Comcast Corporation has announced the appointment of Jon Gieselman as Chief Growth Officer for its Connectivity & Platforms segment in a newly created executive role. Gieselman will lead growth strategy across Comcast’s U.S. residential business operations—spanning product, sales, marketing, and brand—reaching over 64 million homes and businesses nationwide.

Strategic Leadership Role at Comcast

• Scope of Responsibility

  • Oversees domestic residential operations under the Connectivity & Platforms segment.

  • Leads product strategy and brand management for Xfinity, encompassing:

    • Connectivity

    • Wireless

    • Entertainment

  • Manages all aspects of:

    • Sales and marketing

    • Customer acquisition and retention

    • Base management and customer lifecycle strategies

• Reporting Structure

  • Reports directly to Steve Croney, recently appointed COO of Comcast’s Connectivity & Platforms division.

  • Gieselman will assume the role officially on April 28.

Gieselman’s Track Record of Innovation and Growth

• Experience Across Tech, Media, and Consumer Brands

  • President of Expedia Brands – Led all global consumer-facing businesses and drove digital transformation.

  • VP of Marketing at Apple – Built the go-to-market strategy and subscriber base across services including:

    • Apple Music, TV+, App Store, Fitness+, News+, Arcade, Apple Card.

  • SVP of Marketing at DIRECTV – Drove significant market share gains during a decade-long tenure.

  • Held senior roles in retail, fashion, and television, bringing a multidisciplinary perspective to marketing.

• Creative and Analytical Expertise

  • Combines performance marketing with high-impact creative strategies.

  • Known for delivering unified, seamless customer experiences that drive engagement and revenue growth.

Leadership Endorsements and Vision

• Steve Croney, COO, Comcast Connectivity & Platforms:
  “Jon is a bold and transformational leader who brings fresh thinking and world-class brand experience. His track record of competitive success and innovation makes him the ideal leader to accelerate our product and growth strategy.”

• Jon Gieselman:
  “Comcast offers the most advanced connectivity solutions in the industry, and we’re just scratching the surface of how we can engage customers creatively. With the global assets of Comcast NBCUniversal, we’re in a powerful position to scale our impact. I’ve loved competing in this category—now I’m thrilled to help define it.”

Recognition and Relocation

• Awards and Accolades

  • Inducted into the Advertising Hall of Achievement (2009).

  • Winner of 28 Cannes Lions and numerous creative awards.

• Personal Note

  • Gieselman and his wife will relocate from San Francisco to Philadelphia, reflecting his long-term commitment to Comcast’s vision and leadership team.

Jon Gieselman’s appointment as Chief Growth Officer marks a pivotal step in Comcast’s strategy to fuel innovation, customer engagement, and brand growth across its U.S. residential business. With a proven history of elevating global brands and unifying customer experiences, Gieselman is set to help Comcast scale its impact in a rapidly evolving digital and connectivity landscape.