Lemon Seed Marketing has joined the ranks of Inc.’s 2025 Power Partner Award winners, a recognition reserved for B2B companies that founders trust most. The honor highlights firms that consistently help entrepreneurs navigate everything from early-stage chaos to long-term growth. For a home-service-focused agency built on practical experience and data-driven branding, the award marks a notable moment of industry validation.

Inc.’s Power Partner list isn’t a popularity contest. Finalists earn their spot through direct client feedback, scoring high for support across core business functions such as hiring, compliance, infrastructure, and fundraising. With startups relying heavily on reliable partners, these B2B firms often determine whether a company scales confidently or stalls under pressure.

A Win Rooted in Home-Service Expertise

For Lemon Seed Marketing, the award underscores a mission shaped by real-world experience. “Being named to Inc.'s Power Partner list tells us we're doing the right things the right way,” said co-owner and lead strategist Crystal Williams. Her background in a family-owned home service company has long informed the agency’s approach, helping Lemon Seed develop a deep understanding of the skilled trades.

The agency works closely with contractors and service providers to strengthen brand presence, build customer trust, and develop measurable growth strategies. According to Williams, the recognition reflects the “dedication and creativity” of the team behind those results.

Lemon Seed was selected in the Creative & Branding category, a fitting alignment for an agency known for developing cohesive brand identities tailored to regional markets and customer expectations.

Client-Driven Recognition Carries Weight

Creative Director and Partner Emily Fleniken noted that the award’s significance comes from who cast the votes. “We understand our clients' challenges, celebrate their wins, and grow alongside them,” she said. For agencies operating in the competitive home service sector, long-term partnerships often matter more than short-term campaigns. That sustained trust helped propel Lemon Seed onto Inc.'s list.

Over the years, the agency has guided hundreds of home service companies through branding overhauls, marketing strategy shifts, and customer experience improvements. Their work blends hands-on consulting with data-informed decisions, something many home service companies historically lacked access to.

A Broader Recognition of True B2B Partnerships

Inc. emphasized that its Power Partner honorees are more than vendors—they act as embedded partners in their clients’ success. Editorial Director Bonny Ghosh noted that the companies on this year’s list “aren’t simply B2B providers — they are true partners in helping businesses grow and succeed.” The recognition also highlights the growing importance of specialized agencies that understand the pain points of niche industries.

For Lemon Seed, the award signals growing influence within the home service marketing ecosystem and reinforces the agency’s standing as a trusted advisor. As businesses in the trades continue modernizing operations and expanding digitally, demand for experienced branding and marketing support is rising—making this recognition both timely and strategic.

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In a move that signals where enterprise marketing is headed next, Palantir Technologies and Stagwell have joined forces to launch a new AI-driven marketing platform. The partnership brings together Palantir’s Foundry, Code and Theory’s orchestration software, and The Marketing Cloud’s proprietary data stack to power a unified system designed for large teams that need precision, speed, and massive data agility.

The platform doesn’t just crunch numbers. It automates complex marketing workflows, optimizes audiences, and gives enterprises the ability to deploy AI “agents” that act on their data. For organizations handling millions of customer records, this kind of automation is no longer a nice-to-have. It is survival.

A Central AI Hub for Marketers Doing Business at Scale

The combined system is already in early use through Assembly, Stagwell’s media arm, as part of an MVP rollout for select U.S. clients. Stagwell plans to expand availability across its network in the coming months.

Enterprises that adopt the platform gain access to a central marketing hub capable of handling tasks like audience alignment, campaign management, and data appending. Instead of wrangling siloed systems, teams can run orchestration from a single environment that feeds intelligence back into their marketing workflows.

For companies buried under massive datasets, the platform promises clear visibility. It can sift through tens of millions of records to segment audiences, analyze behaviors, and surface insights before a campaign launches. The goal is simple: increase ROI by ensuring brands understand their customers long before any creative hits the market.

The platform will be offered as a standalone product, but Stagwell hints at broader applications beyond marketing—including supply chain analysis and network regionalization.

Leaders Call It a Turning Point

Alex Karp, CEO and co-founder of Palantir, positioned the partnership as a shift toward a more adaptive marketing future. “Our software supercharges the speed of metrics collection and revolutionizes data integration capabilities,” he said. According to Karp, that speed unlocks real value not just for Stagwell but for any enterprise needing cleaner, faster decision-making.

