The pet supplies retail market is experiencing rapid digital transformation, and PeckaDesign, a Czech technology company with over 25 years of expertise, is at the forefront of this change. In collaboration with Super Zoo, the leading pet supplies retailer in Central Europe, PeckaDesign has launched a new online store that seamlessly integrates e-commerce with an extensive network of physical stores. This partnership highlights the growing trend of digital-first retail solutions aimed at enhancing customer experiences and driving business growth.

Who Is Super Zoo?

Super Zoo operates under the umbrella of the Plaček Group, which runs more than 400 retail stores across the Czech Republic, Slovakia, Poland, and Latvia. With a presence in over 20 countries and employing more than 2,900 people, Super Zoo has become the go-to destination for pet owners seeking a wide variety of pet products.

The company’s portfolio includes proprietary brands such as Elbeville, Ontario, and Rasco Premium, further strengthening its reputation as a trusted source for quality pet supplies. With annual revenues exceeding EUR 250 million, Super Zoo is undoubtedly one of the largest pet retailers in Central Europe.

Revolutionizing E-Commerce: PeckaDesign’s Role

PeckaDesign’s new online store for Super Zoo, accessible via superzoo.cz and superzoo.sk, represents a major leap forward in pet retail e-commerce. The goal of this collaboration was clear: integrate digital solutions with Super Zoo’s robust physical store network, creating a seamless online-to-offline shopping experience for customers.

Features of the New Online Store

The redesigned online store brings together a host of innovative features aimed at enhancing the customer experience:

• Full Redesign: The new platform features a modern, visually appealing design that focuses on user experience (UX) and ease of navigation.

• UX Research & Interface Design: Extensive user research helped shape the store’s interface, ensuring a seamless and intuitive experience for customers.

• Custom Development & ERP Integration: PeckaDesign developed a custom solution that integrates with Super Zoo’s ERP system, enabling efficient data management and operations.

• Data Migration: The project included the complete migration of data from the previous system, ensuring all existing customer and product information was securely transferred.

Boosting E-Commerce Performance: Results within the First Week

The results from the new online store have been promising, with key metrics showing significant improvements in customer behavior and e-commerce performance:

• In-Store Pickup Rate: Within the first week after launch, the share of in-store pickups increased from 56% to 65%. This shows that customers are embracing the convenience of purchasing online while still benefiting from the ability to pick up their orders in physical stores.

• Conversion Rate: The purchase-to-view conversion rate jumped from 7.5% to 10%, a clear sign that the redesigned website is driving more sales by engaging customers and making the shopping experience more efficient.

These impressive results demonstrate the power of digital transformation and the crucial role e-commerce platforms play in the retail industry. By leveraging PeckaDesign’s technology, Super Zoo is able to better serve its customers and increase sales performance across its entire retail ecosystem.

Powered by Publicator 7: A Cutting-Edge E-Commerce Platform

At the heart of this digital transformation lies Publicator 7, PeckaDesign’s proprietary API-first, headless e-commerce platform. Publicator 7 offers several key advantages that make it an ideal solution for businesses focused on digital growth and data management:

• Lightning-Fast Performance: The platform’s read-model architecture ensures quick load times and a seamless user experience, even during high-traffic periods.

• Scalability: Publicator 7 is built to scale, allowing Super Zoo to easily expand its digital presence as the business grows.

• Seamless Integration: Publicator 7 integrates effortlessly with third-party systems, enabling businesses to optimize operations and improve efficiency.

With these capabilities, Publicator 7 not only provides a robust technical foundation but also empowers Super Zoo to continue innovating and enhancing the customer experience.

A Strong Digital Foundation for the Future

This e-commerce overhaul is not just about improving performance today—it’s about laying a strong digital foundation for future growth. The seamless integration of online and offline channels positions Super Zoo for continued success in an increasingly competitive retail environment. By adopting innovative e-commerce solutions, Super Zoo is well-equipped to meet the evolving demands of customers and deliver a consistent, high-quality shopping experience.

The collaboration between PeckaDesign and Super Zoo is a perfect example of how technology can reshape industries and create new opportunities for growth. As e-commerce continues to play a pivotal role in retail, businesses that embrace digital transformation will be better positioned to thrive in the future.

