As Distributed Denial of Service (DDoS) attacks grow in scale and complexity, organizations are under constant pressure to protect digital assets without compromising performance. Fastly, Inc., a leading global edge cloud platform, has announced major enhancements to its Fastly DDoS Protection service with the launch of Attack Insights—a new feature offering real-time visibility into DDoS mitigation efforts.

These updates are designed to provide security and platform teams with the transparency and trust needed to confidently enable automated protections—reducing complexity and avoiding service disruptions while defending against some of today’s most sophisticated threats.

The Growing Need for Transparent and Reliable DDoS Protection

DDoS attacks remain a persistent threat, particularly to APIs and web applications. Their potential to overwhelm systems and cause widespread downtime calls for instantaneous and intelligent mitigation. However, many security teams hesitate to fully leverage automated tools due to concerns over false positives and insufficient visibility.

Fastly DDoS Protection already offers high-speed attack response in seconds. Now, with the addition of Attack Insights, teams can:

• See attack spikes and mitigation events unfold in real time

• Examine automatically generated mitigation rules

• Verify what was blocked—and why

• Maintain seamless access for legitimate users

“Security and platform teams need to trust that automated protections will effectively stop attacks without impacting business-critical traffic,” said Kip Compton, Chief Product Officer at Fastly.

Fastly Attack Insights: Key Capabilities

Fastly’s Attack Insights delivers a powerful event analysis dashboard, enabling rapid understanding and validation of mitigation measures.

1. Events

Identifies and distinguishes individual DDoS attacks in real time, enabling contextual threat analysis.

2. Event Details

Presents granular insights into each attack’s profile, such as:

• Request samples

• Traffic volumes and summaries

• Mitigation actions taken

3. Rule Details

Highlights Fastly’s short-lived, automatically generated rules with full visibility into their behavior and effect—allowing teams to validate performance and optimize defenses without manual tuning.

“The Attack Insights and ability to explore the automatically-generated mitigation rules in seconds will accelerate our reporting and is hugely valuable in our mission to help keep our customers safe,” said Ben Trafton, VP of Client Services at Yottaa.

Built for Performance, Simplicity, and Predictable Pricing

Fastly DDoS Protection continues to stand out by delivering:

• No fees for attack traffic, helping organizations avoid unpredictable costs

• One-click enablement, making deployment fast and easy

• Real-time mitigation without tuning, supported by Attribute Unmasking technology that distinguishes malicious from legitimate requests with high accuracy

This proactive, low-friction model allows teams to focus on strategic objectives while remaining protected at the edge.

Greater Confidence and Control in DDoS Defense

Fastly’s expanded DDoS Protection offering with Attack Insights empowers security teams to confidently embrace automated defenses with real-time transparency and accountability. By combining visibility, speed, and reliability, Fastly is redefining how organizations protect their most critical digital experiences.

With these updates, Fastly ensures that DDoS defense becomes both smarter and simpler, supporting resilient digital operations in an increasingly hostile threat landscape.

As customer expectations shift toward hyper-personalization across digital channels, the physical retail and food service environments must evolve to match. Spectrio is leading this evolution with its advanced content triggering capabilities, designed to turn traditional digital signage into dynamic, responsive, and context-aware communication tools. This breakthrough allows businesses to tailor in-store messaging in real-time based on customer behavior, environmental cues, and integrated business data.

By responding to real-world conditions, Spectrio's content triggering not only enhances the customer journey but also equips businesses with actionable insights—redefining what’s possible with digital signage in retail, hospitality, and beyond.

How Spectrio’s Content Triggering Works

Technologies Driving the Innovation

• Proximity and Motion Sensors
  Detect when customers approach displays and adjust content accordingly to increase engagement.

• Computer Vision Capabilities
  Anonymously estimate viewer demographics such as age and gender to deliver more relevant content.

• Environmental Data Integration
  Adapt content based on real-time weather conditions, such as temperature or precipitation.

• Business System Integrations
  Connect with point-of-sale (POS) systems, inventory tools, and restaurant management platforms for highly contextual content delivery.

• Touchless Interaction
  Eliminates the need for kiosks or manual screen updates, making the customer experience seamless and more hygienic.

Why Content Triggering Matters in Today’s Market

Addressing Evolving Consumer Expectations

• Customers expect the same level of personalization in-store as they do online.

