Contxtful Technologies, Inc., a pioneer in attention-based advertising technology, has announced the close of a $1.9 million funding round led by NJP Ventures. This latest investment is poised to accelerate the company’s mission of transforming digital advertising by putting consumer attention at the center of ad performance and inventory valuation.

The funds will be used to further enhance Contxtful’s proprietary Receptivity platform, grow its operations, and expand its presence across global digital markets.

Receptivity: Measuring the True Currency of Attention

Contxtful’s Receptivity platform uses advanced AI and machine learning to identify and curate the most valuable digital ad inventory by analyzing micro-patterns of user interaction. Rather than focusing solely on impressions or clicks, the platform zeroes in on receptive user behavior—a key signal of attention.

By doing so, Contxtful helps advertisers and publishers:

• Deliver ads to more attentive and engaged audiences

• Increase campaign performance and ROI

• Maintain user privacy without relying on invasive tracking technologies

As the industry moves beyond outdated targeting models and third-party cookies, Contxtful is positioning attention as the next-generation metric that will drive the future of digital media buying.

Receptivity Exchange: A New Marketplace for Attention

With this funding, Contxtful is accelerating the development of the Receptivity Exchange—a real-time marketplace that allows advertisers and publishers to transact on the currency of attention rather than outdated metrics.

"Our privacy-safe technology leverages machine learning to build attention segments that maximize results for our partners,” said David Jacobs, CEO of Contxtful. “This latest funding round will accelerate our growth and the buildout of the Receptivity Exchange.”

By enabling real-time bidding based on attentiveness rather than generic impressions, the Receptivity Exchange aims to redefine value in programmatic advertising.

Investor Confidence in a Changing Digital Ad Ecosystem

NJP Ventures, a long-time supporter of disruptive tech startups, led the round and expressed strong conviction in Contxtful’s vision.

"We're thrilled to continue our journey with Contxtful,” said Peter Lukens, Partner at NJP Ventures. “Their innovative approach to measuring and optimizing attention is a game-changer that can redefine how media is bought and sold.”

With growing concerns over ad fatigue, privacy regulations, and declining effectiveness of traditional targeting, investors are increasingly looking to attention-tech as the future of advertising measurement.

Contxtful’s latest funding round marks a significant milestone in the company’s growth and in the evolution of the digital advertising ecosystem. By focusing on AI-driven attention metrics and launching the Receptivity Exchange, Contxtful is creating new possibilities for performance-driven, privacy-first media strategies.

With the continued support of NJP Ventures and a rapidly expanding technology stack, Contxtful is poised to become a key player in the next generation of programmatic advertising.