As part of its continued evolution, LeadsOnline LLC, a leader in law enforcement data and investigative tools, has announced the appointment of Alicia Joseph as Global Vice President of Marketing. The announcement comes as the company integrates recent acquisitions and celebrates a major milestone—25 years of enabling investigative innovation. Alicia’s hire signals a fresh and unified approach to global marketing efforts, underlining the company's commitment to scaling its impact and brand presence.

1. A Seasoned Marketing Leader Joins a Mission-Driven Brand

With over 15 years of experience in strategic marketing, Alicia Joseph brings a potent mix of brand storytelling, product positioning, and team leadership. At AT&T Business, where she previously served as Director of Product Marketing, she developed high-performing campaigns that contributed to significant revenue growth and customer acquisition.

Her expertise will now be channeled into elevating LeadsOnline’s global presence and strengthening demand generation for its investigative solutions.

“Alicia brings a rare blend of creative vision and operational rigor,” said Alex Finley, CEO of LeadsOnline. “She is the right leader to position our solutions for future growth.”

2. A Unified Vision for Global Marketing

As Global VP of Marketing, Alicia will be responsible for overseeing:

• Brand development and consistency across markets

• Product marketing and positioning of integrated solutions

• Demand generation to support sales and partner ecosystems

Her leadership arrives at a pivotal time, as LeadsOnline consolidates its offerings following the successful acquisitions of Nighthawk.Cloud, Inc. and Forensic Technology.

3. Powering Investigative Innovation: The Launch of IBIS ClearCase

LeadsOnline’s marketing transformation coincides with a significant product milestone—the launch of IBIS ClearCase, a solution that accelerates the ballistic analysis process. By automating the submission of evidence into networks like NIBIN (National Integrated Ballistic Information Network), ClearCase enables law enforcement agencies to:

• Receive leads in real time

• Reduce turnaround time for ballistics evidence

• Better connect firearms to related crimes

This innovation underscores LeadsOnline’s commitment to supporting the post-incident resolution lifecycle, helping investigators from the crime scene to the courtroom.

4. A Vision Aligned with Purpose

For Alicia, joining LeadsOnline is more than a career move—it’s a mission.

“The LeadsOnline team is incredibly passionate and mission-driven,” Alicia said. “I’m energized by the opportunity to tell its story and those of our customers who’ve embraced technology to advance their investigations, deliver justice, and make communities safer.”

Her arrival comes at a moment when marketing can play a critical role in communicating the value and real-world impact of forensic and data tools to law enforcement and public sector partners.

With a growing portfolio of investigative tools, strategic acquisitions, and a renewed focus on global marketing, LeadsOnline is poised for a new era of growth. Alicia Joseph’s appointment as Global VP of Marketing brings the vision, expertise, and leadership needed to unify the brand, scale awareness, and drive meaningful results.

As the company celebrates 25 years of enabling justice, this leadership update marks a bold step forward in its ongoing mission to make communities safer through smarter technology.