Metric Marketing, a purpose-driven digital agency based in Michigan, has earned a coveted spot on Inc. Magazine’s 2025 Inc. Regionals: Midwest list—ranking No. 65 among the fastest-growing private companies across 12 Midwest states. Up 12 positions from the previous year, this achievement highlights not just growth, but growth with purpose.

The Inc. Regionals spotlight companies that aren’t just scaling—they're reshaping the business landscape through innovation, intention, and values-based leadership.

Growth Rooted in Purpose, Not Profit

Since its founding in 2014, Metric Marketing has stood out by rejecting the status quo of transactional marketing. Instead, the agency focuses on partnering with clients who share its commitment to authenticity, integrity, and impact.

“Authenticity isn't just our differentiator—it's our foundation,”

– Hannah McNaughton, Founder and CEO, Metric Marketing

McNaughton credits the agency’s growth to a culture that values meaningful work over empty metrics. For Metric, every strategy, every campaign, and every relationship is shaped by the belief that honest marketing delivers sustainable growth—for brands and communities alike.

What Sets Metric Apart

Metric Marketing exclusively partners with brands that lead with purpose. This selective, values-aligned model ensures every engagement is built on trust, shared vision, and long-term impact.

Core Capabilities:

• Digital Strategy Development

• Website Design & Development

• SEO & Search Visibility Optimization

• Content Marketing with Heart

What makes Metric truly unique is the balance of performance and principle—delivering measurable results while maintaining a human-centered, purpose-first approach.

The Inc. Regionals: Midwest Impact

The 2025 Inc. Regionals: Midwest list honors 139 companies across 12 states, from North Dakota to Kansas to Ohio. Together, these honorees generated nearly 8,000 new jobs and added $13.2 billion to the region’s economy between 2021 and 2023.

Metric Marketing’s move from No. 77 to No. 65 underscores its steady, values-led trajectory in a highly competitive landscape.

Looking Ahead: Growth Fueled by Authenticity

For Metric Marketing, this recognition isn’t a finish line—it’s fuel for the next chapter. The team remains focused on serving like-minded brands and deepening its mission to bring humanity back to marketing.

“This recognition is more than a milestone—it's momentum,” McNaughton shared.

“And as we continue to champion authenticity in marketing, business, and beyond, we know the best is yet to come.”

Metric Marketing’s rise in the 2025 Inc. Regionals: Midwest rankings is a testament to what happens when businesses put values at the center of strategy. In a world where marketing often chases attention, Metric continues to build with intention—creating lasting growth for clients who stand for something real.