business, this recognition is especially meaningful, as it highlights the growing impact of women in the digital and creative industries.”

Delivering Measurable Results

Phantom Digital’s meteoric rise has been fuelled by:

• A strong presence in financial services, renewable energy, and payroll

• A unique “on-call digital team” offering for 24/7 access to marketing support

• An 80% client retention rate

• Achieving £400,000 in turnover in just two years with a lean, four-person team

A Commitment to Community

Phantom Digital goes beyond client success, with a strong focus on community impact. The agency offers pro bono marketing support to local charities and initiatives, aligning business growth with meaningful social contribution.

Looking Ahead to Awards Night

The 2025 Prolific North Champions Awards ceremony will bring together creative leaders from across the North to celebrate the region’s most impactful work. For Phantom Digital, the nomination represents both a celebration and a springboard for future innovation.

“This achievement reflects our mission to empower businesses with smart, flexible digital solutions,” added McLaughlin. “We’re proud to be part of this vibrant community and look forward to what’s next.”

Phantom Digital's nomination is more than recognition—it's a celebration of female leadership, small agency innovation, and community-driven digital transformation. As the awards ceremony approaches, all eyes are on this Liverpool-based agency poised to redefine what success looks like in the digital age.

Haivision, a global leader in real-time video networking and visual collaboration, participated in Everest NL 2025, a key defense experiment hosted by L3Harris Technologies. Held at Experience Island, Loon op Zand, Netherlands, the event simulated a modern NATO maneuver-force communication environment. From March 24-27, the live setting tested technologies vital for today’s mission-critical operations—especially those enhancing tactical communications, ISR (Intelligence, Surveillance, and Reconnaissance), and electronic warfare capabilities.

Haivision’s involvement in Everest NL highlights its ongoing commitment to providing secure, interoperable video solutions tailored for dynamic and demanding military applications.

Highlights from Haivision’s Participation

1. Everest NL 2025: A Defense Tech Proving Ground

• Simulated real-world NATO operations with a live communication and tactical scenario.

• Focused on technologies supporting C5ISR (Command, Control, Communications, Computers, Combat Systems, Intelligence, Surveillance, and Reconnaissance).

• Enabled demonstration of operational effectiveness in a joint-force setting.

• Encouraged interoperability and integration between defense solution providers.

2. Haivision’s Strategic Objectives at the Event

• Demonstrated its mission-critical video ecosystem in a field setting.

• Reinforced the company’s commitment to secure, real-time video sharing in defense operations.

• Highlighted the importance of interoperability and open architecture in mission-critical environments.

• Showcased collaborative innovation by working alongside key defense technology partners.

3. Technologies Showcased by Haivision

• Makito video encoders: Delivered high-performance, low-latency ISR video feeds from the tactical edge.

• Kraken video processing platform: Enabled efficient video encoding, transcoding, and streaming.

• Command 360-powered expeditionary video wall: Provided a dynamic common operating picture for command centers.

• Enabled real-time situational awareness to operational commanders via secure video streams.

4. Interoperability & Real-World Challenges

• Solutions were deployed to support a seamless operating environment with other vendor technologies.

• Emphasized adaptability and resilience in complex battlefield scenarios.

• Designed to meet NATO and partner nation cybersecurity and interoperability standards.

5. Quotes & Leadership Perspective

• Tyler Stephens, VP of International Mission Systems at Haivision, stated:
  “By working alongside industry leaders, we can showcase how open architecture and interoperability drive operational effectiveness.”

• Reiterated Haivision’s focus on addressing real-world field challenges through innovative engineering.

Haivision’s active presence at Everest NL 2025 underscores its growing influence in the defense sector. Through the integration of field-proven technologies such as Makito encoders, Kraken, and Command 360, Haivision reinforces its capability to support defense forces with interoperable, secure, and real-time video solutions.

With deployments across military, aerospace, government, and public safety sectors, Haivision continues to enable faster, smarter decision-making through advanced video workflows. As defense operations grow more complex, Haivision’s robust technology stack is engineered to help organizations navigate these challenges with confidence and clarity.

