marketing 29 Apr 2025
In the highly competitive fashion industry, it’s easy for brands to get lost in the crowd. But there’s one Dubai-based fashion brand that’s making waves with its unique commitment to charity, sustainability, and high-quality merchandise: TGM (The Giving Movement). According to the team of retail and eCommerce consultants at YourRetailCoach (YRC), TGM has succeeded by aligning its brand identity with core values that resonate deeply with consumers.
Here’s why TGM stands out as a powerful and unforgettable fashion brand.
TGM’s brand philosophy is built around giving back. A portion of its proceeds goes directly to charity, reinforcing the company’s mission to make a positive impact on both people and the planet. The name "The Giving Movement" itself speaks volumes: it’s not just a brand; it’s a movement.
In an industry often criticized for its unsustainable and unethical practices, TGM offers a refreshing change. By prioritizing charity and environmental responsibility, the brand resonates strongly with socially conscious consumers. As YRC highlights, TGM’s focus on “giving back” is more than just a marketing strategy – it’s embedded in the brand’s DNA. This commitment to sustainability and charity gives TGM a strong and distinct market position, making it difficult for consumers to overlook.
TGM’s offerings of athleisure and streetwear apparel are not just stylish – they are of premium quality. The brand stands out for using sustainable materials like organic cotton and organic bamboo, ensuring comfort, smoothness, and performance in every piece of clothing. In the context of athleisure, where functionality is key, TGM’s selection of fabrics ensures that their apparel not only looks good but also performs well.
TGM understands the importance of fabric selection, especially when it comes to the longevity and usability of their products. The durability of TGM’s clothing is crucial, given the intended diverse usage, from casual wear to high-performance activities. This attention to material quality not only enhances the customer experience but also builds trust in the brand’s commitment to both sustainability and excellence.
As YourRetailCoach emphasizes, businesses like TGM recognize that quality must align with the expectations of the target market. Incorporating Standard Operating Procedures (SOPs) for maintaining product quality and operational consistency is crucial for delivering long-term value to customers.
One of the key factors contributing to TGM’s success is its strong regional presence in the Middle East. TGM’s established presence in local markets has allowed the brand to build expertise and create a reliable distribution network.
By focusing on local and regional markets, TGM has been able to refine its strategies, experiment with different tactics, and build strong customer relationships. Understanding regional nuances – from cultural preferences to digital content preferences – has given the brand a competitive edge. TGM’s physical stores in the Middle East play a crucial role in reinforcing this strong regional foothold.
In addition, TGM has successfully scaled its operations to meet global demand, ensuring that its high-quality products are accessible internationally. By expanding its reach while maintaining its commitment to sustainability and quality, TGM is positioning itself for steady and sustained growth.
While having a strong local presence is essential, TGM also leverages digital channels to engage with a global audience. As an omnichannel brand, TGM integrates its physical and digital experiences, ensuring a seamless customer journey.
According to YourRetailCoach, maintaining an optimized eCommerce platform and digital marketing strategies is key to scaling a retail business. Whether it’s through social media engagement, targeted online advertising, or utilizing data-driven insights, TGM ensures that its digital presence complements its offline stores, enabling it to stay ahead of the competition.
TGM (The Giving Movement) is more than just a fashion brand – it’s a cause-driven entity committed to making a positive impact. With its emphasis on charity, sustainability, high-quality merchandise, and strong regional presence, TGM has carved out a unique space in the fashion industry.
For brands looking to emulate TGM’s success, YourRetailCoach suggests focusing on building a clear, authentic brand identity, delivering high-quality products, and creating strong regional and global distribution networks. By aligning values with business practices and staying true to customer expectations, businesses can create a strong, lasting brand presence that resonates with consumers.
artificial intelligence 29 Apr 2025
In a bold move to further establish its position as a leader in AI-driven marketing automation, Eulerity has expanded its team with three strategic hires. The new additions to the team underscore the company’s commitment to accelerating innovation, driving customer success, and expanding its presence in the franchise and multi-location industries. The leadership expansion aligns with Eulerity's mission to offer cutting-edge, automated solutions that help brands scale their digital advertising efforts with precision.
