Comcast Corporation has announced the appointment of Jon Gieselman as Chief Growth Officer for its Connectivity & Platforms segment in a newly created executive role. Gieselman will lead growth strategy across Comcast’s U.S. residential business operations—spanning product, sales, marketing, and brand—reaching over 64 million homes and businesses nationwide.

Strategic Leadership Role at Comcast

• Scope of Responsibility

  • Oversees domestic residential operations under the Connectivity & Platforms segment.

  • Leads product strategy and brand management for Xfinity, encompassing:

    • Connectivity

    • Wireless

    • Entertainment

  • Manages all aspects of:

    • Sales and marketing

    • Customer acquisition and retention

    • Base management and customer lifecycle strategies

• Reporting Structure

  • Reports directly to Steve Croney, recently appointed COO of Comcast’s Connectivity & Platforms division.

  • Gieselman will assume the role officially on April 28.

Gieselman’s Track Record of Innovation and Growth

• Experience Across Tech, Media, and Consumer Brands

  • President of Expedia Brands – Led all global consumer-facing businesses and drove digital transformation.

  • VP of Marketing at Apple – Built the go-to-market strategy and subscriber base across services including:

    • Apple Music, TV+, App Store, Fitness+, News+, Arcade, Apple Card.

  • SVP of Marketing at DIRECTV – Drove significant market share gains during a decade-long tenure.

  • Held senior roles in retail, fashion, and television, bringing a multidisciplinary perspective to marketing.

• Creative and Analytical Expertise

  • Combines performance marketing with high-impact creative strategies.

  • Known for delivering unified, seamless customer experiences that drive engagement and revenue growth.

Leadership Endorsements and Vision

• Steve Croney, COO, Comcast Connectivity & Platforms:
  “Jon is a bold and transformational leader who brings fresh thinking and world-class brand experience. His track record of competitive success and innovation makes him the ideal leader to accelerate our product and growth strategy.”

• Jon Gieselman:
  “Comcast offers the most advanced connectivity solutions in the industry, and we’re just scratching the surface of how we can engage customers creatively. With the global assets of Comcast NBCUniversal, we’re in a powerful position to scale our impact. I’ve loved competing in this category—now I’m thrilled to help define it.”

Recognition and Relocation

• Awards and Accolades

  • Inducted into the Advertising Hall of Achievement (2009).

  • Winner of 28 Cannes Lions and numerous creative awards.

• Personal Note

  • Gieselman and his wife will relocate from San Francisco to Philadelphia, reflecting his long-term commitment to Comcast’s vision and leadership team.

Jon Gieselman’s appointment as Chief Growth Officer marks a pivotal step in Comcast’s strategy to fuel innovation, customer engagement, and brand growth across its U.S. residential business. With a proven history of elevating global brands and unifying customer experiences, Gieselman is set to help Comcast scale its impact in a rapidly evolving digital and connectivity landscape.

Pentaleap Inc., a global leader in retail media technology, has appointed Carlos Lacerda as Retail Media Strategist and Executive Advisor. Based in São Paulo, Lacerda will spearhead strategic growth initiatives across Latin America, supporting the company's mission to scale impactful onsite retail media solutions for major retailers.

Global Expansion and Regional Focus

• International Momentum

  • Pentaleap currently collaborates with 17 of the world’s largest retail media networks.

  • Operating across the United States, Europe, and Latin America, the company has established key offices in:

    • New York

    • Chicago

    • São Paulo

    • Mumbai

    • London

    • Berlin

• Strategic Role for Latin America

  • Lacerda will focus on accelerating go-to-market strategies and building strategic partnerships with retailers throughout the region.

  • Latin America is a growing frontier for retail media, and Pentaleap is positioned to lead innovation and adoption.

Leadership with Deep Retail Expertise

• Carlos Lacerda’s Background

  • Former Director of Retail Media and Strategic Partnerships at Pague Menos, one of Brazil’s largest pharmacy chains.

