Infinite Reality (iR), a trailblazer in immersive digital media, ecommerce, and extended reality (XR), has officially surpassed 150 million consumer interactions across its immersive 3D web experiences. From virtual storefronts and gamified brand environments to AI-assisted support and frictionless ecommerce, Infinite Reality is leading the charge into a new era of consumer engagement.

Built in collaboration with global brands and government organizations, iR’s browser-based 3D environments offer an interactive, app-free shopping experience that combines AI, gamification, storytelling, and real-time analytics to capture and convert consumer attention in today’s hyper-saturated digital landscape.

The Milestone: 150 Million Interactions and Counting

What Counts as an “Interaction”?

The 150 million consumer engagements recorded by Infinite Reality represent a wide variety of digital behaviors across nearly 500 immersive experiences, including:

• Clicks on 3D product imagery

• In-world gameplay like scavenger hunts and quizzes

• Add-to-cart ecommerce activity

• Newsletter, promotion, and loyalty program sign-ups

• Conversations with AI-powered agents

• Embedded video views

• Social media content sharing

• Engagement with navigational hotspots

These interactions span immersive brand experiences developed for names like Crate & Barrel, L’Oréal, Vodafone, Warner Bros. Discovery, Swarovski, and even government bodies like the UAE Ministry of Finance.

Notably, this milestone excludes data from iR’s recently launched no-code 3D storefront builder, iR Studio, as well as experiences built on third-party platforms such as ROBLOX or those powered by the newly acquired Napster platform.

Immersive Commerce Delivers Measurable Results

As attention spans shrink and digital fatigue sets in, immersive web experiences are proving to be a critical differentiator for brands.

According to a 2023 Coresight Research study:

• 88% of brands using immersive commerce report increased sales

• 77% saw a rise in product engagement (clicks)

• 67% experienced new customer acquisition

Infinite Reality’s case studies support these findings with results like:

• A luxury fashion brand saw a 75% lift in conversion rate and a 19% higher average order value (AOV)

• A global toy company achieved a 25% increase in add-to-cart rates

• A music and entertainment brand boosted merchandise conversion by 39%, selling out exclusive items within a week

These metrics confirm what marketers are quickly realizing—3D commerce is no longer experimental; it’s essential.

Gamified Shopping: Meeting Gen Z and Gen Alpha Where They Are

The Gaming Generation

With more than 80% of U.S. consumers playing video games—and an even higher percentage among Gen Z—immersive, game-like environments are becoming a natural extension of the digital shopping experience.

For younger consumers, browsing online is expected to be:

• Play-centric

• Visual and dynamic

• Social and shareable

• Spatial, not static

Infinite Reality’s experiences are tapping into these expectations with interactive layers like AI assistants, personalized product journeys, and mini-games—all embedded seamlessly within the shopping experience.

Samantha Kobrin, VP of Enterprise Marketing at iR, explains:

“We know that the majority of Gen Z and Gen Alpha consumers are playing games online, and we’re ready to meet these generations on their terms by offering them a more gamified, visual way to shop.”

Seamless Integration: No Apps, No Headsets, No Barriers

Web-Based, App-Free Access

One of Infinite Reality’s greatest innovations is delivering immersive experiences through a standard web browser. There are:

• No downloads required

• No VR headsets necessary

• No hardware friction

This accessibility ensures mass-market scalability—whether for a Fortune 500 enterprise or a growing D2C brand.

Built to Integrate

iR experiences integrate directly into existing ecommerce infrastructure, with compatibility for platforms like:

• Shopify

• Salesforce Commerce Cloud

• Magento

• SAP

These integrations allow for smooth handoff to checkout, maintaining the brand's commerce logic while upgrading the user experience to an immersive format.

The Role of iR Studio: Democratizing 3D Web Experiences

Infinite Reality’s latest innovation, iR Studio, lowers the barrier to entry for small and midsize businesses looking to create immersive digital storefronts.

A No-Code Tool for All

With iR Studio:

• Anyone can build 3D shopping experiences without writing a single line of code

• Small retailers can deliver high-end immersion once only available to big brands

• Entrepreneurs can extend product storytelling in spatial, visual ways

This democratization of immersive commerce positions iR Studio as a game-changer for digital retail across industries.

Infinite Reality’s Broader Ecosystem and Acquisitions

The company’s rapid growth is supported by a robust portfolio, including:

• Obsess (acquired Jan 2025): A leader in luxury brand virtual storefronts

• Landvault (acquired July 2024): Specializing in gamified spatial content

• Napster (acquired Q1 2025): Bolstering immersive entertainment and audio commerce

These acquisitions expand iR’s capabilities across entertainment, government, luxury, and retail—solidifying its status as a next-generation media powerhouse.

A Turning Point for the Future of Digital Engagement

Infinite Reality's 150 million interactions mark a defining milestone in the transition from flat, transactional ecommerce to dynamic, immersive commerce.

As traditional digital advertising loses its grip and attention spans dwindle, immersive media offers a proven path forward. Brands ready to embrace 3D experiences, gamification, and visual storytelling are not just future-proofing—they’re winning the attention, trust, and dollars of today’s most coveted demographics.

“This is a meaningful milestone for our company,” said John Acunto, Co-Founder and CEO. “The volume and quality of engagement we are seeing within the iR platform is proof that immersive media is effective at captivating consumers and delivering results.”

With new tools like iR Studio, Infinite Reality is opening the door for businesses of all sizes to participate in the next frontier of commerce—and this milestone is only the beginning.