Inkhouse, a strategic communications firm known for driving relevance and impact for innovative companies, has launched new integrated PR and communications programs in Q1 2025 for six leading AI companies: Anaconda, Blaize, Forter, GetReal Security, Pigment, and Poolside. These partnerships expand Inkhouse’s growing portfolio of top-tier tech and AI clients and cement its position as a key player in the tech and AI PR landscape.

1. Inkhouse’s Expanding AI Client Portfolio

• The firm has strengthened its position in the AI industry with new clients such as Anaconda, Blaize, Forter, GetReal Security, Pigment, and Poolside.

• This growth highlights Inkhouse’s strength in crafting tailored communications strategies that help AI companies grow, stand out, and earn trust.

2. Key Contributions of the New AI Clients

• Anaconda: A dominant platform in AI and data science, committed to advancing AI with open-source technology.

• Blaize: Leader in edge AI processing solutions for industries like automotive, robotics, and retail, and recently went public on NASDAQ.

• Forter: An AI-powered Trust Platform that blocks fraud and improves the customer experience.

• GetReal Security: A pioneer in deepfake detection and digital content verification, empowering organizations to fight malicious synthetic content.

• Pigment: An AI-powered business planning and performance management platform that helps customers make faster, better decisions.

• Poolside: An AI startup specializing in self-improving AI software engineering.

3. Inkhouse’s Reputation in AI and Tech PR

• Inkhouse has worked with top tech and AI clients such as Amplitude, Cohesity, Databricks, and Ping Identity.

• The firm’s unique blend of market insight and storytelling has helped numerous companies earn credibility, generate interest, and build trust.

4. Impact of Inkhouse’s Communications Strategy

• Inkhouse’s PR campaigns are known for their emotional engagement and storytelling power. The firm helped ServiceTitan through its IPO and placed multiple clients, including Anaconda and Databricks, on prestigious industry lists.

• The firm has seen four consecutive years of organic growth, even amid market corrections in 2022 and 2023.

5. Quotes from Inkhouse Leadership

• Jason Morris, CEO of Inkhouse: “Each of these AI companies is doing something truly unique, and our programs reflect that. We’re energized by the opportunity to shape how the world understands the future of AI.”

Inkhouse’s expanded client portfolio underscores its leadership in strategic communications for AI companies. The firm’s tailored, high-impact storytelling and PR strategies continue to help AI innovators build trust, enhance visibility, and achieve significant growth.

At its MAX London creativity conference, Adobe unveiled over 100 groundbreaking innovations across its Creative Cloud apps, designed to empower creative professionals with faster workflows, more precision, and AI-driven tools. These new features include Firefly-powered generative AI capabilities, performance upgrades up to 5x faster, and tools that enhance design, video editing, photography, and more. From AI-assisted ideation to production, Adobe’s updates aim to help creators work smarter and faster, unleashing their full creative potential.

1. Firefly-Powered Generative AI Across Creative Cloud

• Adobe has integrated Firefly generative AI across Photoshop, Premiere Pro, Illustrator, Adobe Express, and InDesign.

• New Firefly-powered capabilities include generating images, videos, graphics, and patterns, animating still images, and creating social-sized video clips from long footage.

• Firefly App: An all-in-one space for AI-assisted content ideation, creation, and production, offering creative professionals tools for faster concept exploration and collaborative ideation.

2. Performance and Workflow Upgrades

• Photoshop: AI-driven features like Composition Reference for ideating assets and Select Details for faster, more intuitive selections.

• Premiere Pro: Generative Extend, Media Intelligence for searching footage, and Caption Translation for instant caption localization in 27 languages.

• Illustrator: Firefly-powered tools like Generative Shape Fill and Text to Pattern, with a performance boost making effects up to 5x faster.

3. Enhancing Creativity with New Tools

• Express: New video and animation tools, such as Clip Maker, Dynamic Animation, and Enhance Speech, empowering creators to quickly edit and produce professional-quality content.

• InDesign: New image generation and productivity features, including Generative Fill and Math Expressions for easy complex notations.

4. Introducing AI Agents for Creative Professionals

• Photoshop: A reimagined Actions panel (beta) that offers smart suggestions for creative directions and simplifies multi-step edits with a single click.

• Premiere Pro: Media Intelligence enables automatic recognition of content and visual composition, laying the foundation for agentic AI in professional video workflows.

