In an era dominated by ChatGPT, MidJourney, and countless AI-powered tools, the challenge isn’t generating content it’s maintaining clear, consistent brand identity. Recognizing this gap, Singapore-based AI marketing platform gimmefy and UK-based branding consultancy BeenThereDoneThat (BTDT) have teamed up to launch the AI Brand Launchpad, a program designed to help brands align their strategy with AI tools and amplify their presence without compromising on brand essence.

Why AI Brand Launchpad Matters

• Creativity is abundant, but coherent brand messaging is becoming harder to maintain.

• AI tools magnify existing weaknesses—unclear brand positioning or inconsistent tone can lead to off-brand messaging.

• AI Brand Launchpad ensures AI works with your brand, not against it.

Core Objectives of AI Brand Launchpad

1. Turn Brand Identity into an AI Superpower

   • The program transforms your brand’s tone, positioning, and messaging into the ultimate prompt for AI tools.

   • Instead of starting from scratch, marketers guide AI using a clear, structured brand foundation.

2. Solve the Off-Brand Output Challenge

   • Helps eliminate generic AI outputs by establishing strong brand alignment before any AI-driven content creation begins.

   • Ensures speed doesn’t come at the cost of brand identity.

3. Build a Future-Proof AI Marketing Ecosystem

   • Prepares brands to be “AI-ready” with a strategic framework that aligns with content automation.

   • Seamlessly combines gimmefy’s tools with BTDT’s branding expertise.

Features and Tools in the Program

• Brand Vault: Central repository of brand values, tone, and guidelines used to train AI models.

• Brand Guardrails: Ensure AI outputs follow preset brand guidelines, preventing off-tone content.

• Result Editor: Allows real-time refinements to outputs for better alignment and performance.

• Plagiarism Checks: Ensures originality in every output.

Strategic Collaboration Highlights

1. Joint Expertise for Strategic Impact

   • BTDT’s branding experience meets gimmefy’s AI innovation to elevate your brand’s digital presence.

2. AI-Ready Branding

   • Refines tone, voice, and positioning to avoid generic AI content.

3. End-to-End Marketing Workflow

   • From ideation to deployment, the platform offers complete automation without compromise.

4. Flexible Tiers for Diverse Needs

   • Options include Ignite, Amplify, and Reinvent—allowing organizations to scale based on AI maturity and branding depth.

5. Faster, Smarter Execution with Lasting Value

   • Enables faster content creation with high brand consistency, improving marketing ROI.

Expert Voices on the Future of Branding with AI

• Shalu Wasu, CEO of gimmefy:
  “It’s like giving marketers a superpower—the ability to turn ideas into impactful campaigns at the speed of thought, without losing an ounce of brand essence.”

• Nikki Crumpton, CSO at BTDT:
  “AI Brand Launchpad ensures brands don’t just survive the AI revolution—they thrive. It becomes their north star in a tech-driven world.”

• Giles Jepson, CGO at BTDT:
  “Speed matters, but so does getting it right. AI Brand Launchpad balances both—rapid execution without sacrificing brand integrity.”

AI Brand Launchpad is more than a tool—it's a strategic blueprint for navigating the AI revolution in marketing. By merging world-class branding consulting with next-gen AI technology, gimmefy and BTDT have created a program that ensures brands remain relevant, recognizable, and resonant in the fast-evolving digital world. For brands looking to stay ahead, the future starts here.

The global Marketing Technology (MarTech) market is on a transformative trajectory, projected to grow from USD 175.95 billion in 2025 to USD 296.88 billion by 2030 at a CAGR of 11.0%, according to MarketsandMarkets™. From AI-driven personalization to privacy-first tools and immersive tech like AR/VR, MarTech is becoming indispensable for businesses aiming to deliver seamless, connected, and data-driven customer experiences.

Trends Driving MarTech Growth

1. Digital Transformation & Enhanced Customer Experience (CX)

• Companies are investing in MarTech to create personalized, omnichannel experiences.

• Tools like CDPs, AI-powered analytics, and automation help businesses optimize customer journeys in real time.

• These technologies streamline operations and build long-term customer loyalty.