Let’s dive into the exciting changes and the leadership talent that will help Eulerity continue to revolutionize the way brands engage with their audiences.
With a remarkable 18-year career in marketing and customer success, Jennifer Koen joins Eulerity as the Vice President of Customer Engagement. Her deep experience in scaling franchise and multi-location brands will be invaluable as Eulerity continues to refine its customer success approach. Koen has held senior leadership roles at notable companies like Sport Clips and Defyned Brands, where she was responsible for implementing scalable systems that connect technology to real-world business outcomes.
"I joined Eulerity because the team has built a powerful platform that combines smart automation with real-world insights," said Koen. "The platform's ability to pair technology with a strategic, hands-on approach to customer success excites me. I look forward to helping our customers unlock more growth, more efficiently."
Koen’s expertise will be critical as Eulerity strengthens its client relationships and ensures that brands can see tangible ROI from their automated marketing campaigns.
Joining Eulerity as Director of Sales, Slaton Smith brings over two decades of marketing experience in the Quick Service Restaurant (QSR) sector. Smith’s leadership roles at major QSR brands such as Arby's, TGI Friday's, and Boston Market, where he served as Chief Marketing Officer, have equipped him with a wealth of knowledge in customer acquisition strategies and scaling marketing operations.
"I’m excited to join Eulerity, as it is an industry-leading platform that brings together data-driven strategies and AI-powered solutions to help businesses in the restaurant sector thrive," said Smith.
With his extensive background in QSR marketing, Smith will be instrumental in driving Eulerity’s expansion within the restaurant vertical, helping brands optimize their advertising efforts through automation and AI technology.
Chad Jordan, who has been with Eulerity for a year as the Vice President of Brand Sales, has played an essential role in the company's growth. Jordan brings a wealth of experience in digital marketing and revenue generation, having previously led digital marketing efforts at Sport Clips and driven B2B SaaS growth for multi-location brands.
"Working with Eulerity has been incredibly rewarding because the platform delivers real, measurable results," said Jordan. "It’s not just about automation; it’s about helping brands scale and build on results that matter."
Jordan’s strategic approach to aligning AI-driven marketing with brand-level goals will continue to guide Eulerity as it builds customized solutions that drive performance for brands across various industries.
With its robust leadership team in place, Eulerity continues to push the boundaries of marketing automation. The platform is designed to help brands streamline their marketing efforts across multiple channels, including Google, Meta, YouTube, and beyond.
Eulerity combines creative, media buying, reporting, and engagement into one unified ecosystem, powered by AI. The platform's key features include:
Built-in Call Tracking: Monitor customer interactions and optimize marketing strategies based on real-time performance.
Organic Social Tools: Manage and optimize organic social media campaigns to drive engagement and brand visibility.
AI-Driven Review Management: Automatically manage and respond to customer reviews, improving brand reputation and trust.
By automating time-consuming tasks and offering deep insights into marketing performance, Eulerity enables brands to lower costs, cut complexity, and scale performance effectively.
At the core of Eulerity’s strategy is its focus on customer success. The company believes that technology should work in harmony with customer needs to drive measurable results. As evidenced by the recent leadership hires, Eulerity is deeply committed to helping its partners succeed by offering personalized, hands-on support that empowers businesses to achieve their growth objectives.
With experienced professionals like Jennifer Koen, Slaton Smith, and Chad Jordan on board, Eulerity is well-positioned to continue delivering cutting-edge marketing solutions that are tailored to the unique challenges faced by franchise and multi-location brands.
The recent leadership additions at Eulerity mark an exciting new chapter for the company. As the leading AI-driven marketing automation platform, Eulerity is poised to continue its growth and innovation, helping brands scale their digital advertising efforts efficiently and effectively.
