In a digital world overloaded with content and short on time, Framerate Technologies has launched a bold new initiative to cut through the noise: the View+Finders Podcast. This short-form, high-impact audio series delivers ten-minute episodes that go deep on the innovations, trends, and strategies reshaping entertainment, technology, and media.

Targeted at executives, creatives, entrepreneurs, and decision-makers across the media-tech landscape, View+Finders is designed to help professionals stay informed without overwhelming their schedules. Each installment features prominent industry voices and topics at the forefront of transformation—from AI in talent-brand relationships to cultural representation in content distribution.

Podcast Purpose: Short, Smart, and Strategic

Designed for Modern Attention Spans

The View+Finders Podcast understands that attention is currency. In a landscape where hours-long podcasts can be hard to digest, each episode of View+Finders runs around ten minutes—perfect for the morning commute, coffee breaks, or between meetings.

This micro-content strategy ensures that:

• Listeners get value immediately, without fluff

• Topics stay focused and actionable

• Time investment remains low while ROI remains high

Topics with Tactical Relevance

The podcast centers on actionable foresight, covering:

• How AI is transforming relationships between talent and brands

• The evolution of distribution models on emerging platforms

• The role of cultural storytelling in driving consumer engagement and market differentiation

• How consumer behavior shifts are influencing new monetization strategies

The goal? Deliver real-time industry intelligence that professionals can put into practice instantly.

A Roster of Visionary Guests

Trent Blacket – Co-Founder, EMT Partners

An Australian lawyer, tech/media investor, and connector of high-caliber talent with visionary brands, Trent Blacket brings a global view on the intersection of AI and talent management. His episode explores:

• Why intelligent matchmaking between talent and brands is the next big frontier

• How AI is amplifying human potential in media partnerships

• Insights from operating across two continents: Australia and the U.S.

Doug Schwab – Founder, Maverick Entertainment

Founder of one of the most prolific and successful Black cinema distribution companies, Schwab shares:

• How cultural representation creates market value

• Lessons from building a catalog that resonates across diverse audiences

• Where independent cinema and digital distribution are heading next

These interviews provide firsthand knowledge from professionals leading the charge in media, technology, and entertainment innovation.

The Voice Behind the Mic: Vaughn Juares

A Veteran in Media Tech

Vaughn Juares, co-founder of Framerate Technologies and host of View+Finders, brings decades of experience at the intersection of creative storytelling and emerging technologies. His mission with the podcast:

“To streamline the learning process so professionals can stay in the know in a world that's changing almost daily.”

Juares believes that education and innovation should be accessible—not a burden. His hosting style focuses on drawing out concise, powerful ideas, helping listeners spark new strategies and stay agile in their industries.

Why View+Finders Matters Right Now

A Podcast for a Tipping Point Moment

The convergence of media, tech, and AI has never been more impactful—or more complex. With:

• AI redefining creativity and personalization

• Audiences consuming content across dozens of platforms

• Business models shifting in real time

Professionals need to adapt quickly. View+Finders offers a reliable, quick-to-consume source of strategic intelligence that:

• Encourages smarter decision-making

• Promotes cross-industry insights

• Inspires entrepreneurial innovation

Whether you're in film production, advertising, platform development, or media strategy, this podcast serves as a compact, trusted companion for understanding what’s next.

A Must-Listen for Innovators

View+Finders isn’t just another podcast—it’s a professional intelligence tool tailored for the fast-paced, high-stakes world of entertainment and technology. Through curated guests, focused discussions, and a digestible format, Framerate Technologies is helping leaders think fast and act faster.

With new episodes rolling out regularly, View+Finders is poised to become a go-to resource for anyone navigating the evolving intersections of creativity, technology, and commerce.

In a significant step toward reshaping how businesses harness the power of artificial intelligence in content management, CHRS Interactive has launched its WordPress AI Integration service. This new offering goes beyond conventional plugins and generic automation tools—providing fully customized AI capabilities that integrate directly into clients’ WordPress websites.