• Static playlists or outdated messages no longer resonate in fast-paced environments.

• AI-powered content adapts in real-time, meeting needs with precision.

Benefits for Businesses

• Enhanced Engagement
  Responsive displays capture attention and create interactive experiences.

• Operational Efficiency
  Automation reduces manual content updates, saving time and resources.

• Data-Driven Decisions
  Integrated analytics provide insights into customer behavior and content performance.

• Brand Loyalty
  Personalized, relevant experiences foster stronger customer relationships.

Real-World Applications Across Industries

Retail: Adaptive Product Messaging

• Displays shift messaging based on customer proximity.

• Seasonal promotions appear from afar, while product details are shown up close.

Banking: Dynamic Financial Content

• Mortgage rates update in real-time with market data.

• Content adapts depending on whether a customer is walking past or standing in line.

Restaurants: Menu Optimization

• Menus update based on time of day, customer traffic, and real-time inventory.

• Promotes available items and reduces waste by aligning offers with demand.

The Technology Behind the Experience

Spectrio’s solution is part of its SaaS-based digital signage platform and powered by a proprietary audience analytics engine. Businesses can configure rule-based triggers to control what content is displayed, under what conditions, and when. This rule system allows granular control and unmatched flexibility in delivering experiences that resonate with in-store audiences.

Future-Proofing Customer Engagement

Spectrio’s content triggering capabilities mark a new era for in-store digital experiences—bringing the intelligence of the web to the physical world. This technology offers retailers, restaurants, and service providers a modern, frictionless, and engaging way to interact with customers.

By blending AI, sensor technology, and integrated data sources, Spectrio transforms digital signage into a real-time engagement platform. It not only delivers more relevant customer experiences but also arms businesses with valuable insights to drive growth, efficiency, and customer satisfaction.

Jon BYK Advertising, a nationally recognized leader in Department of Labor (DOL)-compliant immigration advertising, has officially expanded its operations to serve the state of New York. With nearly 40 years of specialized experience in PERM labor certification advertising and over 50 years in the broader advertising industry, BYK aims to support more employers, immigration attorneys, and HR teams navigating the complex compliance landscape involved in hiring foreign workers.

This strategic expansion reflects the increasing demand for trusted, experienced partners who can guide businesses through the nuanced and heavily regulated PERM recruitment process.

A Legacy of Compliance and Expertise

Company Background

• Established in 1969 in Los Angeles
  BYK Advertising has been delivering creative, production, media buying, and consulting services across industries for over five decades.

• Specialization in PERM Advertising Since the 1980s
  The agency began focusing on labor certification advertising nearly 40 years ago, making it one of the most experienced firms in the space.

• Proven Track Record Nationwide
  With clients spanning across the U.S., BYK has built longstanding relationships with immigration law firms, HR departments, and media outlets.

Expanding to Meet Growing Demand in New York

Why New York?

• Market Opportunity
  The region is home to a high concentration of employers and law firms requiring immigration support, making it a natural next step for the agency.

• Client-Centric Approach
  BYK aims to offer the same meticulous, compliance-first service that has earned it national recognition.

“New York represents an important opportunity to support more employers with the same level of detail and compliance we’ve offered our clients for decades.”
- Alexis Byk, Managing Director, BYK Advertising

Comprehensive PERM Recruitment Services

Multichannel Advertising Solutions

BYK ensures that all PERM recruitment advertising is executed in line with strict DOL requirements for timing, content, and media placement. Services include:

• Newspaper Advertising
  National and local print campaigns tailored for compliance.

• Radio Advertising
  Scriptwriting, production, and placement of DOL-compliant radio ads.

• Online Job Board Advertising
  Posting to platforms like Monster and CareerBuilder with compliant copy and proper documentation.

• Professional Publications
  Placement in trade journals and industry-specific publications.

• State Workforce Agency Coordination
  Managing job order placements with appropriate state labor departments.

Creative and Strategic Support Beyond Media Buying

Value-Added Services

• In-House Creative Team
  Crafts advertisements that meet all regulatory language and format requirements.

• Public Relations and Recruitment Strategy
  Supports clients with messaging and campaign development to align with larger hiring initiatives.

• Documentation and Audit Readiness
  Ensures that all advertising is traceable, documented, and ready for DOL audits.

Trusted by Leading Legal and HR Teams Nationwide

What Sets BYK Apart

• Deep Industry Relationships
  Long-standing connections with media outlets allow for faster placements and better rates.

