As marketing shifts from static search to AI-driven discovery, Sitecore has unveiled SitecoreAI, a groundbreaking digital experience platform designed to redefine how brands engage with audiences. This next-generation platform places artificial intelligence at the core of marketing strategy — enabling personalized, dynamic, and contextually aware experiences that evolve in real-time.

The AI Heart of Modern Marketing

Built on the foundation of Sitecore XM Cloud, SitecoreAI unifies content, data, and personalization into a single, composable SaaS platform. The goal is simple yet transformative: empower marketers to launch campaigns faster, spend smarter, and continuously optimize performance through AI-driven workflows.

At the center of SitecoreAI lies the Agentic Studio — an intelligent workspace where humans and AI collaborate to plan, create, and personalize digital experiences. The studio launches with 20 AI-powered agents that automate complex workflows, from campaign planning to testing and migration. Marketers can also design custom agents and processes using intuitive, code-free visual tools.

Agentic Flows and Spaces: Collaboration Reimagined

Within the Agentic Studio, Agentic Flows orchestrate multi-step, personalized campaigns with complete visibility — aligning teams across campaign planning, experimentation, and optimization. The Spaces feature fosters real-time collaboration between human marketers and AI, transforming once-disconnected tools into a unified, intelligent ecosystem that improves continuously through feedback and insights.

Early Adopters Leading the Way

Several leading global brands are already harnessing SitecoreAI to accelerate growth and streamline operations.

• Berkeley Homes and AFL leverage Contextually Aware Content Agents to generate hyper-targeted content tailored to specific audience segments.

• Regal Rexnord and Hexagon rely on Migration Tooling Agents to automate content and schema conversion, drastically reducing project timelines from months to weeks.

According to Eric Stine, CEO at Sitecore, “Discovery is no longer driven by search; it’s powered by attention. Brands win when they deliver the right message at the right moment — and SitecoreAI gives marketers the intelligence to do exactly that.”

Seamless Integration and Proven ROI

Running on Microsoft Azure, SitecoreAI is the natural evolution of XM Cloud — merging content management, customer data, personalization, and search into one secure and scalable platform. For existing XM Cloud customers, the transition requires no migration, ensuring seamless access to all AI capabilities, including the Agentic Studio.

A Total Economic Impact™ study commissioned by Sitecore revealed that XM Cloud users achieved a 371% ROI and 50% higher digital conversions, driven by faster content delivery and AI-powered personalization. SitecoreAI builds on these results, extending them into a fully unified platform for the AI-first era.

Real-World Impact Across Industries

Tim Dickson, Chief Digital and Information Officer at Regal Rexnord, emphasized how SitecoreAI helps unify multiple brands under one digital ecosystem: “SitecoreAI allows us to deliver consistent, personalized communication to customers worldwide — scaling our digital experience with intelligence.”

Similarly, Mary Ellen Grom, Executive Director of Global Marketing and Corporate Communications at AFL, highlighted the platform’s efficiency: “SitecoreAI empowers our teams to produce content faster and smarter. By integrating our digital standards with AI-driven insights, we can deliver personalized, customer-centric experiences that truly engage.”

Trust, Governance, and the Future of AI Marketing

Built within Sitecore’s governed AI framework, SitecoreAI prioritizes security, transparency, and compliance with emerging enterprise and regulatory standards. This foundation ensures that marketers can confidently embrace AI without compromising ethical or operational integrity.

With SitecoreAI now available globally, marketers can launch campaigns in days, personalize content at scale, and maximize every marketing asset — transforming data-driven ambition into measurable results.

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Automation Anywhere has announced its acquisition of Aisera, a leading provider of agentic AI solutions for autonomous IT. The deal combines Automation Anywhere’s Agentic Process Automation (APA) technology with Aisera’s self-service AI agents for IT, HR, and customer service—creating what the company calls the industry’s most comprehensive agentic automation portfolio.

The move underscores Automation Anywhere’s push toward the Autonomous Enterprise vision—a model where up to 80% of business processes are fully automated or AI-assisted. Together, the companies aim to help enterprises cut costs, speed up workflows, and elevate employee and customer experiences.