With AI adoption in content management systems (CMS) reaching new heights in 2025, the need for bespoke, intelligent automation has never been greater. CHRS Interactive is addressing this demand head-on by helping businesses improve site performance, personalize user engagement, and automate operations—all without sacrificing flexibility or control.

Why This Matters: Moving Beyond One-Size-Fits-All Plugins

The Problem with Generic AI Add-ons

Most AI tools for WordPress come in the form of off-the-shelf plugins that offer limited functionality and poor integration. They often:

• Operate independently of other site elements

• Create compatibility issues

• Offer rigid capabilities with limited adaptability

• Leave companies reliant on external logic and third-party platforms

CHRS Interactive’s approach is different. By building site-specific AI tools from the ground up, the service aligns with each business’s unique infrastructure, content, and performance goals.

A Seamless AI Experience

As CHRS Interactive founder Artin Hovhanesian put it:

“Too many AI plugins feel like afterthoughts. They’re bolted on and barely integrated. We wanted to build solutions that actually fit, so they feel like part of the site—not just extra code.”

This mission results in AI that functions natively within a WordPress environment, delivering a seamless, performance-boosting experience.

Core Capabilities of CHRS WordPress AI Integration

The service supports a wide spectrum of AI-driven use cases, including:

1. Behavior-Driven Chatbots

Custom chat agents that adapt their messaging based on:

• User intent

• Navigation behavior

• Device type or time of day

These bots don’t follow static scripts—they learn and optimize responses to maximize user engagement and satisfaction.

2. Real-Time Content Tuning

Dynamically adapt headlines, CTAs, images, or product placements based on:

• Scroll behavior

• Previous visits

• Session duration

• Geo-location

Ideal for publishers, marketers, and e-commerce businesses looking to boost relevance and retention.

3. Live Analytics Dashboards

Visual dashboards powered by AI that highlight:

• User journey friction points

• Conversion drop-offs

• High-performing content clusters

These dashboards enable non-technical teams to act on insights in real time—improving outcomes without deep data science expertise.

4. Product Recommendations & Personalization

Online retailers can leverage browsing history and behavioral trends to:

• Auto-populate product pages

• Offer limited-time bundles

• Guide users through optimized purchase paths

This means more conversions, higher cart values, and better user experience.

Designed for Flexibility Across Industries

The WordPress AI Integration service is platform-agnostic within the WordPress ecosystem, making it highly versatile. Here’s how different sectors can benefit:

• E-Commerce Retailers: Deploy AI for intelligent merchandising, abandoned cart recovery, and personalized upsells.

• Marketing Agencies: White-label AI tools to provide clients with unique site features and backend efficiencies.

• Media & Publishers: Build dynamic experiences that adapt in real time to reader preferences and engagement patterns.

• Service-Based Businesses: Automate bookings, FAQs, and lead qualification via intelligent interfaces tailored to your brand voice.

Each solution is custom coded, ensuring compatibility, scalability, and data protection across all client projects.

Early Results: AI with Tangible Business Impact

Real-World Adoption

Mark Frankel, a longtime CHRS partner, shared early success metrics:

“We saw a measurable lift in user engagement. It didn’t take much to implement, and the improvements were noticeable quickly.”

CHRS reports that early adopters have seen gains in:

• Page interaction time

• Email signups

• Product views per session

• Reduction in bounce rates

These improvements reflect the power of personalized, real-time AI experiences integrated directly into the WordPress backend.

Long-Term Support and Search-Ready Performance

Built for Evolving SEO Standards

AI implementation doesn’t just help UX—it also ensures compliance with evolving search engine expectations. CHRS’s solutions are built with:

• Core Web Vitals in mind

• Clean, indexable code

• Schema integration and SEO-forward logic

Additionally, clients receive:

• Tailored onboarding

• Ongoing updates

• Performance tuning support as both business needs and web standards evolve

Smart AI, Seamlessly Delivered

CHRS Interactive’s WordPress AI Integration service represents a major evolution in how businesses of all sizes can implement AI in meaningful, brand-aligned ways. It provides not only the technical foundation but also the strategic foresight needed to future-proof digital experiences in an increasingly competitive landscape.