• Fast Turnaround Times
  Efficient processes help clients meet tight regulatory deadlines.

• Compliance-Focused Operations
  Every campaign is designed with strict adherence to DOL protocols, reducing risk for clients.

• Proven Client Success
  BYK is a preferred partner for some of the largest immigration law firms and corporate HR teams across the U.S.

Meeting Compliance Needs in a Complex Regulatory Landscape

As the U.S. workforce continues to globalize, the demand for skilled foreign labor is rising—alongside the need for compliance expertise. BYK Advertising’s expansion into New York empowers more businesses with the tools, strategies, and support necessary to navigate the PERM process with confidence.

With unmatched experience in DOL-compliant advertising, BYK stands ready to serve as a trusted partner for organizations that understand the importance of getting recruitment advertising right the first time.

Hennessey Digital, a top-tier digital marketing agency known for its deep expertise in Google’s algorithm and legal industry specialization, has been ranked #136 on the 2025 Inc. Regionals Pacific list an annual compilation of the fastest-growing private companies across the U.S. Pacific region. Climbing 10 spots from the previous year, this milestone marks the sixth consecutive year the company has received this national honor.

The accolade reflects not only consistent business growth, but also Hennessey Digital’s enduring commitment to innovation, client success, and culture-first leadership.

Sustained Growth Backed by Innovation and Strategy

Performance Milestones Over the Past Two Years

• 34% Revenue Growth
  Achieved through a combination of client retention, new service offerings, and strategic investments.

• 94% Client Retention Rate
  A testament to long-term client relationships and consistent delivery of measurable results.

• 30% Increase in Staffing
  Expanded team to meet rising demand while contributing to the 7,947 new jobs created among all Inc. Regionals Pacific honorees.

“Achieving this milestone for the sixth year in a row is a testament to the dedication of our team and the trust our clients place in us.”
- Jason Hennessey, CEO, Hennessey Digital

Growth Drivers Behind Hennessey Digital’s Success

Proprietary AI-Driven Technology and Legal Marketing Focus

• AI-Powered SEO Solutions
  Built in-house to maximize visibility, speed, and efficiency for law firm clients.

• End-to-End Digital Strategy
  Encompasses law firm SEO, PPC, analytics, and digital PR tailored to the legal industry.

• SEO Consulting Services
  New offering supporting firms in need of targeted, high-impact optimization guidance.

• Custom Tech Stack Development
  Internal tools built to replace off-the-shelf SaaS, optimized for precision and performance.

“If a tool doesn't exist yet, we create it. If a tool could provide more efficient results, we build it from scratch.”
- Michele Patrick, CFO, Hennessey Digital

Leadership Anchored in Vision and Culture

The Hennessey Philosophy

• Entrepreneurial Spirit
  Founder Jason Hennessey is a globally recognized business coach, speaker, and best-selling author.

• Culture-First Approach
  Empowering employees, fostering collaboration, and prioritizing personal and professional growth.

• Risk-Taking with Purpose
  A core pillar of the company’s philosophy, aligned with client-centric innovation.

• Continuous Improvement Mindset
  Guided by the principle of "progress over perfection" to ensure rapid iteration and optimal results.

Why the Inc. Regionals Recognition Matters

Validation of Hennessey Digital’s Impact

• Part of a Nationally Celebrated Growth Cohort
  Inc. Regionals Pacific honors high-growth private companies demonstrating innovation and resilience.

• Competitive Benchmarking
  Ranking #136 reflects strong business fundamentals and a scalable business model.

• Talent Magnet
  Industry recognition helps attract and retain top talent passionate about digital marketing and client success.

“Our focus on long-term client relationships and investing back into the company and our employees are instrumental in sustaining growth.”
- Michele Patrick, CFO

Building the Future of Digital Marketing for Law Firms

Hennessey Digital’s placement on the Inc. Regionals 2025 list is more than an accolade—it’s a reflection of a company that is driven by results, fueled by innovation, and grounded in strong values. With an expanding team, proprietary tech stack, and a relentless focus on client ROI, the company continues to set the benchmark for legal marketing in the digital age.

As Hennessey Digital moves forward, its blend of visionary leadership, in-house technology, and measurable impact will remain central to its growth—ensuring continued success not only for the agency but for the law firms and professionals it serves.

