Eluvio, a pioneer in content distribution infrastructure, has once again taken center stage at the NAB Show. At the 2025 NAB Show Product of the Year Awards, Eluvio was honored for its next-gen Content Fabric – Bangkok Release and Application Suite, marking the second consecutive year the company has been recognized for pushing the boundaries of digital media technology.

The award, announced during a live ceremony on April 8, spotlights groundbreaking products reshaping how content is created, distributed, and monetized.

Revolutionizing Global Streaming with Eluvio Content Fabric – Bangkok Release

At the heart of this recognition is Eluvio’s Content Fabric – Bangkok Release, which introduces ultra-low latency global distribution of high-frame-rate broadcast transport streams via SRT outputs—achieving global latencies of less than 500 milliseconds using standard Internet infrastructure.

This is a game-changer for broadcasters, offering an alternative to costly satellite distribution and enabling a single-source global feed for both:

• Direct-to-consumer (D2C) OTT streaming via HLS/DASH, and

• Business-to-business (B2B) affiliate distribution.

The system is built to optimize delivery with:

• End-to-end encryption

• Built-in authorization

• Dynamic windowing

• Audience analytics

• Personalized delivery

"It enables media companies to maximize monetization potential on the top line through expanded global distribution... and on the bottom line through cost efficiency," said Michelle Munson, CEO and co-founder of Eluvio.

Introducing “EVIE” – The Eluvio Video Intelligence Editor

The Bangkok Release also features the Eluvio AI Stack, now enhanced with EVIE (Eluvio Video Intelligence Editor)—a next-gen content curation and editing tool.

EVIE enables:

• Real-time search and indexing

• Clip creation and editing

• Compositions and highlight reels

• Image curation and sharing

All of this is powered by just-in-time hosting and distribution within the Fabric, with no need for file copies, re-transcoding, or exports.

This eliminates traditional content workflow inefficiencies and dramatically improves production speed and agility—ideal for sports, entertainment, and news applications.

Industry Recognition and Future Potential

The NAB Show Product of the Year Award is one of the most prestigious accolades in broadcast and media technology. Winners are selected by a panel of industry experts across 16 categories, with eligibility limited to 2025-delivered products showcased by exhibitors at the show.

"Eluvio... is transforming a pivotal stage of the content lifecycle and empowering storytellers," said Eric Trabb, SVP and Chief Customer Success Officer at NAB.

This recognition underscores Eluvio’s growing role in reshaping global video workflows and rethinking what’s possible for content owners.

With its award-winning Content Fabric – Bangkok Release, Eluvio has not only cemented its reputation as a tech leader but also delivered a blueprint for the future of content distribution: cost-efficient, AI-powered, globally scalable, and lightning fast.

Whether for live broadcast, on-demand OTT, or affiliate syndication, Eluvio is providing media companies with the tools to unlock revenue, streamline operations, and innovate content experiences at scale.

In a move that solidifies its position as a growth catalyst for modern brands, Trilliad has launched its first annual Growth Imperatives, a strategic resource designed to empower B2B leaders across Marketing, Sales, and Customer Success with actionable insights to navigate a rapidly evolving business landscape.

Formed in 2023 through the unification of industry-leading providers in agency, technology, and sales performance services, Trilliad has quickly emerged as a powerhouse committed to helping brands grow beyond expectations.

Meeting the Moment: Why Growth Leaders Need a New Playbook

Today’s market conditions are anything but simple—marked by rising buyer expectations, technology fragmentation, and the need for cross-functional alignment. Recognizing this, Trilliad's Growth Imperatives identify the three foundational focus areas every growth leader must prioritize in 2025:

1. Meet Today’s Buyers Where They Are

In a world of fragmented touchpoints, success begins with a unified, connected marketing experience. Brands must ensure every engagement is seamless and consistent, tailored to where and how modern buyers consume content.

2. Modernize Your Sales Organization with Data

Sales performance in 2025 requires smarter, faster decision-making. Leveraging data and technology to optimize sales processes, personalize outreach, and forecast accurately is no longer optional—it’s mission-critical.

3. Drive Revenue with Cross-Functional Alignment

Siloed departments are the enemy of scale. Growth will increasingly depend on a unified front across Sales, Marketing, and Customer Success, powered by an integrated “growth stack” of platforms, insights, and shared goals.

“This guide reflects our deep understanding of the challenges and opportunities facing growth leaders today,” said Craig Dempster, CEO of Trilliad. “It provides the tools and insights needed to meet growth challenges head-on and drive sustained success.”

