Pentaleap Inc., a global leader in retail media technology, has appointed Carlos Lacerda as Retail Media Strategist and Executive Advisor. Based in São Paulo, Lacerda will spearhead strategic growth initiatives across Latin America, supporting the company's mission to scale impactful onsite retail media solutions for major retailers.

Global Expansion and Regional Focus

• International Momentum

  • Pentaleap currently collaborates with 17 of the world’s largest retail media networks.

  • Operating across the United States, Europe, and Latin America, the company has established key offices in:

    • New York

    • Chicago

    • São Paulo

    • Mumbai

    • London

    • Berlin

• Strategic Role for Latin America

  • Lacerda will focus on accelerating go-to-market strategies and building strategic partnerships with retailers throughout the region.

  • Latin America is a growing frontier for retail media, and Pentaleap is positioned to lead innovation and adoption.

Leadership with Deep Retail Expertise

• Carlos Lacerda’s Background

  • Former Director of Retail Media and Strategic Partnerships at Pague Menos, one of Brazil’s largest pharmacy chains.

  • Holds leadership roles in Abramedia, Brazil’s Retail Media Association, contributing to national market development in:

    • Onsite media

    • Offsite advertising

    • Point-of-sale innovation

• Expertise in Digital Transformation

  • Combines strategic thinking with operational insight to drive retail innovation.

  • Recognized for his work in fostering cross-industry collaboration and elevating media monetization strategies.

Executive Endorsements and Vision

• Lars Djuvik, Chief Revenue Officer, Pentaleap:
  “Carlos joins at a time of great acceleration for the company. His deep retail expertise, strategic leadership and knowledge of the Latin American market will be instrumental in driving our regional growth. We are delighted to have him on board.”

• Carlos Lacerda:
  “Latin America has enormous potential in onsite retail media, and Pentaleap is uniquely positioned to lead this transformation. I am excited to help drive measurable results and partner with retailers to create long-term value.”

Carlos Lacerda’s appointment signals Pentaleap’s commitment to advancing onsite retail media across Latin America. As retailers seek scalable and data-driven media strategies, Lacerda’s leadership will be central to Pentaleap’s ability to deliver transformative solutions that fuel growth, engagement, and monetization in the region.