Ecer.com, one of the world’s leading mobile B2B marketplaces, has officially launched a comprehensive AI Strategy aimed at reshaping cross-border trade and driving the intelligent transformation of global commerce. The move signals a major step forward in the evolution of AI-powered international trade, marking the start of a new era for the global B2B industry.

AI Reshaping the B2B Trade Model

The new AI Strategy fully integrates artificial intelligence across the entire foreign trade value chain—from lead generation and supplier matching to order fulfillment and logistics optimization. By embedding AI at every stage, Ecer.com is building a self-learning, intelligent trade ecosystem capable of streamlining operations and improving accuracy across global transactions.

Early results from Ecer.com’s AI adoption are already showing impressive gains:

• Invalid inquiry filtration rate reduced by 40%

• High-quality business opportunity conversion up 65%

• Mobile transaction volume growing at an average annual rate above 40%

These outcomes highlight how data-driven intelligence can optimize global supply chains and empower businesses to engage faster, smarter, and more efficiently.

A Global Powerhouse in B2B Commerce

Ecer.com continues to solidify its leadership in the B2B sector. Third-party data shows the platform records over 60 million monthly overseas visits, ranking it among the top global B2B marketplaces.

In China, Ecer.com stands as the No. 2 B2B platform overall and the largest mobile B2B marketplace, hosting over 2.6 million registered suppliers and serving 4 million buyers annually across more than 150 countries and regions.

The company’s long-term investment in R&D has produced over 200 independent intellectual property rights in marketplace infrastructure, digital marketing, and big data analytics. Over the past 16 years, Ecer.com has built a reputation for excellence and innovation—earning Google Premier Partner status for ten consecutive years and winning accolades like the Google Search Ads Innovation Award and the Google Overseas Technology Innovation Award.

AI as the Next Growth Engine for Global Trade

Industry observers see Ecer.com’s AI initiative as a pivotal moment for the B2B landscape. By embedding machine learning and data intelligence into the marketplace’s core, Ecer.com is redefining efficiency, accuracy, and personalization in cross-border trade.

According to trade analysts, this move could set new standards for global B2B platforms, enabling smarter matchmaking between buyers and suppliers and reducing friction in international commerce.

“Ecer.com’s AI-driven approach is not just an upgrade—it’s a reinvention of how global trade operates,” noted one industry expert. “The platform’s intelligent systems will allow businesses to make faster, data-backed decisions while improving transparency and trust across the trade chain.”

Empowering ‘Made in China’ on the Global Stage

With its AI-first strategy, Ecer.com aims to inject fresh momentum into the global expansion of ‘Made in China’ products. The platform’s focus on intelligent trade matching, predictive analytics, and mobile-first engagement positions it as a key enabler of China’s digital export economy.

By merging its deep technical foundation with advanced AI capabilities, Ecer.com is setting a new benchmark for B2B innovation—one that aligns with the broader digital transformation sweeping global commerce.

As AI continues to redefine how businesses trade, Ecer.com’s strategic leap underscores one truth: the future of international B2B isn’t just connected—it’s intelligent.

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Gabriel Marketing Group (GMG), a leading B2B tech PR and growth marketing agency, today announced a partnership with Brandi AI™, the industry’s most advanced platform for enterprise AI visibility and Generative Engine Optimization (GEO). Through this collaboration, GMG joins the Brandi Agency Partnership Program, a global initiative empowering agencies to help clients enhance their authority and presence across AI-generated answers.

As generative AI redefines digital discovery, the partnership equips GMG clients with data-driven insights into how their brands are represented within AI tools such as ChatGPT and Claude—and actionable intelligence to strengthen visibility and trust in the emerging “AI discovery layer.”

“With Brandi AI, we can finally show clients how they appear inside AI-generated answers—and why,” said Michiko Morales, President of GMG. “It’s unlocking a new layer of visibility and control, turning what was once a black box into measurable, actionable insight that drives brand trust and market impact.”

Brandi AI enables agencies and brands to uncover the real questions people ask AI systems, track citations and trust signals, and benchmark competitive visibility through its Brandi Competitive Market Universe™. By integrating these insights into GMG’s strategy and communications frameworks, clients can align messaging, content, and authority-building efforts with how AI models surface and recommend brands.

