In a move that reshapes the mobile advertising landscape, StackAdapt, a leading multi-channel programmatic platform, has partnered with Lyft Media and Kevel to bring programmatic in-app advertising to the Lyft app. This strategic alliance enables brands and agencies to reach millions of Lyft riders across the U.S., delivering intent-driven, hyper-localized advertising experiences.

Tapping into the Rider Journey: A New Channel for Intent-Based Advertising

Through Kevel’s API-based ad serving technology, StackAdapt clients now have programmatic access to Lyft’s premium in-app inventory. This integration introduces ad formats tailored to each stage of the rider journey—commuting, attending events, or airport travel—allowing advertisers to engage with audiences at pivotal moments of consumer intent.

From video to poster units, these ad placements enable sustained brand presence in a rider’s experience, increasing engagement and relevance.

“Partnering with Lyft and Kevel opens an extraordinary advertising avenue for agencies to engage a mobile, diverse audience,” said Greg Joseph, VP of Inventory Development at StackAdapt.

How It Works: Precision Meets Scale

By leveraging Kevel’s advanced retail media tech, StackAdapt ensures that in-app ad delivery is:

• Seamless

• Data-driven

• Highly targeted

This integration allows advertisers to reach over 40 million active Lyft riders annually, covering key audience segments like:

• Urban commuters

• Event attendees

• Airport travelers

“Lyft’s partnership with StackAdapt provides a unique way for programmatic buyers to reach consumers at key moments,” added Shane Dwyer, Head of Sales at Lyft Media.

Why This Matters for Advertisers

This collaboration is more than a media partnership—it's a step forward in experience-enhancing advertising. Brands can now:

• Engage users during natural pauses in the app experience.

• Align messaging with real-time trip intent.

• Access robust targeting and measurement tools powered by Lyft’s first-party data.

“Through this collaboration, Lyft is redefining the rider experience by putting tailored, data-driven, and relevant opportunities at their fingertips,” said James Avery, CEO of Kevel.

The Broader Vision: Redefining Local Ad Experiences

With more consumers turning to rideshare services for daily transportation, the opportunity for intent-based, location-aware advertising is growing. This partnership:

• Reinforces StackAdapt’s leadership in omnichannel programmatic.

• Positions Lyft as a powerful player in digital media monetization.

• Leverages Kevel’s developer-first infrastructure to scale innovation.

The StackAdapt x Lyft x Kevel collaboration is a major step in evolving the future of programmatic media—bridging the gap between intent, location, and digital engagement. For advertisers seeking a high-impact, high-relevance channel in a mobile-first world, this new in-app opportunity within Lyft offers a powerful platform for storytelling, performance, and connection.