Clicta Digital Agency, a full-service digital marketing firm based in Denver, has officially launched its new Digital Marketplace, an online platform designed to provide accessible, affordable marketing services to startups and small businesses.

To celebrate the launch, Clicta Digital is offering a 20% discount on all services throughout April 2025. Customers can apply the code “LAUNCHSALE” at checkout.

Empowering Small Businesses with Scalable Marketing Solutions

From social media management and SEO to paid advertising and copywriting, the new Digital Marketplace provides business owners with flexible, on-demand solutions to support their growth.

“The goal of the Digital Marketplace is to offer flexible, affordable solutions for businesses looking to enhance their online presence,” said Ronald Robbins, Founder & CEO of Clicta Digital Agency.

Clicta’s new platform is designed with entrepreneurs and small teams in mind, helping them overcome resource gaps, budget limitations, and strategic hurdles in today’s fast-paced digital environment.

Features of the Digital Marketplace

• Self-service ordering for digital marketing packages

• Transparent pricing with no long-term contracts

• Expert-level support across multiple channels

• Designed for startups, solopreneurs, and SMBs

Whether you're launching a new business or scaling an existing one, the platform provides a cost-effective way to access expert marketing support without the overhead of an in-house team.

Limited-Time Offer: 20% Off in April

To kickstart the launch, all services on the marketplace are available at a 20% discount until April 30, 2025. Use code LAUNCHSALE at checkout to unlock savings on services designed to build visibility, drive engagement, and generate leads.

With its new Digital Marketplace, Clicta Digital is bridging the gap between big-agency expertise and small-business affordability. This initiative empowers business owners to take control of their marketing with flexible, scalable tools—backed by industry professionals.

Commercial Recreation Specialists (CRS), a leader in innovative recreation solutions, proudly announces the appointment of Tracy Grzybowski as its new Director of Marketing. With over 20 years of experience in B2B marketing, branding, and strategic communications, Tracy is poised to help CRS expand its reach and impact across communities nationwide.

A Strategic Leader with a Passion for Purpose-Driven Marketing

A graduate of the University of Wisconsin-Madison with a B.A. in Journalism, Grzybowski has cultivated a career focused on building high-performing marketing teams, driving demand generation, and delivering tangible growth for organizations across multiple sectors.

Her resume includes impactful leadership roles at Omnipress, pc/nametag, and top marketing agencies, where she led initiatives that aligned brand strategy with audience engagement to fuel business growth.

Quote from Leadership

“Tracy’s passion for storytelling and strategic marketing makes her a perfect fit for CRS,” said Ryan Hartberg, VP of Sales and Marketing at CRS. “Her expertise in inbound marketing, lead generation, and brand development will be invaluable as we continue to grow and deliver exceptional recreation solutions.”

Elevating the CRS Brand and Mission

In her new role, Tracy will lead all marketing initiatives for CRS, including:

• Brand strategy and storytelling

• Content development and digital marketing

• Lead generation and marketing automation

• Industry partnerships and event marketing

She will play a key role in enhancing CRS’s visibility and in positioning the brand as a trusted partner for building fun, inclusive recreation experiences.

Looking Ahead

Grzybowski shared her enthusiasm about joining CRS at a time of momentum and opportunity:

“I’m excited to help CRS elevate its brand and better connect with communities across the country. Recreation is about bringing people together—and marketing is a powerful tool to share that vision.”

With Tracy Grzybowski at the helm of marketing, CRS is well-positioned to scale its impact and connect more deeply with communities through innovative, fun-first recreation solutions.

Adtlantis, an internationally recognized Shopify agency and a brand of The Clique GmbH, is expanding its global footprint with a new office in Romania. The expansion aims to provide direct support for e-commerce brands in Romania, Bulgaria, Hungary, Croatia, Serbia, and neighboring countries, marking a strategic move into the dynamic Eastern European market.

Shopify Expertise for Emerging E-Commerce Powerhouses

As an official Shopify Partner and one of just 3,000 certified Shopify experts worldwide, Adtlantis is known for delivering high-performance Shopify solutions. With 194+ verified client reviews and a 4.8-star rating, the agency combines clean development, SEO/SEA expertise, and conversion-focused design to help brands grow profitably and sustainably.

“The Eastern European e-commerce scene is evolving rapidly. With our technical expertise and performance marketing services, we help ambitious brands scale efficiently,” said Alexander Lacatus, Co-CEO of Adtlantis.