• Adobe plans to integrate AI agents across more apps, transforming tools like Adobe Express into intuitive creative partners for users of all skill levels.

5. Supporting the Creative Community

• Adobe’s Creative Apprenticeship initiative provides mentorship, hands-on learning, and real-world experience to help emerging creators build their careers.

• The Adobe Content Authenticity app (in public beta) helps creators protect their work by ensuring they receive credit and control over how their content is used, including the option to block generative AI models from training on their work.

6. Adobe’s Vision for Responsible AI

• Adobe emphasizes that AI is a tool to enhance human creativity, not replace it. Their responsible approach to generative AI respects creators' rights and ensures fair use of AI technology in content creation.

Adobe’s new AI-driven features and tools across Creative Cloud applications mark a significant leap forward in empowering creative professionals. With faster workflows, precise control, and enhanced productivity, these innovations are set to redefine how creators approach design, video editing, and content production. Adobe’s continued focus on AI ensures that creators have the most advanced tools at their disposal while maintaining control over their work.

Hansen Technologies, a global leader in software and services for the communications, media, energy, and utilities industries, has announced the extension of its longstanding partnership with DIRECTV Latin America. This new multi-year agreement will see Hansen’s customer care and billing solution, Hansen CCB, deployed across multiple Latin American markets, supporting DIRECTV’s efforts to expand its distribution of fast, affordable internet connectivity.

1. Multi-Year Agreement Extension with DIRECTV Latin America

• Hansen and DIRECTV Latin America extend their collaboration to enhance customer care and billing services.

• The renewed agreement supports DIRECTV’s goal of providing fast, affordable internet connectivity across Latin America.

• The agreement is a continuation of a 28-year partnership, cementing the relationship between the two companies.

2. Hansen CCB: Scalable Customer Care and Billing Solution

• Hansen CCB is a highly scalable solution designed for Communications Service Providers (CSPs), pay-TV, and media providers.

• The solution allows for quick deployment of new content and OTT partner services, integrating customer care and billing for broadband, mobile, and other services.

• It includes a robust reporting framework, offering operational and strategic insights to drive growth and innovation.

• The tool enables service providers to launch new products quickly and target specific market segments effectively.

3. Geographic Expansion and Growing Partnership

• DIRECTV’s services powered by Hansen have expanded across Argentina, Colombia, Trinidad & Tobago, Chile, Peru, Uruguay, and Ecuador.

• This new extension further solidifies Hansen’s role in enabling DIRECTV’s regional expansion and connectivity efforts.

4. Leadership Insights

• Victor Deop, IT System Director at DIRECTV Latin America, emphasizes the importance of partnering with top software vendors to support DIRECTV’s vision of expanding affordable broadband internet in the region.

• Scott Weir, President for Communications & Media at Hansen, highlights the trust DIRECTV and other global service providers have in Hansen’s solutions, noting the operational scalability and customer-first focus that drives success in modern service delivery.

5. Hansen’s Role in Shaping the Future of Connectivity

• The Hansen Suite for Communications, Technology & Media is designed to help service providers accelerate product innovation and create new business models.

• Hansen’s expertise in customer care, billing solutions, and analytics empowers companies like DIRECTV to scale operations and enhance their service offerings.

The renewed agreement between Hansen Technologies and DIRECTV Latin America reinforces the longstanding relationship between the two companies, with Hansen’s advanced customer care and billing solutions playing a key role in supporting the expansion of broadband connectivity across Latin America. As DIRECTV continues to innovate and provide essential services, Hansen’s tools remain instrumental in enabling growth and operational excellence.

Swapcard, the leading AI-powered event engagement platform, has launched a new feature AI Recommended Leads designed to transform how exhibitors and sponsors identify, engage, and convert potential clients at events. This innovative tool uses AI to score leads based on their real-time engagement, helping exhibitors focus on the most promising prospects.

1. AI-Recommended Leads: Prioritizing Quality over Quantity

• AI-Recommended Leads scores attendees based on their actual engagement with exhibitor brands and assets, distinguishing between casual browsers and genuinely interested prospects.

• The dynamic scoring model adjusts as new interactions occur, ensuring exhibitors focus on high-quality leads.

• The feature addresses a common challenge for exhibitors: identifying leads that are more likely to convert.

2. Real-Time Scoring and Dynamic Adjustments

• The lead scoring is dynamic, changing with attendee interactions and fading when interest drops.