Skyword, a long-standing leader in content marketing innovation, has unveiled Accelerator360™ Individual subscriptions, a strategic move aimed at empowering solo marketers, founders, and small businesses. Designed to offer instant, affordable access to the same AI-powered capabilities enjoyed by enterprise clients, these new subscription plans eliminate the traditional barriers of cost, complexity, and sales involvement.

In a content-saturated digital landscape marked by budget constraints and rising content demands, Skyword delivers a robust platform that enables users to create content that not only scales—but performs. By fusing automation, live data, human storytelling, and generative AI, Accelerator360™ redefines how modern marketers create, plan, and optimize content at scale.

Features and Functional Capabilities of Accelerator360™

1. Purpose-Built for High-Performance Content Marketing

• Originally developed for large and mid-market teams facing tight deadlines and limited resources.

• Now accessible to individual users via flexible monthly, semi-annual, or annual plans.

• Enables marketers to plan and execute with strategic precision—without the traditional setup process.

2. AI-Powered, Brand-Specific Content Creation

• On-Brand Intelligence: AI tools trained on brand-specific variables to ensure content aligns with tone, messaging, and business goals.

• Avoids generic outputs by integrating your brand’s identity into every asset.

3. Insights-Driven Campaign Planning

• Leverages real-time audience data, business objectives, and trending themes to generate campaign plans.

• Automatically suggests story ideas based on competitive intelligence and user intent.

4. Data-Backed Assignment Generation

• Analyzes live search trends and top-ranking competitor content to produce AI-enhanced briefs.

• Enhances likelihood of outperforming existing content by aligning briefs with high-performance indicators.

5. Cross-Channel Content Atomization

• Allows users to adapt a single content piece into blogs, emails, social media posts, sales collateral, and more.

• Saves time and improves content ROI by streamlining multi-channel delivery.

6. On-Demand Creative Talent Network

• Combines the power of AI with access to Skyword’s global network of freelance writers, designers, and subject matter experts.

• Supports hybrid workflows for greater creative flexibility and scale.

7. Built-In Content Optimization

• Includes real-time content audits and performance-enhancing recommendations.

• Helps users refine and improve content without rebuilding from scratch.

Intelligent Marketing, Not Just AI

Unlike basic AI content generators, Accelerator360™ delivers an intelligent, end-to-end marketing engine. It uses over nine integrated language models, working in tandem with a brand-specific prompt engine, to ensure that every task produces customized, high-quality outputs. Here’s what sets it apart:

• Smart Content Recommendations: Based on real-time performance benchmarks and audience analytics.

• Competitive Brief Analysis: Assignments tailored to beat top-performing content in your niche.

• Performance Optimization: Ensures continuous improvement of both new and existing content.

• Content Atomization: Extracts more value from each asset across platforms and formats.

Skyword also commits to biweekly feature updates, ensuring users have ongoing access to the latest advancements. Upcoming enhancements include:

• Automated opportunity discovery

• Advanced analytics dashboards

• Support for video and interactive content formats

Skyword’s launch of Accelerator360™ Individual Plans marks a transformative moment for small teams and solo professionals in the content marketing space. By removing the friction traditionally associated with enterprise-level platforms—sales calls, steep learning curves, and high costs—Skyword makes strategic, data-driven content marketing accessible to all.

Whether you're a freelancer, startup founder, or a small business marketer, Accelerator360™ offers a unified, AI-infused solution that goes beyond basic content creation. It’s a platform designed not just to generate content—but to elevate performance, optimize strategy, and maximize impact at scale.

GrowthLoop has launched its transformative Compound Marketing Engine, a next-generation enterprise platform powered by agentic AI, designed to radically accelerate the marketing lifecycle. Built natively on customers’ data clouds, such as BigQuery and Snowflake, the platform empowers marketers to launch, iterate, and scale personalized campaigns faster than ever before.

