News
MAX Launches Wavelength, a Consumer Trends Platform That Treats Music Taste as Marketing Data
Marketers have long sliced audiences by age, income, and browsing history. But what if the more predictive signal isn’t demographics—it’s what’s in someone’s headphones? That’s the bet behind Wavelength, a new multi-category consumer trends platform from MAX (Music Audience Exchange). The company, known for matching brands with artists through its proprietary Artist Matching Engine™, is expanding...
video advertising 26 Feb 2026
Yelp’s 2025 Trust & Safety Report: 500K AI Reviews Blocked, 1.3M Accounts Closed
Trust is the currency of review platforms. And in 2025, that currency is under pressure from AI-generated content, coordinated review rings, and increasingly sophisticated scams. Yelp Inc. (NYSE: YELP) says it’s fighting back—at scale. In its newly released 2025 Trust & Safety Report, Yelp disclosed that it identified and filtered nearly half a million suspected AI-generated reviews, shut down...
business 26 Feb 2026
KNOREX Slashes Legal Marketing CPA by 29% With AI Optimized for Signed Retainers
High-stakes consumer litigation isn’t where most ad tech platforms flex their efficiency claims. It’s expensive, competitive, and unforgiving. Leads are scarce. Qualification is strict. And the only metric that truly matters is whether someone signs a legal retainer. That’s precisely the environment where KNOREX Ltd. says it proved its point. The AI-driven programmatic advertising firm announced...
artificial intelligence 26 Feb 2026
Sweep Launches Multi-Org Agent for Salesforce to Tame Enterprise CRM Sprawl and De-Risk AI Initiatives
Enterprise CRM environments rarely stay tidy. After years of acquisitions, regional expansions, and decentralized IT decisions, many global companies now run multiple instances of Salesforce—often with little coordination between them. Today, Sweep wants to change that. The enterprise automation startup announced the launch of its Multi-Org Agent for Salesforce, a new addition to what it calls an...
artificial intelligence 26 Feb 2026
New research reveals service design’s biggest blind spot
Emotional states of users have emerged as the most overlooked, yet most critical, factor in service design, according to new global research from Wipro’s experience innovation company, Designit. Over a third (35%) of global design and experience professionals surveyed said emotional states are the most ignored aspect of service design, followed by invisible failure points (33%). Cross-channel...
marketing 25 Feb 2026
MindBridge and Genpact Team Up to Bring AI-Powered Risk Intelligence to Global Enterprises
In a move that underscores the accelerating convergence of AI and enterprise risk management, MindBridge has announced a global partnership with Genpact (NYSE: G). The deal will see MindBridge’s AI-powered financial intelligence platform embedded across Genpact’s Enterprise Risk Consulting (ERC) engagements worldwide. The headline here isn’t just another services partnership. It’s about...
artificial intelligence 25 Feb 2026
Conductor Embeds AI-Powered AEO Directly Into Acquia CMS in New OEM Deal
Enterprise content teams are under pressure from two sides: publish more content, and make it AI-ready from day one. Now, Conductor is betting that optimization shouldn’t happen after content goes live—but while it’s being written. The company announced a formal OEM partnership with Acquia, integrating Conductor’s AI-driven content creation and optimization capabilities directly into Acquia’s...
artificial intelligence 25 Feb 2026
Comcast Advertising Taps Snap Veteran James Borow to Scale Universal Ads in Year Two
A year after launching its self-service TV ad platform, Comcast Advertising is reshuffling leadership to accelerate its next phase of growth. The company has named James Borow as General Manager of Universal Ads, the platform designed to make buying premium video as straightforward as purchasing social media ads. Borow previously served as Vice President of Product Management and Engineering for...
advertising 25 Feb 2026
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