“Agencies partnering with Brandi AI are leading the next evolution of digital influence,” said Leah Nurik, Co-Founder and CEO of Brandi AI. “Together with GMG, we’re helping brands understand how they’re perceived and cited by AI—and turning that understanding into more authentic, data-informed visibility where buying decisions increasingly begin.”

The Brandi Agency Partnership Program provides agencies with access to enterprise-grade AI visibility data, competitive benchmarking, and GEO best practices to help clients optimize how they appear in generative answers across major AI systems.

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Amsive, a leading performance marketing agency that bridges data, creative, and media, has been crowned “Agency of the Year – SEO” at the 2025 Search Engine Land Awards, one of the most respected honors in the global search industry. The agency also clinched “Best Overall SEO Initiative – Enterprise” for its groundbreaking partnership with MSN, reinforcing its dominance in enterprise-scale SEO innovation.

Driving Global SEO Excellence

The Agency of the Year – SEO award recognized Amsive’s campaign, “How Amsive Rescued MSN’s Global Visibility Through Enterprise Technical SEO at Scale.” The initiative showcased the agency’s ability to deliver measurable growth and sustainable impact through complex, multinational search strategies.

Amsive’s win for “Best Overall SEO Initiative – Enterprise” celebrated another landmark project titled “825 Million Clicks, Zero Content Edits: How Amsive Engineered MSN’s Technical SEO Turnaround.” The campaign boosted MSN’s search visibility and engagement through pure technical SEO innovation—without a single editorial content change.

This marks the fourth time Amsive has received this award from Search Engine Land, having previously won in 2018, 2020, and 2022—a testament to its consistency, innovation, and long-term leadership in technical SEO at scale.

Data, Creativity, and Performance in Harmony

“These awards recognize not only the strength of our SEO + AEO practice but the impact of our integrated approach connecting audience intelligence, creative strategy, and performance execution,” said Michael Coppola, CEO of Amsive. “I’m incredibly proud of our team’s innovation and the measurable results they deliver for our clients every day.”

Amsive’s success reflects a broader shift in the search marketing industry—where technical precision, data-driven insights, and creative alignment are becoming inseparable components of high-performing SEO. The agency’s culture thrives at this intersection, transforming search into a scalable growth engine for enterprise clients.

“This recognition from Search Engine Land reflects years of deep collaboration and innovation within our SEO team,” added Lily Ray, Vice President of SEO Strategy & Research. “We’ve built a culture that thrives at the intersection of data science, technical excellence, and creative strategy. It’s incredibly rewarding to see that work celebrated on an industry stage.”

Proving the Power of Technical SEO

For Amsive, the MSN project is more than an award-winning campaign—it’s a proof point for what’s possible when enterprise SEO is done right. By combining precise diagnostics, strategic prioritization, and technical craftsmanship, the agency helped MSN achieve massive performance gains without altering its editorial footprint.

“Winning these awards validates the power of enterprise-scale technical SEO done right,” said Romain Damery, Sr. Director of Technical SEO. “Our MSN partnership showcases how precision and innovation can unlock exponential growth, even for some of the world’s largest and most complex web ecosystems.”

A Standard for Enterprise SEO Innovation

As SEO evolves into an AI-augmented, automation-driven discipline, Amsive continues to set benchmarks for excellence. Its focus on audience-first strategy, technical mastery, and cross-channel measurement positions the agency at the forefront of performance marketing innovation.

With this latest recognition, Amsive cements its place among the industry’s most influential SEO leaders—proving that data, technology, and creativity can work together to deliver meaningful, measurable business growth at global scale.

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Cooperate Marketing, one of the fastest-growing MarTech firms in the U.S., has appointed Gary DuVall as its new Chief Technology Officer (CTO), marking a pivotal step in the company’s push toward AI-powered growth and innovation.

Recognized by Inc. 5000 for its rapid expansion in channel marketing, Cooperate Marketing is strengthening its leadership team to amplify its enterprise technology capabilities and deepen its foothold in AI, machine learning (ML), and large language model (LLM) technologies.

A New Chapter in MarTech Leadership

“Building on our continued success, today marks a new chapter for Cooperate,” said Brian Fourman, Founder and CEO. “Gary brings a wealth of MarTech experience and will help advance and transform our enterprise platform solutions. With his strategic vision, leadership, and talent, we’re poised for tremendous innovation and growth ahead.”