“We are in a unique position to help customers adopt agentic AI faster while reducing their ITSM costs,” said Mihir Shukla, CEO and Co-founder of Automation Anywhere. “With AI agents doing the work, up to 40% fewer ITSM seats are needed.”

Aisera’s CEO, Abhi Maheshwari, described the merger as “a defining moment” for enterprise AI. “Together with Automation Anywhere, we will continue to redefine how enterprises operate and deliver exponential value worldwide,” he said.

The acquisition is also backed by investors like Menlo Ventures, whose partner Venky Ganesan called the merger “a powerful force for autonomous enterprise transformation.”

What the Combined Stack Offers

The integration of the two companies brings together:

• Conversational AI Agents for ITSM, HR, and customer experience

• Agentic Process Automation (APA) that enables AI to take action, not just respond

• Process Reasoning Engine (PRE) trained on 400 million automations for higher accuracy

• Mozart Orchestrator for cross-platform workflow orchestration

• Enterprise-grade security and governance, with open infrastructure options

Aisera’s team of 100+ AI engineers will join Automation Anywhere to drive the next generation of multi-sector agentic AI solutions.

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Thryv® Holdings, Inc. (NASDAQ: THRY), the company behind one of the most popular small business marketing and sales software platforms, has launched a new AI-powered growth marketing solution tailored for home services businesses.

Built for contractors, HVAC specialists, landscapers, and other service pros, the platform automates marketing workflows, helping businesses reach high-intent prospects, convert leads faster, and drive repeat sales—all without hiring an agency or managing complex campaigns manually.

“We work with over 15,000 home services businesses, and most believe that scaling is the best way to fight rising operational costs,” said Rees Johnson, Chief Product Officer at Thryv. “With our prebuilt automations, they can skip writing content or testing timing. While they’re out on jobs, our system is already generating leads, scheduling estimates, and sending branded service reminders. It’s seamless.”

The Thryv 3-Step Growth Framework

Thryv’s latest release is built on a proprietary three-step framework designed to simplify marketing and accelerate growth for home services businesses.

1. Get Found Online – Boosts visibility across Google Search, AI-driven platforms, and top directories, improving local SEO and brand credibility.

2. Capture and Convert Leads – Uses Thryv’s integrated CRM and automation tools to capture new customers and automate follow-up for free estimates and appointments.

3. Drive Repeat Business – Keeps the pipeline active with automated review management, AI-generated responses, and seasonal email and text campaigns.

Together, these steps create an always-on marketing engine that nurtures customer relationships year-round—especially during slower shoulder seasons.

Key Features Powering the Platform

Enhanced Local Listings: Automatically updates business information across more than 50 directories to improve local search visibility on Google™ and ChatGPT.

AI Review Response: Generates brand-consistent replies to online reviews, strengthening trust and reputation management.

Automated Follow-Up: Sends personalized follow-ups to prospects and customers within seconds, keeping engagement continuous.

AI Content Generator: Creates and schedules professional-grade campaigns, from seasonal promotions to maintenance reminders, all aligned with brand tone and timing.

Integrations with Industry Tools: Seamlessly connects with platforms like ServiceTitan and Jobber, enabling synchronization with tools businesses already rely on.

Real Results from Small Business Users

For businesses already using the platform, the results speak for themselves.

“Since using Thryv, our online visibility has seen a noticeable boost,” said Tanner McGee, Co-owner and CFO of Harco Fence + Deck. “We now show up more consistently across Google, social media, and directory listings. The built-in reputation tools make it easy to collect and showcase reviews, helping us build trust with new prospects.”

Redefining Small Business Growth with AI

Thryv’s new solution reflects a broader shift in how AI is transforming small business marketing—from a manual, reactive effort into a proactive, automated growth engine.

By merging AI intelligence with local marketing strategy, Thryv is giving small business owners the tools to compete at enterprise scale without enterprise budgets. It’s not just about more marketing—it’s about smarter, self-sustaining marketing that works while business owners work.

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Jasper, the world’s leading AI content automation platform, has introduced Jasper Grid, a sheet-like intelligent interface designed to help marketing teams scale content creation seamlessly across channels, audiences, and regions.