  • Holds leadership roles in Abramedia, Brazil’s Retail Media Association, contributing to national market development in:

    • Onsite media

    • Offsite advertising

    • Point-of-sale innovation

• Expertise in Digital Transformation

  • Combines strategic thinking with operational insight to drive retail innovation.

  • Recognized for his work in fostering cross-industry collaboration and elevating media monetization strategies.

Executive Endorsements and Vision

• Lars Djuvik, Chief Revenue Officer, Pentaleap:
  “Carlos joins at a time of great acceleration for the company. His deep retail expertise, strategic leadership and knowledge of the Latin American market will be instrumental in driving our regional growth. We are delighted to have him on board.”

• Carlos Lacerda:
  “Latin America has enormous potential in onsite retail media, and Pentaleap is uniquely positioned to lead this transformation. I am excited to help drive measurable results and partner with retailers to create long-term value.”

Carlos Lacerda’s appointment signals Pentaleap’s commitment to advancing onsite retail media across Latin America. As retailers seek scalable and data-driven media strategies, Lacerda’s leadership will be central to Pentaleap’s ability to deliver transformative solutions that fuel growth, engagement, and monetization in the region.

Sotavento Medios, one of Singapore’s most reputable digital marketing agencies, is making bold moves in 2025 by extending its footprint into the Philippines and Australia. The agency’s expansion is marked by the rollout of its acclaimed “Go Digital” initiative, a program offering 100% free digital marketing services to service-sector businesses in these two emerging markets. This initiative reflects the company’s mission to empower small and medium enterprises (SMEs) through accessible and expert-driven digital solutions—without fees or contracts.

Why Sotavento Medios Is Offering Free Services Overseas

• Track Record in Singapore

  • In 2024, the agency helped over 50 Singaporean businesses go digital at no cost.

  • Sectors served included healthcare, education, finance, and consulting, all of which saw substantial growth in online traffic and visibility.

• Targeting High-Potential SME Markets

  • The 2025 expansion aims to support 100 additional businesses in:

    • The Philippines, a mobile-first, rapidly digitizing economy.

    • Australia, where e-commerce and digital-first services are seeing steady growth.

• Empowering Underserved Businesses

  • Many SMEs understand the importance of digital marketing but lack:

    • The budget to get started

    • The expertise to make it work

  • Sotavento aims to remove both barriers with its free, value-led strategy.

What’s Included in the “Go Digital” Package

Selected businesses in the Philippines and Australia will receive a fully customized digital marketing package, which includes:

• Comprehensive SEO audit and tailored optimization plan

• Content writing services customized to the business niche

• Strategic on-page and off-page SEO execution

• Google Business Profile optimization (where applicable)

• One-on-one consultations with digital strategy experts

No fees. No hidden charges. No contractual obligations. Just a mission to help local businesses succeed online.

A Proven Approach with Real Results

• Established in 2017, Sotavento Medios has become one of Singapore’s most trusted agencies for digital marketing and SEO.

• Led by founder Jeremy Lee, a veteran with over 20 years of digital marketing experience.

• Clients have reported:

  • Increases in organic search rankings

  • Improved lead generation

  • Enhanced customer engagement

“This isn’t a giveaway—it’s a partnership. Our clients succeed, we succeed,” says Jeremy Lee.

Strategic Market Expansion: Philippines and Australia

• The Philippines

  • Fast-growing digital economy with a tech-savvy, mobile-first population.

  • A fertile environment for SME growth in sectors like education, wellness, and professional services.

• Australia

  • Rising demand for digital-first service providers.

  • Businesses are actively seeking cost-effective SEO and marketing expertise.

Sotavento Medios aims to build long-term partnerships in these high-growth regions, offering real value up front to earn trust and demonstrate results.

By launching its Go Digital campaign in the Philippines and Australia, Sotavento Medios is redefining what it means to be a marketing partner. The agency isn’t just selling services—it’s building a regional ecosystem of empowered, digitally-enabled SMEs. With its zero-cost strategy and proven success model, Sotavento Medios is set to make a lasting impact across the Asia-Pacific.

