Franchise Services, Inc. (FSI), the parent company of Sir Speedy, PIP, and Signal Graphics, has appointed Steve Metcalf as its new Virtual Chief Artificial Intelligence Officer (vCAIO). This strategic move underscores FSI’s commitment to AI-driven innovation and elevates its mission to deliver smarter, faster, and more personalized print, signage, and marketing services.

As the print and marketing services industry undergoes rapid technological transformation, FSI is proactively positioning its franchise network at the forefront by embracing artificial intelligence to optimize workflows, improve customer experiences, and uncover new business opportunities.

An AI Visionary at the Helm

Steve Metcalf is a well-recognized AI strategist and technology entrepreneur, best known as the co-founder and CEO of IMAGINE AI LIVE, a summit dedicated to advancing AI's role in business transformation. With decades of experience across startups and enterprise digital strategy, Metcalf brings deep insight into how organizations can harness AI as a competitive advantage.

"We are excited to welcome Steve to our team," said Richard Lowe, President and CEO of Franchise Services, Inc.

"His expertise will be instrumental in guiding our AI strategy across FSI and our franchise brands. Our goal is to embed AI into key operational areas to elevate efficiency, create smarter sales tools, and deliver exceptional customer experiences."

Strategic Priorities: AI at the Core of Print Innovation

In his consulting role as vCAIO, Metcalf will work closely with FSI's executive leadership to integrate intelligent systems and automation into business operations. Key focus areas include:

• Workflow Optimization – Leveraging AI to automate and streamline order processing, job tracking, and production timelines.

• Sales Enablement – Enhancing lead qualification, predictive analytics, and personalization through AI-driven tools.

• Customer Experience – Creating responsive, insight-driven customer journeys and service models through generative AI applications.

• Franchise Empowerment – Delivering scalable AI strategies that provide measurable value at the franchise location level.

"The printing industry is on the verge of rapid transformation," said Lowe.

"With AI, our Sir Speedy, PIP, and Signal Graphics franchises can unlock new value for clients through smarter workflows and more impactful marketing solutions."

Looking Ahead: A Preview at the 2025 Franchise Convention

Metcalf will deliver a keynote presentation at the upcoming Sir Speedy, PIP and Signal Graphics Convention and Vendor Show, taking place May 6–9 in New Orleans. His address will spotlight how AI can transform traditional business models and outline the roadmap for FSI’s AI-powered future.

Franchise Services, Inc.’s decision to appoint a virtual Chief AI Officer signals a decisive move toward embracing AI as a foundational pillar for growth. Under Metcalf’s leadership, FSI’s network of franchisees will gain access to innovative tools and insights that can elevate performance, unlock new service capabilities, and future-proof their operations in an evolving marketplace.