As customer expectations rise and search algorithms evolve, the demand for personalized, high-quality content has exploded. A recent Adobe study reports that marketers expect content demand to grow more than fivefold by 2027—an escalation that’s pushing traditional marketing operations to their limits.

While chat-based AI tools like ChatGPT have transformed one-off asset generation, Jasper Grid aims to solve a deeper problem: building structured, repeatable, AI-driven content systems that scale enterprise-wide.

From Chaos to Coordination: The Birth of Jasper Grid
Jasper Grid is part of a broader ecosystem that includes Jasper IQ and Jasper Studio, collectively powering Content Pipelines—a no-code system that turns AI from a tactical assistant into a strategic growth engine.

Instead of managing fragmented workflows and disconnected tools, teams can now automate the journey from idea to published campaign. Content Pipelines integrate briefs, brand guidelines, and performance data into structured workflows that allow AI agents to plan, produce, and optimize content collaboratively.

“Marketers today don’t have a content problem; they have a scale problem,” said Timothy Young, CEO of Jasper. “Content Pipelines, powered by the new Jasper Grid, bring the structure and intelligence needed not only to deliver more content but to deliver better content, at scale. This new system helps teams turn content production into a true growth engine instead of an operational hurdle.”

AI-Native Infrastructure for the Modern Marketer
Jasper’s latest release introduces what it calls the first AI-native marketing infrastructure—designed specifically to scale content operations across every channel and geography. With Jasper Grid, marketing teams gain both structure and agility to meet growing business needs.

Here’s how different marketers can leverage it:

• ABM Marketers: Achieve 1:1 personalization automatically, delivering tailored content for accounts and segments without manual customization.

• Retail Marketers: Streamline product content workflows, producing accurate and brand-aligned descriptions and visuals faster.

• Product Marketers: Manage global launches from a centralized dashboard, ensuring consistency and regional relevance simultaneously.

• Content Marketers: Scale SEO, GEO, and AEO initiatives while automating optimization for evergreen performance.

By combining structure, intelligence, and automation, Jasper Grid gives organizations the governance and scalability needed to transform how content is created and deployed.

Beyond Chat: Turning AI into a True Content Engine
Jasper’s new release reflects a broader shift in marketing technology: moving from reactive, chat-based AI tools to autonomous, workflow-driven systems that support end-to-end content operations.

This evolution comes on the heels of recent Jasper innovations, including integrations with Salesforce and Braze, and the rollout of Jasper MCP Server—all reinforcing the company’s mission to elevate all marketing and all marketers.

In an era where brands are judged by the speed, relevance, and quality of their storytelling, Jasper Grid could become the foundation for AI-first marketing operations—where creativity and efficiency finally scale together.

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TechSee, the pioneer in multi-modal AI for customer service, has appointed Elizabeth Tobey as Senior Vice President of Marketing. The move marks a pivotal moment for the company as it accelerates growth in the contact center and CX technology markets, led by its breakthrough visual agentic AI platform.

Tobey brings more than two decades of experience in AI, SaaS, and customer experience marketing, having previously served as Vice President of Marketing at NiCE. There, she spearheaded global marketing strategies that established NiCE as a recognized leader in CX AI—driving double-digit annual growth and strong analyst visibility.

A Storyteller with a Growth Mindset
“Elizabeth is a rare combination of visionary storyteller and results-driven growth leader,” said Eitan Cohen, CEO of TechSee. “She has built and scaled iconic brands across both B2B and B2C industries. As TechSee expands its reach, her deep understanding of the market and instinct for shaping resonant narratives will be critical in accelerating our momentum.”

Known for bridging strategic insight with creative storytelling, Tobey’s appointment underscores TechSee’s intent to strengthen its market position as it scales operations globally.

AI That Sees What Others Can’t
The announcement follows the launch of Connectivity Guru 3.1, TechSee’s latest innovation designed to help contact center agents “see the invisible.” The solution uses real-time visual guidance to diagnose and resolve wireless connectivity issues—a step forward in the company’s broader Sophi Assist vision.