For businesses looking to automate and optimize their digital marketing strategies, Eulerity offers a comprehensive, AI-powered solution that reduces complexity and drives real results.
marketing 29 Apr 2025
In a groundbreaking move that marks a major shift in the digital media services landscape, HARMAN International, a wholly owned subsidiary of Samsung Electronics, has entered into a strategic partnership with KT Altimedia, a leading Korean digital media service solutions provider. The alliance is set to transform the PayTV experience, accelerate the global rollout of next-generation PayTV solutions, and further strengthen the digital transformation efforts in the media industry.
This collaboration, led by HARMAN’s Digital Transformation Solutions Division, brings together the best of both companies: HARMAN's deep expertise in connected technology and digital solutions, paired with KT Altimedia's pioneering work in middleware, content security, UX, and cloud-based UI for PayTV operators.
Let's explore how this partnership is set to reshape the future of PayTV and drive innovation in digital media services worldwide.
HARMAN International, renowned for its innovations in connected technology and its leadership in digital transformation solutions, has a long history of enhancing the digital experiences for a variety of industries, including automotive, consumer electronics, and professional audio. Through this partnership with KT Altimedia, HARMAN plans to leverage its global media technology experience and extensive industry connections to introduce next-gen trends and solutions that improve PayTV viewing experiences, content security, and support the digital transformation of media services.
Vikas Gupta, Executive Vice President and General Manager of HARMAN Digital Transformation Solutions, shared his excitement about the partnership:
"Our partnership with KT Altimedia marks a major step toward redefining the PayTV experience and accelerating media innovation. We are confident that the combination of HARMAN’s technology expertise and KT Altimedia’s industry-leading media services will enable us to deliver cutting-edge, scalable solutions that will shape the future of digital media."
HARMAN’s role in the partnership is crucial, as it brings to the table its advanced digital technologies that empower PayTV operators to offer more immersive, secure, and personalized content experiences for their users.
KT Altimedia, a leader in digital media services and PayTV solutions in Korea, has developed a comprehensive suite of technologies and platforms designed to help PayTV operators provide seamless and secure content to viewers. Specializing in middleware, content security, and cloud-based user interfaces (UI), KT Altimedia has long been at the forefront of digital media innovation in the PayTV industry.
Park Do-sa, CEO of KT Altimedia, expressed his enthusiasm for the collaboration:
"Our strategic partnership with HARMAN marks an important milestone in the global expansion of our next-generation PayTV solutions. Leveraging our extensive track record in media platform technology and service innovation, we look forward to working with HARMAN to provide flexible and advanced solutions and create new media experiences that exceed customer expectations."
Through the partnership, KT Altimedia will bring its advanced media services and deep understanding of regional media needs to the global market, ensuring that the new solutions meet the evolving expectations of PayTV consumers.
As consumer demands for premium digital experiences continue to rise, PayTV operators must adapt to new trends and technologies to stay competitive. The HARMAN-KT Altimedia partnership is focused on creating innovative, flexible, and secure solutions that empower PayTV operators to offer enhanced viewing experiences and future-proof their offerings.
Enhanced User Experience (UX): By combining KT Altimedia’s expertise in user experience design with HARMAN’s connected technology solutions, the partnership aims to deliver intuitive, engaging, and responsive interfaces that ensure seamless media consumption across multiple devices and platforms.
Content Security: Both companies emphasize robust content protection to ensure that PayTV providers can offer secure content delivery and distribution, safeguarding intellectual property and minimizing piracy risks.
Cloud-Based User Interfaces: Leveraging cloud technologies, the partnership is set to develop scalable and flexible UI solutions that can be easily adapted and updated, allowing operators to quickly respond to consumer preferences and technological advancements.
Global Reach: With HARMAN’s global presence and KT Altimedia’s track record in Asia, the partnership is poised to expand the reach of next-gen PayTV solutions across international markets, providing operators with the tools to grow and thrive in the competitive global landscape.
This partnership is just the beginning of an ongoing commitment by HARMAN International and KT Altimedia to drive digital transformation in the media and entertainment sectors. By combining cutting-edge technology and innovative solutions, both companies are well-positioned to lead the charge in the evolution of PayTV services globally.