NP Digital, a global leader in end-to-end digital marketing, has announced a strategic acquisition of Yodel Mobile, the 2024 App Growth Awards App Marketing Agency of the Year. This move marks a significant enhancement to NP Digital’s mobile marketing capabilities and doubles the size of its London-based operations. It also signals a broader commitment to mobile-first strategies as consumer behavior increasingly shifts toward apps.

Yodel Mobile: A Mobile Marketing Pioneer

• Founded in 2007, Yodel Mobile has long been a key player in mobile app growth, offering innovative strategies for brands including:

  • Tinder

  • UKTV

  • B&Q

• With its deep expertise in:

  • App Store Optimization (ASO)

  • User Acquisition

  • Strategic Consultancy,
    Yodel Mobile brings a robust suite of services to the NP Digital portfolio.

• The acquisition is timely, as mobile apps now account for over 100 billion hours of user engagement per year and have a 157% higher conversion rate than mobile websites, according to industry data.

Strategic Value: Why NP Digital Is Doubling Down on Mobile

• NP Digital has experienced consistent growth in demand for mobile-focused marketing solutions, particularly:

  • App optimization strategies

  • Search discoverability within app stores

  • Personalized, in-app experiences that align with evolving consumer expectations

• By bringing Yodel Mobile into the fold, NP Digital is:

  • Expanding mobile capabilities across North America, EMEA, LATAM, and APAC

  • Enhancing its ability to launch, scale, and optimize app experiences

  • Positioning itself as a full-spectrum solution provider for brands navigating a mobile-first landscape

“This acquisition reaffirms our commitment to clients by investing in solutions to help them succeed in an increasingly mobile-first world,” said Mike Gullaksen, CEO of NP Digital.

What This Means for Clients Worldwide

The integration of Yodel Mobile provides immediate benefits to NP Digital clients across key industries:

• Finance

• Travel & Hospitality

• Wellness & Fitness

• Education

• E-Commerce

With mobile internet usage accounting for 90% of online activity in apps, brands are looking for ways to meet customers where they are. This partnership delivers the strategic know-how and operational scale to do just that.

“Yodel Mobile has established itself as an industry pioneer… and we are thrilled to welcome Mick and their amazing team,” said Mark Fagan, Managing Director of NP Digital EMEA.

Aligned Values and Future Ambitions

According to Mick Rigby, founder and CEO of Yodel Mobile:

“Joining NP Digital is an exciting opportunity to bring our mobile growth strategies to more brands worldwide… We share a commitment to service, innovation, performance-driven strategies and measurable client growth.”

This acquisition is not a one-off. It follows other notable international M&A activity by NP Digital, including:

• SearchGuru (APAC, 2024)

• Rebl House (Canada, 2024)

These moves illustrate NP Digital’s broader strategy to become a top-tier global agency across all digital disciplines, with mobile at the forefront.

NP Digital’s acquisition of Yodel Mobile underscores a pivotal shift in digital marketing: the central role of mobile app ecosystems in delivering brand value and user engagement. As mobile becomes the primary mode of digital interaction, this partnership strengthens NP Digital’s ability to help clients adapt, grow, and lead in a mobile-first world. With a shared vision for performance, innovation, and global impact, the two companies are poised to reshape the future of app marketing—one download at a time.

DHC Media, a Denver-based video production company known for corporate storytelling, has announced a strategic expansion in its service offerings. The company will now focus more heavily on targeted video content designed for social media, marketing campaigns, and commercials, with an emphasis on strategic messaging over fleeting online trends.

In an era where brand authenticity is critical, DHC Media positions itself as a trusted creative partner—helping businesses build long-term value through video that connects, converts, and builds trust.

Strategic Video Without the Gimmicks

Unlike agencies that chase trends and algorithm hacks, DHC Media’s approach is rooted in purpose-driven storytelling. The company aims to create video that resonates with a brand’s specific audience—without relying on dances, challenges, or gimmicky tropes.

Pillars of DHC Media’s Approach:

• Audience-Centric Storytelling: Crafting narratives that reflect what audiences truly care about.

• Strategic Messaging: Aligning content with business goals and marketing objectives.