Cogitate, a pioneer in Property & Casualty (P&C) insurance technology, has launched a dynamic new website cogitate.com to reinforce its leadership as a digital-first innovator. Developed in partnership with Enspire360, a Princeton-based digital marketing agency known for high-impact design, the new site is purpose-built to transform how users interact with the brand, while enhancing traffic, discoverability, and engagement.

More than just a visual upgrade, the redesign embodies Cogitate’s forward-thinking approach to digital transformation. By shifting from cogitate.us to cogitate.com, the company signals its growth, global ambition, and commitment to excellence.

Project Objectives and Vision

The redesign initiative was spearheaded by Pam Simpson, Director of Marketing and Communication at Cogitate, who outlined three core objectives:

• Improve user experience

• Increase qualified traffic

• Drive customer engagement

Through strategic collaboration with Enspire360, the project was anchored in user-centric design, competitive benchmarking, and in-depth stakeholder insight. This three-phase approach enabled the team to identify functional gaps and uncover opportunities that informed the final product.

“We wanted a website that builds trust, increases awareness, and serves our users at every step of their journey,”

— Pam Simpson, Director of Marketing and Communication, Cogitate

Features of the New Website

1. Visual and Functional Impact

• Modern Design Aesthetic
  Sleek, engaging visuals create a strong first impression while reflecting Cogitate’s tech-forward identity.

• Interactive UI/UX Elements
  Subtle animations and interactive components maintain visitor interest and invite exploration.

• Simplified Navigation
  Intuitive menus and clear pathways make it easy to locate content across product and market segments.

• Standalone Landing Pages
  Dedicated pages for specific solutions and industry verticals improve clarity and targeted messaging.

2. Intelligent Content Delivery

• Dynamic Contextual Content
  Content adapts to each user’s intent, behavior, and interest for a highly personalized experience.

• Enhanced SEO and Visibility
  On-page SEO optimization improves rankings and organic discovery across search engines.

• Social Proof Integration
  Showcasing awards, client testimonials, and success stories enhances brand trust and authority.

3. Optimized User Experience

• Mobile-Responsive Design
  Fully optimized for performance across mobile devices, tablets, and desktops.

• Advanced Search Capabilities
  Users can easily access detailed information using intelligent filters and keyword functionality.

• Frictionless Engagement
  User journeys are thoughtfully designed to reduce friction, guiding visitors from awareness to action seamlessly.

“This redesigned website is a true reflection of our commitment to innovation and customer-centricity.”
— Arvind Kaushal, CEO, Cogitate

Collaborative Design Process: Cogitate + Enspire360

The success of this initiative stems from the synergistic collaboration between Cogitate’s industry leadership and Enspire360’s digital strategy expertise.

Enspire360’s Contributions:

• Website Audit and Competitive Analysis
  Evaluated current site performance and industry standards to identify gaps and differentiation points.

• Technology Stack Alignment
  Integrated leading-edge web technologies that match Cogitate’s scalable platform vision.

• End-to-End Execution
  From UX wireframes to post-launch support, Enspire360 delivered a turnkey solution.

“Our goal was to design a website as forward-thinking and innovative as Cogitate’s platform.”
— Kaushal Shroff, CEO, Enspire360

User-Centric Benefits and Business Value

Visitors to the new cogitate.com will experience:

• Faster Access to Key Information
  Fewer clicks and smarter categorization make navigation seamless.

• Tailored User Journeys
  From insurers to technology partners, each audience finds content curated to their needs.

• Clear Business Messaging
  Cogitate’s value proposition is more easily understood, enhancing buyer confidence.

• Positioning as a Market Leader
  The site’s design and functionality communicate innovation, credibility, and industry expertise.

Future Roadmap and Long-Term Impact

Cogitate’s new website sets the foundation for future innovation, enabling:

• Scalability for Product Expansion
  Modular page designs and backend flexibility allow for seamless updates as new solutions launch.

• Ongoing SEO and Content Development
  Enspire360 will continue to manage optimization, content strategy, and campaign execution.

• Increased Lead Generation and Engagement
  Dynamic content, streamlined journeys, and improved discoverability will support ongoing growth.

“This platform helps us communicate our vision and deliver unmatched value to clients.”
— Arvind Kaushal, CEO, Cogitate

A Digital Launchpad for Innovation

The collaboration between Cogitate and Enspire360 has delivered more than a new website—it’s created a strategic digital hub that aligns with Cogitate’s mission and accelerates its market leadership in P&C insurance tech.