Stagwell CEO Mark Penn called the offering “the holy grail of marketing,” pointing to its blend of advanced targeting, AI automation, and measurable outcomes. Penn expects the initiative to evolve into a major revenue engine within The Marketing Cloud, projecting eventual returns in the hundreds of millions.

Early clients are taking notice. Jonathan Schottenstein, president of American Signature Inc., said the company is already piloting the platform. “We are very excited for the potential of what the model can unlock in better understanding our customers and helping to increase our effectiveness,” he noted.

Why This Matters in Today’s Marketing Landscape

Marketers have spent years chasing the promise of AI-driven efficiency. Most solutions either lacked data depth or couldn’t execute with enterprise-level security. Stagwell and Palantir appear to be solving both problems at once.

The inclusion of differential privacy technology adds another key layer, especially as marketers balance data personalization with growing regulatory pressure. Protecting customer information without sacrificing precision is becoming non-negotiable.

At a time when marketing budgets face stricter scrutiny, a platform that scores higher ROI before a campaign launches could give brands a much-needed advantage. If Palantir and Stagwell deliver on their claims, this partnership may set a new bar for what enterprise marketing platforms must do next.

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MoEngage, the AI-led customer engagement platform used by more than 1,350 global brands, has secured $100 million in new funding. The round was led by Goldman Sachs Alternatives and A91 Partners, marking a major vote of confidence in the fast-growing AI-powered marketing technology sector. With this investment, MoEngage’s total funding now exceeds $250 million, placing the company among the most well-funded players in the customer engagement space.

The company plans to use the new capital to speed product innovation, deepen its presence across North America and EMEA, and expand its workforce. As brands race to modernize their marketing stacks, MoEngage is positioning itself as a next-generation alternative to legacy marketing clouds.

Scaling AI With Merlin

A significant portion of the investment will go toward scaling Merlin AI, MoEngage’s flagship suite of intelligent agents. Merlin AI supports marketing and product teams by automating decisions, optimizing campaigns, and improving customer conversions across channels including web, mobile, email, messaging, and social.

The platform’s focus on AI-led agility is resonating globally. “Our momentum shows that brands are moving beyond legacy marketing clouds,” said Raviteja Dodda, Co-founder and CEO. “More than 300 enterprises worldwide have adopted MoEngage for its ease of use and intelligence-led approach.”

Merlin AI has become especially valuable for brands managing vast customer bases. SoundCloud, for instance, migrated 120 million users to MoEngage in just 12 weeks. According to Hope Barrett, Sr. Director of Martech at SoundCloud, the AI-driven insights have helped accelerate product launches and improve retention across paid users.

Investor Confidence and Global Expansion

Goldman Sachs Alternatives and A91 Partners both highlighted MoEngage’s sustained innovation and global traction as key motivators behind the investment.

“MoEngage is a category-leading platform using AI to serve enterprises globally,” said Rajat Sood, Managing Director at Goldman Sachs Alternatives. “Our network and expertise will help MoEngage scale to new markets and drive long-term value.”

A91 Partners echoed that sentiment. “We’ve watched MoEngage innovate and expand its offerings for years,” said Partner Kaushik Anand. “They’re empowering marketing and product teams to build and retain customer relationships at global scale.”

MoEngage currently operates with 800 employees across 15 offices worldwide. The company plans to expand teams in customer success, support, sales, and marketing, especially across North America and Europe.

Strong Growth Across the U.K. and Europe

One of MoEngage’s fastest-growing markets is Europe. As companies across the region accelerate digital transformation, demand for AI-driven customer data platforms and engagement solutions is climbing. MoEngage has been expanding its presence across retail, e-commerce, financial services, and telecom industries, helping brands unify data and deliver personalized, real-time omnichannel experiences.

The company’s goal is simple: strengthen customer retention and loyalty at scale. With competitive pressures rising in the U.K. and Europe, MoEngage believes its AI capabilities can help enterprises stand out with smarter, more contextual engagement.

Positioned for the Next Wave of AI-Powered Engagement

With this latest funding, MoEngage is primed to shape the next era of customer engagement. As brands face pressure to automate, personalize, and scale efficiently, Merlin AI offers a way to unify structured data in real time and activate it across every touchpoint.