Leadership with a Global Vision

Alongside Alexander is Nadin Lacatus, Co-founder and Co-CEO, who leads operations, client success, and strategic development. The duo manages a flexible, international team of 11 professionals including employees, sales partners, and long-term collaborators.

What Adtlantis Offers

Adtlantis delivers a full suite of Shopify-centered services, including:

• Custom Shopify store development and relaunches

• Platform migration (Shopware, WooCommerce, Gambio → Shopify)

• Conversion rate optimization and technical SEO

• PageSpeed and Core Web Vitals optimization

• Search Engine Optimization (SEO) & Google Ads (SEA)

• Performance marketing on Meta and TikTok

• Ongoing tech support and scaling strategy consulting

Southeastern Presence, Global Impact

The new Romania office reinforces Adtlantis’ commitment to providing localized expertise in Southeastern Europe, while continuing to serve clients across the USA, Canada, UAE, and Turkey.

“We’re bringing our global best practices to local markets, empowering Eastern European brands to play on a world stage,” added Nadin Lacatus.

With its Romanian launch, Adtlantis is well-positioned to help e-commerce brands in Eastern Europe scale through high-impact Shopify development, marketing, and growth strategy—bridging the gap between regional potential and global performance.

In a strategic move to modernize its digital infrastructure, CUNA Strategic Services (CSS) has partnered with Nook, a certified HubSpot Solutions Partner and CUSO, to lead a comprehensive digital transformation initiative. The result: a fully integrated CRM, a redesigned, user-focused website, and the successful migration of years of legacy data.

Seamless CRM Implementation & Website Redesign

CSS selected Nook to not only implement HubSpot CRM but also guide the organization through a broader transformation—centered on enhancing operational efficiency, data intelligence, and member engagement.

“Selecting Nook has been a game-changer for our organization,” said Barb Lowman, President of CUNA Strategic Services. “They brought an unmatched level of HubSpot expertise—blending strategy, creativity, and technical execution to help us create a dynamic, user-friendly experience that strengthens how we serve and engage with fintech and credit unions.”

Nook’s custom-tailored implementation of HubSpot included:

• End-to-end legacy data migration

• Full CRM configuration and integration

• A redesigned website focused on user experience and actionable insights

• Real-time data synchronization between web and CRM systems

Empowering Mission-Driven Organizations with Scalable Tech

Nook’s work with CSS demonstrates its unique strength in aligning mission-driven strategy with scalable digital tools. The new system not only improves day-to-day operations but also equips CSS with actionable data and flexibility to better serve its fintech and credit union partners.

“Our work with CUNA Strategic Services is a great example of how thoughtful strategy, clean execution, and the right technology stack can work together to unlock new levels of impact,” said Austin Wentzlaff, Co-Founder & CEO of Nook.

This partnership illustrates how fintech-adjacent organizations like CSS can unlock significant value by modernizing digital infrastructure. With Nook’s guidance, CSS now has a scalable foundation built on HubSpot, empowering deeper engagement, real-time insights, and future-ready growth.

Performance marketing is no longer just about ads—it’s about intelligence. Yep Ads, a global leader in AI-driven media buying, is helping brands scale faster and optimize every ad dollar with enterprise-grade technology and deep audience insights.

With a decade of experience and a future-forward approach, Yep Ads is redefining how businesses engage with digital advertising. From data-backed targeting to campaign optimization at scale, the company is setting new benchmarks for performance marketing.

The Yep Ads Advantage: Smarter Advertising, Real Results

Yep Ads' proprietary platform uses machine learning, predictive analytics, and smart links to fine-tune every aspect of a campaign—from audience targeting to creative optimization—ensuring every dollar is used effectively.

Features Include:

• AI-Driven Optimization for real-time campaign enhancements

• Smart Links for optimized user journeys and higher conversions

• Trendspotting Tools for competitive market analysis

• Advanced Reporting dashboards for data-driven decisions

Real-World Impact: Proven Results Across Industries

With custom performance strategies, Yep Ads has helped global brands in e-commerce, finance, streaming, and more achieve scalable success:

• $1.54M+ in YTD sales for a top e-commerce client

• 67%+ new customer acquisition for a global marketplace

• 95.2% approval rate in a high-performing campaign

• 18,000+ sales for a major online retailer

• 60% returning and 40% new users for a fast-growing platform

Commitment to Brand Safety

Yep Ads puts brand integrity first, using advanced fraud prevention and traffic validation technologies:

• Real-Time Monitoring for performance anomalies

• Traffic Validation to identify fraud and bot activity

• Publisher Whitelisting/Blacklisting to control campaign reach

• IP and Refund Anomaly Detection for accurate campaign performance

Omnichannel Reach: More Channels, More Impact

Yep Ads ensures brands connect with audiences through high-converting, omnichannel strategies:

• Search & Paid Search with strategic Google Ads

• Native Advertising that drives engagement seamlessly

• Push Notifications for real-time personalization

• Social Media Campaigns across Facebook, TikTok, and YouTube

• Pay-Per-Call Marketing with high-intent lead generation

Advertiser and Publisher-Centric Solutions

Yep Ads is built for both sides of the digital advertising equation:

For Advertisers:

• End-to-end campaign management

• Precision targeting and dynamic optimization

• Transparent reporting and strategic oversight

For Publishers:

• Competitive payouts

• Exclusive, high-converting offers

• Dedicated support and revenue growth strategies

The Future of Performance Marketing is Here

Yep Ads isn't just running ads—it's redefining how ads are run. With innovation at its core and a results-driven mindset, Yep Ads continues to lead the charge into the next era of intelligent media buying and omnichannel advertising.

iQor is redefining customer experience (CX) analytics through a powerful new collaboration with OpenAI. As the first CXBPO to integrate OpenAI’s advanced tools at scale, iQor is enhancing its infinityAiQ™ platform to deliver real-time, AI-driven insights that drive impactful CX strategy and operational success.

This game-changing partnership represents a major leap forward for customer experience outsourcing, equipping iQor’s clients with a next-generation analytics engine fueled by state-of-the-art AI.

A First in CXBPO: Strategic Integration with OpenAI

iQor’s collaboration with OpenAI includes:

• Deployment of ChatGPT Enterprise

• Integration of OpenAI’s API tools

• Early access to OpenAI’s latest LLMs and developer resources

These capabilities will empower iQor’s clients to:

• Extract insights from hundreds of millions of customer interactions

• Run real-time sentiment and trend analysis

• Enable predictive CX strategies at scale

• Automate customer intelligence workflows with precision

Driving Next-Level Analytics via infinityAiQ™

The integration is a significant enhancement to iQor’s proprietary infinityAiQ™ platform, positioning it as a CX intelligence powerhouse.

“By embedding OpenAI’s advanced models into our platform, we’re unlocking deeper insights and solving complex CX challenges in real time,” said Pj Singh, Chief Digital Officer at iQor.

Capabilities include:

• Natural Language Processing (NLP) for deep understanding of customer feedback

• Real-Time Sentiment Analysis to assess interactions as they happen

• Predictive Analytics to forecast behaviors and drive proactive strategies

• Agentic AI to support smarter automation and decision-making

Transforming CX Strategy Into Scalable Outcomes

This integration marks a pivotal moment in iQor’s journey to becoming the industry’s analytics-first CX partner, enabling clients to make informed decisions, elevate performance, and unlock measurable results.

“Our goal isn’t just better insights—it’s actionable strategies that accelerate client growth,” said Jason Grier, Chief Commercial Officer at iQor.

From product and process refinement to customer satisfaction improvements, iQor’s AI-fueled insights will shape smarter, faster, and more effective CX programs.

Innovation with Security and Scale in Mind

iQor remains committed to maintaining a secure and scalable infrastructure for all client data. The integration with OpenAI supports this by enhancing performance without compromising security or compliance.

“This is a landmark step in our innovation journey,” added Chris Crowley, iQor President & CEO. “It reaffirms our dedication to using the power of intelligence to drive exceptional outcomes for our partners.”

Redefining CX with the Power of AI

With this bold move, iQor is setting a new standard for BPO innovation—where customer experience isn’t just supported by data, but driven by intelligent, real-time insight. As the partnership with OpenAI evolves, iQor will continue to push the boundaries of what’s possible in the world of digital customer experience.

Email marketing has been a cornerstone of digital strategies for nearly 25 years, and its global market is projected to grow from $11.5 billion in 2023 to over $46 billion by 2033. In this analysis, Capterra highlights three essential trends that Spanish small and medium-sized businesses (SMBs) can leverage to optimize campaign performance in 2025.

Trend 1: Deliver Real Value to Avoid Unsubscribes

• Global Unsubscribe Behavior:

  • 25% of consumers unsubscribe from digital communications (emails or SMS) at least once a week.

  • Reasons include low content value, communication overload, or simply keeping their inbox clean.

• Spanish Consumer Behavior:

  • Only 16% of Spanish customers unsubscribe weekly—significantly lower than the global average.