The launch of Super Zoo’s new online store represents a significant milestone in the company’s digital transformation journey. Thanks to PeckaDesign’s innovative e-commerce solutions, Super Zoo is able to offer a seamless shopping experience that blends the convenience of online shopping with the reliability of in-store pickups. The results speak for themselves, with improved conversion rates and increased customer engagement.

As e-commerce continues to evolve, businesses that adopt advanced, scalable solutions like Publicator 7 will be able to stay ahead of the competition and provide the exceptional experiences that today’s consumers demand.

BlueFocus, one of China’s leading marketing and communications groups, has achieved a major milestone in its growth trajectory with a record-breaking revenue of RMB 60.797 billion for 2024, marking a 15.55% year-on-year increase. This achievement not only places BlueFocus as a trailblazer in the marketing industry but also establishes it as the first marketing company in China to surpass the RMB 60 billion milestone.

In its 2024 Annual Report, CEO Fei Pan shared a heartfelt letter to investors, reflecting on the company’s transformative journey, its commitment to AI innovation, and the forward-looking strategy that will propel BlueFocus to even greater heights.

A Momentous Milestone: 15 Years of Public Listing and 30 Years of Legacy

This year marks BlueFocus's 15th anniversary since its public listing and the 30th anniversary of its founding. From humble beginnings, BlueFocus has grown to become one of the top ten global marketing and communications groups. The company’s rise to prominence is a testament to the unwavering support, trust, and collaboration of its shareholders, clients, partners, and employees.

In his letter, Fei Pan extended his deepest gratitude to all who have contributed to the company's success: "BlueFocus would not be what it is today without you." This growth is a result of both steady perseverance and an ability to adapt to the ever-changing landscape of the global market.

The Future of Marketing: BlueFocus’s AI-Powered Transformation

As China’s marketing industry continues to grow, now valued at over RMB 1 trillion, and with the global outbound market expanding to similar proportions, Fei Pan emphasized the need for BlueFocus to embrace a historic transformation, one driven by Artificial Intelligence (AI).

In the face of rapid advancements in AI and shifting industry dynamics, the company recognizes that complacency is a dangerous path. Instead, Fei Pan stresses that the key to BlueFocus's future growth lies in innovation. He explains, “The underlying logic that sustains our long-term growth is innovation, which is the drive to build a better, stronger, and more resilient BlueFocus.”

But what does this transformation look like for BlueFocus?

An AI-Powered Marketing Technology Company

BlueFocus is embarking on a journey to reimagine itself as an AI-powered Marketing Technology Company. This strategic shift involves moving beyond the traditional marketing models that have defined the industry for decades. BlueFocus aims to combine cutting-edge AI technologies with its existing marketing expertise to revolutionize how brands connect with consumers.

The goal is not just to become a leader in China but to establish BlueFocus as a global player in the marketing technology space, thriving on the world stage while staying rooted in China’s rich history and culture.

Strategic Vision: The Road to RMB 100 Billion

Fei Pan outlined the company's ambitious goal of growing into an enterprise with a RMB 100 billion scale, driven by the integration of AI and technology into the company’s DNA.

This transformation is not merely a vision—it is a deliberate and actionable pursuit, one that will fundamentally reshape the marketing and communications industry. Fei Pan confidently stated, “If we succeed, it will have profound meaning for our industry, our clients, our shareholders, and our colleagues.”

However, he also acknowledged the risks involved, saying that AI represents both the greatest opportunity and greatest risk BlueFocus has ever faced. AI will either dismantle the company’s traditional model or redefine it into something entirely new. In this era of uncertainty, Fei Pan believes that embracing AI will allow BlueFocus to seize new opportunities and transform challenges into advantages.

Addressing Current Industry Concerns: Operational Health and Global Strategy

In the Annual Report, Fei Pan addressed three crucial questions raised by investors and stakeholders:

1. How substantial is the value behind BlueFocus's "All in AI" strategy?

Fei Pan discussed the far-reaching implications of BlueFocus’s AI-driven strategy, which includes harnessing AI to optimize marketing processes, personalize customer experiences, and create innovative solutions for clients. He firmly believes that this strategy will provide a competitive edge, positioning BlueFocus as a leader in AI-powered marketing.

