Popsycle, a full-service, data-driven marketing agency known for its creative services and media buying solutions, has officially rebranded as TARA Media. This new identity aligns the agency with its parent company, TARA Group, and its sister companies Statara and TargetSmart. The rebrand reflects the agency’s continued expansion, with a remarkable 240% growth over the past six months, fueled by increased demand for its proprietary media platform and data-driven digital campaign solutions.

Why the Rebrand? Strategic Alignment with TARA Group

Founded in 2017 by Jeff Kaplan, the agency has operated under the Popsycle name until now. Since joining TARA Group in 2022, the agency has delivered full-service media and creative support across the holding company’s portfolio. The rebranding to TARA Media creates a unified identity and emphasizes its collaborative, integrated role within the group.

“The new TARA Media brand identity strengthens the foundation on which we can help our clients navigate today’s complex advertising ecosystem for maximum reach and impact.”

– Jeffrey Kaplan, CEO, TARA Media

Fueling Growth Through Technology and Data

The shift to TARA Media comes at a time of significant momentum. The agency’s growth has been driven by an expanding client base and increased adoption of its all-in-one proprietary media buying platform, enabling seamless programmatic execution for digital advertising.

Drivers of Growth

• 240% growth in six months, attributed to programmatic ad execution and new client wins

• Strong alignment with Statara and TargetSmart, enabling data-informed, multi-channel campaign strategies

• Scalable proprietary platform for CTV, OTT, video, display, audio, and native media

TARA Media’s Full-Service Marketing Capabilities

As TARA Media, the agency continues to deliver a broad spectrum of digital marketing services designed to drive real outcomes. These services include:

Strategic and Creative Services

• Campaign Strategy & Planning

• Creative Design, Video, and Animation

• Identity Resolution and Audience Targeting

• Attribution and Performance Measurement

Digital and Traditional Media Execution

• Programmatic Media Buying across CTV, OTT, video, display, audio, and native formats

• Managed Services for direct mail, DOOH, social media, and email marketing

• Data-driven Ad Tech Integration tailored for agencies, nonprofits, and brands of all sizes

TARA Media’s blend of technology, creativity, and analytics positions it as a high-impact agency capable of executing at scale across industries and verticals.

The transformation from Popsycle to TARA Media marks more than a name change—it represents a strategic evolution for a rapidly growing agency. By integrating deeper with TARA Group and expanding its service portfolio, TARA Media is uniquely positioned to help clients meet the challenges of today’s fragmented advertising landscape with smart, scalable, and data-driven marketing solutions.

With an ambitious growth trajectory and a passion for delivering meaningful impact, TARA Media is set to redefine what modern full-service marketing can look like.