As the digital media landscape continues to evolve, PayTV operators must stay ahead of the curve with solutions that enhance content delivery, user engagement, and security. The strategic alliance between HARMAN and KT Altimedia provides a robust foundation for shaping the future of digital entertainment, ensuring that operators can deliver exceptional experiences for their customers.
With the combined strengths of HARMAN International and KT Altimedia, the PayTV industry is about to experience a wave of innovation, driven by next-generation technologies and services that will redefine digital media services. As the partnership continues to unfold, the global rollout of these solutions will undoubtedly pave the way for a new era of connected, secure, and engaging media experiences.
digital marketing 29 Apr 2025
At a prestigious ceremony held in Dubai on April 12, 2025, Olufemi Oguntamu, the founder and CEO of Penzaarville Africa, was honored with the Forty Under 40 Global Award in the Media (Digital & Social) category. The exclusive event, hosted at the Hilton Garden Inn in Business Bay, celebrated a select group of young global leaders under the age of 40 who are reshaping industries through innovation, leadership, and impactful storytelling.
This year's edition of the Forty Under 40 Global Awards, themed “Connecting Global Champions,” gathered exceptional honorees from across four continents, drawing attention to their groundbreaking work in various sectors, from technology and social impact to media and business development. Olufemi’s recognition as a pioneer in African digital media is a testament to his transformative contributions to the digital landscape, where he continues to push boundaries and inspire future generations.
Olufemi’s journey to becoming a global leader in digital media has been marked by his unwavering commitment to inclusive, authentic digital storytelling. As the CEO of Penzaarville Africa, he has built an influential creative agency known for its work in influencer marketing, large-scale digital activations, and cultural engagement. Under his leadership, Penzaarville Africa has become one of Africa’s most dynamic and culturally relevant creative agencies, helping organizations move beyond traditional marketing campaigns to create culture-driven communities.
Olufemi Oguntamu has developed new models of brand engagement that are uniquely African, yet globally impactful, positioning him as a thought leader in digital innovation across the continent and beyond. His work has not only redefined how brands engage with African audiences but also helped to showcase the depth of African creativity on the global stage.
In his acceptance speech, Olufemi shared,
"This award isn’t about personal achievement, it is about the collective spirit of African excellence in digital storytelling. It’s a reminder that our ideas, our culture, and our voices are not just part of the conversation, they are shaping it."
The Forty Under 40 Global Awards, organized by Xodus Communications, has become one of the most prestigious recognitions for emerging leaders worldwide. The award celebrates individuals who are making extraordinary contributions to their industries, disrupting the status quo, and paving the way for future innovations.
Winners are selected based on a rigorous judging process by a panel of distinguished global business leaders, brand executives, industry experts, and previous award honorees. The criteria for selection include impact, innovation, leadership, and the nominee’s contribution to global progress. Olufemi’s selection from thousands of nominees underscores the significance of his work and his growing recognition on the global stage.
Olufemi’s rise as a digital media visionary is rooted in his ability to connect brands and consumers in meaningful ways. His work with Penzaarville Africa has not only redefined marketing strategies but also led to the creation of culture-centric campaigns that resonate deeply with African and global audiences alike.
Pioneering Digital Engagement Models: By blending traditional storytelling with digital innovation, Olufemi has helped companies engage consumers on a deeper level, resulting in stronger connections and more impactful brand experiences.
Social Media Strategy Leadership: His strategic approach to social media marketing has shaped the way brands interact with audiences, making digital platforms a powerful tool for both brand building and community growth.
Championing African Creativity: Olufemi has placed African creativity at the forefront of the global digital landscape, ensuring that the continent’s voices are not just heard but also celebrated in the wider media conversation.
Olufemi Oguntamu’s recognition at the Forty Under 40 Global Awards is a powerful moment of pride for Nigeria and the broader African creative community. His win serves as a reminder of the global value of bold thinking, culturally grounded strategy, and purpose-driven media. As Africa continues to emerge as a leading force in the digital ecosystem, Olufemi stands as a prime example of how innovation and creativity can drive change and shape the future.