2. How is BlueFocus adapting to growing geopolitical and trade tensions?

Given the increasing complexity of global trade relations, particularly with the ongoing geopolitical tensions, BlueFocus has put systems in place to adapt its global outbound business. Fei Pan emphasized that diversification and strategic alliances are crucial to mitigating potential risks and ensuring the company can continue expanding in international markets.

3. What is BlueFocus's overall operational health, and what potential risks does the company foresee?

BlueFocus has maintained a robust operational framework, ensuring financial health, stability, and strong cash flow. However, Fei Pan noted that like any forward-thinking company, BlueFocus acknowledges the risks inherent in such rapid technological evolution and global expansion. These risks include technological adaptation, market fluctuations, and regulatory changes that could impact operations.

A Bold Vision for the Future

As Fei Pan concluded in his letter, the AI revolution is both an opportunity and a challenge for BlueFocus. The company’s success will depend on its ability to leverage AI to redefine the marketing landscape, not just in China, but globally. BlueFocus’s journey from a local company to one of the top global marketing groups is a testament to its adaptability and commitment to innovation.

The company’s transformation into an AI-powered Marketing Technology Company will shape the future of the marketing industry, and BlueFocus is poised to lead the charge. By embracing AI and remaining true to its roots, BlueFocus is setting itself up for sustained growth and leadership in an increasingly competitive world.

Traditional marketing strategies are quickly becoming outdated as audience behaviors evolve. A pioneering study by Horizon Media’s WHY Group and Blue Hour Studios reveals that emerging consumption patterns are changing the way audiences engage with brands. This research, titled “The New Media Multiverse,” provides groundbreaking insights into the generational shifts between Millennial parents (the first digital natives) and their Gen Alpha children (the first algorithm natives), offering a glimpse of how future generations will interact with media and brands.

A Shift in Consumer Dynamics: The Alpha-Millennial Household

As Matt Higgins, Head of Strategy at Blue Hour Studios, notes, this transformation isn’t merely a generational shift; it’s a preview of where the entire media and marketing landscape is headed. The study points to the growing influence of Alpha-Millennial households, where both parents and children are living inside a new consumption model that is multi-platform, interest-driven, and accelerated.

"The way Alpha-Millennial households engage with media is a blueprint for the future of consumption," said Higgins. "Brands that understand and adapt to these new realities now will have a significant competitive advantage in the next decade."

Six Key Marketing Imperatives for the New Consumption Era

The research outlines six key marketing imperatives that will define how brands engage with audiences in the coming years. These shifts will impact everything from decision-making to content consumption patterns.

1. Decision Influence in the Home Has Been Decentralized

The study highlights a significant change in household decision-making dynamics, with 77% of Millennial parents reporting that their children have a stronger influence on purchases than they did with their own parents. This shift suggests that marketing strategies can no longer rely on traditional top-down models where one decision-maker drives the purchase. Instead, brands must engage with multiple influence points within households, reflecting the growing power of younger generations in shaping consumer choices.

2. Connected, Multi-Platform Engagement Is the New Normal

59% of parents revealed that their children use multiple screens simultaneously. This shift means that media consumption now spans across several devices at once, creating a unified experience rather than fragmented, device-specific content interactions. For brands, this indicates that the era of single-channel campaign strategies is over. Brands will need to ensure their marketing efforts are integrated across platforms to provide seamless, consistent experiences for audiences.

3. Nostalgic Formats Foster Trust and Cross-Generational Engagement

While nostalgia might seem like a throwback, the study found that 84% of respondents gravitate toward familiar, nostalgic content. This reveals the strategic importance of incorporating nostalgic formats into new media strategies, especially for brands that want to create a shared experience across generations. By tapping into familiar content, brands can build trust and drive cross-generational engagement, fostering deeper connections with their audiences.

4. Collective Curation Is Replacing Algorithmic Isolation

In a shift away from hyper-personalized content, 82% of respondents now discover content through shared interests rather than relying solely on individualized algorithms. This suggests a movement toward community-driven discovery and away from algorithmic isolation, where users are served content based only on their previous interactions. For marketers, this means there’s a need to build strategies that facilitate shared content experiences, creating more opportunities for organic, community-based engagement.