The company’s continued global expansion, growing enterprise adoption, and deepening AI investments signal a market shift toward platforms that can deliver agility and measurable impact without the rigidity of legacy systems.

MoEngage’s message is clear: the future of customer engagement will be AI-led, omnichannel, and designed for scale—and the company intends to lead that transformation worldwide.

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Alchemer has reached a major milestone in its push to make customer feedback more actionable and integrated. The company announced that Alchemer Connect has surpassed 10,000 unique automated workflows, powering millions of customer interactions across platforms such as Salesforce, HubSpot, Zendesk, Workday, Braze, Shopify, and WooCommerce.

More than 50% of Alchemer’s business platform customers rely on Connect integrations—strong validation that organizations want feedback systems tied directly to the tools their teams already use. As companies grow frustrated with feedback that lives in isolation, Alchemer is positioning itself as the platform that turns insight into immediate action.

This milestone underscores a shift across customer experience, operations, and HR teams: collecting feedback is no longer enough. Acting on it—instantly and at scale—is the new standard.

Seven-Day Onboarding Sets an Industry Benchmark

One standout metric from Alchemer’s announcement: the company now leads the market with a seven-day average onboarding period. In a landscape where many feedback platforms require weeks or months of implementation, Alchemer Connect allows organizations to deploy automated workflows in days—without tapping scarce IT resources.

The speed and flexibility of Connect are helping teams address high-value use cases fast, from customer recovery to employee engagement. The platform’s adaptability also enables teams to experiment, iterate, and operationalize “what if” scenarios without heavy technical support.

“Organizations no longer want feedback that sits in isolation; they want insights that drive action instantly,” said Ryan Tamminga, Senior Vice President of Customer Success & Product at Alchemer. He emphasized that integrating insights directly into business systems is where Alchemer excels, empowering teams across marketing, operations, HR, and customer experience.

Why Organizations Are Turning to Alchemer

Alchemer Connect’s traction is tied to both measurable value and ease of adoption.
Customer data from the company highlights:

• 92% of customers say ROI met or exceeded expectations

• 80% cite fast, seamless implementation as a top benefit

• Responsive support teams help organizations maximize their investment quickly

These insights reveal a clear pattern: companies want CX tools that integrate, automate, and produce results without long delays or technical barriers.

Real-World Impact Across Industries

Organizations across sectors—including retail, healthcare, government, and education—are using Alchemer Connect to operationalize feedback and improve outcomes.

Ryder System, Inc.

Ryder deployed Alchemer Connect across multiple business units, using automated workflows to enhance both customer and employee experience programs. The integrations have helped the company improve operations, gather better insights, and scale quickly across diverse use cases.

City of Salem, Oregon

Salem uses Alchemer to support multi-department engagement efforts, including public trust initiatives and municipal operations. Automated workflows streamline collaboration and surface insights that help the city improve community outcomes efficiently.

These examples highlight a broader trend: organizations want a feedback engine that adapts to their processes—not the other way around.

Feedback Operationalization Becomes a Competitive Advantage

Alchemer’s recent growth points to a larger shift in how organizations view customer and employee feedback. Instead of treating feedback collection as a standalone function, companies are increasingly embedding it into the core of their workflows.

By enabling real-time service recovery, personalized customer journeys, and employee-driven insights, Alchemer Connect is helping teams respond faster and create more consistent experiences. The ability to implement and operationalize feedback rapidly also allows organizations to react to market changes with agility.

The company’s momentum signals a new era of integrated customer experience—where speed, automation, and connected workflows increasingly determine who captures value first.

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Emplifi has released its “State of Social Media Marketing in 2026” report, offering one of the clearest snapshots yet of how B2B and B2C teams are navigating AI, influencer trends, UGC challenges, and mounting workflow pressure. Based on responses from more than 560 marketers, the report highlights a landscape where AI delivers productivity gains but not at the scale many hoped—while burnout emerges as a growing threat.

The data shows 82% of marketers confirm AI tools have improved productivity, but only 35% say the improvement is significant. Nearly half report only moderate gains, revealing that most teams still lack the workflows, processes, or skills to fully capitalize on AI-driven automation.

Yet Emplifi’s findings also make one thing clear: the era of experimentation is fading fast. Strategies are shifting toward execution, ROI, and operational efficiency, especially as social media continues to fragment and marketers juggle rising demands with limited team capacity.

