As marketing tactics rapidly evolve and regulatory scrutiny intensifies, PerformLine, a leading marketing compliance platform, has unveiled a significant update to its compliance rulebooks. The update introduces more than 3,500 new terms and phrases, enhancing the platform’s ability to proactively detect and monitor marketing compliance violations at scale.

With over 1.1 billion compliance observations made across its platform, PerformLine is using real-world data to address new challenges faced by brands operating in highly regulated sectors such as financial services, insurance, and lending.

Responding to Shifting Compliance Risks

One of the most pressing issues for compliance teams today is UDAAP (Unfair, Deceptive, or Abusive Acts or Practices). According to industry insights, over 21% of compliance leaders cite UDAAP as their top concern due to its broad and often ambiguous legal interpretations.

To better support brands navigating these murky regulatory waters, PerformLine’s updated rulebooks provide:

• Greater accuracy in identifying risky or non-compliant language

• Expanded coverage across emerging channels and marketing formats

• Faster detection of violations across web, email, call, message, and social media

“As marketing channels and strategies evolve, so do compliance risks,” said Paul Wilmore, COO at PerformLine. “By continuously refining our rulebooks with experience-enhanced insights, we empower financial institutions and other regulated industries to stay ahead of compliance challenges with confidence.”

Powered by Data, Built for Scale

PerformLine’s platform leverages AI-driven monitoring across multiple channels, helping compliance teams flag high-risk terms and practices before they escalate. The latest rulebook enhancements are informed by:

• Trends in consumer protection enforcement

• Shifting tactics in digital marketing and lead generation

• Client feedback and observed marketplace violations

These updates allow compliance teams to act faster, smarter, and more proactively in mitigating potential regulatory exposure.

Compliance as a Catalyst for Growth

Today, marketing compliance is no longer just a regulatory checkbox—it’s a strategic driver of brand trust, sustainable growth, and competitive advantage. By reducing regulatory risks, companies can focus on scaling their operations with confidence.

PerformLine’s rulebook update is a powerful step toward:

• Future-proofing compliance operations

• Enabling real-time oversight and corrective action

• Supporting enterprise-wide risk management strategies

“Compliance continues to be the transformational component to growth for any consumer-facing brand,” Wilmore added. “Our goal is to provide organizations with the tools they need to maintain trust and thrive in a complex marketing ecosystem.”

In a landscape marked by increasing scrutiny and marketing innovation, PerformLine’s enhanced rulebooks offer a timely, data-backed solution to one of the industry's biggest pain points: staying compliant in real time. With deeper insights, broader coverage, and scalable monitoring tools, PerformLine reaffirms its role as a trusted partner for regulated brands aiming to lead with integrity.

In an ambitious move to address one of the most pervasive pain points in digital transformation CRM and process adoption HIVE Strategy, a full-service digital agency and trusted HubSpot Solutions Partner, has teamed up with Supered, the premier digital adoption platform for HubSpot. Together, they are rolling out The Ultimate Adoption Package, a high-impact offering designed to drive sustainable CRM adoption, enhance training, and foster operational consistency across organizations.

The new package, guided by a proprietary STICKY methodology, will be previewed during a live webinar in April and officially launched at SaaStock USA in Austin this May.

Bridging the Gap Between Technology and Team Adoption

Despite investments in advanced CRM platforms, many organizations struggle to achieve effective usage across teams. Statistics show:

• 85% of employees feel stressed due to poor training

• 70% report disengagement from ineffective onboarding

• Employees waste up to 30% of their time searching for information

These pain points result in lost productivity, inconsistent data, and underperforming technology investments. The Ultimate Adoption Package aims to reverse that trend by combining:

• HIVE Strategy’s deep expertise in HubSpot configuration, training, and change management

• Supered’s real-time, in-app guidance tools, embedded directly within the HubSpot interface

“Adoption isn’t a nice-to-have,” said Dustin Brackett, CEO of HIVE Strategy. “Our clients span industries from education to finance—and they all struggle with the same issue: teams not using their tools to their full potential. This partnership fixes that.”

