eflow Global, a fast-growing global developer of regulatory compliance software, has appointed Feintuch Communications as its first U.S. public relations agency of record. Building on a legacy of technological innovation and regulatory expertise, eflow is now expanding its footprint in North America, bringing its award-winning SaaS solutions to more financial firms.

1. eflow Global’s Growth and Evolution

• Founded in 2004, eflow initially supported financial institutions with process automation and data processing.

• Transitioned into a leading software-as-a-service (SaaS) company in the mid-2010s.

• Now serves over 130 financial firms across the UK, Europe, North America, and Asia-Pacific regions.

• Clients include asset and wealth managers, fund managers, investment banks, brokers, hedge funds, and proprietary trading firms.

2. Rising Regulatory Pressures in Financial Services

• In 2024, enforcement actions against financial services firms totaled $1.84 billion globally.

• U.S. firms bore the majority, with $1.67 billion in fines, highlighting the urgent need for robust compliance solutions.

• Ben Parker, CEO and co-founder of eflow, stresses that U.S. firms must strengthen their compliance programs to meet regulatory expectations.

3. Strategic Partnership with Feintuch Communications

• eflow partners with Feintuch Communications to spearhead its public relations efforts in the U.S. market.

• The agency specializes in fintech and financial services sectors, bringing deep experience in B2B communications.

• The collaboration aims to educate the U.S. market about eflow’s comprehensive regulatory compliance and trade surveillance offerings.

4. Feintuch Communications’ Industry Expertise

• Feintuch has a strong track record representing top fintech and financial services companies.

• Past clients include BasisCode Compliance, SPDR Gold Shares ETF, Klarna, Western Union, GAIN Capital/Forex.com, and Optimal Payments.

• Their targeted approach will focus on reaching financial media outlets, trade publications, and key industry analysts.

eflow Global’s appointment of Feintuch Communications signals a major step in its North American expansion strategy. With increasing regulatory scrutiny in the U.S., eflow is well-positioned to provide financial firms with the tools they need to maintain compliance and avoid costly penalties. Backed by its proven expertise and a strategic new PR partnership, eflow aims to solidify its reputation as a leading regulatory compliance solution provider across the globe.