AI’s Impact: Real Gains, But Not a Revolution—Not Yet

Despite the enthusiasm surrounding AI, most marketers are progressing cautiously. The report shows clear priorities for future AI investments:

• 30% plan to use AI for predictive analytics and customer insights

• 28% will invest in AI-powered content creation

• 26% aim to improve AI-driven ad targeting

However, the path forward comes with hurdles. Data privacy concerns top the list at 27%. Another 23% report integration challenges, while 21% admit that limited skills hold them back.

According to Susan Ganeshan, Emplifi’s CMO, marketers don’t need more tools—they need smarter workflows. “The findings underscore how strategies are shifting from experimentation to execution,” she said. “Marketers need agile processes that drive results.”

Burnout Is Becoming a Marketing KPI—and Not in a Good Way

One of the report’s most striking insights touches on team well-being.
More than 52% of marketers say they experience burnout sometimes or very often. Another 24% feel burnout occasionally.

Team size plays a major role. Despite rising content demands, 57% of social media teams have fewer than six people—yet they’re responsible for analytics, paid social, community management, content creation, and brand reputation.

Leadership support is uneven. Only 42% say leadership actively encourages adopting new technology that could reduce manual work.

The takeaway: many teams are operating in high-pressure environments without the resources or systems to scale effectively.

Influencer Marketing Surges, Including Virtual Creators

Influencer marketing continues to rise as brands chase authenticity, distribution, and audience relevance.

• 67% plan to increase influencer budgets next year

• 58% will invest in virtual influencers—a sign that brands are blending human creativity with scalable digital personas

The shift reflects a broader focus on performance-driven creator partnerships, where reliability and output can be measured more efficiently.

UGC Remains Crucial—but Underused

User-generated content continues to deliver strong impact, yet adoption remains surprisingly low.

• 82% say UGC is important to their marketing goals

• Only 31% actively encourage customers to create or share it

For many brands, the challenge isn’t audience willingness—it’s operational friction. The biggest blockers include:

• Collecting content at scale

• Measuring its true impact on conversions

• Managing rights and permissions

UGC remains one of the most under-optimized opportunities in social marketing.

Short-Form Video Dominates the Content Agenda

Marketers continue to prioritize formats that deliver engagement quickly.

73% plan to focus heavily on short-form video across platforms.
The top three content goals:

1. Increase engagement

2. Improve sentiment and brand reputation

3. Drive leads and conversions

Taken together, the shift shows brands doubling down on content that cuts through crowded social feeds with speed and storytelling efficiency.

The Road Ahead: AI That Enhances, Not Replaces, Human Marketing

Ganeshan believes the next era of marketing will reward teams that use AI to amplify human connection, not eliminate it. She points to a future where AI supports predictive intelligence, workflow automation, and resource management—ultimately creating healthier, more efficient work environments.

“Future leaders will use technology to amplify human connectivity rather than replace it,” she said. “They will leverage AI to create more sustainable work environments, which will fuel transformation and scale.”

For brands facing rising expectations and limited resources, the message is timely: efficiency may now be as important as creativity, and the teams that master AI-enabled workflows will shape the next wave of social innovation.

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Innovid has expanded its Harmony solution with a major new capability: Conversion signals, a set of independent performance indicators designed to help advertisers, publishers, and platforms optimize campaigns in real time based on verified business outcomes—not just exposure metrics. The update positions Innovid as one of the few companies capable of directly linking ad delivery to attributed conversions across both CTV and digital environments.

With Google’s Display & Video 360 already integrating the feature, Innovid is signaling a shift toward outcome-driven optimization at scale. In a market where brands often wait weeks for post-campaign reporting, Conversion signals promise visibility and speed that change how decisions are made—and how budgets are allocated.

Closing the Gap Between Delivery and Outcomes

Historically, advertisers could measure impressions and viewability with precision, yet struggled to connect those exposures to meaningful business actions. Conversion signals bridge this gap by linking ad-serving data to attributed conversions via InnovidXP, the company’s measurement platform.

This closed-loop system—spanning ad serving, measurement, and optimization—is uniquely integrated within Innovid’s stack. The result is a feedback loop that updates continuously, translating exposure-level data into insights that can reshape campaigns mid-flight.