• High-Quality Production: Professional execution that elevates brand perception.

• Platform Versatility: Delivering content optimized for diverse platforms—from Instagram reels to YouTube ads and commercial spots..

“We’re not here to chase trends or throw together something flashy that fades in a week,” said Jackie Zoeller, CEO of DHC Media. “Our approach is about understanding what your audience values and creating video that speaks to them directly—content that sells because it connects.”

Subscription-Based Video Services: A New Model for Ongoing Engagement

One of DHC Media’s most notable new offerings is its subscription-based video content model, designed to help brands consistently engage their audiences.

Features of the Subscription Service:

• Regularly Scheduled Video Drops: Keep audiences engaged with fresh, timely content.

• Tailored Brand Messaging: Content developed in close alignment with brand voice and identity.

• Ongoing Strategy Support: Continued collaboration ensures alignment with marketing goals.

• Cost Predictability: Subscription pricing provides transparency and budgeting clarity.

This model is especially beneficial for:

• Growing brands looking to scale content production

• B2B companies wanting consistent social presence

• Service providers with educational or testimonial-based content strategies

Elevating Brand Presence Through Storytelling

DHC Media is on a mission to redefine how video content is perceived and executed. Rather than producing one-size-fits-all assets, the team focuses on collaborative strategy and creative excellence.

Their services cover a broad spectrum:

• Short-form social videos for platforms like Instagram, LinkedIn, and TikTok

• Commercial-style brand videos for paid media and television

• Corporate storytelling content for internal communications, investor relations, and recruitment

Each video project is handled with a focus on clarity, authenticity, and engagement, ensuring that every piece of content adds strategic value.

Why This Matters for Modern Brands

As video continues to dominate online engagement metrics, brands are under pressure to produce consistent, meaningful content that goes beyond surface-level virality.

With this new direction, DHC Media addresses several pain points brands often face:

• Inconsistent messaging across channels

• Content that lacks strategic intent

• Burnout from chasing content trends

• Difficulty standing out in a saturated market

By anchoring every video in strategy and purpose, DHC Media helps brands connect authentically with their audiences—driving both awareness and action.

DHC Media’s expanded focus on strategic, audience-focused video production marks a significant evolution in the company’s mission. From bespoke commercials to subscription-based social content, the Denver-based agency is positioning itself as a long-term creative partner for brands that want to stand out with substance, not just style.

For companies seeking to elevate their video strategy and build deeper audience connections, DHC Media offers a proven path forward—grounded in storytelling, strategy, and results.

SightX, a leader in automated consumer insights, has officially launched its Custom Visualization & Branding Suite—a powerful new feature set designed to help businesses deliver branded, presentation-ready research outputs faster and more efficiently. With this release, SightX continues to expand its mission of democratizing research technology by making it more customizable, actionable, and cost-effective than ever.

This innovation not only allows companies to integrate brand identity into their research materials but also enables dynamic control over data visualization—dramatically reducing the time from insight collection to presentation.

Personalized Research, Delivered in Minutes

In a marketplace where brand consistency is paramount, the new suite empowers businesses to customize their research experience from start to finish. From logos and color palettes to font styles and data labels, companies can now reflect their brand identity directly within the SightX platform.

Features of the Custom Visualization & Branding Suite:

• Logo and color scheme integration for branded deliverables

• Font customization across reports and presentations

• Dynamic chart controls, including editable axis labels and data views

• Survey language tailoring for improved clarity in reports

• Instant deck generation, allowing teams to produce polished, presentation-ready insights in minutes

“Consumer research should feel like an extension of your brand—not a one-size-fits-all experience,” said Dr. Naira Musallam, Co-CEO of SightX. “With this suite, businesses can spend less time tailoring deliverables and more time focusing on what truly matters—transforming insights into action.”

Solving the Bottleneck of Deliverable Creation

Traditional market research workflows often involve lengthy design and formatting processes once data is collected—requiring additional time and resources just to prepare insights for stakeholders. SightX’s new suite removes this bottleneck entirely.