2. The Shift to Privacy-First Marketing

• With third-party cookies being phased out, brands are pivoting to first-party and zero-party data strategies.

• Adoption of Consent Management Platforms (CMPs) is on the rise to ensure regulatory compliance.

• AI tools like contextual targeting and predictive analytics help maintain personalization without infringing on privacy.

3. Generative AI & Marketing Innovation

• Tools like ChatGPT and image-generation models are revolutionizing content creation.

• Generative AI enables hyper-targeted, scalable campaigns.

• These advancements maintain brand consistency while significantly reducing content production time.

Regional Spotlight: North America Leads the Way

1. Advanced Digital Infrastructure

• North America dominates due to robust data ecosystems, AI adoption, and a highly digital consumer base.

• Leading companies are using MarTech to automate workflows, personalize campaigns, and analyze performance.

2. Regulatory Landscape

• Laws such as CPRA (California) and CPPA (Canada) are enforcing stricter data governance.

• This has pushed businesses to adopt transparent, consent-based marketing strategies.

3. Strategic Collaborations

• Partnerships like Shopify + Google Cloud, Salesforce + OpenAI, and Adobe + Microsoft Azure AI are setting new standards.

• These alliances enable predictive analytics, AI-powered personalization, and real-time decision-making.

Market Segment Spotlight: Online Marketing & SMB Growth

1. Online Marketing Dominates

• With over 5 billion internet users, online platforms are ideal for data-driven, scalable engagement.

• Digital advertising provides real-time metrics, enabling better ROI optimization.

• Channels like social media, search, and e-commerce continue to lead adoption post-pandemic.

2. SMBs Drive MarTech Democratization

• Cloud-based, subscription-friendly MarTech tools are making enterprise-grade capabilities affordable for SMBs.

• Solutions like CRM, email automation, and social scheduling tools help SMBs compete effectively.

• SMBs value fast ROI, ease of use, and personalization, accelerating MarTech adoption in this segment.

Emerging Opportunities in MarTech

1. Hyper-Personalization with AI

• Machine learning allows brands to anticipate customer needs and deliver 1:1 marketing.

• Moving beyond basic segmentation to real-time, predictive personalization.

• Already prominent in e-commerce, now expanding to finance, healthcare, and automotive.

2. Immersive Experiences via AR/VR

• Brands like IKEA and Sephora are using AR to improve purchase confidence and reduce returns.

• In sectors like real estate, tourism, and entertainment, immersive tech is redefining engagement.

• AR/VR helps collect rich behavioral data, enabling smarter targeting.

The global MarTech landscape is evolving at an unprecedented pace. From regulatory shifts and AI breakthroughs to the rising dominance of online marketing and immersive tech, businesses must rethink their strategies to stay competitive. MarTech is no longer a luxury—it’s a strategic imperative. Companies that embrace AI, personalization, and privacy-first tools will not only survive but lead the next era of marketing innovation.

As the hybrid work model becomes the new normal, organizations worldwide are adapting how they connect with audiences. Enter Hybridley, a cutting-edge hybrid event platform developed by Atlanta Media Services (AMS), tailored to meet the growing demand for seamless, scalable, and inclusive hybrid events.

Why Hybrid Events Are the Future

• Remote and hybrid work have redefined expectations around participation in events.

• Audiences now demand flexibility and equal engagement—whether attending in-person or online.

• Event organizers are seeking tools that are easy to use, cost-effective, and compatible with their existing infrastructure.

What Makes Hybridley Stand Out?

1. Seamless Integration with Existing Tools

Hybridley works with the systems companies already use—no need to overhaul infrastructure or seek extra approvals.

2. Designed for Every Type of Event

Whether your event is:

• Fully in-person

• Entirely virtual

• A blend of both
  Hybridley is built to customize the experience accordingly.

3. Built for Ease and Affordability

• No technical expertise required

• Flexible pricing: pay only for what you use

• Ideal for everything from large-scale conferences to small workshops

Features That Empower Event Success

Live Streaming & On-Demand Video

Deliver rich media experiences that keep attendees engaged and allow for post-event viewing.