Conversion intelligence can flow directly into DSPs and publisher CAPIs through API integrations, ensuring the system fits smoothly into an advertiser’s existing workflow.

Real-Time Optimization Becomes Practical, Not Aspirational

For years, real-time optimization in TV and CTV has felt more theoretical than actionable. Innovid’s Conversion signals make it possible to adjust strategies while campaigns are live, guided by concrete outcomes such as purchases, subscriptions, or sign-ups.

Across CTV and digital, Conversion signals enable teams to:

Optimize Performance in Real Time

Marketers can identify winning combinations of creative, geography, platform, content genre, and even daypart. They can then adjust delivery to reach more households that resemble high converters.

Increase Efficiency Across the Funnel

Advertisers can reallocate impressions away from audiences already saturated or converted. They can also shift spend toward incremental reach or consumers still in the consideration stage, reducing waste.

Improve Buyer–Seller Alignment

Outcome-based insights help both sides optimize inventory strategies. Publishers gain a clearer view of what drives advertiser value, while buyers gain transparency into supply effectiveness.

According to Guy Kuperman, Innovid’s Chief Strategy Officer, the biggest advantage is simple: advertisers no longer need to wait. “Instead of waiting until a campaign ends, they can now optimize in-flight based on actual business outcomes,” he said. “It’s a smarter, faster way to connect spend to results and make every impression count.”

A Broader Vision for Keeping TV and Digital Open

Conversion signals are part of the growing Harmony ecosystem, Innovid’s unified solution aimed at reducing fragmentation across TV and digital advertising. Harmony centralizes signals such as Reach & Frequency and now Conversion intelligence, giving buyers and sellers a single source of truth for performance.

The platform also extends optimization tools across paid social and the guaranteed, non-biddable supply chain—areas traditionally siloed from outcome data. With Harmony, Innovid is attempting to create a more transparent, open, and interoperable advertising environment at a moment when both CTV and digital are grappling with complexity.

By delivering outcome-driven insights with speed, Innovid is positioning Harmony as a toolset that empowers advertisers to invest where it matters, and publishers to package inventory in ways that reflect real performance value.

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ConnectSecure has introduced a major upgrade to the vulnerability management landscape with the launch of its AI Reports for Vulnerability Management. The new AI-driven system aims to transform how organizations detect, analyze, and resolve cybersecurity threats, shifting the focus from technical severity to true business impact.

As cyberattacks grow more sophisticated and security workloads balloon, many IT teams struggle to prioritize risk. ConnectSecure’s new release targets that challenge directly. The platform now uses advanced algorithms to interpret vulnerability data, highlight critical threats, and generate clear remediation guidance—all without the manual triage that often slows response times.

This launch reinforces the company’s push to make cybersecurity more transparent and accessible, especially for organizations without large in-house security teams.AI That Cuts Through the Noise

ConnectSecure’s AI Reports pull data from multiple systems and instantly detect emerging vulnerabilities. Instead of presenting long lists of issues, the system surfaces the risks most likely to disrupt operations. Security teams receive ranked threats, context-aware recommendations, and plain-language summaries through intuitive dashboards.

“The goal is clarity,” said Shiva Shankar, CTO at ConnectSecure. “Security teams no longer need to sift through endless data. Our AI understands each environment and translates complex information into strategic action. It enables faster, smarter decisions with confidence.”

By combining automation with meaningful context, the platform reduces manual workloads and strengthens a company’s ability to respond before vulnerabilities escalate into incidents.

Faster Response, Better Compliance, Stronger Defense

ConnectSecure’s new AI-driven reports are built for organizations trying to balance speed with accuracy. Many teams lack the time to evaluate every vulnerability individually. This feature turns analysis and prioritization into an automated process, guiding teams toward the threats that matter.

Because the reports translate technical detail into business value, they also support audit readiness and regulatory compliance. Security leaders gain a clearer view of their environment, which strengthens both strategic planning and incident response.

The company plans to showcase these capabilities at IT Nation Connect Global 2025, held November 5–7 in Orlando, Florida. The event will highlight how AI can streamline risk assessment for MSPs and their clients—a segment often challenged by volume, complexity, and resource constraints.

Expanded Visibility With a New IT Asset and Network Documentation Module

In addition to the AI Reports, ConnectSecure introduced a new IT Asset and Network Documentation Module. This feature offers a full snapshot of an organization’s digital environment, covering devices, applications, networks, data, and user activity.