Whether you’re aiming to personalize, automate, analyze, or all three—this is AI built for your site, not just your stack.

Infinite Reality (iR), a trailblazer in immersive digital media, ecommerce, and extended reality (XR), has officially surpassed 150 million consumer interactions across its immersive 3D web experiences. From virtual storefronts and gamified brand environments to AI-assisted support and frictionless ecommerce, Infinite Reality is leading the charge into a new era of consumer engagement.

Built in collaboration with global brands and government organizations, iR’s browser-based 3D environments offer an interactive, app-free shopping experience that combines AI, gamification, storytelling, and real-time analytics to capture and convert consumer attention in today’s hyper-saturated digital landscape.

The Milestone: 150 Million Interactions and Counting

What Counts as an “Interaction”?

The 150 million consumer engagements recorded by Infinite Reality represent a wide variety of digital behaviors across nearly 500 immersive experiences, including:

• Clicks on 3D product imagery

• In-world gameplay like scavenger hunts and quizzes

• Add-to-cart ecommerce activity

• Newsletter, promotion, and loyalty program sign-ups

• Conversations with AI-powered agents

• Embedded video views

• Social media content sharing

• Engagement with navigational hotspots

These interactions span immersive brand experiences developed for names like Crate & Barrel, L’Oréal, Vodafone, Warner Bros. Discovery, Swarovski, and even government bodies like the UAE Ministry of Finance.

Notably, this milestone excludes data from iR’s recently launched no-code 3D storefront builder, iR Studio, as well as experiences built on third-party platforms such as ROBLOX or those powered by the newly acquired Napster platform.

Immersive Commerce Delivers Measurable Results

As attention spans shrink and digital fatigue sets in, immersive web experiences are proving to be a critical differentiator for brands.

According to a 2023 Coresight Research study:

• 88% of brands using immersive commerce report increased sales

• 77% saw a rise in product engagement (clicks)

• 67% experienced new customer acquisition

Infinite Reality’s case studies support these findings with results like:

• A luxury fashion brand saw a 75% lift in conversion rate and a 19% higher average order value (AOV)

• A global toy company achieved a 25% increase in add-to-cart rates

• A music and entertainment brand boosted merchandise conversion by 39%, selling out exclusive items within a week

These metrics confirm what marketers are quickly realizing—3D commerce is no longer experimental; it’s essential.

Gamified Shopping: Meeting Gen Z and Gen Alpha Where They Are

The Gaming Generation

With more than 80% of U.S. consumers playing video games—and an even higher percentage among Gen Z—immersive, game-like environments are becoming a natural extension of the digital shopping experience.

For younger consumers, browsing online is expected to be:

• Play-centric

• Visual and dynamic

• Social and shareable

• Spatial, not static

Infinite Reality’s experiences are tapping into these expectations with interactive layers like AI assistants, personalized product journeys, and mini-games—all embedded seamlessly within the shopping experience.

Samantha Kobrin, VP of Enterprise Marketing at iR, explains:

“We know that the majority of Gen Z and Gen Alpha consumers are playing games online, and we’re ready to meet these generations on their terms by offering them a more gamified, visual way to shop.”

Seamless Integration: No Apps, No Headsets, No Barriers

Web-Based, App-Free Access

One of Infinite Reality’s greatest innovations is delivering immersive experiences through a standard web browser. There are:

• No downloads required

• No VR headsets necessary

• No hardware friction

This accessibility ensures mass-market scalability—whether for a Fortune 500 enterprise or a growing D2C brand.

Built to Integrate

iR experiences integrate directly into existing ecommerce infrastructure, with compatibility for platforms like:

• Shopify

• Salesforce Commerce Cloud

• Magento

• SAP

These integrations allow for smooth handoff to checkout, maintaining the brand's commerce logic while upgrading the user experience to an immersive format.

