In today’s video-first marketing landscape, speed, scale, and personalization are more important than ever. To help marketers and sales teams meet these demands, HeyGen, the AI video generator platform, has announced an enhanced partnership with HubSpot, enabling seamless automated video generation directly within HubSpot workflows.

With this update, businesses can automatically create, store, and deploy personalized videos at scale—streamlining workflows, boosting engagement, and delivering standout experiences across the buyer journey.

Meeting the Demand for Real-Time, Scalable Video Content

As consumer expectations shift toward more interactive and visually rich communications, marketers face ongoing challenges: limited creative resources, tight timelines, and fragmented tech stacks. HeyGen’s deepened integration addresses these pain points by embedding AI-powered video creation directly into HubSpot's CRM and marketing automation suite.

Now, personalized videos are automatically:

• Generated through workflow triggers, based on lead data or behavior

• Stored in HubSpot custom fields, easily accessed for campaigns

• Delivered through one-to-one or one-to-many emails, without manual editing or production overhead

“Visual storytelling is the best way to connect with audiences today, which is why HeyGen is focused on making high-quality video production more accessible to everyone,” said Joshua Xu, Co-Founder and CEO of HeyGen.

Use Cases Enabled by the Integration

1. Automated Lead Nurturing

Trigger customized video messages—such as introductions, product overviews, or explainer content—based on lead scoring or segmentation rules within HubSpot.
This approach improves:

• Open and click-through rates

• Speed of qualification

• Relevance of engagement

2. Onboarding and Product Tutorials

Automatically send tailored welcome videos or how-to guides when a contact becomes a customer. These videos deliver:

• Clear first impressions

• Reduced onboarding friction

• Lower support requests

3. Event Invitations and Follow-ups

Boost event participation and post-event relationship-building through personalized video invitations or thank-you notes with AI-generated avatars greeting each recipient by name.

Each use case shares a common thread: scalable personalization made simple.

Streamlining Campaign Execution Within HubSpot

The new custom workflow action means users no longer need to switch between platforms or coordinate with external production teams. Everything—from video generation to storage and deployment—happens natively in HubSpot.

This integrated experience unlocks efficiencies in:

• Time spent on video production

• Cross-platform collaboration

• Speed to campaign execution

“The enhanced HeyGen integration will not only help teams break through the noise, but also deliver better, more personalized experiences for customers and prospects—all from within HubSpot,” said Karen Ng, SVP of Product and Partnerships at HubSpot.

Making Video Core to the Modern Marketing Stack

With personalization and automation converging as dominant trends in digital marketing, HeyGen’s expanded integration with HubSpot reflects the future of AI-powered storytelling at scale. Marketers and sales teams can now easily embed customized videos at every stage of the funnel—from prospecting to onboarding—while staying within their preferred CRM.

By turning data into engaging narratives, this partnership delivers not just efficiency, but true connection.