Infolinks, a premium ad marketplace known for its curated and sustainable ad placements, has announced a strategic partnership with Scope3 a platform focused on sustainability in media and advertising. This collaboration underscores Infolinks’ deep commitment to Green Media Products (GMP), blending campaign performance with environmental responsibility.

As the industry grapples with the climate impact of digital advertising, this partnership offers advertisers a clear, measurable path toward reducing emissions without sacrificing ROI.

Elements of the Infolinks-Scope3 Partnership

1. Green Media Products (GMP) Designed for Impact

• Infolinks delivers exclusive, high-quality ad placements directly from publishers.

• All ad units are Supply Path Optimized (SPO) and reside outside header bidding, minimizing resource-intensive processes.

• GMP offers a data-transparent approach, enabling advertisers to make informed sustainability decisions.

2. Leveraging Scope3’s Emissions Model

• Scope3’s data allows precise carbon emission measurement of each campaign.

• Advertisers can track and reduce their digital carbon footprint across Infolinks’ marketplace.

• The partnership simplifies sustainable media planning and empowers brands to adopt cleaner practices.

3. Real-World Adoption & Results

• Since early 2023, over 3,500 brands have used low-emission media packages via Infolinks.

• The partnership reflects the growing market demand for responsible advertising that doesn’t compromise performance.

4. Industry Leadership and Collaboration

• At Possible 2025, Infolinks will lead the session "Less Noise, More Green: Why Curation Drives Sustainability".
  Speakers include:

  • Bob Regular, CEO of Infolinks

  • Brian O’Kelley, CEO of Scope3

  • Elizabeth Donovan, SVP at Acxiom/Kinesso

  • Greg Joseph, VP at StackAdapt

• Focus: How curated supply paths reduce waste and improve ad performance.

Executive Perspectives

Bob Regular, CEO, Infolinks:

“Sustainability isn’t just a moral imperative—it’s a strategic edge. With Scope3, we help advertisers drive ROI while lowering emissions.”

Brian O’Kelley, CEO, Scope3:

“This partnership gives brands a real, accountable way to align advertising with sustainability.”

Jonathan Slavin, CBO, Infolinks:

“Our curated marketplace reduces unnecessary bid requests and intermediaries—cutting two major contributors to digital ad emissions.”

Infolinks and Scope3 are setting a new standard in digital advertising—one where sustainability and performance go hand-in-hand. Through this partnership, brands gain access to a cleaner, curated, and more efficient advertising ecosystem. With initiatives like SPO, GMP, and carbon measurement tools, the ad industry is on a path to becoming more environmentally responsible without compromising business goals.

Infolinks remains committed to innovation, transparency, and sustainability—leading the way in responsible advertising.

Qloo, a leader in AI-driven consumer preference prediction, has announced a significant expansion of its partnership with JCDecaux, one of the world’s largest out-of-home (OOH) advertising companies. This collaboration, which began in 2020, takes a major leap forward with the integration of Qloo’s Taste AI™ into JCDecaux’s proprietary Data Management Platform (DMP), Displayce.

This enhancement enables brands to plan digital out-of-home (DOOH) campaigns with unprecedented precision by leveraging hyper-local cultural insights.

Highlights of the Expanded Partnership

1. Direct Integration into JCDecaux's DMP

• Qloo’s Taste AI is now embedded into Displayce, JCDecaux’s DMP.

• Advertisers can access taste-driven insights directly during campaign planning.

• Enables precise placement of ads in optimal DOOH locations based on cultural preferences.

2. Hyper-Localized Consumer Intelligence

• Qloo aggregates anonymized purchase data, user-submitted interests, and location intelligence.

• Produces taste heatmaps that reflect micro-neighborhood consumer affinities.

• Covers interests in entertainment, brands, travel, dining, and more.

3. Benefits for Advertisers

• Improves ad relevance by aligning creative and placement with real-world cultural context.

• Reduces overspending by avoiding low-ROI or overly crowded ad spaces.

• Helps uncover untapped audience pockets with strong taste alignment.

Executive Insights

James Alger, Co-Founder & COO of Qloo:

“True optimization in OOH advertising requires understanding what people actually care about at a micro level. Our Taste AI gives JCDecaux the cultural context to deliver high-performing, hyper-targeted DOOH campaigns around the globe.”

What Sets Qloo Apart

• Goes beyond demographics and foot traffic, using cultural preference AI.

• Understands consumer sentiment across 3B+ cultural entities like music, books, hotels, and brands.

• Allows advertisers to hyper-personalize messaging and enhance geolocation strategies for DOOH.