The Dubai ceremony, which brought together influential leaders from around the world, was the culmination of a three-day experience filled with business tours, networking forums, and leadership roundtables. These sessions allowed for the exchange of ideas and fostered international dialogue, further emphasizing the importance of cross-cultural collaboration and global influence.
Olufemi’s recognition was shared with other outstanding individuals, including Ayodeji Razaq (Nigeria), Reece Mennie (United Kingdom), Fiza Farhan (Pakistan), Nicole Ansoni (Rwanda), and Darren Meltz (South Africa), who have also made significant strides in their respective fields. These honorees represent a new generation of leaders who are driving change and disrupting traditional norms across industries.
In celebrating these individuals, the Forty Under 40 Global Awards shines a spotlight on the leaders of tomorrow — innovators and visionaries who are shaping the future with their creativity, drive, and commitment to progress.
Olufemi Oguntamu’s Forty Under 40 Global Award is not just a personal achievement but a celebration of African excellence and digital innovation. His legacy as a leader in digital storytelling and media engagement is shaping the future of the African digital ecosystem, one idea, one campaign, and one story at a time.
As Olufemi and other honorees continue to lead their industries, they are paving the way for a more inclusive, connected, and innovative world. With his award-winning approach to digital media and purpose-driven strategies, Olufemi Oguntamu is undoubtedly one of the most influential voices in global digital transformation.
artificial intelligence 29 Apr 2025
In a move set to transform the way filmmakers, directors, and creators design storyboards, StoryboardHero the AI-powered storyboard generation platform and sister company to fewStones, a leading video production firm based in Singapore has announced a major upgrade to its image generation capabilities. This new enhancement brings cutting-edge AI technology to the forefront, significantly improving both character consistency and the overall image quality across an entire storyboard sequence.
This upgrade is expected to revolutionize the storyboard process by ensuring visual coherence throughout every production phase, from the first to the last frame.
One of the most challenging aspects of traditional storyboard creation is maintaining consistent character appearance across multiple frames. Minor inconsistencies in character features, clothing, or stylistic elements can disrupt the flow of a story and distract from the visual narrative. Previously, creators were forced to manually adjust and correct these discrepancies in post-production, leading to delays and additional costs.
With StoryboardHero's new AI upgrade, this issue is now resolved. The AI models driving the platform have been enhanced to ensure that characters maintain their physical features, wardrobe, and stylistic consistency from frame to frame. Directors and producers can now rely on AI-generated storyboards to produce images that flow seamlessly throughout the sequence, without the jarring visual disconnects that have plagued AI-generated content in the past.
Along with improving character consistency, the latest upgrade brings substantial improvements to image quality. The platform now generates storyboards with more accurate lighting, sophisticated composition, and refined details that align closely with professional-grade storyboard standards.
These enhancements ensure that AI-generated storyboards are not just visually consistent but also meet the high standards required for film production. The result is a smoother and more intuitive creative process, as filmmakers can now use AI-generated images that are ready for the next stage of production without needing extensive manual adjustments.
Speaking about the upgrade, JC Bougle, Co-founder of StoryboardHero, said,
"This upgrade represents a quantum leap in what creators can expect from AI-generated storyboards. The improved character consistency means directors and producers can now rely on AI-generated storyboards that maintain visual coherence throughout an entire production sequence."
StoryboardHero’s commitment to advancing AI technology is aligned with its broader goal of supporting the needs of modern filmmakers and video creators. The company strives to ensure its tools enhance the creative process, rather than complicate it.
"As part of fewStones' family of creative solutions, StoryboardHero continues our commitment to merging advanced technology with practical production needs," JC added. "These improvements directly respond to feedback from our production partners who require tools that enhance rather than complicate their creative process."
StoryboardHero’s upgraded platform will be available to all users with existing subscriptions, at no additional cost. Current users will automatically gain access to the enhanced features, ensuring that the improvements are accessible without disrupting the existing service or pricing model.