5. Interest-Based Influence Surpasses Popularity

According to the study, 76% of respondents prioritize content relevance over the popularity of the creator when determining influence. This marks a fundamental shift in influencer marketing, where niche expertise and authenticity now outweigh the need for mass-reach personalities. For brands, this emphasizes the importance of partnering with influencers who align with their brand values and target audience, rather than focusing solely on broad-scale popularity.

6. Gaming Platforms Function as Social Infrastructure

The research revealed that 80% of respondents believe gaming platforms are primarily for social interaction rather than just gameplay. This underscores the growing role of gaming environments as essential social ecosystems where people connect, communicate, and share experiences. Brands now have an opportunity to engage consumers through participation, integrating into these platforms in a way that enhances social connections rather than interrupting gameplay.

Early Indicators of the Future: A New Marketing Operating System

According to Maxine Gurevich, SVP of Cultural Intelligence at Horizon Media’s WHY Group, these findings go beyond understanding a specific demographic—they represent early indicators of where all marketing is heading. She states, "We’re seeing the emergence of a new marketing operating system built around lateral influence, multi-platform engagement, and interest-driven communities."

Brands that recognize and adapt to these shifts now will be positioned to lead as these behaviors become mainstream, as the research suggests. Companies that fail to embrace these emerging trends risk being left behind as consumer behaviors continue to evolve.

Actionable Insights: Navigating the New Media Multiverse

The report provides marketers with strategic "cheat codes" for successfully navigating the New Media Multiverse:

1. Treat co-viewing moments as the new primetime: Understand that audiences are consuming content together, across platforms, and at the same time. Leverage this by creating campaigns designed for shared experiences.

2. Create multi-platform storylines: Develop integrated content strategies that flow seamlessly across various platforms. Ensure your brand's message is consistent and adaptable across devices and media types.

3. Embed inside interest-driven content ecosystems: Focus on building engagement within communities where shared interests thrive. Facilitate content discovery through community-driven strategies, creating a sense of belonging and deeper connection with your brand.

Embrace the New Marketing Reality

The insights from Horizon Media’s WHY Group and Blue Hour Studios indicate that the marketing landscape is evolving at an unprecedented rate. As Millennial parents and Gen Alpha children drive new consumption behaviors, brands must adapt to a world of multi-platform engagement, interest-driven content, and community-based discovery.

By understanding these shifts and embracing AI-driven strategies, niche influencers, and social ecosystems like gaming platforms, brands will be better positioned to connect with the next generation of consumers—and thrive in the New Media Multiverse.

24 Seven, a leading privately held firm specializing in marketing, creative, and digital talent solutions, has once again achieved the distinguished Fortune Certified™ Great Place to Work® designation. This third consecutive win highlights the organization's unwavering focus on cultivating an inclusive, empowering, and supportive work environment.

1. Recognition and Importance

• 24 Seven has been recognized as a Fortune Certified™ Great Place to Work® for the third straight year.

• The certification is awarded in partnership with Great Place to Work®, a globally acknowledged authority on workplace culture.

• It validates 24 Seven’s consistent efforts to enhance employee satisfaction, well-being, and a sense of belonging.

2. Leadership Perspective

• Anthony Donnarumma, CEO of 24 Seven, attributes this achievement to the firm's people-first culture.

• He emphasizes that the recognition is a direct reflection of the team's commitment to living the company’s values.

• The leadership believes in creating an environment where every employee can grow, succeed, and feel valued.

3. Organizational Growth and Milestones

• The recognition comes at a significant time for 24 Seven, which recently completed its ninth acquisition.

• This period of growth reflects not only business expansion but also the strengthening of the internal culture amidst scaling operations.

• Continuous recognition through awards like Great Place to Work® helps reinforce their reputation in a competitive talent market.

24 Seven’s third consecutive Great Place to Work® certification is more than an accolade—it is a testament to a deep-rooted organizational commitment to employee satisfaction and cultural excellence. As the company continues its trajectory of growth and expansion, it remains steadfast in prioritizing its people and maintaining a workplace where everyone feels empowered to thrive.

Walker Kreative, a full-service digital marketing agency serving small and medium-sized businesses across the United States, has been recognized by USA Today as one of the Top 10 Agencies in the US for 2025. Founded in 2015 by Cebron Walbker, the agency is celebrated for its commitment to client success and delivering outstanding marketing solutions that drive real business growth.