By integrating visualization and branding into the platform itself, research and marketing teams gain the ability to:

• Present insights faster, with greater consistency

• Align all research output with internal or client brand standards

• Minimize manual formatting efforts and design-related costs

This efficiency is especially impactful for agencies and internal research teams operating under tight timelines or managing multiple client brands simultaneously.

Innovation Without the Price Tag

What sets this launch apart isn’t just the feature set—it’s the value proposition. SightX has long challenged the notion that sophisticated research tools must come with enterprise-level costs. The Custom Visualization & Branding Suite continues this philosophy by adding high-value capabilities without increasing platform pricing.

“We’ve always believed that true innovation isn’t just about adding features—it’s about removing barriers,” said Tim Lawton, Co-CEO of SightX. “This launch is another step toward democratizing research tools that are as intuitive as they are impactful—and as cost-effective as they are customizable.”

A Smarter Way to Deliver Insights

Today’s marketing and product teams demand insights that are:

• Fast: to keep pace with market shifts

• Flexible: to address evolving questions

• Branded: to maintain consistency across internal and external presentations

SightX’s latest update addresses all three. The platform offers:

• On-demand analytics, powered by automation

• Built-in customization tools for reporting and data visualization

• Scalable solutions suited for startups and enterprises alike

By combining advanced technology with a user-first design, SightX continues to push the boundaries of what’s possible in self-serve consumer insights platforms.

With the launch of its Custom Visualization & Branding Suite, SightX delivers on a growing industry need: research tools that empower speed, personalization, and strategic alignment—without bloating costs or complicating workflows.

For research and marketing professionals, this means less time formatting, more time strategizing, and a seamless way to ensure that every insight is presentation-ready and on-brand.

Monks, the global digital-first brand under S4 Capital plc., has announced the strategic appointment of Susan Foley as Senior Vice President of Innovation, marking a significant move in its aggressive pursuit of artificial intelligence-driven transformation. Known for her technical depth and cross-sector creative expertise, Foley joins the Monks Innovation team to supercharge the development of Monks.Flow, the company’s award-winning proprietary AI content solution.

Foley's addition reinforces Monks’ ambition to lead the marketing industry in AI disruption, empowering brands with transformative tools, future-ready workflows, and an operating model centered on speed, scale, and data.

A Proven Leader in Tech-Driven Creativity

Susan Foley is widely recognized for her rare ability to bridge deep technical expertise with creative execution. Her multidisciplinary career spans:

• Application engineering and computer science at Autodesk

• Technical artistry at Activision

• Senior production roles at world-class studios like Digital Domain, MPC, A52, and Method

• Strategic collaboration with MIT CSAIL

• Over a decade as a consulting leader at Advertising Production Resources (APR), where she advised Fortune 500 brands on streamlining content ecosystems and managed over $100 million in advertising production spend

Foley’s experience at the intersection of 3D development, CGI, VFX, and production transformation uniquely positions her to lead innovation in a space where creativity and technology increasingly converge.

Advancing Monks.Flow and the Future of AI in Content

In her new role, Foley will drive innovation across Monks.Flow, Monks’ proprietary AI solution that recently received top honors at the Business Intelligence Awards. The tool is central to Monks’ mission of redefining creative production through intelligent automation, offering:

• Advanced generative capabilities

• Integration with enterprise-level toolchains

• AI-assisted workflows designed to scale global content production

As SVP of Innovation, Foley will focus on evolving the Monks.Flow tech stack to meet the strategic needs of enterprise clients while ensuring it remains futureproof, adaptable, and grounded in creative effectiveness.

“We're delivering on our ambition to be fast and first in AI with leading tech and talent,” said Henry Cowling, Chief Innovation Officer at Monks. “Susan Foley is precisely the type of talent who will accelerate the AI disruption of the marketing industry. Her background at the intersection of technology and creativity will set us on a growth trajectory for this era of transformation—and the next.”

Innovation in Action: AI, Agentic Models, Digital Twins

Foley joins Monks during a period of rapid expansion and experimentation in Agentic AI, Digital Twins, and Neural Interface Models (NIMs)—technologies redefining how brands conceptualize and deliver content.