This multi-modal AI approach blends visual, verbal, and contextual intelligence, enabling support agents to resolve complex issues that traditional AI copilots often miss. It’s an evolution from reactive support to proactive, intelligent service delivery—where AI doesn’t replace agents but enhances their expertise.

Why Tobey Joined TechSee
Tobey’s decision to join was fueled by her conviction in TechSee’s unique technology.

“I’ve spent years in customer experience and always saw something missing, until I found TechSee,” said Elizabeth Tobey, the newly appointed SVP of Marketing. “In a world saturated with AI hype, TechSee’s technology delivers real, measurable impact. It doesn’t just deflect simple calls—it solves problems that other copilots can’t because they lack one of the most essential senses: vision.”

Her goal is to elevate TechSee’s story and amplify its message to enterprises seeking real-world, transformative AI solutions that combine empathy, intelligence, and efficiency.

A Proven Record of Scaling Global Brands
Before joining TechSee, Tobey held senior roles at NiCE, Altium, and Medium, leading high-performing global teams and orchestrating campaigns that redefined market positioning. At NiCE, her leadership fueled 40% year-over-year growth in AI product revenue, with AI features becoming part of every enterprise deal exceeding $1 million.

Redefining AI in Customer Service
With Tobey steering the marketing function, TechSee is poised to challenge how enterprises perceive AI in customer service. By advancing a multi-modal AI strategy across contact centers, field service, and self-service environments, the company aims to set a new standard for how humans and machines collaborate.

As organizations race to integrate AI into every customer touchpoint, TechSee’s approach—rooted in vision intelligence and real-time problem-solving—could become a benchmark for AI that works beyond words.

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Novavax, Inc. (Nasdaq: NVAX) has officially transferred the U.S. marketing authorization for its protein-based COVID-19 vaccine, Nuvaxovid™, to French pharmaceutical giant Sanofi. This move gives Sanofi full control over commercial and regulatory operations in the U.S., completing a key step in their collaboration and license agreement (CLA).

The deal triggered the second of two $25 million milestone payments to Novavax, following the earlier European Union (EU) transfer in October 2025. Combined with prior achievements, Novavax has now secured a total of $225 million in milestone revenue through the partnership.

A Strategic Win for Both Players
“With the successful achievement of our BLA approval and completion of both U.S. and EU marketing authorization transfers for Nuvaxovid™ to Sanofi, we have delivered on our partnership agreement,” said John C. Jacobs, President and CEO of Novavax. “We look forward to Sanofi’s success in globally marketing our protein-based, non-mRNA COVID-19 vaccine in the years to come.”

For Sanofi, this transfer strengthens its vaccine portfolio, particularly as demand shifts toward protein-based alternatives to mRNA formulations. Nuvaxovid’s protein-based platform—boosted by Novavax’s proprietary Matrix-M® adjuvant—has been viewed as a potential option for those seeking traditional vaccine technology.

What’s Next for Novavax and Sanofi
Novavax isn’t done yet. Under the CLA, the company is eligible for additional milestone payments and royalties. These will be tied to future vaccine combinations and new products Sanofi develops using Nuvaxovid or the Matrix-M® adjuvant system.

This collaboration underscores a broader industry trend toward cross-licensing and diversification of COVID-19 vaccine technologies. As mRNA fatigue and storage limitations surface, traditional protein-based vaccines are seeing renewed global interest. Sanofi’s distribution scale could bring Nuvaxovid to broader populations, particularly in regions where cold-chain logistics remain a challenge.

Vaccine Authorization and Safety Profile
Nuvaxovid is authorized in the U.S. for active immunization against COVID-19 in individuals aged 65 and older, or those aged 12 to 64 with high-risk conditions.

Safety Notes and Precautions:

• Contraindications: Avoid use in individuals with known severe allergic reactions to vaccine components or prior Novavax doses.

• Warnings: Cases of myocarditis, pericarditis, and syncope have been reported post-vaccination. Medical management should be readily available to handle allergic responses.

• Limitations: Immunocompromised individuals may have a reduced immune response, and protection is not guaranteed for all recipients.

For detailed safety information, the CDC provides comprehensive clinical considerations related to myocarditis and pericarditis post-vaccination.