The Role of iR Studio: Democratizing 3D Web Experiences

Infinite Reality’s latest innovation, iR Studio, lowers the barrier to entry for small and midsize businesses looking to create immersive digital storefronts.

A No-Code Tool for All

With iR Studio:

• Anyone can build 3D shopping experiences without writing a single line of code

• Small retailers can deliver high-end immersion once only available to big brands

• Entrepreneurs can extend product storytelling in spatial, visual ways

This democratization of immersive commerce positions iR Studio as a game-changer for digital retail across industries.

Infinite Reality’s Broader Ecosystem and Acquisitions

The company’s rapid growth is supported by a robust portfolio, including:

• Obsess (acquired Jan 2025): A leader in luxury brand virtual storefronts

• Landvault (acquired July 2024): Specializing in gamified spatial content

• Napster (acquired Q1 2025): Bolstering immersive entertainment and audio commerce

These acquisitions expand iR’s capabilities across entertainment, government, luxury, and retail—solidifying its status as a next-generation media powerhouse.

A Turning Point for the Future of Digital Engagement

Infinite Reality's 150 million interactions mark a defining milestone in the transition from flat, transactional ecommerce to dynamic, immersive commerce.

As traditional digital advertising loses its grip and attention spans dwindle, immersive media offers a proven path forward. Brands ready to embrace 3D experiences, gamification, and visual storytelling are not just future-proofing—they’re winning the attention, trust, and dollars of today’s most coveted demographics.

“This is a meaningful milestone for our company,” said John Acunto, Co-Founder and CEO. “The volume and quality of engagement we are seeing within the iR platform is proof that immersive media is effective at captivating consumers and delivering results.”

With new tools like iR Studio, Infinite Reality is opening the door for businesses of all sizes to participate in the next frontier of commerce—and this milestone is only the beginning.

Press Ranger, the fast-rising AI-powered PR platform, has officially surpassed 8,000 users, cementing its position as the Best PR Software of 2025, according to SaaS-Space.com. This rapid growth and recognition marks a turning point for the PR tech landscape, long dominated by expensive, outdated solutions catering to only the largest enterprises.

Just eight months ago, Press Ranger celebrated its 1,000-user milestone. Now, with a user base that has grown more than 700%, the platform is reshaping how startups, solo founders, and small agencies run effective, affordable PR campaigns—on their own terms.

Why Press Ranger is Winning the PR Software Race

Built for Today’s PR Needs

Legacy PR platforms have traditionally priced out smaller companies, charging thousands annually for access to media databases and press distribution tools. Press Ranger, in contrast, delivers a lean, AI-powered solution that offers:

• A comprehensive, up-to-date media contact database

• AI-generated press releases in minutes

• Smart media matching for targeted outreach

• Podcast database access for integrated audio campaign planning

• CRM integration to streamline outreach tracking

And all of it is available for a fraction of the cost of traditional tools.

“We built this platform for the founders, startups, and businesses who want to run PR campaigns on their own,” said Steve Beyatte, Founder and CEO of Press Ranger. “As we pass 8,000 users, it’s clear that more businesses are choosing Press Ranger to get noticed.”

Press Ranger’s Appeal: Ease, Affordability, and Impact

Press Ranger is designed with usability in mind—no agency background required. Users can:

• Build media lists based on beat, location, and outlet

• Auto-generate pitches and press releases using built-in AI tools

• Launch campaigns and track responses within a single interface

This DIY approach gives startups and growing companies the power to take control of their own narratives, without expensive consultants or bloated retainers.

“Press Ranger is proving that the best PR software doesn’t need to be bloated or reserved for Fortune 500s,” said the editorial team at SaaS-Space.com. “This is what the future of PR looks like—automated, intelligent, and radically accessible.”

Award-Winning Recognition: SaaS-Space.com’s Best PR Software of 2025

Press Ranger was named the Best PR Software of 2025 by SaaS-Space.com, a leading voice in software evaluation for startups and SMBs. The award praised:

• Intuitive UX

• Powerful AI-driven content tools

• Unmatched affordability

• Customer support and responsiveness

• Recent enhancements like international journalist access and expanded CRM syncing

This recognition is more than symbolic—it signals a paradigm shift in what users expect from public relations platforms.