DuVall succeeds Sean Li and brings over 25 years of experience leading digital transformation initiatives at top-tier firms such as Razorfish, Dentsu, and DigitalOcean. His expertise spans conversion rate optimization (CRO), enterprise cloud platforms, and technology-driven marketing solutions across industries like telecom, insurance, and education.

Driving the Next Wave of AI-Powered MarTech

Under DuVall’s leadership, Cooperate plans to refine its AI and ML investments, embedding intelligence into every layer of its operations—from data-driven insights to predictive automation. The company aims to elevate its co-op and channel marketing platforms with AI-enhanced personalization, performance analytics, and scalable integrations for enterprise clients.

“Cooperate Marketing has single-handedly and sustainably built a unique niche within the co-op marketing space,” said DuVall. “By prioritizing the ownership of its technology and infrastructure, it delivers a truly differentiated end-to-end offering. I’m honored to join at this key inflection point and help take the company and our clients to the next level—leading with innovation and heart.”

Turning Advanced Tech Into Measurable Impact

Cooperate’s strategy extends beyond developing cutting-edge technology. Its mission centers on translating technical excellence into tangible client results.

“Creating great tech alone doesn’t create value—what you do with it does,” said Ryan Parker, Director of Operations & Growth. “With Gary leading the charge, we’re reinforcing our commitment to turning AI and engineering into real business outcomes. Our goal is to empower clients and their channel partners to scale smarter and grow stronger.”

The Broader MarTech Landscape

Cooperate’s move mirrors a broader trend among MarTech firms racing to embed AI and automation at the core of their offerings. As marketing ecosystems become more data-centric, companies like Cooperate are leaning on AI-driven infrastructure to simplify co-op advertising, enhance partner engagement, and measure ROI more effectively.

By combining proprietary technology with AI innovation, Cooperate aims to stay ahead in the competitive MarTech landscape—offering clients not just tools, but strategic intelligence that drives measurable growth.

With DuVall at the helm of technology, Cooperate Marketing looks ready to redefine how brands and partners collaborate in the AI-driven future of marketing.

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Enterprises across Australia are fast-tracking the adoption of AI-driven and hybrid contact center models to enhance efficiency, compliance, and customer experience, according to a new Information Services Group (ISG) report.

The 2025 ISG Provider Lens® Contact Center — Customer Experience Services report reveals that Australian companies are modernizing operations to meet rising expectations for personalized, omnichannel interactions. The shift marks a move away from cost-centric outsourcing toward blended sourcing models that balance efficiency with quality and cultural alignment.

“Australia’s contact center transformations are marked by the convergence of AI adoption, increasing regulation, and continuing need for cost efficiencies,” said Himanshu Chawla, Director at ISG. “Enterprises are embedding intelligence into every layer of CX delivery to enhance productivity while meeting evolving customer expectations.”

Generative AI Moves from Pilot to Production

Australian organizations are integrating Generative AI (GenAI) into customer operations, deploying tools such as chat summarization, real-time coaching, and automated knowledge systems. These innovations are driving measurable gains in response speed and satisfaction while scaling consistent service outcomes. However, ISG notes that enterprises remain cautious about AI hallucinations, transparency, and explainability, particularly in regulated sectors like healthcare and government.

Hybrid Delivery and Cloud Modernization

Enterprises are increasingly turning to hybrid delivery models that balance cost optimization with data sovereignty and security. Many are blending onshore centers with nearshore operations in New Zealand and the Philippines, while emerging markets such as Fiji and Vietnam are becoming strategic for expansion.

At the same time, cloud platform modernization is accelerating, with companies consolidating operations on scalable platforms such as Genesys Cloud, Amazon Connect, and Microsoft Dynamics. This integration of AI, analytics, and workforce optimization enables more personalized customer journeys and improved resolution rates.

“Enterprises in Australia are redefining customer experience by combining digital innovation with empowered human interaction,” said Hemangi Patel, Senior Manager and Principal Analyst at ISG. “The most successful organizations are those that implement automation effectively while preparing human agents for complex, high-value interactions.”

Rising Focus on Employee Experience and Outcomes

The report also highlights growing investments in agent experience and well-being tools, alongside the rise of outcome-based provider pricing models tied to measurable customer metrics.