A Living Guide for the Growth-Minded

Far from a static report, the Growth Imperatives are designed to evolve year over year—reflecting the shifting dynamics of the B2B landscape and spotlighting the most pressing issues and emerging trends.

The resource offers:

• Actionable frameworks to align teams

• Real-world case studies and strategic insights

• Guidance for differentiating and scaling brand impact

This isn’t just about responding to change—it’s about leading it.

Beyond the Guide: A Three-Part Webinar Series

To help organizations activate the Imperatives, Trilliad will host a three-part webinar series, each one dedicated to a core theme from the guide. These sessions will bring together industry experts and practitioners to share strategies, tools, and measurable outcomes.

This added layer of engagement underscores Trilliad’s commitment to not only informing growth leaders—but equipping them to execute with confidence.

As 2025 ushers in new complexities and opportunities, Trilliad’s Growth Imperatives are more than just a strategy guide—they’re a roadmap for long-term business leadership. For B2B organizations serious about market differentiation and customer-driven growth, this resource is essential reading.

Stay ahead. Stay aligned. Grow beyond expectations—with Trilliad.

In a move that reshapes the mobile advertising landscape, StackAdapt, a leading multi-channel programmatic platform, has partnered with Lyft Media and Kevel to bring programmatic in-app advertising to the Lyft app. This strategic alliance enables brands and agencies to reach millions of Lyft riders across the U.S., delivering intent-driven, hyper-localized advertising experiences.

Tapping into the Rider Journey: A New Channel for Intent-Based Advertising

Through Kevel’s API-based ad serving technology, StackAdapt clients now have programmatic access to Lyft’s premium in-app inventory. This integration introduces ad formats tailored to each stage of the rider journey—commuting, attending events, or airport travel—allowing advertisers to engage with audiences at pivotal moments of consumer intent.

From video to poster units, these ad placements enable sustained brand presence in a rider’s experience, increasing engagement and relevance.

“Partnering with Lyft and Kevel opens an extraordinary advertising avenue for agencies to engage a mobile, diverse audience,” said Greg Joseph, VP of Inventory Development at StackAdapt.

How It Works: Precision Meets Scale

By leveraging Kevel’s advanced retail media tech, StackAdapt ensures that in-app ad delivery is:

• Seamless

• Data-driven

• Highly targeted

This integration allows advertisers to reach over 40 million active Lyft riders annually, covering key audience segments like:

• Urban commuters

• Event attendees

• Airport travelers

“Lyft’s partnership with StackAdapt provides a unique way for programmatic buyers to reach consumers at key moments,” added Shane Dwyer, Head of Sales at Lyft Media.

Why This Matters for Advertisers

This collaboration is more than a media partnership—it's a step forward in experience-enhancing advertising. Brands can now:

• Engage users during natural pauses in the app experience.

• Align messaging with real-time trip intent.

• Access robust targeting and measurement tools powered by Lyft’s first-party data.

“Through this collaboration, Lyft is redefining the rider experience by putting tailored, data-driven, and relevant opportunities at their fingertips,” said James Avery, CEO of Kevel.

The Broader Vision: Redefining Local Ad Experiences

With more consumers turning to rideshare services for daily transportation, the opportunity for intent-based, location-aware advertising is growing. This partnership:

• Reinforces StackAdapt’s leadership in omnichannel programmatic.

• Positions Lyft as a powerful player in digital media monetization.

• Leverages Kevel’s developer-first infrastructure to scale innovation.

The StackAdapt x Lyft x Kevel collaboration is a major step in evolving the future of programmatic media—bridging the gap between intent, location, and digital engagement. For advertisers seeking a high-impact, high-relevance channel in a mobile-first world, this new in-app opportunity within Lyft offers a powerful platform for storytelling, performance, and connection.

The modern shopping journey is crowded, chaotic, and increasingly digital. As brands navigate global uncertainties and shifting consumer expectations, personalization has emerged not just as a competitive edge but a baseline requirement. Attentive’s 2025 Consumer Trends Report underscores this reality, delivering a clear message: consumers crave relevance, and they’re not afraid to walk away if they don’t get it.

1. Irrelevant Marketing Is Driving Customers Away

Generic outreach is doing more harm than good. According to the report:

• 81% of consumers ignore irrelevant messages altogether.

• 71% are frustrated by generic marketing.

• 1 in 4 consumers say such messages reduce their likelihood of purchase.

Takeaway: Spray-and-pray marketing no longer cuts it. Relevance is the new currency.

2. Personalization Sparks Engagement and Loyalty

When done right, personalized marketing drives real outcomes:

• 96% are likely to buy when messages are personalized.

• 77% are influenced by relevant product recommendations.

