Cloudinary, a leader in media management, has officially launched Cloudinary Video as a standalone, API-first solution, expanding its offerings to help businesses deliver accessible, personalized, and scalable video experiences. The launch comes as digital video becomes central to user engagement strategies—and as accessibility compliance, localization, and high-performance streaming take center stage.

With this release, Cloudinary strengthens its position as a Video as a Service (VaaS) provider, offering rich capabilities including support for WCAG 2.1 AA accessibility standards, live and on-demand streaming, and AI-powered localization. These innovations aim to simplify video workflows for developers while helping brands meet growing regulatory and user-experience expectations.

Innovations in the New Cloudinary Video Platform

1. Accessibility at the Core

The platform now includes features designed to meet critical web accessibility standards:

• WCAG 2.1 Level AA compliance ensures videos are accessible to users with disabilities.

• Multiple audio track configuration supports both accessibility and multilingual playback.

• AI-driven captioning and transcription automates accessibility tasks and reduces post-production time and cost.

• A built-in translations editor helps refine automated results for accuracy and nuance.

“Ensuring content is localized and fully accessible is not just the right thing to do—it also delivers enormous business benefits,” said Kim Matenchuk, Managing Director of Video, Cloudinary.

These features also help organizations prepare for upcoming regulations such as the European Accessibility Act (EAA), which takes effect in mid-2025.

2. Developer-First, API-Driven Flexibility

With a modular, composable architecture, the standalone Cloudinary Video platform allows developers to:

• Embed video seamlessly into web and mobile apps via simple APIs.

• Integrate video workflows with existing CMS, PIM, or ecommerce platforms.

• Customize video players using Video Player Studio, now embeddable into any application.

• Create reusable player configurations and apply them across entire video libraries for personalized user experiences at scale.

This enables faster time to market, reduces the burden on dev teams, and enhances agility for fast-scaling applications.

3. Long-Form and On-Demand Engagement

Cloudinary now supports high-definition and 4K resolution streaming, unlocking new formats like product explainers, training content, and on-demand video libraries.

• In-video visual search enables viewers to navigate to specific topics within long-form content—improving discoverability and user retention.

• Customizable UI and playback features allow publishers to fine-tune experiences based on context, audience, or campaign.

4. Live Streaming Capabilities

The new Live Stream API makes it easy to embed interactive events and live broadcasts into digital platforms:

• Power live product demos, virtual fitness classes, real estate tours, and more.

• Auto-record live sessions for on-demand playback and reuse.

• Simulcast across social platforms to maximize exposure.

• Monitor stream health and gather real-time engagement analytics to optimize performance.

This opens the door for immersive brand experiences without the need for third-party streaming services or complex infrastructure.

Recognized Leadership in the Video Platform Space

Cloudinary’s announcement comes on the heels of being named in the Gartner® Market Guide for Video Platform Services (March 2025). With over one billion videos under management, Cloudinary serves a roster of global leaders like:

• Adidas

• Bleacher Report

• Doximity

• Fiverr

• Hydrow

• Simpleview

• Vorwerk

These brands rely on Cloudinary for everything from conversion-optimized micro-videos to automated UGC workflows and embedded video in mobile apps.

“With Cloudinary, we manage two billion images and videos every month across more than 1,300 customers,” said Andrés Bastidas, Group Product Manager at Simpleview. “It’s a win-win for us and our customers.”

Powering the Future of Video, Accessibly and Intelligently

As video becomes an essential part of every digital experience, Cloudinary is responding with a future-ready solution: a composable, API-first video platform that meets modern business demands across accessibility, localization, live events, and developer agility.

Whether you're a global retailer localizing product videos or a SaaS platform embedding explainer content, Cloudinary Video enables you to build faster, scale smarter, and meet users where they are—visually, linguistically, and inclusively.

For more information, visit Cloudinary’s website to explore interactive demos, evaluate business benefits with the Video Value Calculator, or dive into their new eBook on the European Accessibility Act.