Interactive Engagement Tools

Incorporate:

• Live polls

• Q&A sessions

• Chat features
  To promote active participation across all audiences.

Custom Branding Options

Ensure every element reflects your brand identity and messaging.

Tracking & Reporting

• Monitor attendance and engagement in real time

• Perfect for continuing education and professional certifications requiring documentation

Analytics for Data-Driven Decisions

Gain valuable insights like:

• Session popularity

• Attendee drop-off points

• Content effectiveness

Designed by Industry Experts

Nick Snider, founder of Hybridley and a seasoned media professional, was inspired during the height of the pandemic to create an adaptable solution that prioritizes connection over complication.

“We empower organizations to create exactly the kind of event they envision,” says Snider. “Our goal is simple: to keep everyone connected, no matter where they are.”

Flexible Support Options

Whether you're a DIY user or need full-service assistance, Hybridley offers:

• Self-serve tutorials

• Live customer support

• On-site technical help
  Making event execution stress-free and streamlined.

Ideal for a Range of Industries

• Corporate training and internal events

• Higher education and certifications

• Nonprofits and community forums

• Healthcare, finance, and professional associations

Hybridley is more than just a platform—it's a transformational tool for organizations looking to connect audiences across digital and physical spaces. From live streaming and interactivity to analytics and integration, Hybridley enables businesses, educators, and event planners to future-proof their engagement strategies.

Lifeist Wellness Inc. has officially relaunched its flagship wellness brand Mikra, ushering in a bold new era of digital transformation, celebrity collaboration, and science-backed nutraceutical innovation. With a newly designed e-commerce website and strategic endorsement by baseball legend Jose Bautista, Mikra is now positioned as a high-performance health brand ready to scale.

New Website, Same Mission – Enhanced Experience

Developed in collaboration with Toronto-based design firm Harley Oliver, Mikra’s reimagined digital storefront emphasizes:

• Modern UI/UX for seamless customer journeys

• Athlete-aligned product storytelling

• High-conversion features like subscription models and smart automation

CEO Andrea Judge highlights that this digital relaunch is more than cosmetic:

“We are shifting our focus to sales and revenue growth. The technical and strategic upgrades ensure we deliver stronger customer engagement and meaningful experiences.”

Jose Bautista Fronts the Brand

As part of the relaunch, Mikra spotlights new signature products in collaboration with Jose Bautista, including Clarity and Focus. His involvement brings authenticity, credibility, and reach—positioning Mikra as a go-to for high-performance wellness solutions.

Science-Backed Product Innovation

Clarity

Enhances cognitive performance using Acetyl-L-Carnitine, Citicoline, Lion’s Mane, Ginkgo Biloba, and Gotu Kola—engineered to boost memory, mental focus, and brain recovery.

Hydrate

Electrolyte blend featuring natural sea salt for cellular hydration and muscle support. Comes in two flavors:

• Lemon Lime

• Blood Orange Passionfruit

Calm (formerly Serenity)

Stress support powered by L-Theanine, GABA, Chamomile, and Saffron Extract—ideal for promoting emotional balance and day-to-day resilience.

Digital Strategy Enhancements

Subscription-Driven Sales

• Tiered subscribe-and-save for every SKU

• Boosts average order value and customer lifetime value

Smart Email Automation

• Abandon cart, post-purchase upsells, and win-back flows

• Drives repeat purchases and cart expansion

Paid Media Optimization

• Real-time campaign testing on Meta and Google

• Athlete-branded and USP-based creatives across the funnel

Unified Analytics

• One dashboard tracking all performance metrics

• Enables quick response to gaps and scaling of successful channels

Looking Ahead

With additional product launches planned for Q3 2025, Lifeist is setting the stage for long-term success in the health and wellness e-commerce space.

“This isn’t just a brand refresh – it’s a revenue engine,” says Judge.

Lifeist’s Mikra relaunch reflects a clear commitment to innovation, brand performance, and digital scalability. With a fusion of athlete credibility, advanced formulations, and a powerful digital growth engine, Mikra is ready to take its place as a leader in the nutraceutical wellness space.