1. Recognition by USA Today

• Walker Kreative is honored as a Top 10 Agency in the United States for 2025.

• USA Today's recognition focuses on agencies with exceptional client reviews, proven brand growth support, and strong client partnerships.

• The agency's services span advertising, web design, hosting, and premium video production.

2. Leadership's Commitment to Small Business Growth

• CEO Cebron Walker emphasizes that their mission is to support the dreams and growth of small business owners nationwide.

• The agency’s core motivation stems from seeing their clients achieve success and expand their businesses.

3. Positive Outlook for Small Businesses in 2025

• According to Goldman Sachs' 10,000 Small Business Voices survey:

  • 69% of small businesses are optimistic about their financial future in 2025.

  • 78% plan to grow their operations within the year.

  • 46% expect to create new jobs, reflecting a strong economic contribution.

• Small business owners also seek governmental support in tax reform, inflation control, workforce development, regulatory reduction, and improved access to capital.

4. Walker Kreative’s Ongoing Support Initiatives

• Walker Kreative continues to stand as a trusted growth partner for small businesses across the US.

• Their YouTube channel offers free educational resources weekly, covering:

  • Local SEO strategies

  • Google Business growth ideas

  • Social media marketing tips

  • Other actionable marketing tools and insights.

Walker Kreative’s recognition as a Top 10 US Agency by USA Today highlights their unwavering dedication to empowering small businesses. As they continue to innovate and educate through initiatives like their YouTube channel, Walker Kreative remains a strong ally for entrepreneurs aiming to grow, create new opportunities, and thrive in 2025 and beyond.

eflow Global, a fast-growing global developer of regulatory compliance software, has appointed Feintuch Communications as its first U.S. public relations agency of record. Building on a legacy of technological innovation and regulatory expertise, eflow is now expanding its footprint in North America, bringing its award-winning SaaS solutions to more financial firms.

1. eflow Global’s Growth and Evolution

• Founded in 2004, eflow initially supported financial institutions with process automation and data processing.

• Transitioned into a leading software-as-a-service (SaaS) company in the mid-2010s.

• Now serves over 130 financial firms across the UK, Europe, North America, and Asia-Pacific regions.

• Clients include asset and wealth managers, fund managers, investment banks, brokers, hedge funds, and proprietary trading firms.

2. Rising Regulatory Pressures in Financial Services

• In 2024, enforcement actions against financial services firms totaled $1.84 billion globally.

• U.S. firms bore the majority, with $1.67 billion in fines, highlighting the urgent need for robust compliance solutions.

• Ben Parker, CEO and co-founder of eflow, stresses that U.S. firms must strengthen their compliance programs to meet regulatory expectations.

3. Strategic Partnership with Feintuch Communications

• eflow partners with Feintuch Communications to spearhead its public relations efforts in the U.S. market.

• The agency specializes in fintech and financial services sectors, bringing deep experience in B2B communications.

• The collaboration aims to educate the U.S. market about eflow’s comprehensive regulatory compliance and trade surveillance offerings.

4. Feintuch Communications’ Industry Expertise

• Feintuch has a strong track record representing top fintech and financial services companies.

• Past clients include BasisCode Compliance, SPDR Gold Shares ETF, Klarna, Western Union, GAIN Capital/Forex.com, and Optimal Payments.

• Their targeted approach will focus on reaching financial media outlets, trade publications, and key industry analysts.

eflow Global’s appointment of Feintuch Communications signals a major step in its North American expansion strategy. With increasing regulatory scrutiny in the U.S., eflow is well-positioned to provide financial firms with the tools they need to maintain compliance and avoid costly penalties. Backed by its proven expertise and a strategic new PR partnership, eflow aims to solidify its reputation as a leading regulatory compliance solution provider across the globe.

TNL Mediagene, a Tokyo-based next-generation digital media and data group, has announced an agreement with Business Insider to launch a Taiwan version of the renowned U.S.-based business media brand. Set to debut this summer, Business Insider Taiwan aims to cater to the growing information demands of Chinese-speaking audiences both across Asia and worldwide, while offering a significant new platform for advertisers.