• Strategy Recommendations:

  • Enhance Content Value: Focus on delivering useful, personalized content.

  • Refine Frequency & Subject Lines: Optimize how often and what type of messages are sent.

  • Maintain Updated Databases: Keep customer records current to minimize unwanted communications.

“SMEs should consider factors in their email marketing strategy, such as providing value to customers through their content, personalizing and measuring the performance of their campaigns, and keeping customer databases up-to-date to reduce unsubscribe rates,” says Alejandra Aranda, Content Analyst at Capterra Spain.

Trend 2: Communicate Subscription Benefits Clearly

• Current Observations:

  • Only 58% of brands clearly explain the benefits of subscribing.

  • Just 24% offer promotional incentives during registration.

• Strategy Recommendations:

  • Highlight Value Proposition: Clearly articulate how email content will help customers solve problems.

  • Incentivize Subscriptions: Use promotional offers to encourage sign-ups.

  • Focus on Results: Center your strategy on the tangible benefits and results your emails deliver.

“Marketing professionals can take advantage of this and make small improvements to their email marketing strategies. They can focus on email content and ensure that it helps customers solve their problems,” says Alejandra Aranda.

Trend 3: Uphold Ethics to Build and Maintain Trust

• Importance of Ethics:

  • Trust is critical—without it, long-term benefits of email marketing vanish.

  • Globally, 34% of consumers would report misleading subject lines.

• Spanish Market Specifics:

  • In Spain, 40% of consumers are likely to report misleading subject lines, exceeding the global average.

• Strategy Recommendations:

  • Be Transparent: Use subject lines that honestly reflect email content.

  • Consistency is Key: Ensure that the email content aligns with the promise made in the subject line.

  • Avoid Deception: Build customer trust by avoiding misleading or deceptive practices from the start.

“Email marketers are advised to avoid deceptive practices and establish customer expectations from the beginning of the journey, that is, from the subject line,” comments Alejandra Aranda.

For Spanish SMBs aiming to refine their email marketing strategies in 2025, the focus should be on creating value, clearly communicating the benefits of subscribing, and adhering to ethical standards. By addressing these trends, marketers can reduce unsubscribe rates, boost engagement, and build lasting trust with their customers—key ingredients for long-term success in a rapidly evolving digital landscape.

Gemini: Advanced Marketing Solutions, a leader in performance-driven digital marketing, has been named a 2025 Strategic Partner by Nexstar Network—a prestigious member-owned organization committed to accelerating growth for home services businesses.

As part of this collaboration, Gemini will offer a complete range of digital marketing services specifically designed for Nexstar members, enhancing their visibility, lead generation, and overall business performance.

A Strategic Alliance to Drive Real Business Growth

“Our partnership with Nexstar goes beyond marketing—it’s about driving real business growth,” said Stephanie Tollefson, CEO of Gemini. “By combining AI-driven insights with multi-channel digital strategy, we help home services businesses increase visibility, generate high-quality leads, and achieve measurable success.”

This partnership underscores Gemini’s commitment to creating transformative growth through intelligent marketing strategies.

Holistic Digital Solutions Tailored for Nexstar Members

Gemini's integrated approach ensures that every marketing touchpoint works together to deliver superior performance. Nexstar members will now benefit from:

1. AI & Automation

• Custom-built marketing intelligence to drive faster, smarter growth.

• Automated workflows that enhance efficiency and lead conversion.

2. Social Media Marketing (Paid & Organic)

• Multi-platform strategies built for engagement and brand loyalty.

• Real-time data analysis to improve targeting and ROI.

3. Paid Search

• Laser-focused media buying strategies to reach ideal customers.

• Budget-optimized campaigns that deliver measurable results.

4. SEO (Search Engine Optimization)

• On-page and off-page tactics to improve rankings and boost visibility.

• Long-term strategies that drive consistent organic traffic.

5. Content Marketing

• Valuable, relevant content tailored for both human and algorithmic audiences.

• Campaigns designed to educate, convert, and retain.

6. Creative Services

• Branded visuals and graphics to build recognition and capture attention.

• Visual storytelling that supports campaign messaging.

7. Website Design & Development

• High-performance websites built for user engagement and lead generation.

• UX-driven design optimized for mobile and desktop experiences.

Gemini’s designation as a 2025 Strategic Partner reflects Nexstar Network’s confidence in their ability to deliver marketing strategies that truly move the needle for home services businesses. With a full suite of AI-powered, multi-channel solutions, Gemini is poised to help Nexstar members achieve accelerated growth and sustained success in an increasingly digital world.