What The Ultimate Adoption Package Delivers

This end-to-end solution equips organizations with everything needed to accelerate HubSpot adoption, improve productivity, and ensure team-wide alignment. Key components include:

1. Embedded, On-Demand Training

Supered delivers interactive, in-the-moment training embedded directly into the HubSpot user experience. Employees get guidance exactly when and where they need it—without leaving their workflow.

2. STICKY Methodology for Lasting Adoption

HIVE Strategy has developed the STICKY framework, a proprietary methodology for CRM adoption that covers:

• Strategy and setup

• Team training

• Integrated support

• Change management

• Knowledge retention

• Yield (ROI measurement)

3. Faster Time to Value

By aligning platform implementation with real-time user support, the package reduces ramp-up time and boosts ROI from the start.

“You don’t rise to the level of your tools—you fall to the level of your adoption,” said Matt Bolian, Co-Founder and CEO of Supered. “That’s the problem we’re solving together.”

Transforming HubSpot Adoption Across Industries

The solution is built to serve a wide range of sectors, including:

• Education

• Healthcare

• Financial services

• Technology

Each industry shares a common challenge: digital tools are powerful only when used effectively. The Ultimate Adoption Package addresses that head-on.

A Game-Changer for Teams

Reflecting on the partnership, HIVE Strategy’s CEO shared a key insight from working with Supered:

“What started as a simple use case turned into a game-changer. Their team—and their tool—go way beyond what we expected. We’re excited about what’s next,” said Brackett.

The launch of this adoption package positions both companies as pioneers in a new wave of digital enablement—one where adoption is baked into the process, not bolted on afterward.

With CRM tools like HubSpot becoming the central nervous system for many organizations, adoption is the difference between growth and stagnation. HIVE Strategy and Supered are delivering a unified solution that not only accelerates onboarding but sustains engagement and performance over time. For companies looking to fully leverage their CRM investment, this partnership offers the roadmap—and the tools—to get there.

AdRoll, the performance marketing platform for direct-to-consumer (DTC) brands, has officially launched its Connected TV (CTV) advertising solution, expanding its multi-channel, full-funnel capabilities. Designed to help digital marketers and agencies seamlessly integrate streaming TV into their broader advertising strategies, the new offering uses AI-powered targeting and optimization to connect with high-intent audiences across web, mobile, and premium streaming environments.

With CTV ad spending projected to grow over 10% annually through 2027 (eMarketer), this move positions AdRoll at the forefront of helping brands close the persistent gap between CTV engagement and media investment.

Closing the CTV Advertising Gap

Despite growing consumer engagement with Connected TV, marketers have struggled to scale CTV investments in line with consumer behavior. AdRoll’s new solution addresses this gap by making CTV campaigns:

• Highly Targeted through persistent identity resolution

• Measurable with advanced attribution and brand lift analytics

• Seamlessly Connected to omnichannel strategies

"Marketers today need solutions that deliver both brand-building and performance," said George Castrissiades, GM of CTV at AdRoll. "We’re bringing AI-powered precision to the channel while ensuring transparency, control, and measurable outcomes."

Features of AdRoll CTV

1. Experian Digital Graph Integration

AdRoll leverages Experian’s Digital Identity Graph to enable persistent, privacy-conscious household and individual-level targeting. Marketers gain access to:

• Over 2,400 syndicated audience segments

• Persistent, cross-device targeting through digital identifiers

• Deep household insights for sustained campaign optimization

2. Brand Lift Measurement with Cint

In partnership with Cint, AdRoll enables real-time brand lift analysis, offering marketers daily insights into how CTV campaigns influence brand awareness and perception.

"Marketers can now make smarter optimizations while campaigns are live," noted Kathryn Failon, Senior Director, Data & Measurement at Cint.

3. AI-Powered Optimization via BidIQ

AdRoll’s proprietary BidIQ™ AI technology dynamically adjusts bids in real-time to maximize conversions across CTV, mobile, and desktop environments.

4. Premium Inventory Access

Marketers gain access to 100+ top-tier CTV publishers, including:

• HBO Max

• Paramount+

• ESPN

• The Roku Channel

• Discovery+ and more

5. Flexible Execution Options

Brands can choose between self-service, managed, or hybrid models to execute CTV campaigns based on team needs and strategic goals.