EngageLab, a global leader in AI-driven omnichannel customer engagement, made a significant mark at the inaugural GITEX Asia 2025, held in Singapore from April 23-25. As Asia’s largest technology and innovation event, GITEX Asia gathered more than 25,000 tech buyers, 700+ global enterprises, and 250+ investors, making it a premier stage for showcasing next-gen customer engagement solutions.

A Platform Built for the Future of Engagement

Under the event theme “AI Everything Singapore,” EngageLab demonstrated how its platform unifies AppPush, WebPush, Email, OTP, SMS, and WhatsApp Business into a seamless omnichannel experience. Attendees learned how EngageLab empowers businesses to deliver highly personalized, data-driven communication across every customer touchpoint.

Strategic Dialogues That Spark Innovation

One of the event’s key moments involved a strategic discussion with a major Indian web and app development firm, which sought scalable push notification capabilities for its expansive client base.

The firm was particularly drawn to:

• Superior message deliverability

• Regionalized technical support

• Integrated, scalable infrastructure

This dialogue sparked a promising collaboration, underscoring EngageLab’s strength in cross-border messaging and its reputation as a dependable MarTech partner for global growth.

Why EngageLab Stands Out

Omnichannel Personalization

Unifies multiple channels into a cohesive, customer-centric journey that adapts in real time to user behavior and engagement patterns.

AI-Powered Insights

Employs advanced analytics for audience segmentation, conversion optimization, and real-time decision-making, ensuring maximum ROI.

Global Messaging Infrastructure

With data nodes across Singapore, USA, and Germany, EngageLab offers:

• 40% higher push deliverability

• 99.97% email delivery success

• Full compliance with global regulations (GDPR, DPPA)

Tailored Local Support

Provides region-specific onboarding, integration assistance, and ongoing technical support — a key differentiator for global enterprises.

Leading the Customer Engagement Revolution

As GITEX Asia 2025 made clear, the future of customer engagement depends on:

• AI automation

• Channel orchestration

• Personalized experiences

EngageLab is well-positioned to lead this evolution, helping organizations drive higher conversions, deeper relationships, and stronger loyalty across every region and vertical.

“We’re not just a vendor—we’re a growth partner,” said an EngageLab representative during the summit.

EngageLab’s presence at GITEX Asia 2025 was more than a showcase—it was a launchpad for meaningful collaborations and a testament to the growing demand for intelligent, omnichannel engagement. As businesses worldwide prioritize cross-border connectivity and customer-centric communication, EngageLab continues to set the gold standard for engagement innovation.

Pollen, the dynamic content marketing platform designed for creators, marketers, and brands, has officially unveiled its bold rebrand  signaling a major leap toward becoming the ultimate all-in-one digital marketing solution.

The platform now features a modern visual identity, an intuitive user experience, and smarter tools that directly connect content engagement to measurable business outcomes like leads, conversions, and customer loyalty.

A Smarter, Simpler Approach to Content Marketing

At its core, Pollen is more than a publishing tool — it’s a growth accelerator for marketers. The platform enables users to publish one piece of content across Instagram, Facebook, X (formerly Twitter), LinkedIn, TikTok, YouTube, email, and text — all with a single click.

This seamless integration saves time and maximizes reach, while enabling businesses to maintain consistency in messaging and branding across every channel.

What’s New: Key Highlights of the Rebrand

Performance-Driven Insights

Unlike traditional social tools that prioritize vanity metrics, Pollen’s redesigned performance dashboards offer a clearer picture of what truly matters:

• Conversions and sales impact

• Lead generation effectiveness

• Customer retention signals

• Site traffic attribution

“We’re giving marketers clarity — connecting engagement to real outcomes,” says Trey Rust, Founder of Pollen.

Unified Audience Hub

The new audience management center makes it easy to:

• Segment contacts based on behavior and demographics

• Engage users on preferred platforms

• Track response rates across different campaigns and channels

It’s a powerful tool for executing personalized, high-performing campaigns with precision.

Lightning-Fast Onboarding

Connecting social accounts, adding team members, and launching your first campaign takes minutes — not hours. The upgraded onboarding process eliminates friction so brands can hit the ground running.