• This helps exhibitors prioritize leads based on timely, real-time data and engagement.

3. Enhanced Efficiency through the AI-Recommended Leads Dashboard

• Exhibitors can easily access the feature through Swapcard’s Exhibitor Center.

• The dashboard displays potential leads along with their interaction scores, detailed history, and profile information.

• It also enables seamless assignment of leads to team members, enhancing team collaboration and follow-up efficiency.

4. Boosting Event ROI and Conversions

• The AI-Recommended Leads feature helps exhibitors streamline follow-ups, improving lead conversion and boosting ROI.

• By connecting exhibitors with the right people at the right time, the tool maximizes event success and business growth.

5. Commitment to Innovation and Exhibitor Experience

• This latest innovation underscores Swapcard’s dedication to enhancing the exhibitor experience through AI and data analytics.

• AI-Recommended Leads represents a significant step in helping exhibitors maximize their opportunities at events and generate real business growth.

Swapcard’s AI-Recommended Leads is a powerful tool that addresses one of the most pressing challenges for event exhibitors—identifying and engaging with the right leads. By using AI to score leads based on actual engagement and providing tools to streamline follow-ups, Swapcard is helping exhibitors and sponsors maximize their event ROI and drive meaningful business outcomes.

CadenceSEO is excited to announce its expansion into Maine, providing expert SEO consulting services to help businesses enhance their digital presence and drive sustainable growth. From local businesses to large enterprises, CadenceSEO offers tailored SEO solutions designed to help organizations achieve higher search rankings and stronger brand visibility.

1. Search Everywhere Optimization

• CadenceSEO helps businesses optimize their sites to appear in large language models (LLMs) like ChatGPT, enhancing visibility in AI-driven search results.

2. SEO Consultancy

• Expert guidance to revive stagnant website traffic and improve brand visibility with proven strategies.

3. Enterprise SEO Services

• Advanced strategies tailored for large enterprises to compete effectively and secure high positions on search engine results pages (SERPs).

4. Local SEO Services

• Optimizing content and business listings to engage and attract local customers, ensuring a personalized approach for Maine businesses.

5. Off-Page SEO Services

• Building site authority through backlinks, guest blogs, and digital PR to enhance credibility and search engine rankings.

6. On-Page SEO Services

• Enhancing website content, conducting thorough keyword research, and optimizing for increased conversions and better user experience.

7. Technical SEO Consulting

• Comprehensive website audits to improve performance and ensure effective search engine indexing, leading to better search rankings.

8. Digital Marketing Services

• Providing website design, content creation, PPC consultancy, and more to ensure a seamless user experience and high-quality content across digital platforms.

With the digital landscape constantly evolving, SEO consulting and a solid digital marketing strategy are vital for businesses to stay competitive. CadenceSEO’s expansion into Maine means local companies now have access to expert, customized SEO and digital marketing solutions. Maine businesses can contact CadenceSEO for a complimentary strategy session to define their organization’s unique needs and achieve measurable growth.

Bright Click Digital Marketing, a leading full-service digital marketing agency, has officially relocated from Miami, Florida, to a new headquarters in Orlando. This strategic move allows the agency to better serve its growing client base across the United States while tapping into Orlando’s thriving business environment.

1. Agency Background and Expertise

• Founded by Oliver Moreno, a Google Ads Consultant with over 20 years of experience.

• Bright Click specializes in SEO, PPC management, web design, and content marketing.

• The agency has successfully managed over $10 million in ad spend and secured more than 120,000 page-one rankings.

2. Relocation to Orlando: A Strategic Move

• Orlando’s central location and vibrant business ecosystem make it the perfect base for national expansion.

• The new headquarters aims to enhance collaboration, creativity, and service delivery.

3. Client Success Stories

• Clients from industries like healthcare, home services, and law firms have seen exceptional results.

• Testimonials highlight Bright Click’s ability to transform online presence and drive measurable results.

4. Oliver Moreno's Journey

• After years in the FinTech industry, Oliver returned to his digital marketing roots to found Bright Click.

• His hands-on approach and deep industry knowledge have earned him a loyal client base and a 5-star rating from over 20 clients.

5. Expanding Service Offerings

• The agency recently launched specialized campaigns for niche industries, including auto glass repair and tattoo shops.

• Bright Click combines Google Ads management with robust SEO strategies for sustainable growth.