Privacy-Forward Advertising in a Cookieless World

As digital advertising evolves toward a more privacy-centric future, CTV presents a strategic advantage. With no reliance on cookies, it offers a compliant and consumer-trust-friendly environment for reaching audiences.

“CTV's cookie-free environment aligns perfectly with our innovation and privacy values,” said Roli Saxena, CEO of NextRoll, AdRoll’s parent company. “We’re giving marketers the tools they need to succeed across the entire customer journey.”

The launch of AdRoll CTV marks a major milestone in performance-based TV advertising. By combining AI-driven targeting, persistent identity resolution, and full-funnel measurability, AdRoll enables marketers to execute high-impact streaming campaigns that boost both brand and performance outcomes.

As CTV becomes an increasingly central channel for digital engagement, AdRoll’s solution empowers brands to stay ahead of the curve, capture attention across screens, and drive measurable business results.

Vimeo, a pioneer in online video innovation, has launched Vimeo Streaming, a transformative platform aimed at empowering creators and businesses alike. With this all-in-one solution, creators can launch their own streaming services and branded apps without technical overhead. From monetization tools to AI-powered multilingual services, Vimeo is positioning itself as the backbone for the next wave of content delivery and audience engagement.

Transforming Content Delivery for Creators

A Creator-First Approach

• Vimeo Streaming enables creators of all sizes to launch personalized streaming services.

• Creators retain control of their content and audiences, bypassing traditional ad-driven platforms.

• Over the past three years, creators using Vimeo have generated over $1 billion in direct revenue.

Fast, Customizable Streaming Setups

• No coding experience required to set up branded streaming apps.

• Offers subscription tiers for scalable growth and enhanced revenue models.

• Provides embeddable video players and APIs for full customization and integration.

Monetization Tools Designed for Growth

Innovative Revenue Streams

• Membership subscription tiering unlocks exclusive content, live events, and merchandise opportunities.

• Custom video bumpers help promote specific campaigns or content, enhancing visibility.

• Advanced tools encourage direct fan engagement and higher conversion rates.

Analytics & Insights

• Advanced analytics dashboards offer real-time viewer insights.

• Creators can understand audience preferences and tailor content accordingly.

• Allows data-driven decisions to boost engagement and monetization.

AI-Driven Features for Global Reach

Multilingual Content at Scale

• AI-powered translations, captions, and audio dubbing expand global accessibility.

• Enables seamless production of multilingual content without additional overhead.

Enhanced Content Protection

• Enterprise-grade DRM safeguards creator content from piracy and unauthorized access.

• Ensures content integrity while scaling across platforms and geographies.

Built for Professional Creators and Businesses

Tailored for Enterprises Too

• Vimeo Streaming isn’t just for independent creators—businesses benefit from robust integrations.

• APIs and embedded players allow branded experiences on proprietary platforms.

Testimonials from Industry Leaders

• Sam Reich, CEO of Dropout, highlights the platform’s ability to handle technical delivery with ease.

• Emphasizes Vimeo Streaming as their “biggest revenue driver” thanks to its comprehensive toolkit.

Showcasing Vimeo at NAB 2025

Industry Engagement and Learning

• Vimeo to exhibit at NAB Show 2025, April 6–9 in Las Vegas at booth #W3613.

• Focus areas include AI innovation, video technology, and streaming infrastructure.

Fireside Chat Spotlight

• At NAB Streaming Summit, Vimeo will host a session with World of Wonder Entertainment.

• The session, Global Stage, Direct-to-Screen: World of Wonder's Playbook for Fan-Powered Growth, is scheduled for April 8 at 12 p.m. PT.

Vimeo Streaming represents a significant evolution in content delivery, giving creators and businesses the freedom to launch, manage, and scale their own streaming platforms with ease. By integrating robust monetization, AI-powered tools, and top-tier security, Vimeo places the future of content firmly in the hands of creators. Whether you're an independent filmmaker or a global media brand, Vimeo Streaming offers the infrastructure to build deeper, more profitable relationships with your audiences—globally and securely.

