Netcore Cloud, a global leader in Agentic Marketing, has entered into a strategic partnership with Flair Airlines, Canada’s leading ultra-low-cost carrier, to reimagine customer engagement through AI-powered personalization and omnichannel automation.

This collaboration marks a key step in Flair’s evolution from a no-frills carrier to a brand deeply invested in creating seamless, customer-first digital experiences.

AI at the Heart of Customer Personalization

Flair Airlines sought a technology partner with proven aviation expertise—one capable of building a future-ready AI roadmap and scaling engagement across every digital touchpoint. Netcore Cloud emerged as the clear choice, known for driving digital transformation across the global airline sector.

The partnership is anchored in three core pillars:

• AI-Driven Personalization: Tailoring every interaction with relevant, contextual content to enhance customer satisfaction.

• Omnichannel Automation: Streamlining communication across booking, travel, and post-flight stages.

• Advanced Analytics: Delivering actionable insights to help marketing teams optimize engagement and improve ROI.

Kalpit Jain, Group CEO of Netcore Cloud, said, “Flair embarked on a transformation from being a no-frills carrier to becoming a meaningful part of every customer’s travel experience. Our role extended beyond technology—we helped embed a culture of AI-driven personalization that fuels ancillary revenue growth and long-term loyalty.”

Elevating Customer Experience with AI

This partnership underscores the growing role of AI in aviation marketing, where automation and predictive insights are reshaping how airlines engage passengers. By integrating Netcore’s AI-led platform, Flair aims to deliver frictionless, data-informed experiences—from personalized booking recommendations to timely travel updates.

For passengers, that means smarter interactions and greater convenience at every stage of the journey. For Flair, it means measurable improvements in engagement, retention, and ancillary revenue streams.

A Strategic Step Toward the Future of Air Travel

As airlines worldwide race to modernize their digital ecosystems, the Netcore–Flair partnership sets a new benchmark for AI-driven customer engagement in aviation. By combining Netcore’s Agentic Marketing platform with Flair’s growth ambitions, the collaboration demonstrates how technology can humanize digital touchpoints while maintaining operational efficiency.

With this move, Flair cements its position as a customer-centric, digitally advanced airline, aligning innovation with affordability—a balance few carriers have achieved at scale.

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In a bold fusion of history, technology, and storytelling, Monks—S4 Capital’s global digital powerhouse—has teamed up with the City of Amsterdam and its partners to launch Amsterdam in Motion, an immersive city marketing experience that redefines civic engagement.

Unveiled on Amsterdam’s 750th birthday, this project is more than a celebration—it’s a digital time machine. Visitors explore the world’s largest multimedia city maquette, a 200m² model featuring over 30,500 buildings animated through AI-driven projection mapping and spatial sound design.

A Living, Breathing City in Motion

Amsterdam in Motion brings the city’s evolution since 1275 to life. Through spectacular projection mapping, visitors experience centuries of transformation—from the first wooden houses along the Amstel to the rise of modern infrastructure and social movements that shaped the city’s culture.

The immersive setup, powered by 18 advanced projectors, projects hundreds of historic images that have been meticulously restored and animated using artificial intelligence. The result is a seamless blend of past and future—a digital ecosystem that celebrates the city’s resilience and creativity.

Victor Knaap, Chief Revenue Officer EMEA at Monks, described the project as “an unparalleled, immersive multimedia experience that represents a game-changer in city marketing.” He added that its adaptive and evolving design allows the experience to grow with the city, offering limitless opportunities for innovation in urban storytelling.

750 Years in the Making

To promote the launch, Monks created the “750 Years in the Making” campaign, a cinematic narrative that traces the city’s evolution through the stories of its people. From the builders who laid Amsterdam’s foundations to activists who shaped its identity, each story echoes a single message: this city is never finished—and worth the wait.

The campaign extends across online video, social media, and digital out-of-home (DOOH) platforms, giving a global audience a glimpse of the immersive experience that awaits in Amsterdam.

Collaboration at the Core

Amsterdam in Motion was co-initiated by Duncan Stutterheim, in collaboration with the Amsterdam Museum, Monks, and other cultural partners. The Amsterdam Museum led content development, ensuring authenticity and alignment with its mission to share the city’s past, present, and future with the world.

This initiative reflects a broader trend in digital city marketing—where cultural storytelling meets cutting-edge technology. As cities compete for global attention, experiences like Amsterdam in Motion demonstrate how data, design, and creativity can converge to foster deeper civic pride and global engagement.

