In a bold move to elevate B2B marketing performance, Oktopost has launched Marketing Intelligence, an AI-driven solution designed to decode competitor strategies and empower marketing teams with actionable insights. The new product marks a significant milestone in Oktopost’s mission to help B2B marketers become more strategic, agile, and competitive.

With the influx of content and data in the digital age, marketing teams often struggle to differentiate their messaging and campaigns. Oktopost’s latest innovation transforms overwhelming competitor noise into crystal-clear insights, helping brands adapt quickly and lead with confidence.

The Strategic Challenge: Gut Instinct vs. Data-Driven Decisions

Marketing professionals often lean on instinct or partial data when shaping content and campaign strategies. The result?

• Content that mirrors competitors rather than standing apart

• Wasted time on manual research and scattered information sources

• Lack of alignment across teams due to fragmented insights

Although data is plentiful, the true challenge lies in converting it into actionable intelligence. Marketers don’t just need to know what competitors are doing—they must understand why they’re doing it and how to react effectively.

What Is Oktopost Marketing Intelligence?

Oktopost’s Marketing Intelligence platform provides a centralized hub for analyzing public competitor content, including:

• Social media posts and ads

• Email campaigns and newsletters

• Blog articles and website updates

Using AI, the platform highlights key trends, changes in competitor messaging, and emerging content strategies, enabling marketers to refine campaigns and elevate brand positioning in real-time.

Core Benefits: Smarter, Faster Decision-Making for B2B Teams

The platform empowers marketers by offering:

1. Competitive Content Insights

Gain visibility into what competitors are publishing across platforms—without spending hours manually searching.

2. Trend and Message Analysis

Understand messaging shifts, emerging topics, and audience priorities to sharpen your own positioning.

3. Strategic Agility

With real-time updates and AI-powered alerts, teams can respond swiftly to market changes and evolving competitor strategies.

4. Cross-Team Collaboration

Facilitates alignment among marketing, communications, product marketing, and social teams, ensuring unified and strategic content execution.

5. Enhanced Differentiation

Spot where your brand overlaps or diverges from the competition—and act to ensure content stands out.

Quote from Leadership: Turning Noise into Clarity

“B2B marketers win by anticipating competitor moves, not just reacting to them,”
— Daniel Kushner, CEO and Co-founder of Oktopost

Kushner emphasizes that Marketing Intelligence equips marketers to decode strategies, gain proactive insights, and lead with data-driven confidence—transforming market noise into strategic clarity.

Customer Testimonial: A Game-Changer for Competitive Strategy

“It brings competitive signals into one place so we can spot what matters—where we’re strong, where we can improve, and how to stand out,”
— Chris Sheen, Senior Director of Social at Celonis

For companies like Celonis, Oktopost’s Marketing Intelligence provides a competitive edge, simplifying complexity and delivering high-value signals for smarter decisions.

Integration with Oktopost’s Platform Ecosystem

Marketing Intelligence seamlessly integrates with Oktopost’s existing tools for:

• Social media management

• Employee advocacy

• Social listening

This integration enhances the entire platform, allowing B2B organizations to:

• Monitor competitor activities and sentiment shifts

• Track trends and first-mover opportunities

• Drive pipeline and revenue growth through timely, insight-led marketing

Reinventing Competitive Intelligence in B2B Marketing

Oktopost’s Marketing Intelligence redefines how B2B marketing teams approach competitive research. By eliminating guesswork and manual effort, the platform offers a proactive and scalable approach to staying ahead of the curve. In an era where differentiation and speed are key to success, this AI-powered solution helps marketers act with confidence, clarity, and impact.

As market dynamics continue to shift rapidly, Oktopost is enabling marketing teams to stop reacting—and start leading.