By automating traditionally manual and slow marketing processes, the Compound Marketing Engine shifts organizations from incremental growth to compound growth—unlocking exponential results across revenue, ROI, and customer lifetime value (LTV). The launch marks a pivotal milestone in the evolution of data-driven marketing and signals a new category in AI-powered martech innovation.

Core Features and Capabilities of the Compound Marketing Engine

1. Agentic AI for Rapid Campaign Iteration

• AI agents dynamically recommend audience segments and campaign journeys.

• Real-time feedback loops enable marketers to optimize campaigns in days instead of months.

• Performance data is continuously analyzed to enhance future results.

2. Universal Journeys: One Canvas for All Campaigns

• A centralized canvas to orchestrate omnichannel campaigns.

• Infuses intelligence into every connected martech tool.

• Marketers can build and launch campaigns without leaving the platform.

3. AI Studio: The Command Center for Marketers

• Hosts all AI agents and enables full control over campaign planning.

• Allows for data organization, journey construction, performance analysis, and ideation.

• Supports collaboration between AI agents and marketers for smarter execution.

4. Growth Agents: AI Collaborators with Defined Roles

• Data Agent: Interprets and contextualizes company data to power segmentation.

• Audience Agent: Builds audience groups based on behavioral traits and campaign history.

• Journey Agent: Crafts personalized journeys, selecting optimal channels and timing.

• Insights Agent: Uses live and historical data to provide actionable recommendations.

• Research Agent: Provides campaign decision insights by sourcing external information.

• Supervisor Agent: Manages and activates other agents to maintain strategic cohesion.

What Makes Compound Marketing Different

1. From Manual to Automated Intelligence

• Replaces outdated, siloed workflows with fully integrated, AI-assisted processes.

• Empowers marketers to continuously experiment and improve campaign outcomes.

• Reduces time to launch and iterate on campaigns, maximizing performance and efficiency.

2. Enterprise-Ready and Cloud-Native

• Natively integrates with major data cloud platforms like Snowflake and BigQuery.

• Delivers a complete view of first-party data, enhancing personalization and targeting.

• Ensures scalability and security without compromising speed or insights.

3. Real-World Use Cases and Success Stories

• Retail marketers can trigger smart campaigns based on repeat purchase patterns in days instead of months.

• Albertsons has significantly improved its ability to drive LTV through faster, smarter iteration.

• Allegro saw:

  • 2x ROAS increase in ad campaigns

  • 60%+ rise in GMV across platforms like DV360, TikTok, and YouTube

  • Nearly 4x improvement in CTR on Meta with 70% drop in CPC

Market Momentum and Industry Validation

1. Strong Adoption and Enterprise Growth

• 4x increase in enterprise clients in the past year.

• Trusted by brands like Google, Express, Priceline, and Allegro.

2. Strategic Leadership and Industry Recognition

• CEO Chris O’Neill, formerly of Google and Gap, spearheads the platform’s strategic direction.

• LA Dodgers star Mookie Betts joins the board, reflecting the brand’s growing visibility and influence.

• Recognized by industry leaders like Scott Brinker for its category-defining impact.

3. Cloud Partnerships Driving Innovation

• Deep integration with Google Cloud and Snowflake Cortex AI.

• Supports seamless, real-time campaign iteration and data activation across marketing stacks.

• Endorsed by Google Cloud and Snowflake for its role in reshaping enterprise marketing through AI.

The launch of GrowthLoop’s Compound Marketing Engine represents a paradigm shift in how enterprise marketing is conducted. Moving beyond fragmented tools and sluggish workflows, the platform enables compound growth by combining agentic AI, data cloud integration, and real-time decisioning.

With capabilities that allow for continuous optimization, intelligent automation, and unprecedented speed, GrowthLoop empowers marketers to move from strategy to execution—and iteration—in a matter of days. This evolution isn't just about making marketing faster; it's about making it smarter, scalable, and more impactful at every touchpoint.

For enterprises looking to outpace competitors and fully harness their first-party data, GrowthLoop provides the AI-fueled engine to lead in the new era of marketing.