ISG evaluated 27 providers across Digital Operations and Intelligent Operations quadrants. Acquire Intelligence, Concentrix, Datacom, Foundever, Probe Group, Tech Mahindra, TP, and TSA were named Leaders in both quadrants. Genpact, TTEC, and WNS led in one quadrant each, while Genpact and HCLTech earned Rising Star recognition. Konecta was named the global ISG CX Star Performer for 2025, achieving the highest customer satisfaction scores in ISG’s Voice of the Customer survey.

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The Channel Marketing Association (CMA) has launched ChannelGTM.ai, a purpose-built AI service designed to help vendor-side channel professionals simplify and accelerate go-to-market (GTM) strategy and execution.

Developed in collaboration with Structured and channelWise, the platform combines enterprise-grade AI orchestration with deep channel marketing expertise. Powered by Structured’s AI engine and implemented by channelWise, ChannelGTM.ai delivers actionable, context-rich insights that help channel leaders plan smarter, make faster decisions, and prove ROI with greater confidence.

“CMA is equipping their members to better understand and activate proven channel strategies through an AI solution tailored to their real-world needs,” said Daniel Nissan, Founder and CEO of Structured.

The collaboration brings together three key players:

• CMA curates channel strategy content and drives adoption among members.

• Structured powers the AI infrastructure with security and scalability.

• channelWise oversees implementation to align functionality with field realities.

“Our goal with ChannelGTM.ai is simple: help channel professionals plan smarter, execute faster, and prove ROI with confidence,” said Kathryn Rose, Co-Founder of CMA and CEO of channelWise.

ChannelGTM.ai is tailored for vendor-side channel teams, offering domain-trained intelligence in critical GTM areas — from program design, partner enablement, and campaign planning to ROI measurement and partner performance reporting. Unlike general-purpose AI tools, it draws on CMA’s extensive library of channel-specific insights to provide accurate, real-time guidance.

“After 25 years in channel marketing, I’ve seen the challenges of executing GTM strategies,” said Diane Brode, former Senior Director of Global Partner Marketing at Dell Technologies and CMA Board Member. “ChannelGTM.ai feels like having decades of best practices built into one intuitive experience.”

With ChannelGTM.ai, CMA aims to make the complex discipline of channel GTM more accessible, data-driven, and AI-empowered.

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In a move that strengthens its position at the intersection of technology and public policy, FiscalNote Holdings, Inc. (NYSE: NOTE) has unveiled a major update to its flagship policy intelligence platform, PolicyNote. The company has integrated data from VoterVoice, its trusted grassroots advocacy solution, creating a unified system for tracking influence across both grasstops and grassroots efforts.

A Unified View of Political Influence

For years, VoterVoice has helped more than 2,000 organizations connect with lawmakers, mobilize supporters, and shape policy outcomes. By merging VoterVoice data with PolicyNote’s policy monitoring and stakeholder management tools, FiscalNote is now offering a single, comprehensive dashboard where professionals can view campaign activity, constituent engagement, and policymaker relationships all in one place.

This integration means that users can analyze how community actions—such as calls, tweets, and letters—correlate with direct stakeholder outreach, allowing for more strategic advocacy planning.

Empowering Policy Professionals with Context

“Policy professionals are judged on results across multiple channels,” said Josh Resnik, CEO and President of FiscalNote. “By integrating grassroots campaign activity directly into PolicyNote, we’re providing a more holistic view of their full influence—from stakeholder engagement to community mobilization. It’s a powerful expansion of our PolicyNote platform, helping to drive real outcomes for our customers in a chaotic and complex policy environment.”

The enhancement underscores FiscalNote’s broader mission: to bring AI-driven policy and regulatory intelligence into a more actionable, data-rich ecosystem. With this latest update, advocacy teams can finally visualize how grassroots efforts complement grasstops strategies, streamlining engagement and improving overall policy impact.

New Capabilities Inside PolicyNote

The integration introduces several powerful features designed to enhance visibility and insight:

• Stakeholder Context: Users can view constituent and campaign data from VoterVoice directly within individual stakeholder records.

• District-Level Insights: The platform now provides advocate and contact counts by legislative district, offering regional granularity at a glance.

• Campaign Activity Tracking: Teams can monitor outreach—emails, calls, tweets, and letters—tied to each stakeholder, ensuring no touchpoint goes unnoticed.

Before meeting a legislator, for example, users can instantly see both direct engagements and grassroots activity within that district, providing a 360-degree view of influence.

