NielsenIQ (NIQ), a global leader in consumer intelligence, has announced its acquisition of Gastrograph AI, a cutting-edge discovery and inquiry platform specializing in sensory insights. This strategic move is designed to enhance NIQ’s Full View™ offering for consumer packaged goods (CPG) companies by integrating predictive AI modeling of human sensory perception into its robust product development ecosystem.

The acquisition deepens NIQ’s commitment to AI-driven innovation, enabling clients to formulate and launch products faster, more efficiently, and with greater consumer appeal.

AI-Driven Sensory Insights at Scale

Gastrograph AI is renowned for using predictive algorithms to model how humans perceive flavor, aroma, and texture, helping brands develop, test, and reformulate products in ways that maximize consumer satisfaction. Its sensory database, one of the most comprehensive in the industry, complements NIQ’s data-rich ecosystem, giving brands a deeper understanding of why consumers prefer certain products—and how to act on that insight.

“Combining Gastrograph AI with NIQ’s AI platform will empower the world’s most influential consumer packaged goods brands in getting to market faster, with better products, and win share more quickly,”

- Ramon Melgarejo, President of Strategic Analytics & Insights at NIQ

Strengthening BASES Creative Product AI

The acquisition builds on a successful collaboration between NIQ and Gastrograph AI as part of BASES Creative Product AI, a solution launched in 2022 that leverages AI to improve product formulation research. This partnership has already proven effective for many global CPG brands, validating the role of AI in improving speed-to-market, lowering costs, and enhancing consumer targeting.

With the addition of Gastrograph AI’s sensory insights, NIQ expands its capabilities to support:

• AI-driven product ideation and formulation

• Faster consumer preference modeling

• Data-backed R&D decision-making

• Deeper predictive understanding of sensory trends

A Competitive Edge for CPG Innovation

As consumer expectations evolve, so does the need for brands to understand not just what consumers will buy—but why. NIQ’s enhanced AI suite, powered by Gastrograph’s sensory models, provides brands with:

• End-to-end product development insights

• Faster testing and optimization cycles

• Greater confidence in launching products that resonate

• Holistic integration of consumer behavior and sensory feedback

By offering a holistic Full View™ of consumer decision-making, NIQ is positioning itself at the forefront of next-generation CPG innovation.

NIQ’s acquisition of Gastrograph AI marks a significant step forward in the evolution of AI-enabled consumer insights, blending behavioral analytics with predictive sensory modeling to create faster, smarter, and more successful product innovations. As part of its continued investment in strategic analytics and innovation, NIQ is ensuring its clients stay competitive in an ever-evolving marketplace.

With this integration, product development is no longer a guessing game—it's a science powered by data, speed, and consumer understanding.