• 90% want more personalized experiences than they currently get.

The top three loyalty drivers?

1. Brands remember preferences (66%)

2. Make relevant suggestions (52%)

3. Recall past interactions (47%)

3. AI Is Making Personalization at Scale a Reality

Traditional segmentation isn’t enough anymore. AI-driven platforms like Attentive AI™ are making it possible to:

• Learn continuously from customer behaviors

• Automate hyper-relevant messaging

• Optimize journeys in real-time

Example: Product discovery based on past purchases and style preferences leads to higher engagement and conversions.

4. The RCS Revolution: App-Like Experiences via Messaging

Rich Communication Services (RCS) is the next frontier in mobile marketing. Unlike traditional SMS, RCS enables brands to:

• Show swipeable product carousels

• Support in-message browsing & buying

• Offer real-time visual order tracking

• Enable rich, two-way customer service

Stats:

• 95% are interested in RCS features.

• 90% say at least one RCS feature makes them more likely to buy.

• 88% of Gen Z and Millennials value AI-powered shopping experiences.

5. Privacy vs Personalization: Striking the Right Balance

Despite rising privacy concerns:

• 99.6% of consumers will share data for personalized incentives.

• 71% want brands to learn from their shopping habits.

However, brands must be transparent and offer control:

• 52% want more control over their data.

• 40% distrust certain apps or platforms.

Solution: Be transparent, offer opt-ins, and communicate how data enhances the experience.

6. Generational Shopping Trends: Not One-Size-Fits-All

Understanding audience preferences by age group can further tailor messaging strategies:

• Gen Z: Loves events, behind-the-scenes content, brand values

• Millennials: Engages with product tips, brand initiatives, and feedback opportunities

• Baby Boomers: Prefer practical info like new launches, recommendations, and reviews

Personalization is no longer a marketing trend—it’s a consumer expectation. From AI and RCS innovations to privacy-centric personalization, the brands that will win in 2025 are those who listen, adapt, and serve each shopper like an individual.

As consumers become more selective and empowered, personalized marketing isn't just about increasing sales—it's about building trust and long-term loyalty.

As the curtains close on NAB Show 2025, the world’s leading media and entertainment event has once again delivered a powerhouse experience for content creators, broadcasters, and technologists. This year’s show wasn’t just about showcasing the latest tools it was about redefining how we tell stories, connect with audiences, and scale innovation across borders.

Held at a time when content creation is undergoing rapid transformation, NAB Show 2025 welcomed thousands of global attendees to explore how technology and creativity are merging to shape the future of media.

1. The Pulse of Media Innovation

The show floor featured a dynamic mix of innovations, from AI-powered editing and cloud broadcasting to immersive XR tools and lightning-fast content distribution platforms.

Trending Tech at NAB 2025:

• AI and ML for automated production workflows

• 5G and cloud-native live broadcasting

• Personalized streaming with ultra-low latency

• Immersive storytelling via AR/VR/XR

• Next-gen ad tech and monetization models

These tools are enabling smaller teams to do more, while helping established players scale faster and smarter.

2. Storytellers at the Center

As highlighted by Karen Chupka, NAB Show general manager, this year’s event put storytellers front and center:

“NAB Show 2025 truly captured the vibrant evolution of media and entertainment, showcasing tools and technologies for all storytellers.”

From creators to broadcasters, professionals explored new ways to produce, package, and distribute content across platforms—faster and more authentically than ever before.

3. A Truly Global Stage

One of the defining characteristics of NAB 2025 was its international reach. Attendees and exhibitors came from across the globe, turning the event into a hotbed of cross-cultural exchange, global distribution strategies, and collaborative content opportunities.

The global presence solidified NAB Show’s position as the go-to destination for businesses shaping the future of storytelling—whether through regional media, global franchises, or tech innovations that connect niche audiences worldwide.

4. Major Themes and Takeaways

Top Strategic Themes from NAB Show 2025:

• Personalization at Scale: Fueled by AI and real-time analytics.

• Direct-to-Consumer Distribution: Lower latency, higher engagement.

• Content Monetization Models: Subscription fatigue is driving innovation in AVOD and FAST.

• Sustainability in Media Production: From green data centers to eco-friendly shoots.

• AI + Human Creativity: Automation is empowering—not replacing—creatives.

5. What's Next for Media & Tech Professionals

As NAB Show wraps up, the clear message for marketers, media brands, and technologists is: the future is now. The ability to adapt quickly, leverage smart tools, and deeply connect with audiences will define the winners in the next era of content.

