Infinite Reality (iR)™, a pioneer in spatial computing and immersive technologies, has announced the availability of its software and services on Google Cloud Marketplace. This milestone expands access to iR’s full suite of award-winning tools designed for next-generation digital media, ecommerce, and enterprise engagement. With consumer interest in immersive experiences growing rapidly, the partnership positions iR at the forefront of digital transformation for modern brands.

According to Coresight Research, brands that have implemented virtual stores report significant benefits, including:

• 67% increase in new customers

• 77% more clicks to products

• 88% uplift in sales

These statistics underscore the rising demand for 3D content and immersive digital experiences across industries.

Expanding Reach Through Strategic Partnership with Google Cloud

The integration with Google Cloud Marketplace enables faster deployment and global scalability of iR’s solutions. Businesses can now discover, purchase, and deploy immersive services on Google Cloud’s secure infrastructure, accelerating their digital transformation with confidence.

“Launching on Google Cloud Marketplace is an exciting step forward in our goal to make immersive experiences ubiquitous,” said John Acunto, Co-Founder and CEO of Infinite Reality.

iR Enterprise: Tailored Immersive Experiences for Leading Brands

iR Enterprise offers custom-built solutions for brands such as Crate & Barrel, e.l.f. Cosmetics, J.Crew, and Swarovski. These enterprise-grade services allow businesses to craft rich, interactive digital experiences tailored to their unique goals.

Features include:

• Digital Twins: Virtual replicas of real-world environments

• Virtual Showrooms: Seamless ecommerce integration with Shopify and Salesforce

• AI Assistants: Personalized support for better customer experiences

• 3D Product Digitization: Interactive modeling from 2D imagery

• XR Applications: Support for devices like Meta Quest and Apple Vision Pro

• Virtual Communities: Metaverse-style environments for events and fan engagement

iR Enterprise has delivered over 500 immersive experiences to date and continues to expand its offering as technology evolves.

iR Studio: No-Code Platform for 3D Web Design

iR Studio is a self-service, no-code platform empowering brands to build and monetize immersive 3D websites with ease. Designed for marketers and creatives, it removes technical barriers and accelerates digital innovation.

Highlighted capabilities:

• Drag-and-Drop Interface: Easily create and deploy 3D environments

• 3D Asset Library: Ready-to-use templates and props

• Team Collaboration Tools: Share drafts, gather feedback, and co-develop

• Shopify Integration: Bring your product catalog into 3D experiences

• Multiplayer & Chat: Enable real-time interaction through video and audio

• Media Uploads: Support for streaming content and dynamic visuals

• Avatar Customization: Build branded or user-generated identities

• Analytics Dashboard: Track engagement and performance

iR Studio empowers brands to enter the immersive web era—no developers required.

A $3 Billion Bet on the Future of Immersive Tech

In January 2025, Infinite Reality closed a landmark $3 billion funding round, solidifying its position as a category leader in immersive innovation. The global immersive tech market is forecasted to reach $13 trillion by 2030, according to Citi Research—and iR is placing itself at the center of that growth.

“Infinite Reality can now securely scale and support customers on their digital transformation journeys,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud.

Pioneering the Next Chapter of Digital Interaction

Infinite Reality’s presence on Google Cloud Marketplace marks a pivotal moment in the evolution of immersive technology. From enterprise digital twins to no-code 3D web design, iR is bridging the gap between innovation and implementation for businesses worldwide. As spatial computing, AI, and virtual commerce continue to redefine digital engagement, iR is enabling brands to adapt—and thrive.