A Model for Smart Cities Worldwide

Amsterdam in Motion is more than a cultural installation—it’s a prototype for future urban storytelling. Its scalable, multimedia foundation can evolve to include new narratives, integrate emerging technologies, and engage audiences through both physical and digital channels.

For governments and tourism boards, it offers a blueprint: an AI-powered, human-centered model for connecting citizens and visitors through meaningful, interactive experiences.

As Amsterdam celebrates its 750th milestone, it also sets the stage for what the next century of city marketing could look like—dynamic, inclusive, and constantly in motion.

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Boomi™, a leader in AI-driven automation, has been recognized as an Exemplary Vendor in both the ISG Buyers Guide™ for Data Integration and ISG Buyers Guide™ for Master Data Management (MDM) 2025.

The reports, published by ISG Software Research, highlight Boomi’s leadership in Product Experience, Capability, Customer Experience, and Validation, positioning it as a top-tier solution for enterprises navigating data-driven transformation.

“Boomi’s recognition as an Exemplary Vendor across both data integration and MDM reflects the trust our platform enables,” said Mani Gill, VP of Product for AI & Data at Boomi. “With the rise of Agentic AI, enterprises can no longer afford disjointed data or slow integration processes. Boomi helps organizations build a foundation of real-time, trusted data, turning AI strategy into AI execution.”

Key Highlights from ISG Buyers Guides™ 2025:

• Dual Recognition: Boomi was rated as a top performer in both Data Integration and MDM categories.

• Product Leadership: Recognized for enterprise-grade scalability, real-time data pipelines, and customer satisfaction.

• AI-Powered Integration: Noted for enabling real-time, AI-driven data flows beyond traditional batch ETL systems.

• Comprehensive MDM: Supports multi-domain data unification — including customer, product, and supplier data.

• ROI Transparency: Praised for clear lifecycle management and measurable business impact.

With more than 25,000 customers globally, Boomi continues to lead in helping enterprises connect everything and automate anything — from applications and data to APIs and AI agents.

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Jumio, a leader in AI-powered identity intelligence anchored in biometric authentication and automation, has launched selfie.DONE, a new solution that delivers on its vision for reusable digital identity. The solution enables trusted users to be instantly recognized and reverified with just a selfie—eliminating the need to repeatedly rescan physical IDs during onboarding or authentication.

Initially launching in Brazil before a global rollout, selfie.DONE leverages the Jumio Identity Graph, which draws from tens of millions of verified and fraudulent identity records across industries. This global intelligence allows Jumio to assess reuse decisions with real-time risk analysis, combining biometric matching, liveness detection, and fraud pattern recognition.

By skipping redundant ID scans for verified users, organizations can significantly improve conversion rates, reduce onboarding time, and cut operational costs, all while maintaining Jumio’s high privacy and compliance standards under ISO, SOC 2, GDPR, and LGPD frameworks.

“selfie.DONE changes how identity is reused,” said Bala Kumar, Chief Product and Technology Officer at Jumio. “By drawing on the growing intelligence of the Jumio Identity Graph, we can instantly reverify legitimate users globally—reducing friction without compromising security.”

Jumio will first deploy selfie.DONE in Brazil, integrating local verification through the CPF (Cadastro de Pessoas Físicas) number—a familiar and trusted national ID reference.

“Brazil’s fintech and gaming sectors are ideal for this launch,” added Samer Atassi, VP of Latin America at Jumio. “Consumers are already accustomed to using CPF for verification, allowing rapid adoption and scale.”

With selfie.DONE, Jumio advances toward a global framework for secure, instant, and privacy-responsible identity reuse across industries.

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Medallia, Inc., a global leader in customer and employee experience, has introduced new Frontline-Ready AI™ capabilities in its Fall 2025 Release, bringing intelligent, real-time insights directly to frontline teams across industries.

With more than 6.8 million weekly active users, Medallia’s latest update equips customer-facing employees with the context and confidence to act instantly on data-driven recommendations — eliminating delays caused by traditional reporting and dashboards.

Key enhancements include Intelligent Summaries for Text Analytics, powered by GenAI, which surface emerging trends and issues in seconds by analyzing customer feedback. Mobile Scorecard Notifications now deliver real-time alerts to managers, while Root Cause Assist on Mobile Scorecards allows performance diagnostics and corrective actions from any device.

The release also expands AI language support to Spanish, enabling global organizations to deploy consistent, inclusive intelligence across teams.

“Customer experience is won or lost on the front line — and that’s exactly where AI has to work,” said Fabrice Martin, Chief Product Officer at Medallia. “When employees can make faster, smarter decisions based on real-time customer data, the impact on experience quality is transformational.”