A Platform That Grows With You

Unlike older platforms that require long-term contracts and high upfront costs, Press Ranger grows with its users. Recent updates include:

• Global journalist access for broader campaign reach

• Smarter targeting algorithms for pitching journalists by topic trends

• Podcast integration to expand reach into audio-driven media

• CRM functionality to help users manage contacts and track engagement

Whether you're just starting to pitch your first story or scaling outreach across multiple product lines, Press Ranger adapts.

A New Standard in PR Technology

The Numbers Tell the Story

• 8,000+ active users in just under a year

• Used by startups, agencies, solo founders, and even established businesses

• Campaigns launched in dozens of industries, from tech to lifestyle

As word-of-mouth spreads and feature updates roll out, the platform is seeing exponential adoption—all without relying on a traditional sales team.

“This isn’t just a title,” said Beyatte. “We’re now the best PR software by user choice.”

Press Ranger is Powering the Next Era of DIY PR

With over 8,000 users, an award from SaaS-Space.com, and a growing reputation for innovation, Press Ranger is now the go-to public relations software for businesses that want results without agency fees or friction.

As media landscapes shift and brands look for smarter, faster ways to tell their stories, Press Ranger is democratizing PR, making it accessible, intelligent, and outcome-driven.

Whether you’re launching your first company or scaling your fifth, the message is clear:
You don’t need a big budget to make big PR moves anymore.

Cloudinary, a leader in media management, has officially launched Cloudinary Video as a standalone, API-first solution, expanding its offerings to help businesses deliver accessible, personalized, and scalable video experiences. The launch comes as digital video becomes central to user engagement strategies—and as accessibility compliance, localization, and high-performance streaming take center stage.

With this release, Cloudinary strengthens its position as a Video as a Service (VaaS) provider, offering rich capabilities including support for WCAG 2.1 AA accessibility standards, live and on-demand streaming, and AI-powered localization. These innovations aim to simplify video workflows for developers while helping brands meet growing regulatory and user-experience expectations.

Innovations in the New Cloudinary Video Platform

1. Accessibility at the Core

The platform now includes features designed to meet critical web accessibility standards:

• WCAG 2.1 Level AA compliance ensures videos are accessible to users with disabilities.

• Multiple audio track configuration supports both accessibility and multilingual playback.

• AI-driven captioning and transcription automates accessibility tasks and reduces post-production time and cost.

• A built-in translations editor helps refine automated results for accuracy and nuance.

“Ensuring content is localized and fully accessible is not just the right thing to do—it also delivers enormous business benefits,” said Kim Matenchuk, Managing Director of Video, Cloudinary.

These features also help organizations prepare for upcoming regulations such as the European Accessibility Act (EAA), which takes effect in mid-2025.

2. Developer-First, API-Driven Flexibility

With a modular, composable architecture, the standalone Cloudinary Video platform allows developers to:

• Embed video seamlessly into web and mobile apps via simple APIs.

• Integrate video workflows with existing CMS, PIM, or ecommerce platforms.

• Customize video players using Video Player Studio, now embeddable into any application.

• Create reusable player configurations and apply them across entire video libraries for personalized user experiences at scale.

This enables faster time to market, reduces the burden on dev teams, and enhances agility for fast-scaling applications.

3. Long-Form and On-Demand Engagement

Cloudinary now supports high-definition and 4K resolution streaming, unlocking new formats like product explainers, training content, and on-demand video libraries.

• In-video visual search enables viewers to navigate to specific topics within long-form content—improving discoverability and user retention.

• Customizable UI and playback features allow publishers to fine-tune experiences based on context, audience, or campaign.

4. Live Streaming Capabilities

The new Live Stream API makes it easy to embed interactive events and live broadcasts into digital platforms:

• Power live product demos, virtual fitness classes, real estate tours, and more.

• Auto-record live sessions for on-demand playback and reuse.