As the redesigned platform continues to evolve, it will play a pivotal role in brand storytelling, customer engagement, and digital innovation—empowering Cogitate to meet the demands of a dynamic insurance industry landscape.

CREE8, the cloud-native workspace redefining creative production, has announced a strategic reseller partnership with Key Code Media, one of North America’s leading media technology resellers and systems integrators. Through this partnership, Key Code Media will offer CREE8’s full suite of cloud-based production tools, empowering creative teams with scalable, secure, and remote-ready workspaces designed for modern content creation.

As the media and entertainment industry increasingly shifts toward decentralized production models, the partnership comes at a pivotal moment—one marked by the need for speed, collaboration, and global flexibility.

“Together, we’re unlocking the full potential of cloud-based workflows—removing traditional infrastructure barriers and giving creative teams the freedom to work globally, securely, and at scale.”

- Lisa M Watts, CEO of CREE8

What CREE8 Brings to the Table

CREE8 delivers an end-to-end cloud-native workspace tailored for creative professionals in post-production, broadcast, film, and animation. The platform enables teams to build and scale collaborative environments in minutes, eliminating the need for costly on-prem infrastructure.

Core Capabilities:

• High-Performance Virtual Workstations
  Seamlessly run editing, color grading, VFX, and finishing tools in the cloud.

• Scalable Cloud Storage
  Dynamically grow or reduce storage based on project needs, with high-speed data access.

• Real-Time Collaboration Tools
  Built-in communication and version control support teams working from anywhere in the world.

• Usage-Based Billing
  A flexible pricing model that allows studios to pay only for what they use.

These features provide a production-grade environment that reduces technical overhead while supporting hybrid and remote workflows.

Code Media: The Ideal Channel Partner

Founded by Mike Cavanagh, Key Code Media has built a strong reputation as a trusted advisor for broadcast, post-production, and corporate video clients. The company specializes in delivering turnkey media systems, offering solutions across ingest, editing, asset management, distribution, and archiving.

With its vast network and hands-on expertise, Key Code Media is uniquely positioned to integrate CREE8’s offerings into both boutique and enterprise workflows.

“CREE8 has introduced a fast and flexible way to launch cloud production projects—our clients need speed, reliability, and scalability,”

- Mike Cavanagh, Founder and President of Key Code Media

By offering CREE8 through its platform, Key Code Media extends its ability to support cloud and hybrid production environments with minimal friction and maximum efficiency.

Why This Partnership Matters

This collaboration is more than a sales channel—it's a strategic alliance that addresses the evolving needs of the media industry. As creative teams increasingly operate across time zones and geographies, the need for real-time collaboration, secure cloud environments, and resource scalability becomes non-negotiable.

Shared Vision:

• Empower Creative Freedom
  Enable artists and producers to focus on content, not infrastructure.

• Accelerate Digital Transformation
  Support media organizations in adopting modern workflows with minimal disruption.

• Democratize Access to Enterprise-Grade Tools
  Deliver powerful cloud solutions previously limited to top-tier studios, now accessible to all.

This aligns with CREE8’s mission to democratize high-end content creation tools and Key Code Media’s commitment to delivering best-in-class technology solutions that keep clients ahead of the curve.

Looking Ahead: A Cloud-First Future for Creative Teams

The strategic reseller agreement sets the stage for continued innovation in cloud-based media production. Both CREE8 and Key Code Media are focused on simplifying access to the tools and technologies needed to power on-demand, distributed, and scalable creative workflows.

As more media organizations seek agility in production cycles and cost-effective infrastructure alternatives, partnerships like this will play a critical role in transforming how content is created and delivered.

“We’re equipping creative teams with the technology and expertise needed to embrace cloud-based workflows with greater efficiency and flexibility.”

- Lisa M Watts, CEO, CREE8

The CREE8–Key Code Media partnership is a compelling move toward the future of media production—remote-ready, scalable, and collaborative. As creative teams evolve, so must their tools, and this alliance ensures that both boutique agencies and global studios can innovate without constraint.

Through this partnership, content creators gain access to enterprise-grade cloud technology, with the support and expertise of one of the industry’s most respected integrators.