This partnership upgrade between Qloo and JCDecaux signals a transformative moment in outdoor advertising. By fusing cultural intelligence with geolocation data, advertisers can now deliver more meaningful, efficient, and impactful campaigns. With Qloo’s Taste AI integrated into Displayce, JCDecaux’s DOOH network becomes smarter, more relevant, and better equipped to meet modern audience expectations.

Integral Ad Science (IAS), a global leader in media measurement and optimization, has deepened its partnership with Reddit by expanding its Total Media Quality solution. This update brings Viewability and Invalid Traffic Measurement to advertisers on Reddit, reinforcing transparency, campaign effectiveness, and brand safety.

With Reddit’s 100,000+ active communities rooted in authentic discussions and shared interests, IAS equips advertisers with tools to measure campaign performance and validate user engagement at scale.

Enhancements of the IAS–Reddit Partnership

1. Total Media Quality for Reddit: What’s New?

• Includes Viewability and Invalid Traffic (IVT) Measurement

• Complements existing Brand Safety & Suitability insights

• Integrated with Reddit’s Feed, Conversations, and Takeover placements

2. Transparency & Trust

• Enables advertisers to confirm ad placement relevance and user authenticity

• Aligns with industry standards for content adjacency and brand safety

• Validates media spend with third-party, AI-backed metrics

3. Unified Reporting via IAS Signal

• Centralized dashboard to track:

  • Viewability performance

  • IVT metrics

  • Content-level Brand Suitability scores

• Delivers actionable insights for continuous campaign optimization

4. Best-in-Class AI Technology

• Uses Multimedia Technology to analyze:

  • Frame-by-frame image, audio, and text content

• Powers Reddit’s Limited Inventory filter

• Enhances content classification accuracy and automated moderation

5. Global Reach

• Measurement support for:

  • Web and in-app placements

  • Video and display formats

• Coverage across Reddit’s most dynamic ad experiences

Executive Commentary

Lisa Utzschneider, CEO of IAS:

"IAS’s Total Media Quality for Reddit empowers brands with trusted third-party metrics. As Reddit continues growing as a top platform for conversation-driven engagement, our expanded capabilities offer deeper transparency and actionable data."

Jim Squires, EVP, Reddit:

“This partnership expansion with IAS emphasizes our commitment to advertiser trust. With Total Media Quality, we give brands the insight they need to make confident decisions and align with conversations that matter.”

As Reddit’s advertising ecosystem matures, the enhanced collaboration with IAS ensures marketers gain greater clarity, control, and confidence. With advanced measurement tools now fully integrated into Reddit’s ad ecosystem, brands can ensure their campaigns are effective, viewable, and aligned with safe, relevant content—at scale.

Today marks the official debut of The Lead Nurturer—a new subscriber-driven platform combining a newsletter, podcast, and professional community tailored for marketing and sales leaders. Founded by digital strategist Jessica Marie Davis, the platform aims to be the ultimate hub for clarity, context, and connection in the complex world of digital strategy and lead generation.

In an era full of disjointed tactics and short-term trends, The Lead Nurturer is positioning itself as a long-term strategic resource—uniting professionals who are serious about creating sustainable business growth through smart marketing.

What Makes The Lead Nurturer Stand Out

1. Centralized Thought Leadership

• Aims to serve as a go-to resource for marketers and sales executives

• Moves beyond trends to offer long-term value and practical strategy

2. Expertly Curated by Jessica Marie Davis

• Hosted and curated by a seasoned digital strategist

• Offers both strategic insight and executional clarity

3. Community-Driven Model

• Not just content consumption—encourages conversation and collaboration

• Subscribers shape the direction through topic suggestions and feedback

What Subscribers Get

Weekly Newsletter & Podcast

• Covers key topics like:

  • Lead generation and nurturing

  • Digital strategy and automation

  • Conversion optimization

  • Business growth frameworks

Paid Membership ($20/month or $200/year)

• Access to:

  • Subscriber-only content

  • Live weekly AMAs with Jessica

  • Full content archive

  • Commenting and interaction privileges

  • Influence over future topics

Founding Member Tier ($400/year)

• Everything in the paid plan, plus:

  • Quarterly live workshops for deeper insights and hands-on collaboration

  • Exclusive community engagement with early adopters

Jessica Davis on the Why Behind the Platform

"Marketers and sales leaders don’t need more content—they need more clarity, context, and connection," says Jessica Marie Davis. "The Lead Nurturer bridges the gap between high-level strategies and day-to-day execution."

The Lead Nurturer isn't just another marketing newsletter—it's a growing ecosystem for thoughtful professionals. By merging real-world tactics with strategic insight and peer-driven learning, it becomes more than a content hub—it becomes a movement.