For MarTech professionals, this means investing in:

• Scalable personalization tools

• Intelligent content delivery networks

• Automation that enhances—not replaces—creative output

• Partnering with tech innovators to keep pace with disruption

NAB Show 2025 has once again proven why it’s more than just a trade show—it’s a strategic blueprint for the future of storytelling, content delivery, and media monetization. Whether you're a creator, marketer, technologist, or broadcaster, the message is clear: the convergence of creativity and technology is here to stay, and those who embrace it will lead the narrative forward.

In an era where audience segmentation and personalized outreach are crucial, AppsFlyer’s latest integration with NAVER offers a strategic advantage for marketers. As the global leader in marketing measurement and attribution, AppsFlyer has launched a powerful integration of AppsFlyer Audiences with NAVER's advertising platform, enabling more accurate targeting, smarter campaign management, and real-time optimization for performance-driven brands.

1. The Power of Automated Audience Segmentation

The integration allows AppsFlyer’s predefined audience segments to be automatically synced with NAVER, one of South Korea's largest search engines and digital platforms. This gives marketers the ability to:

• Build granular user cohorts based on app activity, engagement levels, or purchasing behavior

• Auto-sync these cohorts directly to NAVER daily

• Eliminate manual uploads, saving time and reducing human error

• Deliver hyper-personalized, real-time ad experiences to high-intent users

2. Real-Time Performance Insights for Smarter Spending

AppsFlyer Audiences now come with real-time performance visibility within NAVER, allowing brands to:

• Instantly track which audiences are driving the best ROI

• Adjust ad spend toward high-performing segments

• Optimize ongoing campaigns based on behavioral data

This not only enhances operational efficiency, but ensures that marketing dollars are allocated to the audiences most likely to convert.

3. A Strategic Collaboration for Korean Brands

This partnership was designed with South Korea’s digital ecosystem in mind. By integrating two powerhouse platforms, brands benefit from:

• NAVER’s massive reach and user data scale

• AppsFlyer’s expertise in privacy-first attribution and analytics

• Tools to overcome historical targeting limitations

• Better personalization, powered by automated data exchange

 As Ronen Mense, APAC President of AppsFlyer, said:

“This integration brings together NAVER’s scale and AppsFlyer’s expertise... helping Korean brands drive meaningful, data-driven growth.”

4. Real-World Impact: Woowa Brothers’ Success Story

Woowa Brothers, a leading food delivery platform in South Korea, is already seeing results:

“The ability to automatically sync and update finely segmented audiences from AppsFlyer to NAVER... will greatly improve both targeting accuracy and operational efficiency.”

By eliminating manual tasks and boosting precision, the company can now reach more relevant users faster, driving better results across NAVER’s display advertising ecosystem.

5. A Step Toward the Future of Privacy-First, Intelligent Marketing

As data privacy and marketing performance become increasingly intertwined, this integration offers a privacy-compliant, scalable path forward for marketers seeking competitive advantage.

With daily audience refreshes, actionable insights, and dynamic optimization, AppsFlyer + NAVER set a new standard for data-driven campaign orchestration in Asia-Pacific markets.

This integration marks a major step in enabling automated, intelligent, and privacy-first digital advertising in Korea. For marketers, it's a game-changer: better audience reach, smarter segmentation, real-time feedback, and ultimately—greater ROI. As digital ecosystems continue to grow more complex, partnerships like this one will be essential for staying ahead of the curve.

As part of its continued evolution, LeadsOnline LLC, a leader in law enforcement data and investigative tools, has announced the appointment of Alicia Joseph as Global Vice President of Marketing. The announcement comes as the company integrates recent acquisitions and celebrates a major milestone—25 years of enabling investigative innovation. Alicia’s hire signals a fresh and unified approach to global marketing efforts, underlining the company's commitment to scaling its impact and brand presence.

1. A Seasoned Marketing Leader Joins a Mission-Driven Brand

With over 15 years of experience in strategic marketing, Alicia Joseph brings a potent mix of brand storytelling, product positioning, and team leadership. At AT&T Business, where she previously served as Director of Product Marketing, she developed high-performing campaigns that contributed to significant revenue growth and customer acquisition.

Her expertise will now be channeled into elevating LeadsOnline’s global presence and strengthening demand generation for its investigative solutions.

“Alicia brings a rare blend of creative vision and operational rigor,” said Alex Finley, CEO of LeadsOnline. “She is the right leader to position our solutions for future growth.”

2. A Unified Vision for Global Marketing

As Global VP of Marketing, Alicia will be responsible for overseeing:

• Brand development and consistency across markets

• Product marketing and positioning of integrated solutions

• Demand generation to support sales and partner ecosystems

Her leadership arrives at a pivotal time, as LeadsOnline consolidates its offerings following the successful acquisitions of Nighthawk.Cloud, Inc. and Forensic Technology.

