As connected TV (CTV) advertising continues its upward trajectory, LG Ad Solutions has announced a major move to expand inventory access for programmatic buyers. In a new integration with Amazon Publisher Services (APS), LG Ad Solutions now enables advertisers using Amazon DSP to tap into premium inventory across LG Channels, LG’s free ad-supported streaming service available on all LG Smart TVs.

This partnership represents a significant evolution in cross-screen advertising strategies, offering brands more precision, flexibility, and transparency in how they reach high-value streaming audiences.

Unlocking New Inventory with LG Channels on Amazon DSP

Expanded Access Through Amazon Publisher Direct

With this integration, advertisers gain direct programmatic access to LG Channels via Amazon Publisher Direct—a premium pathway for inventory available through Amazon DSP. This unlocks opportunities for:

• Greater audience targeting precision across LG Smart TVs in the U.S.

• Improved campaign optimization and reporting tools native to Amazon DSP.

• Seamless media buying through an established and trusted ecosystem.

As LG Channels continues to grow, the offering includes over 350 live channels and thousands of on-demand titles spanning news, sports, lifestyle, entertainment, and kids programming—making it a highly relevant platform for CTV advertisers.

CTV Programmatic Investment Is Accelerating

According to recent industry figures, U.S. programmatic CTV ad spending reached nearly $25B in 2024 and is projected to approach $30B in 2025. This meteoric rise highlights advertisers’ demand for flexible, data-driven ad solutions capable of scaling with changing viewer habits.

This integration between LG Ad Solutions and Amazon Publisher Services directly supports these needs by:

• Reducing media buying friction in a fragmented CTV landscape.

• Allowing marketers to leverage data, creativity, and personalization more effectively.

• Enabling measurable outcomes across premium content inventory.

“Our integration with Amazon Publisher Services underscores ongoing transformations in the digital advertising marketplace and streaming viewership at large,” said Kelly McMahon, SVP of Operations at LG Ad Solutions. “This extension of our programmatic offering unlocks new opportunities for marketers... to drive meaningful outcomes with engaged audiences on the biggest screen in the home.”

Supporting a DSP-Agnostic Strategy

While this collaboration strengthens LG Ad Solutions' relationship with Amazon, it also reinforces the company’s DSP-agnostic approach—allowing advertisers flexibility in how they buy and activate media.

• Marketers working across multiple DSPs can continue leveraging LG inventory without limitations.

• The Amazon DSP integration simply adds a new, optimized route to premium LG content, rather than replacing other buying options.

This inclusive approach ensures that LG Ad Solutions meets marketers wherever they operate, promoting greater inclusivity in CTV ad access and execution.

LG Channels: A Prime Destination for CTV Viewers

Available exclusively on LG Smart TVs, LG Channels has emerged as a premier free ad-supported streaming television (FAST) service in the U.S. Its growing content library includes:

• 350+ live channels

• Thousands of on-demand titles

• Broad coverage across sports, news, kids, lifestyle, and entertainment

As consumer preferences shift from traditional linear TV to ad-supported streaming, LG Channels offers brands a direct pathway to reach audiences on the largest screen in the home—where attention and engagement are at their highest.

A Strategic Move in a Transforming CTV Ecosystem

The partnership between LG Ad Solutions and Amazon Publisher Services represents a key milestone in the evolution of CTV advertising. By bringing LG Channels inventory to Amazon DSP buyers, the companies are streamlining access to premium content, optimizing media strategies, and driving better outcomes in the increasingly fragmented streaming environment.

For marketers seeking scalable, data-driven, and transparent advertising, this integration provides new ways to connect with audiences at home—efficiently, precisely, and with relevance.