• Simulcast across social platforms to maximize exposure.

• Monitor stream health and gather real-time engagement analytics to optimize performance.

This opens the door for immersive brand experiences without the need for third-party streaming services or complex infrastructure.

Recognized Leadership in the Video Platform Space

Cloudinary’s announcement comes on the heels of being named in the Gartner® Market Guide for Video Platform Services (March 2025). With over one billion videos under management, Cloudinary serves a roster of global leaders like:

• Adidas

• Bleacher Report

• Doximity

• Fiverr

• Hydrow

• Simpleview

• Vorwerk

These brands rely on Cloudinary for everything from conversion-optimized micro-videos to automated UGC workflows and embedded video in mobile apps.

“With Cloudinary, we manage two billion images and videos every month across more than 1,300 customers,” said Andrés Bastidas, Group Product Manager at Simpleview. “It’s a win-win for us and our customers.”

Powering the Future of Video, Accessibly and Intelligently

As video becomes an essential part of every digital experience, Cloudinary is responding with a future-ready solution: a composable, API-first video platform that meets modern business demands across accessibility, localization, live events, and developer agility.

Whether you're a global retailer localizing product videos or a SaaS platform embedding explainer content, Cloudinary Video enables you to build faster, scale smarter, and meet users where they are—visually, linguistically, and inclusively.

For more information, visit Cloudinary’s website to explore interactive demos, evaluate business benefits with the Video Value Calculator, or dive into their new eBook on the European Accessibility Act.

As connected TV (CTV) advertising continues its upward trajectory, LG Ad Solutions has announced a major move to expand inventory access for programmatic buyers. In a new integration with Amazon Publisher Services (APS), LG Ad Solutions now enables advertisers using Amazon DSP to tap into premium inventory across LG Channels, LG’s free ad-supported streaming service available on all LG Smart TVs.

This partnership represents a significant evolution in cross-screen advertising strategies, offering brands more precision, flexibility, and transparency in how they reach high-value streaming audiences.

Unlocking New Inventory with LG Channels on Amazon DSP

Expanded Access Through Amazon Publisher Direct

With this integration, advertisers gain direct programmatic access to LG Channels via Amazon Publisher Direct—a premium pathway for inventory available through Amazon DSP. This unlocks opportunities for:

• Greater audience targeting precision across LG Smart TVs in the U.S.

• Improved campaign optimization and reporting tools native to Amazon DSP.

• Seamless media buying through an established and trusted ecosystem.

As LG Channels continues to grow, the offering includes over 350 live channels and thousands of on-demand titles spanning news, sports, lifestyle, entertainment, and kids programming—making it a highly relevant platform for CTV advertisers.

CTV Programmatic Investment Is Accelerating

According to recent industry figures, U.S. programmatic CTV ad spending reached nearly $25B in 2024 and is projected to approach $30B in 2025. This meteoric rise highlights advertisers’ demand for flexible, data-driven ad solutions capable of scaling with changing viewer habits.

This integration between LG Ad Solutions and Amazon Publisher Services directly supports these needs by:

• Reducing media buying friction in a fragmented CTV landscape.

• Allowing marketers to leverage data, creativity, and personalization more effectively.

• Enabling measurable outcomes across premium content inventory.

“Our integration with Amazon Publisher Services underscores ongoing transformations in the digital advertising marketplace and streaming viewership at large,” said Kelly McMahon, SVP of Operations at LG Ad Solutions. “This extension of our programmatic offering unlocks new opportunities for marketers... to drive meaningful outcomes with engaged audiences on the biggest screen in the home.”

Supporting a DSP-Agnostic Strategy

While this collaboration strengthens LG Ad Solutions' relationship with Amazon, it also reinforces the company’s DSP-agnostic approach—allowing advertisers flexibility in how they buy and activate media.

• Marketers working across multiple DSPs can continue leveraging LG inventory without limitations.

• The Amazon DSP integration simply adds a new, optimized route to premium LG content, rather than replacing other buying options.

