The pet supplies retail market is experiencing rapid digital transformation, and PeckaDesign, a Czech technology company with over 25 years of expertise, is at the forefront of this change. In collaboration with Super Zoo, the leading pet supplies retailer in Central Europe, PeckaDesign has launched a new online store that seamlessly integrates e-commerce with an extensive network of physical stores. This partnership highlights the growing trend of digital-first retail solutions aimed at enhancing customer experiences and driving business growth.

Who Is Super Zoo?

Super Zoo operates under the umbrella of the Plaček Group, which runs more than 400 retail stores across the Czech Republic, Slovakia, Poland, and Latvia. With a presence in over 20 countries and employing more than 2,900 people, Super Zoo has become the go-to destination for pet owners seeking a wide variety of pet products.

The company’s portfolio includes proprietary brands such as Elbeville, Ontario, and Rasco Premium, further strengthening its reputation as a trusted source for quality pet supplies. With annual revenues exceeding EUR 250 million, Super Zoo is undoubtedly one of the largest pet retailers in Central Europe.

Revolutionizing E-Commerce: PeckaDesign’s Role

PeckaDesign’s new online store for Super Zoo, accessible via superzoo.cz and superzoo.sk, represents a major leap forward in pet retail e-commerce. The goal of this collaboration was clear: integrate digital solutions with Super Zoo’s robust physical store network, creating a seamless online-to-offline shopping experience for customers.

Features of the New Online Store

The redesigned online store brings together a host of innovative features aimed at enhancing the customer experience:

• Full Redesign: The new platform features a modern, visually appealing design that focuses on user experience (UX) and ease of navigation.

• UX Research & Interface Design: Extensive user research helped shape the store’s interface, ensuring a seamless and intuitive experience for customers.

• Custom Development & ERP Integration: PeckaDesign developed a custom solution that integrates with Super Zoo’s ERP system, enabling efficient data management and operations.

• Data Migration: The project included the complete migration of data from the previous system, ensuring all existing customer and product information was securely transferred.

Boosting E-Commerce Performance: Results within the First Week

The results from the new online store have been promising, with key metrics showing significant improvements in customer behavior and e-commerce performance:

• In-Store Pickup Rate: Within the first week after launch, the share of in-store pickups increased from 56% to 65%. This shows that customers are embracing the convenience of purchasing online while still benefiting from the ability to pick up their orders in physical stores.

• Conversion Rate: The purchase-to-view conversion rate jumped from 7.5% to 10%, a clear sign that the redesigned website is driving more sales by engaging customers and making the shopping experience more efficient.

These impressive results demonstrate the power of digital transformation and the crucial role e-commerce platforms play in the retail industry. By leveraging PeckaDesign’s technology, Super Zoo is able to better serve its customers and increase sales performance across its entire retail ecosystem.

Powered by Publicator 7: A Cutting-Edge E-Commerce Platform

At the heart of this digital transformation lies Publicator 7, PeckaDesign’s proprietary API-first, headless e-commerce platform. Publicator 7 offers several key advantages that make it an ideal solution for businesses focused on digital growth and data management:

• Lightning-Fast Performance: The platform’s read-model architecture ensures quick load times and a seamless user experience, even during high-traffic periods.

• Scalability: Publicator 7 is built to scale, allowing Super Zoo to easily expand its digital presence as the business grows.

• Seamless Integration: Publicator 7 integrates effortlessly with third-party systems, enabling businesses to optimize operations and improve efficiency.

With these capabilities, Publicator 7 not only provides a robust technical foundation but also empowers Super Zoo to continue innovating and enhancing the customer experience.

A Strong Digital Foundation for the Future

This e-commerce overhaul is not just about improving performance today—it’s about laying a strong digital foundation for future growth. The seamless integration of online and offline channels positions Super Zoo for continued success in an increasingly competitive retail environment. By adopting innovative e-commerce solutions, Super Zoo is well-equipped to meet the evolving demands of customers and deliver a consistent, high-quality shopping experience.

The collaboration between PeckaDesign and Super Zoo is a perfect example of how technology can reshape industries and create new opportunities for growth. As e-commerce continues to play a pivotal role in retail, businesses that embrace digital transformation will be better positioned to thrive in the future.

The launch of Super Zoo’s new online store represents a significant milestone in the company’s digital transformation journey. Thanks to PeckaDesign’s innovative e-commerce solutions, Super Zoo is able to offer a seamless shopping experience that blends the convenience of online shopping with the reliability of in-store pickups. The results speak for themselves, with improved conversion rates and increased customer engagement.

As e-commerce continues to evolve, businesses that adopt advanced, scalable solutions like Publicator 7 will be able to stay ahead of the competition and provide the exceptional experiences that today’s consumers demand.