In an era where AI-generated visuals are flooding the creative landscape, The Luupe is making a bold move to preserve the integrity and value of human creativity. The company has launched an open marketplace that connects global brands with authentic, licensable creative content produced by professional creators. With a focus on storytelling, diversity, and originality, this platform is poised to become a vital resource for marketers seeking real connections with their audiences.

Addressing AI Fatigue and the Demand for Authenticity

Why Authenticity Matters Now More Than Ever

• 87% of consumers express a preference for authentic imagery.

• Brands are increasingly skeptical of synthetic content and seek human emotion and context.

• The Luupe positions itself as a creative antidote to AI fatigue through exclusive, human-made visuals.

A Curated, Global Creative Community

• The marketplace launches with a handpicked collection of commercial, lifestyle, and brand-focused imagery.

• All content is produced by vetted professional creators across The Luupe’s global network.

• Prioritizes visual storytelling that reflects diversity, emotion, and cultural nuance.

Empowering Creators Through Direct Licensing Opportunities

Benefits for Professional Creators

• Direct access to brands seeking premium content for commercial use.

• Customizable, shoppable profiles help increase visibility and generate revenue.

• Fair compensation models protect the value of original creative work.

• Built-in resources to help creators scale their business sustainably.

Championing Creative Ownership

• Creators maintain control over their assets and pricing.

• The platform ensures protection of intellectual property and creative equity.

Delivering Value to Brands Seeking Authentic Visuals

Advantages for Brands and Buyers

• Access to exclusive, high-quality, human-made assets.

• Direct relationships with professional creators to ensure alignment with brand values.

• A streamlined licensing experience that removes friction in the content acquisition process.

• Assurance of original, non-AI-generated content, supporting brand credibility and trust.

Elevating Brand Storytelling

• The platform helps brands build meaningful visual narratives.

• Human-created visuals offer the emotional impact and authenticity that resonate with audiences.

Industry Vision and Future Direction

A Sustainable Future for Creativity

• The Luupe’s Founder & CEO, Keren Sachs, emphasizes the platform’s mission: “AI cannot—and should not—replace humanity.”

• The company champions authenticity, diversity, and emotional resonance in every visual it offers.

• The Luupe envisions a thriving creative economy where professionals are empowered and fairly compensated.

Call to Action for Creators and Brands

• Creators are encouraged to apply and join the marketplace to reach premium buyers.

• Brands can begin licensing exclusive content immediately, tapping into a growing catalog designed for real impact.

The Luupe's open marketplace arrives at a critical juncture in the creative industry—where trust, emotion, and authenticity are becoming differentiators for brands. By placing human creativity at the core of its platform, The Luupe is creating a space where real stories, told by real people, can thrive amid the rising tide of synthetic content. For creators, it’s an opportunity to monetize work sustainably. For brands, it’s a chance to forge genuine connections. In both cases, The Luupe is leading the charge toward a more human-centered creative future.

As streaming and digital video advertising continue to grow, brands and agencies are looking for more effective ways to plan, buy, and manage local campaigns. Enter LocalX, the newest innovation from Locality, a leading provider of local video advertising solutions. LocalX is an AI-powered, all-in-one media planning and buying platform built to streamline the entire lifecycle of local video advertising—offering both scale and precision through a seamless user experience. Drawing on real-world insights from over 32,000 campaigns and 24 billion local streaming impressions, LocalX brings automation, optimization, and expert support into one centralized solution.

Features of LocalX: What Sets It Apart

1. Direct Access to Premium Streaming Inventory

• Advertisers gain direct and flexible access to premium publisher inventory.

• Ensures high-quality ad placements at scale across trusted streaming environments.

• Optimized for both performance and brand safety.

2. Unified Campaign Management

• Combines budgeting, targeting, creative management, and reporting into one interface.

• Supports both self-service and managed service workflows.

• Reduces reliance on disconnected tools and minimizes manual effort.

• Enhances campaign execution speed from planning to launch.

3. Real-Time Performance Tracking

• Dynamic dashboard offers a live view of campaign data, revenue, and sales metrics.

• Enables faster, data-informed decisions to optimize outcomes on the fly.