Market Implications
The completion of this transfer positions Novavax to focus more on research and development, while Sanofi leverages its global commercial muscle. With both U.S. and EU authorizations in its hands, Sanofi now holds the keys to expanding Nuvaxovid’s footprint across major markets.

As the vaccine landscape matures, this alliance could serve as a model for strategic partnerships between innovators and established pharma distributors. It’s a calculated move—one that blends innovation with reach and may redefine how next-generation vaccines reach global consumers.

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Digital Realty (NYSE: DLR), a global leader in cloud- and carrier-neutral data center and interconnection solutions, has deepened its collaboration with NVIDIA to advance next-generation AI infrastructure design and deployment. The initiative centers on Digital Realty’s Manassas, Virginia campus—now home to NVIDIA’s new AI Factory Research Center.

The research center supports several key NVIDIA programs, including the Omniverse DSX blueprint for AI factories and digital twins for gigascale AI facilities. It also explores advanced liquid cooling systems, power management innovation, and energy efficiency breakthroughs—efforts aimed at shaping best practices for AI infrastructure across the industry.

Building the Foundation for Scalable AI

As AI workloads rapidly outpace traditional compute needs, Digital Realty’s expertise in large-scale infrastructure is helping define the next standards for AI-ready data centers.

“The infrastructure requirements for AI are fundamentally different from traditional data center workloads,” said Chris Sharp, Chief Technology Officer at Digital Realty. “Meeting these demands requires deep collaboration between infrastructure providers and technology innovators. Our work with NVIDIA reflects a shared commitment to tackling the technical challenges that enable AI at scale—from cooling and power optimization to network architecture.”

AI-Optimized Design for the Future

Digital Realty’s Manassas site, part of its expansive global portfolio, delivers high-density power, advanced cooling, and robust connectivity—all optimized for computationally intensive AI environments. The company’s collaborative model allows it to tailor data center solutions to specific workload needs while maintaining the performance, reliability, and sustainability standards enterprise customers expect.

By integrating NVIDIA’s AI research with its infrastructure capabilities, Digital Realty aims to set a new benchmark for the AI data center ecosystem—bridging innovation and scalability for the next generation of AI-driven enterprises.

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Cogent Security, the company behind the world’s first AI taskforce for vulnerability management, has launched Cogent Community—a free, AI-powered platform designed to help security practitioners transform raw threat intelligence into actionable insights.

The tool combines VulnCheck’s leading vulnerability intelligence with Cogent’s domain-trained AI agents, delivering instant access to verified exploit data, plain-language vulnerability breakdowns, and tailored remediation guidance.

“Cogent’s platform transforms vulnerability management programs, letting them operate with higher efficiency and lower risk exposure,” said Gourav Nagar, head of information security at Upwind Security. “Offering Cogent Community for free is a major win for the entire security industry.”

Turning Chaos Into Clarity

Modern security teams are drowning in fragmented intelligence streams—from vendor advisories to exploit databases—and often spend hours reconciling duplicate data or validating real-world risks. Cogent Community aims to automate this process, offering three key capabilities:

• Discover Feed: A customizable, real-time stream of vulnerability and exploit intelligence with trending disclosures and topic tracking.

• AI Research Assistant: Natural-language, cited deep-dives into CVEs and exploits, including impact assessments.

• Community Agent: AI-powered remediation and mitigation recommendations tailored to a company’s assets, ownership, and business context.

As AI-driven cyber threats accelerate—fueling faster vulnerability exploitation and broader attack surfaces—defenders are increasingly turning to AI to regain parity.

Powered by Partnership

The platform is the product of a partnership between VulnCheck and Cogent Security, combining VulnCheck’s evidence-backed exploit data with Cogent’s agentic AI models. Together, they provide a system that not only identifies what matters most but also prescribes next steps—bridging the gap between threat intelligence and operational response.

“Our goal was simple: give security practitioners a free tool to stay ahead of threats,” said Vineet Edupuganti, co-founder and CEO of Cogent Security. “Cogent Community cuts through the noise, makes sense of intelligence, and enables faster remediation against AI-powered adversaries.”

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