This inclusive approach ensures that LG Ad Solutions meets marketers wherever they operate, promoting greater inclusivity in CTV ad access and execution.

LG Channels: A Prime Destination for CTV Viewers

Available exclusively on LG Smart TVs, LG Channels has emerged as a premier free ad-supported streaming television (FAST) service in the U.S. Its growing content library includes:

• 350+ live channels

• Thousands of on-demand titles

• Broad coverage across sports, news, kids, lifestyle, and entertainment

As consumer preferences shift from traditional linear TV to ad-supported streaming, LG Channels offers brands a direct pathway to reach audiences on the largest screen in the home—where attention and engagement are at their highest.

A Strategic Move in a Transforming CTV Ecosystem

The partnership between LG Ad Solutions and Amazon Publisher Services represents a key milestone in the evolution of CTV advertising. By bringing LG Channels inventory to Amazon DSP buyers, the companies are streamlining access to premium content, optimizing media strategies, and driving better outcomes in the increasingly fragmented streaming environment.

For marketers seeking scalable, data-driven, and transparent advertising, this integration provides new ways to connect with audiences at home—efficiently, precisely, and with relevance.

As artificial intelligence continues to reshape the global marketing landscape, the Canadian Marketing Association (CMA) is stepping up with strategic guidance and resources to equip marketers for the AI-driven future. The association has released three comprehensive tools designed to close adoption gaps and foster responsible, impactful AI integration across the Canadian marketing ecosystem.

These efforts underscore the CMA’s broader mission: futureproofing marketing professionals through practical resources, data-driven insights, and ethical frameworks for emerging technologies.

New AI Resources for Marketers: What’s Included

1. Guide on AI for Marketers

This detailed guide addresses some of the most pressing AI use cases and challenges in marketing, offering guidance on:

• Using personal data responsibly in AI algorithms

• Creating AI-generated content across marketing touchpoints

• Managing AI-powered consumer applications and virtual influencers

• Establishing best practices for ethical and transparent AI use

• Aligning AI strategies with evolving privacy and regulatory landscapes

It is further enhanced by the “CMA Accountability Checklists for AI in Marketing,” which define role-specific responsibilities and ensure cross-functional alignment on AI governance across marketing teams.

2. Setting the Stage on Artificial Intelligence: A Primer for Marketers

Aimed at those just beginning their AI journey, this primer delivers:

• A foundational understanding of AI in marketing

• Canada-specific AI adoption insights

• A scan of global AI policy trends

• Guidance on preparing for increasing regulatory scrutiny

• Context on the role of marketing in shaping AI-powered customer experiences

Reviewed by Toronto-based Vector Institute, the resources reflect technical accuracy and relevance, bridging the gap between AI theory and marketing practice.

Findings from the CMA Generative AI Readiness Survey

Alongside the guides, the CMA will present new insights from its “Generative AI Readiness Survey”—conducted with research partner Twenty44—at the CMAai virtual event on April 10. Key data points include:

• 74% of marketers use generative AI tools weekly, outpacing the 62% average among Canadian knowledge workers.

• 84% of respondents are optimistic about integrating AI into their daily tasks.

• 83% believe AI will positively impact their personal lives, and 68% expect AI to improve society overall.

However, the survey also highlights important challenges:

• 44% of marketers are unsure or unsatisfied with their organization’s AI policies.

• 56% report inadequate or nonexistent AI training.

• 80% use personal AI accounts at work—raising potential concerns around security and governance.

“As AI continues to reshape marketing, organizations that take a proactive approach will be best positioned to adopt AI, drive growth and innovation,” said Steve Mast, President at Twenty44.

Addressing the Gaps: From Training to Policy Readiness

The new CMA resources are designed to close the AI knowledge and implementation gaps across Canada’s marketing industry. These materials emphasize:

• AI literacy: Making sure every marketer understands the basics of AI’s role in content, data, and personalization.

• Governance frameworks: Clear roles, responsibilities, and risk management practices for marketing teams using AI.

