Monks, the global digital-first brand under S4 Capital plc., has announced the strategic appointment of Susan Foley as Senior Vice President of Innovation, marking a significant move in its aggressive pursuit of artificial intelligence-driven transformation. Known for her technical depth and cross-sector creative expertise, Foley joins the Monks Innovation team to supercharge the development of Monks.Flow, the company’s award-winning proprietary AI content solution.

Foley's addition reinforces Monks’ ambition to lead the marketing industry in AI disruption, empowering brands with transformative tools, future-ready workflows, and an operating model centered on speed, scale, and data.

A Proven Leader in Tech-Driven Creativity

Susan Foley is widely recognized for her rare ability to bridge deep technical expertise with creative execution. Her multidisciplinary career spans:

• Application engineering and computer science at Autodesk

• Technical artistry at Activision

• Senior production roles at world-class studios like Digital Domain, MPC, A52, and Method

• Strategic collaboration with MIT CSAIL

• Over a decade as a consulting leader at Advertising Production Resources (APR), where she advised Fortune 500 brands on streamlining content ecosystems and managed over $100 million in advertising production spend

Foley’s experience at the intersection of 3D development, CGI, VFX, and production transformation uniquely positions her to lead innovation in a space where creativity and technology increasingly converge.

Advancing Monks.Flow and the Future of AI in Content

In her new role, Foley will drive innovation across Monks.Flow, Monks’ proprietary AI solution that recently received top honors at the Business Intelligence Awards. The tool is central to Monks’ mission of redefining creative production through intelligent automation, offering:

• Advanced generative capabilities

• Integration with enterprise-level toolchains

• AI-assisted workflows designed to scale global content production

As SVP of Innovation, Foley will focus on evolving the Monks.Flow tech stack to meet the strategic needs of enterprise clients while ensuring it remains futureproof, adaptable, and grounded in creative effectiveness.

“We're delivering on our ambition to be fast and first in AI with leading tech and talent,” said Henry Cowling, Chief Innovation Officer at Monks. “Susan Foley is precisely the type of talent who will accelerate the AI disruption of the marketing industry. Her background at the intersection of technology and creativity will set us on a growth trajectory for this era of transformation—and the next.”

Innovation in Action: AI, Agentic Models, Digital Twins

Foley joins Monks during a period of rapid expansion and experimentation in Agentic AI, Digital Twins, and Neural Interface Models (NIMs)—technologies redefining how brands conceptualize and deliver content.

Monks is actively developing intelligent systems that:

• Simulate brand-consumer interactions

• Generate high-fidelity digital assets at scale

• Empower brands with real-time campaign optimization

“Monks emerged as the clear choice for me given their advancements in AI and partnerships with NVIDIA, AWS, and Adobe,” said Susan Foley. “Together, we’re going to build tools that empower brands to navigate today’s complex business ecosystems with agility and confidence.”

Culture of Innovation and Talent-Led Transformation

Susan Foley is the first high-profile hire following Monks’ AI talent recruitment campaign, which uniquely invites candidates to engage with “WesleyBot,” an AI chatbot modeled after Chief AI Officer Wesley ter Haar. The campaign reflects Monks’ nontraditional approach to talent acquisition, designed to attract disruptors who thrive at the convergence of creativity, code, and strategy.

Foley will report directly to Chief Innovation Officer Henry Cowling and collaborate with a lean but elite innovation team set on breaking down legacy production models and unlocking scalable, AI-powered creativity.

Susan Foley’s appointment marks a major milestone in Monks’ AI-first transformation strategy. Her track record of innovation, combined with a deep understanding of the creative and production landscape, makes her a vital catalyst for building next-gen content solutions. As brands face increasing pressure to scale content while preserving authenticity and efficiency, Monks—with Foley at the helm of innovation—is positioned to lead that evolution with boldness and intelligence.