• Helps advertisers stay agile in a constantly evolving media landscape.

4. Local Market Expertise Built-In

• Backed by Locality’s consultative teams with deep knowledge of regional market dynamics.

• Human expertise complements automation to fine-tune campaigns for local relevance.

• Ideal for navigating the complexities of local markets across the U.S.

5. Flexible and Customizable for Modern Media Buying

• Designed for use across direct IOs, programmatic buys, or hybrid models.

• Includes AI-powered ad tools and advanced audience targeting.

• Adapts to the unique needs of agencies, brands, and broadcast partners.

Supporting Broadcasters and Advertisers Alike

Broadcasters Benefit from Enhanced Digital Capabilities

• LocalX helps broadcast partners grow their digital footprint and monetize more efficiently.

• Enables broadcasters to offer advertisers enhanced value propositions with better tools and deeper reach.

Advertisers Achieve Stronger Local Impact

• Brands of all sizes—from local to national—can connect more meaningfully with regional audiences.

• The combination of smart tech + human guidance ensures campaigns resonate at the local level while scaling with precision.

Executive Perspective: A Platform Built by Experience

“LocalX will provide direct access to premium streaming inventory through an intuitive, AI-powered platform that streamlines local media buying,”
– Keith Kazerman, President of Streaming at Locality

“It simplifies fragmented workflows and puts buyers in control—whether they’re working with direct IOs, programmatic inventory, or both,”

– Zach Mullins, Chief Strategy Officer at Locality

“It gives advertisers smarter tools to run local campaigns, while helping our partners grow their digital business,”

– Ann Hailer, President of Broadcast at Locality

These leaders underscore that LocalX is more than just a tool—it's a strategic evolution in how local media is bought and sold in today’s increasingly digital-first world.

LocalX marks a new chapter in local advertising. By unifying planning, buying, creative, and reporting into one powerful platform, it delivers faster execution, better insights, and smarter results for both advertisers and broadcasters. With automation and AI complementing Locality’s proven hands-on approach, LocalX empowers brands to navigate the complexities of local video advertising with precision, speed, and scale. As local media continues to prove its unmatched power in building brand connection, LocalX ensures marketers can harness that power with confidence.

In a meaningful alignment of purpose and impact, Next PR, an award-winning integrated public relations firm, has announced a strategic pro bono partnership with the Assistance League of Colorado Springs (ALCS). As part of its 2025 Conscious Capitalism program, this partnership runs from April to September 2025, offering public relations support to help ALCS enhance its visibility and deepen its impact in the Colorado Springs community. This collaboration underscores Next PR’s broader mission of using storytelling to drive social change and elevate community voices.

Assistance League of Colorado Springs (ALCS)

A Trusted Nonprofit Rooted in Local Service

• Founded in 1968, ALCS is a volunteer-powered nonprofit committed to supporting children, families, veterans, and individuals in crisis.

• Operates key community initiatives to meet essential needs in Colorado Springs and surrounding areas.

Signature Programs Making a Lasting Impact

• Operation School Bell®: Supplies qualified students with new clothing, shoes, and hygiene kits, boosting confidence and school readiness.

• Assault Survivor Kits®: Offers clothing and personal care items to survivors of assault to support dignity and recovery.

• Sweet Dreams: Provides new beds and bedding for young people transitioning out of foster care or homelessness into subsidized housing.

Next PR's Pro Bono Support: Strategic Communications for Social Impact

Core Services Offered During the Partnership

• Social Media Audit: A thorough analysis of ALCS’s digital presence to identify strengths and areas for improvement.

• Best Practices Guide: Tailored recommendations to optimize ALCS’s social media strategy for engagement and awareness.

• Targeted Media Relations Program: Outreach to local media and influencers to amplify ALCS’s stories and mission-driven work.

• Messaging Workshop: Collaborative sessions to refine ALCS’s brand narrative.

• Messaging Document: A comprehensive tool ALCS can use for consistent, impactful storytelling across all platforms.

Voices Behind the Partnership

"Partnering with Assistance League of Colorado Springs this year is an honor. I've seen firsthand the incredible impact ALCS has..."

