SightX, a leader in automated consumer insights, has officially launched its Custom Visualization & Branding Suite—a powerful new feature set designed to help businesses deliver branded, presentation-ready research outputs faster and more efficiently. With this release, SightX continues to expand its mission of democratizing research technology by making it more customizable, actionable, and cost-effective than ever.

This innovation not only allows companies to integrate brand identity into their research materials but also enables dynamic control over data visualization—dramatically reducing the time from insight collection to presentation.

Personalized Research, Delivered in Minutes

In a marketplace where brand consistency is paramount, the new suite empowers businesses to customize their research experience from start to finish. From logos and color palettes to font styles and data labels, companies can now reflect their brand identity directly within the SightX platform.

Features of the Custom Visualization & Branding Suite:

• Logo and color scheme integration for branded deliverables

• Font customization across reports and presentations

• Dynamic chart controls, including editable axis labels and data views

• Survey language tailoring for improved clarity in reports

• Instant deck generation, allowing teams to produce polished, presentation-ready insights in minutes

“Consumer research should feel like an extension of your brand—not a one-size-fits-all experience,” said Dr. Naira Musallam, Co-CEO of SightX. “With this suite, businesses can spend less time tailoring deliverables and more time focusing on what truly matters—transforming insights into action.”

Solving the Bottleneck of Deliverable Creation

Traditional market research workflows often involve lengthy design and formatting processes once data is collected—requiring additional time and resources just to prepare insights for stakeholders. SightX’s new suite removes this bottleneck entirely.

By integrating visualization and branding into the platform itself, research and marketing teams gain the ability to:

• Present insights faster, with greater consistency

• Align all research output with internal or client brand standards

• Minimize manual formatting efforts and design-related costs

This efficiency is especially impactful for agencies and internal research teams operating under tight timelines or managing multiple client brands simultaneously.

Innovation Without the Price Tag

What sets this launch apart isn’t just the feature set—it’s the value proposition. SightX has long challenged the notion that sophisticated research tools must come with enterprise-level costs. The Custom Visualization & Branding Suite continues this philosophy by adding high-value capabilities without increasing platform pricing.

“We’ve always believed that true innovation isn’t just about adding features—it’s about removing barriers,” said Tim Lawton, Co-CEO of SightX. “This launch is another step toward democratizing research tools that are as intuitive as they are impactful—and as cost-effective as they are customizable.”

A Smarter Way to Deliver Insights

Today’s marketing and product teams demand insights that are:

• Fast: to keep pace with market shifts

• Flexible: to address evolving questions

• Branded: to maintain consistency across internal and external presentations

SightX’s latest update addresses all three. The platform offers:

• On-demand analytics, powered by automation

• Built-in customization tools for reporting and data visualization

• Scalable solutions suited for startups and enterprises alike

By combining advanced technology with a user-first design, SightX continues to push the boundaries of what’s possible in self-serve consumer insights platforms.

With the launch of its Custom Visualization & Branding Suite, SightX delivers on a growing industry need: research tools that empower speed, personalization, and strategic alignment—without bloating costs or complicating workflows.

For research and marketing professionals, this means less time formatting, more time strategizing, and a seamless way to ensure that every insight is presentation-ready and on-brand.