For marketing and sales professionals tired of chasing quick wins and ready to build something lasting, The Lead Nurturer offers a new path forward.

JamLoop, a technology company focused on democratizing connected TV (CTV) advertising, has officially launched its new Attribution capability for clients using its demand-side platform (DSP). This feature gives advertisers the power to track, analyze, and optimize campaign performance with visibility into how viewers transition into website visitors, shoppers, and buyers.

Designed in response to growing demand for real-time, actionable CTV insights, JamLoop’s Attribution tool marks a major step in transforming CTV from a top-of-funnel awareness channel to a full-funnel performance driver.

Features of JamLoop Attribution

1. Transparent Funnel Visibility

• Tracks the complete customer journey from CTV ad exposure to site conversion

• Supports last-touch and multi-touch attribution models

2. Real-Time Optimization

• Provides always-on reporting dashboards for real-time campaign optimization

• Enables retargeting and detargeting based on user behavior and conversion timing

3. Customizable Metrics

• Advertisers can monitor:

  • Conversion Rate

  • Cost-Per-Acquisition (CPA)

  • Return on Ad Spend (ROAS)

• Tailored attribution windows allow deeper analysis of user behavior post-ad exposure

4. Easy Integration & Support

• Integrates seamlessly with major ecommerce platforms

• Comes with robust support, intuitive UI, and dynamic web event tracking

Customer Results & Feedback

“JamLoop’s Attribution made creation, optimization, and measurement incredibly easy,” said Lisa Lopuck of Jacked Up Brands. “With their geo-targeting and real-time reporting, we reached a 2.1 ROAS in just one month.”

Why Attribution Matters for CTV

"Advertisers have lacked the confidence and control to fully embrace CTV due to limited or delayed data," said Oksana Korsakova, CMO of JamLoop. “We’ve built this tool with transparency and performance in mind—unlocking the full potential of connected TV as a high-impact advertising channel.”

JamLoop’s new Attribution tool redefines what advertisers can expect from CTV, turning it into a performance marketing powerhouse. With real-time metrics, detailed customer journey tracking, and seamless usability, JamLoop is giving advertisers the tools they need to drive outcomes—not just impressions.

“CTV should be a critical part of any media mix,” said Leif Welch, CEO of JamLoop. “Attribution brings the transparency needed to confidently shift dollars into CTV—and see the results.”

Blackpearl Group Limited has announced the appointment of Christie Kerner as its new Chief Operating Officer (COO). The move marks a significant step in the company’s US growth strategy, bringing in over 30 years of operational leadership and startup scaling experience to bolster its international leadership team.

Kerner will focus on aligning cross-regional operations, scaling infrastructure, and accelerating Blackpearl Group’s growth in the US, its primary market.

A Strategic Appointment for Blackpearl's US Push

• US Market Focus: As Blackpearl’s main target market, the US requires localized leadership. Kerner’s appointment provides the expertise needed to execute market-specific strategies at scale.

• Operational Alignment: Kerner will integrate operations between US and New Zealand teams, building strong cross-border cohesion to support long-term success.

“We’re sitting on a launchpad right now—my role is to refine our strategies, remove barriers, and shape the rocketship for sustainable growth,” says Kerner.

Leadership That Balances Growth with Execution

Kerner brings a rare blend of experience from high-growth startups, academia, and board-level leadership:

• Former Entrepreneur in Residence, advisor to founders on growth and leadership

• Scaled startups toward $200M+ revenue

• Served as Executive Director of Student Entrepreneurship at ASU, and led its Center for Entrepreneurship

• Board member of StartupAZ and founder of the Founders Collective

“Scaling isn’t just about growth—it’s about putting the right people in the right seats and aligning execution with purpose,” Kerner explains.

Driving a Portfolio Approach to Innovation

Blackpearl Group’s rapid innovation culture is exemplified in the development of Bebop, an AI-powered sales intelligence tool built in just one quarter.

• Bebop delivers SME-friendly sales intelligence, competing with tools like ZoomInfo, Kaspr, and Apollo—at a fraction of the cost.

• Follows the success of Pearl Diver, the company’s marketing intelligence platform that helps businesses reduce reliance on traditional paid ad channels.

“We're not building success around one product—we're building a portfolio of innovative solutions that balance risk and return,” says Kerner.

Poised for Billion-Dollar Growth

With annual recurring revenue (ARR) surpassing $11M, Blackpearl Group is entering its next stage of maturity. Under Nick Lissette’s visionary leadership, and now with Kerner’s operational firepower, the company aims to become a billion-dollar tech player in the AI and martech space.