– Heather Kelly, CEO, Next PR

Kelly emphasized her personal connection to ALCS through volunteer work, including time spent at their Bargain Box thrift store, reinforcing the company’s genuine investment in this collaboration.

"The support they're offering will help us connect with even more people in the community..."

– Suzanne Discenza, President, ALCS

Discenza expressed optimism about how this partnership will empower ALCS to scale their mission and reach broader audiences.

Conscious Capitalism in Action: Why This Matters

Next PR’s partnership with ALCS is part of a broader initiative under its Conscious Capitalism program, which supports nonprofits making a meaningful difference. The collaboration serves as a model for how strategic PR and storytelling can elevate the voices of community-focused organizations and expand their ability to create change.

This partnership highlights the role that communications agencies can play beyond business, contributing directly to social good through expertise, purpose-driven alignment, and advocacy.

The partnership between Next PR and ALCS represents more than a professional collaboration—it's a shared commitment to empowering underserved communities through effective communication and authentic storytelling. By combining ALCS’s life-changing programs with Next PR’s strategic communications expertise, the partnership is set to drive awareness, foster engagement, and amplify social impact throughout Colorado Springs.

This is storytelling with purpose—where PR meets community transformation.

As digital and addressable TV advertising rapidly evolve, ITV, the UK’s largest commercial broadcaster, is reaffirming its commitment to modernization. With over 34 million weekly viewers, ITV announced an extension of its strategic partnership with Placements.io, the industry-leading advertising operations platform. This renewed collaboration will help streamline ITV’s cross-platform ad operations, enhance financial processes, and future-proof the broadcaster’s advertising infrastructure.

A Long-Term Partnership Built for Innovation

Building on a Successful 2021 Foundation

• ITV first partnered with Placements.io in 2021, implementing the AdSalesOS platform to unify its ad sales ecosystem.

• The partnership was key in driving automation and integration across sales, operations, and finance.

Strategic Renewal for Continued Efficiency

• The renewed deal ensures ITV will continue leveraging AdSalesOS to manage complex advertising across linear TV, digital, and addressable formats.

• Supports ITV's strategic push towards scalable, data-driven ad operations.

Outcomes from the Partnership

Operational Efficiency

• AdSalesOS enables ITV to automate workflows, reducing manual effort across departments.

• Sales, finance, and ad operations teams benefit from streamlined processes and increased productivity.

Seamless System Integration

• The partnership supports three core integrations that consolidate ITV’s systems and processes.

• Unified ad data improves real-time insights and decision-making, aligning with ITV’s business goals.

Financial Accuracy & Automation

• Enhances ITV’s ability to manage billing and revenue with precision.

• AdSalesOS automates financial processes, reducing reconciliation time and ensuring compliance and control.

Industry Perspectives

“Our partnership with Placements.io has been instrumental in streamlining our advertising operations.”

– Alex Maison, Head of Digital Ad Platforms, ITV

Maison emphasized how the platform’s integration capabilities have boosted efficiency across ITV’s internal teams.

“ITV is setting the standard for modernizing TV ad sales.”

– Evan Bowen, Chief Business Officer, Placements.io

Bowen highlighted ITV’s leadership and how its investment in Placements.io reflects a focus on adaptability, efficiency, and revenue optimization.

Strategic Context: The Evolving Ad Tech Landscape

Responding to Media Industry Trends

• As broadcasters face rising demand for addressable TV and digital ads, automation becomes critical.

• Broadcasters need platforms that unify data, optimize resources, and scale effectively — ITV’s move underscores this shift.

Future-Proofing Ad Operations

• The partnership sets the stage for ITV to continue innovating while maintaining agility in a fragmented advertising environment.

• AdSalesOS provides the framework to expand capabilities as the ad landscape evolves.

ITV’s renewed partnership with Placements.io signals a clear commitment to future-ready advertising operations. By doubling down on automation, data unification, and platform consolidation, ITV is not only enhancing current performance but also building resilience and adaptability for what’s next in broadcasting. As media companies embrace tech-driven transformation, ITV continues to lead by example — proving that strategic investment in ad tech infrastructure delivers measurable and lasting value.