• Workforce enablement: Strategies to upskill marketing talent, boost AI fluency, and ensure ethical deployment of AI tools.

“The CMA's AI guide and primer are a crucial step in empowering Canadian businesses to confidently navigate and implement AI technologies,” said Cameron Schuler, VP of Industry Innovation at the Vector Institute.

A Foundation for Responsible AI in Canadian Marketing

These newly launched tools mark a critical step in supporting the industry as AI adoption accelerates. With personalized marketing, predictive analytics, content generation, and customer service all being transformed by AI, the CMA is building an informed, ethical, and innovative path forward.

As the regulatory landscape tightens, especially with initiatives like the European Accessibility Act (EAA) and AI legislation in Canada and abroad, marketers must not only embrace AI—but do so responsibly.

Preparing Canadian Marketers for the AI Future

The Canadian Marketing Association’s latest initiative ensures that Canadian marketers are not left behind in the AI revolution. By providing accessible, practical tools—validated by experts like the Vector Institute and informed by industry research—the CMA is creating a new standard for responsible, effective AI in marketing.

These resources are not only a reflection of the current state of AI—they are a call to action for marketers across Canada to lead, innovate, and thrive in a digitally transforming world.

In today’s video-first marketing landscape, speed, scale, and personalization are more important than ever. To help marketers and sales teams meet these demands, HeyGen, the AI video generator platform, has announced an enhanced partnership with HubSpot, enabling seamless automated video generation directly within HubSpot workflows.

With this update, businesses can automatically create, store, and deploy personalized videos at scale—streamlining workflows, boosting engagement, and delivering standout experiences across the buyer journey.

Meeting the Demand for Real-Time, Scalable Video Content

As consumer expectations shift toward more interactive and visually rich communications, marketers face ongoing challenges: limited creative resources, tight timelines, and fragmented tech stacks. HeyGen’s deepened integration addresses these pain points by embedding AI-powered video creation directly into HubSpot's CRM and marketing automation suite.

Now, personalized videos are automatically:

• Generated through workflow triggers, based on lead data or behavior

• Stored in HubSpot custom fields, easily accessed for campaigns

• Delivered through one-to-one or one-to-many emails, without manual editing or production overhead

“Visual storytelling is the best way to connect with audiences today, which is why HeyGen is focused on making high-quality video production more accessible to everyone,” said Joshua Xu, Co-Founder and CEO of HeyGen.

Use Cases Enabled by the Integration

1. Automated Lead Nurturing

Trigger customized video messages—such as introductions, product overviews, or explainer content—based on lead scoring or segmentation rules within HubSpot.
This approach improves:

• Open and click-through rates

• Speed of qualification

• Relevance of engagement

2. Onboarding and Product Tutorials

Automatically send tailored welcome videos or how-to guides when a contact becomes a customer. These videos deliver:

• Clear first impressions

• Reduced onboarding friction

• Lower support requests

3. Event Invitations and Follow-ups

Boost event participation and post-event relationship-building through personalized video invitations or thank-you notes with AI-generated avatars greeting each recipient by name.

Each use case shares a common thread: scalable personalization made simple.

Streamlining Campaign Execution Within HubSpot

The new custom workflow action means users no longer need to switch between platforms or coordinate with external production teams. Everything—from video generation to storage and deployment—happens natively in HubSpot.

This integrated experience unlocks efficiencies in:

• Time spent on video production

• Cross-platform collaboration

• Speed to campaign execution

“The enhanced HeyGen integration will not only help teams break through the noise, but also deliver better, more personalized experiences for customers and prospects—all from within HubSpot,” said Karen Ng, SVP of Product and Partnerships at HubSpot.

Making Video Core to the Modern Marketing Stack

With personalization and automation converging as dominant trends in digital marketing, HeyGen’s expanded integration with HubSpot reflects the future of AI-powered storytelling at scale. Marketers and sales teams can now easily embed customized videos at every stage of the funnel—from prospecting to onboarding—while staying within their preferred CRM.

By turning data into engaging narratives, this partnership delivers not just efficiency, but true connection.