“Christie shares a belief that's been fundamental to our success: it’s time to stop playing small,” concludes Lissette.

Skai, the omnichannel platform powering modern commerce media, has introduced Celeste AI - a generative AI marketing agent poised to transform how brands and agencies navigate the increasingly complex media landscape. Industry leaders like Acosta Group, Advantage Solutions, Tinuiti, and WaterWipes are already exploring its potential through an exclusive closed beta.

The Challenge: Complexity in Commerce Media

The modern media environment is fragmented across:

• Dozens of channels and publishers

• Numerous ad formats

• Expanding sets of first-party and competitive data

Success today requires more than visibility. It demands unification, interpretation, and actionability — all at scale.

Celeste: Built for Marketers, Powered by GenAI

Celeste AI is not just another AI tool — it’s an intelligent marketing agent that:

• Aggregates signals from over 200+ publishers

• Combines advertiser first-party data, digital shelf intelligence, competitor insights, and performance metrics

• Generates tailored recommendations in real time

• Enables marketers to interact naturally with their data, asking strategic and tactical questions

“Celeste is the next step. An intelligent system that turns data into action,” said Yoav Izhar-Prato, CEO of Skai.

Why Celeste Matters

According to Bloomberg Intelligence, AI-driven ad spend is projected to grow 125% to $192 billion, while McKinsey predicts GenAI will improve marketing productivity by up to 15%.

With Celeste, marketers gain:

• Faster decision-making with real-time, personalized insights

• Optimized performance across retailers, channels, and products

• A dramatic reduction in manual dashboard sifting and analysis

“If you're not asking your vendors for their GenAI innovation roadmap, you're risking being left behind,” says Gil Sadeh, President of Skai.

A New Way to Work with Marketing Data

Celeste allows marketers to ask questions like:

• "What are my biggest growth opportunities across retail media?"

• "Where should I shift my budget to maximize ROI?"

• "How should I allocate a 50% budget increase across channels?"

The AI then delivers data-driven recommendations that are clear, contextual, and tailored to business goals.

“It’s like having a personal expert by your side,” says Guy Cohen, CPO of Skai.

“The insights Celeste delivers are nothing short of mind-blowing.”

Early Reactions from Industry Leaders

“Celeste is both terrifying (in the best way!) and thrilling,” said Stephanie Andrews, Media Director at Advantage Solutions.

“It gave me a glimpse into the future of work — and my mind was blown.”

The Road Ahead

As commerce media evolves, Skai’s Celeste AI positions itself as a pivotal innovation—reshaping how performance marketing is done across the omnichannel landscape.

With Celeste, Skai is not just keeping up with the future — it’s building it.

Taboola, a global leader in performance advertising at scale, has released a new report titled The Pulse of Performance Advertising: Diminishing Returns, conducted in partnership with Qualtrics, the leading experience management platform. The findings shed light on growing concerns among marketers regarding the efficacy of social media ad spend, despite its booming investment forecasts.

The Growing Gap: Rising Spend, Shrinking ROI

Social media ad spending is expected to reach $239 billion by 2025 and $273 billion in 2026, yet nearly 75% of performance marketers say they are seeing diminishing returns.

Contributing factors include:

• Audience saturation

• Escalating costs

• Ad fatigue

These issues are making it increasingly difficult for brands to scale performance through social media alone.

“More spend just isn’t translating into better results,” said Adam Singolda, CEO of Taboola.

The Real Impact on Budgets

More than 30% of ad spend is affected by diminishing returns, according to most marketers surveyed. This inefficiency not only wastes budget but also puts pressure on performance marketers to identify new growth channels.

Strategic Shifts: Marketers Look Beyond Social

To counteract declining ROI, over 80% of performance marketers have diversified their strategies:

• Expanding to new digital channels beyond social media

• Testing new ad formats

• Refining audience targeting and segmentation

More than half of them have already adopted alternative advertising platforms, signaling a shift in where performance marketing dollars will go next.

Why It Matters

This report signals a pivotal moment in digital advertising strategy:

• Social media’s reach is no longer a guarantee of ROI

• Marketers are actively searching for sustainable performance channels

• Platforms like Taboola are positioning themselves as alternatives to offset stagnation

“Marketers have hit a barrier,” said Singolda. “They need partners who can help them overcome diminishing returns with fresh, scalable solutions.”

As digital ad costs rise and audience engagement wanes, performance marketers must adapt. Taboola’s report makes one thing clear — the future of performance advertising lies in channel diversification, smarter data use, and platform innovation.