Connecting the Dots Between Advocacy and Intelligence

This integration signals FiscalNote’s continued commitment to breaking down silos in the policy engagement process. By consolidating campaign and stakeholder data, PolicyNote now gives organizations the tools to measure what truly matters—how their advocacy moves the needle on real-world outcomes.

As the policy landscape grows more complex and data-driven, FiscalNote’s unified approach could become a blueprint for modern advocacy operations, enabling policy teams to act faster, coordinate better, and prove the value of their influence.

The new grassroots data integration is now live for all clients using both PolicyNote and VoterVoice, marking another step forward in FiscalNote’s mission to make policy intelligence more connected, contextual, and impactful.

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Switzerland is rapidly emerging as a leader in the global AI-powered future of work, outpacing much of Europe in adopting automation, hybrid models, and responsible AI frameworks. According to a new report from Information Services Group (ISG), Swiss enterprises are moving beyond experimentation and into large-scale implementation of AI technologies — particularly autonomous agentic systems designed to boost efficiency, agility, and decision-making.

From Experimentation to Execution

“AI adoption in Switzerland has moved beyond experimentation to large-scale implementation,” said Uwe Ladwig, Managing Director at ISG. “The challenge now is to use AI to create new ways of working that enhance both productivity and employee well-being.”

The 2025 ISG Provider Lens® Future of Work Services report for Switzerland highlights how companies are developing transparent, responsible AI frameworks to build trust and ensure sustainable performance. These efforts reflect a broader shift from deploying AI as a tool for automation to embedding it within organizational culture and governance.

Governance, ESG, and the Employee-Centric Workplace

As AI adoption scales, governance has become a top priority in evaluating technology service providers. Enterprises are demanding clear accountability, explainability, and compliance structures before integrating AI into daily operations.

Environmental, social, and governance (ESG) mandates are also reshaping workplace modernization. Businesses are investing in carbon tracking, circular IT, and sustainability metrics as part of their digital strategies. Equally important, organizations are prioritizing employee-centric design to ensure that AI and digital tools enhance the overall workplace experience.

Redefining Collaboration and Productivity

Collaboration in Swiss enterprises is evolving rapidly as generative AI tools, including Microsoft Copilot, reshape productivity workflows. The report notes a shift from traditional service-level metrics to user experience and engagement indicators, helping companies quantify adoption and satisfaction.

This trend has led organizations to favor vendor-agnostic, interoperable systems that align with Swiss compliance and data protection laws. System integrators delivering flexible, AI-ready collaboration solutions are now in high demand.

Balancing Localized Compliance with Global Platforms

Swiss companies are navigating the balance between localized, regulation-focused support and the scalability of global AI-driven platforms. The digital employee experience (DEX) has emerged as a central theme, supported by telemetry and AI analytics that proactively detect and resolve performance issues.

Many enterprises are adopting Device-as-a-Service (DaaS) models for predictable costs, sustainable lifecycle management, and operational resilience. The reliance on nationwide field services remains crucial for maintaining continuity and meeting sustainability targets.

Mature AI Adoption and Emerging Trends

“Swiss enterprises are approaching AI adoption with notable maturity,” said Roman Pelzel, Principal Analyst at ISG. “They use strong governance to embed reliability and accountability into AI systems, ensuring consistent, transparent outcomes.”

The report also identifies rising interest in AIOps (AI for IT Operations) for intelligent automation and industry-specific workplace solutions designed to address unique vertical needs.

The Leaders of Switzerland’s Future of Work

The ISG analysis evaluated 40 service providers across six quadrants, spotlighting leaders such as Swisscom, TCS, and Wipro, which were recognized across all categories. Other notable leaders include Bechtle, Accenture, Capgemini, Deloitte, DXC Technology, and HCLTech.

Meanwhile, Stefanini, ITRIS One, NTT DATA, and Ricoh were named Rising Stars — firms with high potential and strong growth trajectories. Microland earned the title of ISG CX Star Performer for 2025, achieving the highest customer satisfaction scores among global workplace service providers.

A Model for Responsible, AI-Driven Innovation

Switzerland’s proactive approach to AI regulation, combined with a workforce focused on innovation and trust, has positioned the country as a blueprint for Europe’s digital transformation. As enterprises continue to integrate AI across operations, the Swiss model shows that productivity and responsibility can go hand in hand.

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