In an era where audience segmentation and personalized outreach are crucial, AppsFlyer’s latest integration with NAVER offers a strategic advantage for marketers. As the global leader in marketing measurement and attribution, AppsFlyer has launched a powerful integration of AppsFlyer Audiences with NAVER's advertising platform, enabling more accurate targeting, smarter campaign management, and real-time optimization for performance-driven brands.

1. The Power of Automated Audience Segmentation

The integration allows AppsFlyer’s predefined audience segments to be automatically synced with NAVER, one of South Korea's largest search engines and digital platforms. This gives marketers the ability to:

• Build granular user cohorts based on app activity, engagement levels, or purchasing behavior

• Auto-sync these cohorts directly to NAVER daily

• Eliminate manual uploads, saving time and reducing human error

• Deliver hyper-personalized, real-time ad experiences to high-intent users

2. Real-Time Performance Insights for Smarter Spending

AppsFlyer Audiences now come with real-time performance visibility within NAVER, allowing brands to:

• Instantly track which audiences are driving the best ROI

• Adjust ad spend toward high-performing segments

• Optimize ongoing campaigns based on behavioral data

This not only enhances operational efficiency, but ensures that marketing dollars are allocated to the audiences most likely to convert.

3. A Strategic Collaboration for Korean Brands

This partnership was designed with South Korea’s digital ecosystem in mind. By integrating two powerhouse platforms, brands benefit from:

• NAVER’s massive reach and user data scale

• AppsFlyer’s expertise in privacy-first attribution and analytics

• Tools to overcome historical targeting limitations

• Better personalization, powered by automated data exchange

 As Ronen Mense, APAC President of AppsFlyer, said:

“This integration brings together NAVER’s scale and AppsFlyer’s expertise... helping Korean brands drive meaningful, data-driven growth.”

4. Real-World Impact: Woowa Brothers’ Success Story

Woowa Brothers, a leading food delivery platform in South Korea, is already seeing results:

“The ability to automatically sync and update finely segmented audiences from AppsFlyer to NAVER... will greatly improve both targeting accuracy and operational efficiency.”

By eliminating manual tasks and boosting precision, the company can now reach more relevant users faster, driving better results across NAVER’s display advertising ecosystem.

5. A Step Toward the Future of Privacy-First, Intelligent Marketing

As data privacy and marketing performance become increasingly intertwined, this integration offers a privacy-compliant, scalable path forward for marketers seeking competitive advantage.

With daily audience refreshes, actionable insights, and dynamic optimization, AppsFlyer + NAVER set a new standard for data-driven campaign orchestration in Asia-Pacific markets.

This integration marks a major step in enabling automated, intelligent, and privacy-first digital advertising in Korea. For marketers, it's a game-changer: better audience reach, smarter segmentation, real-time feedback, and ultimately—greater ROI. As digital ecosystems continue to grow more complex, partnerships like this one will be essential for staying ahead of the curve.