This seamless upgrade reflects StoryboardHero's dedication to providing continuous value to its users, making it easier for filmmakers to adopt AI-powered tools without additional financial burden.
The recent upgrade to StoryboardHero's AI-powered storyboard generation platform represents a significant advancement in the world of digital storytelling. By ensuring consistent character appearance, enhanced image quality, and sophisticated composition, StoryboardHero is poised to become an indispensable tool for filmmakers and creatives looking to streamline their storyboarding process and bring their vision to life with AI precision.
As AI technology continues to evolve, StoryboardHero remains at the forefront of innovative tools for the creative industry, making storyboard creation more efficient, consistent, and professional than ever before.
digital marketing 29 Apr 2025
In today’s highly competitive digital ecosystem, many businesses focus primarily on content creation, keyword optimization, and link-building when thinking about SEO strategies. However, one of the most overlooked yet critical SEO factors is web hosting. According to Mateusz Mazurek, solopreneur and author of Prehost.com, your choice of hosting provider can directly influence your Google rankings, user experience, and crawl budget.
In this article, we’ll delve into how server performance, reliability, security, and location play key roles in improving your SEO efforts, based on Mazurek’s expert insights.
Google has been using page speed as a ranking factor since 2010, but with the Page Experience Update in 2021, Core Web Vitals became even more critical for SEO. These metrics—Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS)—measure the user experience in real time and are heavily influenced by your website's hosting environment.
A recent study by Neil Patel, analyzing over 143,000 URLs, found a direct correlation between Time To First Byte (TTFB) and higher search positions. TTFB is a key indicator of your server's performance. The faster your server responds to requests, the quicker your pages will load, which directly impacts your Core Web Vitals and, consequently, your Google rankings.
Even short outages can cause real-time ranking drops. For example, during a 2017 OVH outage, hundreds of domains saw their rankings drop significantly, only recovering days later. To avoid these issues, Mazurek recommends opting for hosting providers that guarantee at least 99.5% uptime in their Service Level Agreement (SLA). Additionally, choose providers that offer clear compensation if they fail to meet these standards.
The stability of your web hosting is essential in ensuring that your site is always available for visitors and search engines, which in turn, ensures that your rankings remain unaffected.
Google has made it clear that security plays a pivotal role in search visibility. Hacked websites that show Safe Browsing warnings are penalized and often lose visibility on the SERPs. To prevent this, ensure that your hosting provider offers free SSL certificates (for HTTPS), a robust Web Application Firewall (WAF), and isolation in shared-hosting environments to prevent cross-contamination.
Security is also a trust signal for users. When your website is secure, it not only boosts rankings but also improves your visitors' trust in your site, leading to better conversion rates and engagement.
Google uses a combination of factors to geo-target search results, including server IP location and domain signals (such as TLD and language tags). Choosing a hosting provider that aligns with your target audience's geographic region can positively impact your rankings in local searches.
Moreover, faster servers can improve crawl health, enabling Googlebot to index your pages more frequently and thoroughly. Improved crawl efficiency means your new content will be indexed quickly, helping it rank faster.
To further enhance SEO performance, look for hosting solutions that prioritize advanced features such as:
Hardware: Opt for SSD or NVMe storage over traditional HDD for better speed and responsiveness. Also, dedicated CPU and RAM allocations offer more stable and fast performance compared to shared resources.
Software: LiteSpeed web servers outperform traditional Apache and Nginx servers by up to 84× in request throughput, which helps speed up page load times and improves user experience.
PHP Updates: Hosting providers that support the latest PHP versions can offer measurable performance improvements, especially as each new version introduces speed enhancements.
In-Memory Caching (Redis/Memcached): These technologies can reduce back-end latency and boost the speed at which content is delivered to users, resulting in better Core Web Vitals and user engagement.
Mazurek emphasizes, "Too many businesses underestimate how server-side choices cascade into SEO performance. Selecting a high-quality host is not just an IT decision—it’s a marketing decision that shapes user experience, brand trust, and organic visibility."