The expanded module supports deeper visibility across all key asset classes. With this view, IT and security teams can better understand dependencies, identify blind spots, and maintain stronger environmental control.

This type of documentation often requires multiple tools. ConnectSecure attempts to centralize it, reducing complexity and helping teams improve operational maturity.

A Strategic Step Toward Autonomous Security

The addition of AI-driven reporting and unified asset documentation shows ConnectSecure moving toward a more automated, intelligence-led model of security. While the industry continues to wrestle with talent shortages and rising threat volume, tools that accelerate decision-making represent welcome relief.

ConnectSecure’s upgrades position the company in a competitive cybersecurity market that increasingly values automation, business-aligned intelligence, and reduced operational friction. As threats continue to evolve, the companies that can interpret risk faster—and act on it—will hold a clear advantage.

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Everflow, the partner marketing platform used by brands and agencies worldwide, has taken a strategic step to shape the future of performance marketing. The company announced that it led the latest funding round for Inflektion, a fast-emerging performance marketing technology firm known for rethinking how advertisers activate and scale partnerships. CTR Capital joined as the second-largest investor.

The move builds on Everflow’s momentum following recent technology alliances with CatStats, LUUP, and Engage & Monetize. Together, these partnerships point to a clear theme: automation and augmentation are no longer future-facing concepts—they are becoming the backbone of modern performance marketing.

With this funding, Inflektion plans to accelerate its next wave of AI innovations, expanding on its award-winning Real-Time Funnel Personalization technology. The system aligns brand creative with each influencer’s content, audience behavior, and contextual interests—automatically and at scale.

Real-Time Funnel Personalization: A New Standard for Performance Marketing

Inflektion’s platform addresses a long-standing problem in partnership marketing: the disconnect between influencer content and landing page messaging. When a visitor clicks through but lands on generic creative, conversion opportunities evaporate.

Inflektion’s solution uses social listening data and behavioral signals to personalize landing pages and creative assets for each partner type—whether that’s a creator, podcaster, affiliate, B2B partner, or referral source. Brands can deploy personalization across their entire partner ecosystem with a single click.

The company breaks down the benefits across four core metrics:

AI-Powered Optimization

Proprietary AI adapts every step of the funnel in real time. Creative alignment, audience targeting, and conversion journeys update automatically, replacing days of manual setup with instant optimization.

Conversion Rate Lifts Up to 200%

Brands are seeing dramatic gains as landing pages match each visitor’s intent. This alignment eliminates message mismatch and creates a smoother, higher-intent path from click to conversion.

Mass Scalability

Because personalization is fully automated, brands can scale campaigns across thousands of partners without customizing each touchpoint manually.

Audience Intelligence

Social listening pinpoints user interests based on follow behavior, optimizing funnel relevance by connecting visitors with the most resonant creative.

A Shared Mission: Reducing Friction in Performance Marketing

“Inflektion was founded to remove the friction that slows growth in performance marketing and make the channel truly scalable,” said Haafiz Dossa, CEO of Inflektion. He noted that Everflow’s involvement will help bring a new generation of solutions to market. For brands looking to understand audiences more deeply and activate high-intent partnerships, Real-Time Funnel Personalization could prove transformative.

Everflow sees the investment as part of a bigger vision. By integrating Inflektion’s automation with Everflow’s analytics, tracking, and Marketplace of direct partner opportunities, both companies aim to create a more transparent and intelligent ecosystem.

“Our investment in Inflektion represents more than just capital—it’s a shared vision to keep pushing the industry forward,” said Sam Darawish, CEO and Co-Founder of Everflow. “Together, we’re giving brands the tools to combine advanced tracking, automation, and audience intelligence in ways that reshape how partnerships drive growth.”

Automation That Frees Marketers to Focus on Relationships

Both companies are aligned on one core belief: automation should enhance—not replace—the human side of partnership marketing. Inflektion’s long-term product vision is ambitious: double conversions while cutting manual workload by 90%. For affiliate managers and partner teams buried in repetitive tasks, that could redefine day-to-day operations.

With AI reducing operational friction, managers can focus on strategic work—building partner relationships, exploring new acquisition channels, and refining program vision. In an era where partnership marketing is increasingly data-driven, freeing up human expertise could be the competitive edge brands need.

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