StreamShark, a leading provider of enterprise-grade video streaming solutions, has announced the launch of its Intelligent Workflow for VR & Immersive Video at NAB Show 2025. This breakthrough end-to-end platform enables seamless encoding, processing, scheduling, and delivery of 6K/8K, VR, and AR content, setting a new standard for immersive media distribution at scale.

As demand for interactive and high-fidelity content surges across industries, StreamShark’s intelligent workflow is poised to empower content creators and enterprises with a robust, flexible, and scalable solution to reach global audiences across VR/MR headsets, mobile devices, the immersive web, and metaverse platforms.

A VR-Native Streaming Solution Built for Scale

"As demand for immersive content continues to rise, content and platform owners need a VR-native streaming solution," said James Broberg, Founder and CEO of StreamShark.

"Unveiling our Intelligent Workflow at NAB Show 2025 highlights our commitment to innovation and to helping enterprises deliver cutting-edge immersive video experiences."

StreamShark’s Intelligent Workflow was built to support both live and on-demand immersive experiences with features that ensure quality, reliability, and reach:

• Advanced Encoding: High-fidelity processing of 6K/8K video optimized for spatial experiences.

• Global Distribution: Seamless, scalable delivery across multiple geographies and platforms.

• Cross-Platform Playback: Compatible with mobile, desktop, and VR/MR devices.

• Flexible Scheduling: VOD2Live support and scheduled pre-recorded streams for timezone-optimized delivery.

Immersive Experiences Across Entertainment, Sports, and the Metaverse

StreamShark’s immersive streaming capabilities have already been leveraged by leading content owners to deliver:

• Immersive concerts featuring Top 10 Billboard artists.

• Courtside live sports experiences for Tier 1 national leagues.

• Shared social/metaverse viewing via dedicated VR and MR applications.

The Intelligent Workflow also acts as a turnkey backend for VR-native apps, enabling creators and enterprises to build interactive, high-impact experiences within the metaverse or immersive web without reinventing the infrastructure.

Live Simulation Across Virtual Venues

One of the standout features of StreamShark’s solution is simulated live streaming—allowing pre-recorded content to be broadcast across multiple channels and virtual venues at specified times. This functionality gives creators complete control over stream timing, localization, and audience targeting, without the complexity of managing real-time production.

With the launch of its Intelligent Workflow for VR & Immersive Video, StreamShark is redefining how immersive content is delivered, making it more accessible, scalable, and professional than ever before. Enterprises, broadcasters, and content platforms now have the tools to create, schedule, and stream immersive video at global scale, ushering in a new era of interactive storytelling and digital engagement.

The new workflow is now available to enterprises and content owners, offering a streamlined path to elevate their immersive video experiences and connect with the audiences of tomorrow.