Web hosting affects your SEO rankings in ways that many businesses overlook. From page speed to security, uptime, and server location, each of these elements directly impacts your Google rankings and overall user experience. Therefore, choosing the right hosting provider should be an integral part of any SEO strategy. By prioritizing a reliable, fast, and secure hosting solution, businesses can ensure that their site performs optimally in search engine rankings and provides an exceptional experience for their users.
customer experience management 29 Apr 2025
SalesHood, the leading sales enablement platform, is excited to announce the promotion of Josh Cruickshank to Chief Customer Officer. With a proven track record of driving customer success and fostering transformative business results, Josh’s new role further strengthens the company’s commitment to delivering exceptional outcomes for its global customer base.
This move comes after more than six years of Josh's instrumental role in building SalesHood’s customer-centric culture, ensuring the success of clients, and accelerating their growth through tailored enablement strategies.
Having spent over six years with SalesHood, Josh has been at the forefront of creating value-driven relationships with customers. His leadership has been crucial in shaping a customer success strategy that not only meets but exceeds client expectations, ensuring that every customer realizes long-term success with SalesHood's suite of tools.
In his new role, Josh will oversee global customer success and services teams, striving to enhance the platform's customer experience and help clients achieve measurable outcomes. His deep understanding of the sales enablement industry and his unwavering commitment to customer satisfaction are key reasons why he is now poised to lead SalesHood into this next chapter of growth.
Elay Cohen, the CEO and co-founder of SalesHood, expressed his excitement about Josh’s promotion. “Josh’s stellar performance, unwavering commitment to our customers, and deep passion for the sales enablement industry make him the perfect choice for Chief Customer Officer,” said Cohen. “His leadership is instrumental in building trusted relationships and delivering outstanding value to our customers. I’m excited to see the impact he’ll continue to make in this next chapter.”
Josh’s promotion represents a key milestone in SalesHood's journey of constantly enhancing its customer experience. This move underscores the company's unwavering commitment to placing the customer at the center of everything they do, fostering growth, and driving innovation.
In response to his promotion, Josh Cruickshank shared his excitement and gratitude for the opportunity. “I’m honored and thrilled to step into the role of Chief Customer Officer at SalesHood. I’m incredibly proud of the team we’ve built and the success we’ve achieved together. I look forward to continuing to champion our customers and helping them grow, scale, and win with SalesHood,” Josh remarked.
Under his leadership, the company aims to build deeper relationships with customers and expand the impact of its sales enablement solutions, ensuring clients not only succeed in the short term but experience sustained growth and performance.
SalesHood has long been recognized as a leader in sales enablement, providing businesses with the tools to optimize sales performance and enhance productivity. The promotion of Josh to Chief Customer Officer is part of SalesHood’s broader strategy to further elevate its customer experience and ensure its clients are equipped with the best tools to drive performance and accelerate revenue growth.
With this move, SalesHood is reinforcing its dedication to customer success as the cornerstone of its strategy. The company continues to innovate, offering solutions that empower sales teams, optimize processes, and ultimately help businesses achieve their goals.
Josh Cruickshank’s promotion signals a pivotal moment in SalesHood’s evolution. As the Chief Customer Officer, Josh will focus on ensuring that every customer gets the most value from SalesHood’s platform, enabling them to scale and win in an increasingly competitive marketplace.
This move also highlights SalesHood’s ongoing commitment to innovation, trusted partnerships, and customer-driven growth. By continuing to prioritize customer success at the highest level, SalesHood is setting the stage for even more impactful transformations across industries.
marketing 29 Apr 2025
In today's competitive business landscape, establishing a strong brand presence is essential for success. Public relations (PR) plays a key role in this process, helping businesses build brand visibility, credibility, and trust with their target audience. While larger corporations often work with established PR firms, small and medium-sized businesses (SMBs) are increasingly turning to PR agencies that cater specifically to their needs. One such firm making waves in the PR industry is Neuworldz, which is offering tailored solutions that empower SMBs to grow, scale, and thrive.