3. Powering Investigative Innovation: The Launch of IBIS ClearCase

LeadsOnline’s marketing transformation coincides with a significant product milestone—the launch of IBIS ClearCase, a solution that accelerates the ballistic analysis process. By automating the submission of evidence into networks like NIBIN (National Integrated Ballistic Information Network), ClearCase enables law enforcement agencies to:

• Receive leads in real time

• Reduce turnaround time for ballistics evidence

• Better connect firearms to related crimes

This innovation underscores LeadsOnline’s commitment to supporting the post-incident resolution lifecycle, helping investigators from the crime scene to the courtroom.

4. A Vision Aligned with Purpose

For Alicia, joining LeadsOnline is more than a career move—it’s a mission.

“The LeadsOnline team is incredibly passionate and mission-driven,” Alicia said. “I’m energized by the opportunity to tell its story and those of our customers who’ve embraced technology to advance their investigations, deliver justice, and make communities safer.”

Her arrival comes at a moment when marketing can play a critical role in communicating the value and real-world impact of forensic and data tools to law enforcement and public sector partners.

With a growing portfolio of investigative tools, strategic acquisitions, and a renewed focus on global marketing, LeadsOnline is poised for a new era of growth. Alicia Joseph’s appointment as Global VP of Marketing brings the vision, expertise, and leadership needed to unify the brand, scale awareness, and drive meaningful results.

As the company celebrates 25 years of enabling justice, this leadership update marks a bold step forward in its ongoing mission to make communities safer through smarter technology.

In a strategic move set to reshape the financial services marketing landscape, Princeton Partners Group, a management and holding company for independent marketing agencies, has acquired a majority ownership stake in Stackpole, an award-winning brand advertising agency known for its deep roots in community banking and financial institutions.

Now operating as Stackpole – Princeton Partners Group, the agency will continue under its existing leadership while benefiting from enhanced marketing strategy, data analytics, and performance capabilities. This partnership brings together creativity, data intelligence, and sector expertise to help community banks modernize and thrive in an increasingly digital world.

1. Strengthening Creative and Strategic Capabilities

Stackpole has long been a trusted name in financial services branding. Under the new ownership, its legacy team will work alongside Princeton Partners Group’s planning and analytics experts, enhancing its ability to serve banks and credit unions seeking scalable, ROI-focused marketing solutions.

“By combining our creative strengths with Princeton Partners Group’s marketing planning sophistication and data-driven performance expertise, we’re ready to deliver predictable ROI and redefine what’s possible for financial services marketing,” said Pete Stackpole, President of Stackpole.

2. Industry Insight: The Time for Digital Innovation Is Now

This acquisition aligns perfectly with current industry demands. According to a 2025 annual pulse survey of 250 community bankers:

• 62% plan to invest in products supporting ongoing digital innovation.

• 57% are expanding use of integrated solutions with open APIs.

• 53% are evaluating tech based on support for open banking ecosystems.

These stats reveal a clear mandate: community banks must innovate to survive and thrive. But many institutions lack the internal capacity to manage this transformation alone.

3. Empowering Banks with “Digital First” Brand Strategies

Stackpole – Princeton Partners Group will now help community banks:

• Establish digitally-led brand strategies targeting next-gen customers.

• Launch performance marketing campaigns for measurable growth.

• Execute creative brand discovery workshops and M&A communication plans.

From Gen Z to Gen Alpha, today’s banking customer expects seamless digital experiences, authentic branding, and real-time personalization. The new agency model supports this shift by aligning brand storytelling with precision performance marketing.

4. A Future-Focused Approach to Financial Marketing

“Community Banks seeking long-term growth leveraging financial technology solutions require data-driven insights and performance marketing capable of driving short-term sales activation,” said Tom Sullivan, Chairman of Princeton Partners Group.

He added, “They also need brand-building strategies that can be systematically deployed, measured, and optimized. We’re committed to assisting our clients in repositioning their brands for the next generation of banking customers.”

With this acquisition, Princeton Partners Group is making a bold move to redefine financial services marketing—not just through integration of services, but by delivering agile, scalable solutions that empower institutions to stay ahead of consumer trends and tech innovation.

The merger of Stackpole’s award-winning creative legacy with Princeton Partners Group’s strategic and performance-driven approach sets a new standard for financial services marketing. As community banks double down on digital transformation, Stackpole – Princeton Partners Group is well-positioned to lead the charge in building future-ready brands that engage today’s consumers—and tomorrow’s.