As the advertising world adapts to the end of third-party cookies and increasing restrictions on personal data tracking, Ogury, a pioneer in privacy-first ad tech, has launched a revolutionary client-facing platform—Ogury One. The platform puts the company’s proprietary Personified Advertising technology directly into the hands of brands and agencies, enabling them to target personas, not individuals, at massive scale across the open internet.

In an industry marked by diminishing addressability, Ogury One offers a much-needed path forward—combining privacy compliance, AI-driven intelligence, and direct audience control in a single, intuitive solution.

Rethinking Targeting with Personified Advertising

Traditional targeting mechanisms are facing obsolescence. Ogury’s Personified Advertising offers a transformative alternative by moving away from one-to-one tracking and embracing anonymized personas—groups categorized by shared interests, behaviors, and intentions.

Differentiators of Personified Advertising:

• Zero-party data foundation: Sourced through opt-in surveys at scale

• Billions of enriching data points: Including contextual, semantic, bid request, and campaign delivery signals

• AI optimization: Ensures persona relevance and improves performance

• Works with or without IDs: Maintaining addressability despite cookie deprecation

Unlike contextual-only solutions or identity-based alternatives, Ogury’s approach provides superior targeting accuracy without compromising user privacy.

Introducing Ogury One: Power in the Hands of the Advertiser

Ogury One is more than just a platform—it’s a full-service, self-serve and API-compatible ecosystem designed to simplify and supercharge digital advertising workflows.

Three Core Capabilities of Ogury One:

1. Intelligent Planning

• AI-powered Persona Builder: Converts campaign briefs or keyword inputs into precise persona recommendations

• Custom & Turnkey Personas: Combine pre-built personas or build custom groups using detailed insights

  • View survey answers, interests, demographics, devices, preferred sites, and active time frames

• Audience Matching: Extend campaign reach by mapping advertiser data to Ogury’s persona database

2. Effortless Activation

• Use Ogury One’s dashboard or integrate with preferred DSPs and campaign management tools

• Minimal technical setup required, allowing teams to act quickly and at scale

3. Comprehensive Reporting

• Real-time performance tracking and in-depth analytics

• Integration capabilities with clients’ existing business intelligence (BI) tools for seamless insights

With Ogury One, advertisers gain access to 2.5 billion unique monthly devices across 49 countries, spanning both mobile and desktop inventory.

Why This Matters: Industry Context and Market Need

The advertising industry is currently at a crossroads:

• Third-party cookies are being phased out

• Signal loss due to privacy regulations and browser policies is growing

• Consumer trust is declining due to concerns over data misuse

In this climate, brands and agencies need solutions that don’t just comply with regulations but outperform legacy targeting methods. Ogury’s Personified Advertising and its activation through Ogury One meet this moment head-on.

“Ogury One is a ground-breaking user-friendly tool that simplifies campaign management while delivering unprecedented on-target performance and scale for brands and agencies,”

— Stephane Dupayage, Chief Product Officer at Ogury

A Milestone in Ogury’s Strategic Vision

Ogury’s launch of this platform represents a critical milestone in its broader mission: to deliver privacy-safe, high-performance advertising solutions for the open internet. With Ogury One, clients gain full control, transparency, and power over how campaigns are planned, launched, and measured.

Whether through a self-serve dashboard or integrated API, Ogury One transforms how marketers operate in a complex digital landscape—offering a clear competitive edge.

With Ogury One, Ogury is redefining digital advertising by combining AI, zero-party data, and anonymized personas into a seamless, privacy-first platform. Brands and agencies now have direct access to scalable, effective advertising tools that protect user privacy without sacrificing performance. This launch solidifies Ogury’s leadership in the privacy-first ad tech movement and sets a new standard for what advertisers should expect in the cookieless era.