6. Orlando: A New Chapter

• Bright Click joins Orlando’s growing tech and innovation hub.

• The relocation aligns with Orlando’s rising reputation as a connectivity hub, supported by the 2023 launch of Brightline’s high-speed rail service.

Bright Click Digital Marketing’s move to Orlando represents a new chapter in its growth story. The agency is excited to be part of the city’s thriving business community and continues to offer tailored, results-driven digital marketing solutions. Local businesses can connect for complimentary consultations to explore how Bright Click can help elevate their online presence and achieve greater growth.

Titan OS S.L., a European technology, entertainment, and advertising company, has partnered with A+E Global Media™ to bring a diverse selection of premium free content to its users. This partnership adds nine new channels featuring popular reality and lifestyle shows, including Duck Dynasty, Dance Moms, Hoarders, and more. These channels are now available on Philips smart TVs running Titan OS and on the Titan channel on Sony Android TVs, with more devices to follow.

1. Expanded Content Offering

• Titan OS adds nine new channels featuring hit reality and lifestyle shows from A+E Global Media™.

• Shows include Duck Dynasty, Dog the Bounty Hunter, Dance Moms, Ice Road Truckers, Tiny House Nation, and more.

• Channels are available in English with a dedicated single-IP feed.

2. Regional Availability

• Content is available in specific regions across Europe:

  • Duck Dynasty and Dog the Bounty Hunter: UK, Ireland, Netherlands, Nordics.

  • Little Women: LA: UK, Netherlands, Ireland.

  • Ice Road Truckers: UK, Netherlands, Nordics, Iceland, Ireland.

  • Tiny House Nation, Flipping Nation, Hoarders: UK and Ireland.

3. Future Expansion Plans

• This partnership marks the first step in a larger collaboration.

• Upcoming channels will feature popular series like Modern Marvels, Evolution Earth, Celeb Reality, and Lifetime Movies.

4. User Experience Enhancements

• New channels are accessible via the Electronic Programming Guide (EPG) from the home page or a dedicated button on the remote control.

• Featured content is highlighted on homepage banners for quick access, making content discovery faster and easier.

5. Comments from Key Executives

• Judith Diaz, Director of Content Partnerships at Titan OS, expressed excitement about the partnership and the new selection of channels from A+E Global Media™.

• Mark Garner, EVP of Global FAST at A+E Global Media, shared his enthusiasm for the collaboration and its potential to enhance Titan OS's content offering.

Titan OS’s partnership with A+E Global Media™ strengthens its premium content lineup, offering viewers a broader selection of reality TV, lifestyle shows, and docuseries. With easy access to these new channels and plans for more to come, Titan OS is poised to deliver even more high-quality entertainment to its growing audience across Europe.

Amazon has partnered with global cybersecurity leader Hornetsecurity to bolster the email security of Amazon Simple Email Service (SES) Mail Manager. The integration of Hornetsecurity’s Vade Advanced Email Security Add-On brings AI-powered protection to Amazon SES users, helping them safeguard both inbound and outbound email traffic with precision and efficiency.

Highlights of the Partnership:

1. AI-Driven Email Security Add-On by Hornetsecurity:

• Utilizes patented AI technology for advanced threat detection.

• Real-time scanning of incoming and outgoing emails.

• Automated protection against spam, phishing, and malware.

• Enhances safe communication for businesses using Amazon SES.

2. Capabilities of Amazon SES Mail Manager:

• Cloud-based service designed for high-volume email communications.

• Email campaign management through a centralized dashboard.

• Advanced analytics and performance reporting tools.

• Template management system for consistent branding.

• Automated bounce handling and list management.

• Scalable infrastructure for flexible and robust email operations.

3. Seamless Integration and Enhanced Flexibility:

• Businesses can integrate the security add-on easily within SES.

• Customers manage their own security policies via Mail Manager.

• Pay-as-you-go flexibility with options for customized add-ons.

4. Ideal for Online Businesses and Email Platforms:

• Tailored for platforms using Amazon SES for transactions and marketing.

• Suitable for corporate departments handling large-scale email operations.

The collaboration between Amazon and Hornetsecurity marks a milestone in cloud-based email security. By combining Amazon SES Mail Manager’s robust management features with Hornetsecurity’s AI-driven protection, businesses can now enjoy an end-to-end email security solution within their existing AWS environment. This not only enhances protection but also offers flexibility and control tailored to evolving business needs.