Zappi, the leading consumer insights platform, has officially launched its AI Concept Creation Agents, providing all customers with a powerful new self-service interface. Designed to reshape the way brands approach consumer product development, the platform leverages historic concept testing data and brand-specific inputs to generate structured, data-informed product concepts at scale. Developed in collaboration with brands like Mars and Diageo, this AI-driven solution aims to turn early-stage ideas into validated concepts in minutes rather than months.

1. Purpose and Vision Behind AI Concept Creation Agents

• Built to address the gap between AI investment and practical application in consumer product development.

• Combines historical data with real-time brand, category, and audience insights to generate targeted product ideas.

• Designed to deliver meaningful, brand-aligned outputs—not just generic AI-generated ideas.

2. Features of the AI Concept Creation Agents

• Customer Data Agent: Extracts critical themes and performance drivers from past concept tests.

• Best Practice Agent: Ensures formatting and concept presentation align with industry standards.

• Creative Agent: Integrates context to develop detailed, brand-specific product concepts.

• Respondent Agent: Simulates early consumer reactions based on defined target profiles.

• Visual Design Agent: Creates image descriptions to enhance concept visualization.

• Duplication Agent: Checks for existing market concepts to ensure originality.

3. Scalability and Customization Options

• Available under a flexible subscription model with three tiers based on agent use, data volume, and training needs.

• Brands can configure up to 10 custom agents tailored to brand, category, compliance, and audience specifications.

• Ensures a scalable, repeatable innovation process adapted to business-specific requirements.

4. Secure and Private Data Management

• Data remains secure and proprietary; never used for training external AI models.

• Provides a trustworthy environment where innovation can thrive without risking data exposure.

5. Zappi’s AI Concept Lab for Hands-On Innovation

• For brands seeking more guided experimentation, the AI Concept Lab offers expert-supported testing of AI-generated ideas.

• Each new tested concept strengthens the brand’s proprietary dataset, improving future innovation cycles.

Zappi’s AI Concept Creation Agents represent a groundbreaking advancement for brands looking to streamline and scale their product development processes. By merging the power of AI with brand-specific intelligence and human creativity, Zappi enables marketing and insights teams to bring better ideas to market faster, smarter, and more securely. This innovation marks a significant step forward in how brands can leverage AI for real-world business success.