Moloco, a leader in operational machine learning and performance advertising, has announced the appointment of Pat Copeland as General Manager of Moloco Commerce Media (MCM). MCM is the only AI-native advertising engine enabling retailers and marketplaces to launch scalable and high-performing retail media networks through advanced machine learning.

Copeland’s arrival comes at a time when digital commerce is rapidly evolving—and with his deep background in advertising technology and machine learning, Moloco is poised to further transform how retailers engage with customers, monetize their platforms, and grow revenue.

Pat Copeland: A Proven Leader in AdTech and AI Innovation

With over three decades of experience in machine learning, enterprise software, and advertising, Pat Copeland brings a powerful mix of vision and execution to Moloco.

Notable Highlights from His Career:

• Amazon: Instrumental in launching Sponsored Brands, scaling it into a multi-billion-dollar AI-powered ad platform.

• Google and Microsoft: Led global engineering and product teams, advancing enterprise and cloud-first ad strategies.

• Zendesk: Drove enterprise innovation, managing large cross-functional teams in a SaaS environment.

At each stage of his career, Copeland has specialized in applying AI to large-scale, complex decision-making systems—an ideal match for Moloco’s mission.

“What drew me to Moloco is its groundbreaking use of machine learning to unlock real performance for customers,” said Pat Copeland. “This company’s strong technical DNA, customer-first focus, and ability to deliver results at scale make it a perfect environment to build the future of commerce media.”

Moloco Commerce Media: AI-Native Advertising for Modern Retail

Moloco Commerce Media enables retailers and marketplaces to activate high-performing ad networks by turning their first-party data into monetization engines.

Core Capabilities of Moloco Commerce Media:

• Predictive Modeling: Uses operational ML to forecast user behavior and optimize ad placements in real time.

• Personalized Experiences: Delivers ads based on individual shopper intent, increasing relevance and conversion.

• Performance-First Approach: Focused on delivering measurable ROI for advertisers and revenue growth for retailers.

• Enterprise Scalability: Built to support both niche marketplaces and global ecommerce platforms.

As retailers evolve into digital-first ecosystems, Moloco empowers them with tools to build complementary ad businesses without sacrificing user experience.

Driving Retail Media Transformation at Global Scale

With more than 100,000 advertisers and over 10,000 activated in a single day, Moloco Commerce Media is already making an impact in the market. Companies like Wayfair, Yogiyo, and Bucketplace rely on MCM to drive results, retain users, and build loyalty through data-powered engagement.

Copeland’s appointment signals Moloco’s intent to double down on innovation, customer success, and platform expansion.

“Pat’s experience leading high-growth businesses and building AI-native ad platforms make him the ideal leader for MCM,” said Ikkjin Ahn, CEO and Co-Founder of Moloco. “We’re excited for him to bring this expertise to our product vision and help accelerate long-term growth for our customers.”

Why Pat’s Appointment Marks a Turning Point for Moloco

This leadership shift is more than an executive announcement—it's a bold move to cement Moloco’s leadership in commerce media at a time when retailers are racing to develop their own ad monetization models.

Strategic Focus Areas Under Copeland's Leadership:

• Platform Innovation: Evolve MCM’s capabilities to support deeper personalization and performance optimization.

• Customer Growth: Expand market reach, onboarding new retailers and helping them build sustainable ads businesses.

• Operational Scale: Enhance infrastructure to support increasing demand and global deployments.

• Product Differentiation: Maintain Moloco’s lead by investing in proprietary machine learning technologies.

Pat Copeland’s appointment as GM of Moloco Commerce Media underscores a pivotal growth phase for the company. With his unparalleled expertise in AI, adtech, and scaling enterprise platforms, Moloco is set to redefine how retail media operates—offering unmatched performance, precision, and value.

As digital commerce accelerates, Moloco continues to prove that machine learning isn’t just a backend tool—it’s the engine of tomorrow’s performance-driven retail economy. Under Copeland’s leadership, MCM is well-positioned to deliver on that promise, helping retailers unlock new revenue streams and deliver richer shopping experiences.

At the 2025 NAB Show in Las Vegas, Imagine Communications is introducing OSI-X, the next-generation evolution of its trusted OSI™ Traffic and Billing system. Designed to meet the demands of today’s converged media landscape, OSI-X is built on a modern, cloud-native architecture with a fully browser-based interface, making it more secure, scalable, and future-ready.