1. Strategic Expansion into Taiwan

• The Taiwan edition of Business Insider is a key milestone in TNL Mediagene’s broader pan-Asian growth strategy.

• The company already successfully operates Business Insider Japan, attracting millions of monthly unique users.

• The Taiwan launch will further strengthen TNL Mediagene’s footprint in the region’s media landscape.

2. Meeting the Needs of Chinese-Speaking Audiences

• TNL Mediagene aims to deliver trusted and insightful business content to hundreds of millions of Chinese-speaking readers.

• Joey Chung, CEO and Co-Founder of TNL Mediagene, highlights their experience with The News Lens in Taiwan as a strong foundation for this expansion.

• The new platform will cover global business trends, technology, and innovation.

3. Business Insider’s Global Reputation

• Business Insider is globally recognized for award-winning journalism that empowers readers in business and technology sectors.

• The brand’s reputation will help Business Insider Taiwan establish credibility quickly among its target audience.

4. New Advertising and Subscription Offerings

• TNL Mediagene plans to introduce advertising packages available in English, Chinese, and Japanese.

• Additional services will include:

  • Video content distribution

  • Data analytical products

  • Subscription services for deeper content engagement

• These offerings will provide advertisers with direct access to valuable audiences across Asia.

5. Future Vision for Media Growth

• Motoko Imada, President and Co-Founder of TNL Mediagene, emphasizes the company's ambition to serve Millennials and Generation Z audiences across a broader Asian market.

• The launch of Business Insider Taiwan marks a step toward building a next-generation, pan-Asian digital media powerhouse.

• Note: "Business Insider Taiwan" is a provisional name; the final brand name will be announced later.

The launch of Business Insider Taiwan represents a significant leap in TNL Mediagene’s mission to expand its influence across Asia’s rapidly growing digital media sector. With proven success in Japan and Taiwan, and a focus on serving the evolving needs of Chinese-speaking audiences, TNL Mediagene is poised to become a leading next-generation media group, delivering premium content and innovative solutions for readers and advertisers alike.

Zappi, the leading consumer insights platform, has officially launched its AI Concept Creation Agents, providing all customers with a powerful new self-service interface. Designed to reshape the way brands approach consumer product development, the platform leverages historic concept testing data and brand-specific inputs to generate structured, data-informed product concepts at scale. Developed in collaboration with brands like Mars and Diageo, this AI-driven solution aims to turn early-stage ideas into validated concepts in minutes rather than months.

1. Purpose and Vision Behind AI Concept Creation Agents

• Built to address the gap between AI investment and practical application in consumer product development.

• Combines historical data with real-time brand, category, and audience insights to generate targeted product ideas.

• Designed to deliver meaningful, brand-aligned outputs—not just generic AI-generated ideas.

2. Features of the AI Concept Creation Agents

• Customer Data Agent: Extracts critical themes and performance drivers from past concept tests.

• Best Practice Agent: Ensures formatting and concept presentation align with industry standards.

• Creative Agent: Integrates context to develop detailed, brand-specific product concepts.

• Respondent Agent: Simulates early consumer reactions based on defined target profiles.

• Visual Design Agent: Creates image descriptions to enhance concept visualization.

• Duplication Agent: Checks for existing market concepts to ensure originality.

3. Scalability and Customization Options

• Available under a flexible subscription model with three tiers based on agent use, data volume, and training needs.

• Brands can configure up to 10 custom agents tailored to brand, category, compliance, and audience specifications.

• Ensures a scalable, repeatable innovation process adapted to business-specific requirements.

4. Secure and Private Data Management

• Data remains secure and proprietary; never used for training external AI models.

• Provides a trustworthy environment where innovation can thrive without risking data exposure.

5. Zappi’s AI Concept Lab for Hands-On Innovation

• For brands seeking more guided experimentation, the AI Concept Lab offers expert-supported testing of AI-generated ideas.

• Each new tested concept strengthens the brand’s proprietary dataset, improving future innovation cycles.

Zappi’s AI Concept Creation Agents represent a groundbreaking advancement for brands looking to streamline and scale their product development processes. By merging the power of AI with brand-specific intelligence and human creativity, Zappi enables marketing and insights teams to bring better ideas to market faster, smarter, and more securely. This innovation marks a significant step forward in how brands can leverage AI for real-world business success.