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Ford Hutman Media (FHM) and Pinkergreen have joined forces to launch Greenford, a new agency dedicated to helping emerging biotech and life-science companies transition from stealth to scale. Greenford brings together integrated expertise across communications, brand strategy, and website development—bridging the gap between scientific innovation and market-ready storytelling.

Founded by Rachel Ford Hutman, Principal at FHM, and Kelley Shaw-Wade, Principal at Pinkergreen, Greenford aims to simplify the branding and communications process for early-stage biotech firms.

“Breakthrough science and technology demand clear, credible storytelling,” said Ford Hutman. “For years, clients have asked for an integrated solution combining communications and branding. Greenford delivers that one-stop experience so founders can maintain momentum.”

“Clients want work that’s smart, beautiful, and effective,” added Shaw-Wade. “By uniting our expertise, we’re helping science-driven brands stand out and scale faster.”

Greenford’s services span media relations, thought leadership, brand strategy, web design, and narrative development, with a focus on early-stage and growth-phase life-science companies. The firm helps align product launches and funding milestones with major industry moments, providing strategic flexibility to support each client’s unique growth trajectory.

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Red Hat has unveiled Red Hat Developer Lightspeed, a suite of generative AI tools designed to streamline developer workflows through intelligent, context-aware assistance. Integrated directly into Red Hat Developer Hub and the Migration Toolkit for Applications (MTA), the new offering aims to boost developer productivity and reduce context switching across the software development lifecycle.

As enterprises shift toward domain-specific AI assistants, Red Hat’s latest portfolio emphasizes trustworthy, reliable, and contextually relevant AI assistance. The tools are included within the Red Hat Advanced Developer Suite subscription, supporting teams looking to modernize and migrate applications faster while maintaining compliance and operational standards.

AI Assistance for Developers

Developer Lightspeed for Red Hat Developer Hub serves as a virtual assistant to streamline non-coding tasks—helping developers brainstorm architecture approaches, create documentation, generate test plans, and troubleshoot issues through a chat-style interface. It supports a “bring your own model” approach, allowing enterprises to integrate preferred public or self-hosted LLMs for greater flexibility and data control.

Meanwhile, Developer Lightspeed for MTA automates source code refactoring within IDEs. The assistant intelligently identifies and resolves migration issues, learning from each successful application migration to deliver increasingly accurate code recommendations. The result: faster cloud-native modernization with reduced engineering overhead.

Automating the Replatforming Process

Complementing Lightspeed, Migration Toolkit for Applications 8 (MTA 8) introduces automation for replatforming applications to Red Hat OpenShift, starting with Cloud Foundry-to-OpenShift migration paths. By automating deployment artifact generation, MTA 8 reduces manual errors and accelerates ROI on modernization projects.

Together, Lightspeed and MTA 8 represent a comprehensive modernization framework—merging AI-assisted refactoring with automated replatforming to help enterprises speed transformation and unlock cloud-native scalability.

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Manifest, following its March 2024 acquisition by Aisle Rocket (ARS Advertising), has officially consolidated under a single brand: Manifest. The unified agency aims to redefine growth marketing by focusing on what it calls “the middle journey” — the crucial space between brand building and performance marketing.

The merged entity combines Manifest’s strengths in content strategy, brand journalism, and B2B storytelling with Aisle Rocket’s expertise in digital experience, marketing technology, and creative performance. Together, they’re shaping a model designed for agility, accountability, and full-funnel growth — independent of holding company control.

“Growth stalls in the messy middle — unless you know how to unlock it,” said Melissa Bouma, Partner and Chief Growth Officer. “By designing a multichannel approach built from the middle out, we make every layer — from awareness to conversion — work harder.”

The leadership team includes Ross Shelleman as CEO, Steve Slivka as Chief Experience Officer and Partner, and Bouma as Chief Growth Officer and Partner.

Shelleman emphasized that most consumer engagement happens in this “middle zone,” where education, trial, and trust drive long-term growth — not just clicks. “An addiction to performance media has led to underinvestment in brand,” he said. “The middle is where the most successful brands will win.”

With global ad spend surpassing $1 trillion and brands moving from siloed campaigns to integrated brand ecosystems, Manifest is positioned for scale. Backed by clients like Whirlpool Corporation, Fiserv, CDW, and Primrose Schools, and a strong 2025 pipeline, the agency is setting its sights on helping both legacy and fast-growth brands bridge the gap between purpose and performance.

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