The unveiling of OSI-X marks a significant milestone in Imagine’s commitment to supporting North American broadcasters navigating the complexities of Total TV — from linear to streaming and connected TV (CTV). Notably, Sinclair Broadcast Group has chosen OSI-X as its unified traffic and billing platform across all its over-the-air (OTA) television stations.

Features of the OSI-X Platform

Imagine Communications has re-engineered its industry-standard OSI solution to support a more agile, digital-first broadcasting environment. OSI-X blends the power of proven technology with the flexibility required to address modern media operations.

Highlights of OSI-X:

• Browser-Based User Interface: Offers an intuitive, responsive interface that’s fully accessible across devices.

• Cloud-Native Architecture: Supports both on-premises and cloud deployments for scalable, secure operations.

• Single Sign-On (SSO): SAML-compliant security features streamline access while enhancing security.

• TVB- and TIP-Compliant Integration: Ensures seamless interoperability with order management systems and industry standards.

• Open Ecosystem: Connects easily to third-party CRM, ERP, and general ledger platforms.

• Inventory Management & Reconciliation: Core capabilities for unified operations across linear, digital, and CTV workflows.

This release demonstrates Imagine's focus on simplifying advertising operations, maximizing inventory efficiency, and enabling seamless convergence between traditional and digital workflows.

Sinclair Broadcast Group Adopts OSI-X Across Entire OTA Network

A major milestone in OSI-X’s debut is its adoption by Sinclair Broadcast Group, one of the largest TV station operators in the U.S.

“We are excited to announce Sinclair's decision to migrate all OTA television stations onto the OSI-X Traffic and Billing system,” said Rob Weisbord, COO and President of Local Media at Sinclair.

The move reflects Sinclair’s confidence in Imagine’s robust security, standards compliance, and operational flexibility. The key drivers behind Sinclair’s decision include:

• Enhanced cybersecurity with browser-based access and SAML-compliant SSO.

• Adherence to TV Interface Practices (TIP) for streamlined order management.

• Proven support and partnership with Imagine Communications.

By standardizing on OSI-X, Sinclair aims to simplify its traffic operations, reduce complexity, and future-proof its broadcasting infrastructure.

Building on a Proven Legacy

The OSI platform has long been a cornerstone of Imagine Communications’ ad tech portfolio. With OSI-X, Imagine continues its track record of investing in forward-looking capabilities for broadcasters. This new version preserves the deep functionality of its predecessor while offering significant enhancements:

• Redesigned Interface: Modern UX design to reduce training time and improve productivity.

• Cloud Flexibility: Deployable in any infrastructure, from private data centers to public clouds.

• Resilience for the Future: Optimized for hybrid workflows spanning OTA, streaming, and digital inventory.

“OSI-X reflects Imagine’s commitment to simplifying broadcasters’ ad sales and management operations across linear and digital workflows,” said Steve Reynolds, CEO of Imagine Communications.

Strengthening Industry Standards and Ecosystem Integration

Imagine’s support for open standards like TVB and TIP reflects its understanding of today’s increasingly interoperable ad tech landscape. OSI-X is designed to:

• Integrate seamlessly with third-party order management and billing systems.

• Provide real-time visibility into inventory, campaign delivery, and performance.

• Enhance reconciliation and posting processes to reduce revenue leakage.

This approach allows broadcasters to evolve their operations without being locked into proprietary systems, giving them the freedom to innovate on their own terms.

Partner Endorsements and Industry Response

Sinclair’s SVP of AdTech, JW Linkenauger, reaffirmed the importance of Imagine’s strategic direction:

“Imagine Communications is a proven partner that continually invests in enhancement of their OSI-X television platform. Their strong support of TIP and ongoing technological advancements show their deep understanding of the complex ad delivery ecosystem.”

Such endorsements reflect how deeply Imagine understands broadcaster needs — not just for today, but for a rapidly approaching future where agility, security, and efficiency are table stakes.

The debut of OSI-X at the 2025 NAB Show signals a bold leap forward for broadcasters seeking to modernize their ad sales and traffic operations. With its browser-based, cloud-native foundation and industry-standard integrations, OSI-X gives broadcasters the tools they need to navigate Total TV convergence, reduce cost and complexity, and embrace scalable digital transformation.

As Sinclair Broadcast Group and others turn to OSI-X, Imagine Communications is proving once again that it is not only keeping pace with the industry—but shaping its future.