Jack Morton, the global brand experience agency, has announced a series of strategic leadership promotions across its U.S. operations. These include the elevation of John Howard to President, US, and Ashley Brantman to SVP, Head of Growth US and Co-Head of Jack 39, marking a pivotal shift in the agency’s continued push for innovation, operational excellence, and business growth.

These leadership moves build on the momentum set by the appointment of Patrick Bennett as Global Chief Creative Officer last year and reflect the agency’s commitment to strengthening talent and enhancing its U.S. presence.

Promotions and Expanded Leadership Roles

John Howard: President, US

John Howard steps into the role of President, US, overseeing all U.S. operations from Detroit and reporting directly to CEO Craig Millon. A 25-year veteran of the agency, Howard has shaped high-impact campaigns for major brands like General Motors and championed creative innovation across teams.

"My focus will be to enable greater talent-sharing across our offices... while providing greater growth opportunities for all of our people." – John Howard

Ashley Brantman: SVP, Head of Growth US & Co-Head, Jack 39

Based in Chicago, Brantman will lead U.S. business development efforts and continue her co-leadership of Jack 39, Jack Morton’s sponsorship consultancy. With 15+ years of experience in sports and entertainment strategy, she has already driven major growth with clients such as Jim Beam and Southwest Airlines.

“Ashley has been a great partner for growth... she’s only scratched the surface,” said CEO Craig Millon.

Strengthening Creative and Client Service Leadership

Jack Morton is reinforcing its creative bench and client service strength with the following promotions and hires:

Creative Leadership

• Mary Trybus and Rob Parker have been promoted to SVPs, Executive Creative Directors (Detroit), bringing decades of experience leading large-scale, culturally significant brand experiences.

• Jeff Erin joins as SVP, Executive Creative Director for Jack Health (LA), bringing dynamic creative storytelling across industries including healthcare, sports, and tech.

Client Experience and Operational Excellence

• Souad Saied returns as SVP, Client Experience (San Francisco) after global roles at McCann Sydney and HERO Sydney, adding depth in integrated marketing strategy and client leadership.

• Erica Fram has been promoted to SVP, General Manager (East Coast), with a focus on operational oversight, growth strategy, and client success across major U.S. markets.

A Strategic Focus on Culture and Growth

CEO Craig Millon emphasized the strategic importance of these moves:

“We are laser-focused on growth this year... The dynamos we've elevated and added to the agency will play a key role in the future and how we manifest culture.”

This leadership wave is designed to further integrate creative talent, client solutions, and strategic growth across the agency’s U.S. footprint—driving long-term value for clients and stakeholders.

With a new wave of leadership guiding its U.S. strategy, Jack Morton is reinforcing its reputation as a bold, culture-driven agency prepared to lead the next era of brand experience. The promotions of John Howard, Ashley Brantman, and other seasoned professionals reflect a sharpened focus on innovation, inclusion, and operational agility—ensuring Jack Morton remains at the forefront of experience marketing.