Public relations is essential for businesses of all sizes because it helps them build a positive reputation, increase brand awareness, and establish themselves as thought leaders in their respective industries. By investing in PR, businesses can reach a broader audience, foster strong relationships with key stakeholders, and ultimately drive business growth.
The benefits of PR are numerous, including:
Building Relationships: PR allows businesses to form strong connections with key stakeholders, including customers, media outlets, and industry influencers.
Increasing Brand Awareness: A strong PR strategy helps businesses reach a wider audience and boosts brand recognition.
Driving Business Growth: Effective PR can help businesses drive sales and revenue by leveraging media services and strategic outreach.
Establishing Thought Leadership: PR can position professionals and business leaders as industry experts, which enhances their credibility and authority.
By crafting the right PR strategy, businesses can create an impactful narrative that resonates with their audience, builds trust, and supports long-term growth.
Some of the most well-known and established PR firms have dominated the market for years. Here are a few of the leading PR firms in the US and their impressive revenues:
Edelman: With $1.037 billion in revenue, Edelman is a global leader in PR and communications, offering services to some of the largest corporations worldwide.
Real Chemistry: Generating $595 million in revenue, Real Chemistry is known for its healthcare-focused PR services.
Ruder Finn Inc.: With $175.5 million in revenue, Ruder Finn specializes in integrated communications and PR strategies.
Zeno Group: Boasting $143.9 million in revenue, Zeno Group is a global PR firm with expertise in digital and content-driven communications.
ICR: Generating $146.2 million in revenue, ICR provides strategic PR services to businesses across multiple sectors.
While these firms offer comprehensive services for large corporations, their cost structure makes them less accessible for SMBs and entrepreneurs with limited budgets. For smaller businesses, working with these global giants may not be the most efficient or cost-effective option.
This is where Neuworldz steps in. Despite being a relatively young firm, Neuworldz has quickly established itself as a leader in media services for SMBs. Specializing in services such as billboards, television ads, social media, press features, and authored articles in prominent U.S. magazines, Neuworldz helps brands increase their visibility and credibility while driving business growth.
What sets Neuworldz apart is its focus on SMBs and entrepreneurs. The firm understands the unique challenges small businesses face in trying to establish themselves in competitive markets. With its tailored PR strategies, Neuworldz helps these businesses build brand visibility, attract their target audience, and gain industry recognition.
Affordability: Neuworldz offers budget-friendly PR solutions that are accessible to SMBs without compromising on quality.
Tailored Solutions: Unlike the one-size-fits-all approach of larger firms, Neuworldz provides custom PR strategies designed to meet the specific needs of each client.
Leadership with Empathy: Neuworldz’s leadership team brings a combined 50 years of global experience, paired with an empathetic understanding of SMB growth needs.
Proven Results: During the pandemic, Neuworldz helped many small businesses build their brand visibility, attract new clients, and grow their customer base, even in challenging times.
Neuworldz’s commitment to empowering entrepreneurs and SMBs extends beyond PR services. The company recently announced the launch of its Global Top 30 Trailblazers list, which highlights innovative entrepreneurs and startup owners who are making significant contributions to their industries.
This platform provides a credible space for industry recognition and thought leadership, allowing emerging leaders to showcase their work, build their brands, and gain valuable media exposure. Professionals listed on this platform have reported increased visibility, recognition, and new opportunities to grow their businesses, reinforcing the importance of PR and media in today’s digital-first world.
As businesses continue to compete in an increasingly crowded digital space, public relations has become more essential than ever. For SMBs, PR serves as a powerful tool to increase visibility, enhance credibility, and drive growth. While established firms often serve large corporations, agencies like Neuworldz are stepping in to bridge the gap, offering cost-effective PR solutions that cater specifically to small and medium-sized businesses.
By investing in PR, businesses can not only improve their market position but also build lasting relationships with customers, partners, and industry influencers. With Neuworldz leading the charge, SMBs now have access to the tools they need to compete and thrive in today’s dynamic business landscape.
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