Monks is actively developing intelligent systems that:

• Simulate brand-consumer interactions

• Generate high-fidelity digital assets at scale

• Empower brands with real-time campaign optimization

“Monks emerged as the clear choice for me given their advancements in AI and partnerships with NVIDIA, AWS, and Adobe,” said Susan Foley. “Together, we’re going to build tools that empower brands to navigate today’s complex business ecosystems with agility and confidence.”

Culture of Innovation and Talent-Led Transformation

Susan Foley is the first high-profile hire following Monks’ AI talent recruitment campaign, which uniquely invites candidates to engage with “WesleyBot,” an AI chatbot modeled after Chief AI Officer Wesley ter Haar. The campaign reflects Monks’ nontraditional approach to talent acquisition, designed to attract disruptors who thrive at the convergence of creativity, code, and strategy.

Foley will report directly to Chief Innovation Officer Henry Cowling and collaborate with a lean but elite innovation team set on breaking down legacy production models and unlocking scalable, AI-powered creativity.

Susan Foley’s appointment marks a major milestone in Monks’ AI-first transformation strategy. Her track record of innovation, combined with a deep understanding of the creative and production landscape, makes her a vital catalyst for building next-gen content solutions. As brands face increasing pressure to scale content while preserving authenticity and efficiency, Monks—with Foley at the helm of innovation—is positioned to lead that evolution with boldness and intelligence.

Assembly, a leading global media agency, has announced the appointment of Ilana Casser as Executive Vice President of Growth for North America. Based in New York, Casser will report directly to Global Chief Strategy Officer Pele Cortizo-Burgess and lead business development efforts across the region. Her focus will be on expanding Assembly’s client portfolio and propelling the agency’s go-to-market strategy, solidifying long-term growth across North America.

A Strategic Growth Leader with Industry Depth

Ilana Casser brings more than 20 years of experience in marketing and media, having held senior leadership roles at top-tier agencies such as Omnicom Media Group (OMG), Initiative, and 360i. Throughout her career, she has earned a reputation for:

• Blending data-driven strategy with creative insight

• Leading high-impact growth initiatives across diverse sectors

• Building strong client relationships and trust with internal teams and industry intermediaries

"I'm so excited to welcome Ilana to Assembly," said Jill Kelly, CEO, North America. "She brings the kind of clarity, energy, and commercial instinct that helps businesses break through. Fueling growth is a key part of our agency proposition—and Ilana will be a powerful force in helping us do just that for our clients and for our agency."

Elevating the Growth Mandate at Assembly

In her new role, Casser will be instrumental in crafting and executing Assembly’s growth strategy across North America. This includes:

• Identifying new client opportunities

• Enhancing brand performance and business development initiatives

• Positioning Assembly as a strategic partner for brands navigating rapid market transformation

“Assembly’s bold proposition—to find the change that fuels growth for clients—resonates with me,” said Ilana Casser. “The agency is doubling down on brand performance and building experiences that enable this across the board—from media to activation, digital shelf to content. I’m excited to join at such a dynamic time and to help shape the future of growth alongside Pele, Jill, and the incredible team already in place.”

Operational Evolution: Strengthening Client Focus

The leadership transition also signals an evolution in Assembly’s operational structure. Jessie Mamey, who previously led growth for North America, has moved into the role of EVP, Assembly Lead, where she will now oversee a portfolio of high-potential, performance-driven clients. The move reflects Assembly’s strategic shift toward sector- and geography-based Assemblies, aimed at enhancing agility, deepening client focus, and unlocking new market opportunities.

This restructuring positions Assembly to:

• Provide tailored client solutions by geography and sector

• Strengthen leadership alignment around growth objectives

• Scale its brand performance offering across North America and beyond

With Ilana Casser’s appointment, Assembly underscores its commitment to growth through strategic leadership, agility, and innovation. Casser’s experience in driving transformation, paired with Assembly’s evolved operational model, marks a pivotal chapter in the agency’s journey to deliver brand performance at scale.