The Big Picture: Strategy Behind the Rebrand

This rebrand is more than cosmetic. It reflects Pollen’s evolving role as a strategic growth partner for brands that want to:

• Increase content ROI

• Better understand their audience

• Turn engagement into measurable value

Pollen’s streamlined platform reflects its core philosophy: marketing tools should be easy, insightful, and results-driven.

As the digital marketing space becomes more crowded and data-driven, Pollen's rebrand positions it as a forward-thinking, marketer-first solution for today’s fast-moving businesses. With smarter insights, unified publishing, and simplified team collaboration, Pollen is helping brands do what they do best — grow.

If you're looking to maximize the performance of your marketing campaigns and link content to bottom-line impact, Pollen might just be your new favorite platform.

In an era where digital presence determines market survival, Alpha Efficiency is stepping up to support local businesses with the launch of its “Local Gravity” Blueprint a strategic program designed to enhance online visibility and community-driven engagement for neighborhood enterprises.

As Chicago’s economy grows steadily, with nominal output up 0.9% in Q1 2025 reaching $906 billion, small businesses must find ways to translate their offline reputation into digital success. Alpha Efficiency’s new initiative is built exactly for that purpose.

What is the Local Gravity Blueprint?

The Local Gravity Blueprint is a tiered program that blends free foundational resources with premium implementation services, giving business owners a customizable path toward stronger online branding, local search performance, and customer loyalty.

“Many businesses struggle to translate their offline strengths into online success,” said an Alpha Efficiency spokesperson. “The Local Gravity Blueprint provides structured yet adaptable strategies for authentic community connection.”

Core Components of the Program

Reputation Management Frameworks

The blueprint includes tactics for collecting and showcasing authentic customer testimonials, using them to build credibility across platforms like Google, Yelp, and Facebook.

Local SEO Optimization

Practical training and support on:

• Google Business Profile management

• Local keyword strategy

• NAP (Name, Address, Phone) consistency

• Citation building and review response tactics

These tools help businesses climb local search rankings and appear where it matters most — when potential customers are searching nearby.

Sustainable Growth Strategies

Focused on retention and re-engagement, the program provides frameworks to foster recurring client relationships, such as loyalty initiatives, personalized email outreach, and referral incentives.

Quality Over Vanity: A Unique Philosophy

What sets the Local Gravity Blueprint apart is its intentional avoidance of vanity metrics. Rather than chasing likes or traffic spikes, Alpha Efficiency emphasizes:

• Authentic community interaction

• Long-term brand relevance

• Digital tools that enhance real-world impact

Its social media approach prioritizes meaningful conversations and hyperlocal content, while its SEO strategy avoids black-hat shortcuts, focusing on evergreen visibility.

Built for Adaptability and Real-World Impact

In a city like Chicago, where neighborhoods have unique cultures and economic dynamics, cookie-cutter marketing doesn’t cut it. The Local Gravity Blueprint is designed to flex as market conditions change — making it especially useful in hyperlocal and seasonal business contexts.

The tiered structure makes it accessible to businesses of all sizes:

• Free version: Foundational resources and guides

• Paid tiers: Advanced local SEO audits, implementation help, strategy coaching, and ongoing optimization

Empowering Local Success

Alpha Efficiency’s Local Gravity Blueprint offers more than marketing tips — it’s a community-centric movement that helps local businesses build authentic visibility and adapt with confidence.

Whether you’re a Chicago coffee shop, family-owned gym, or local service provider, this blueprint is tailored to help you earn attention, trust, and loyalty — online and offline.

As the digital space becomes more competitive, local businesses are increasingly struggling to stand out in online search. But Linda Donnelly, founder of Business Solutions Marketing Group, says there’s an untapped goldmine sitting right under most small business owners' noses: the Google Business Profile (GBP).

In her recent blog post and podcast episode, “The 5 Most Overlooked Google Business Profile Features (That Impact Ranking!)”, Donnelly breaks down exactly how businesses can unlock growth with free tools they’re already signed up for — but not fully using.

“Most small business owners think their Google listing is just about hours and reviews,” says Donnelly. “But Google rewards activity, accuracy, and detail — and most people aren’t using half the features available to them.”

Why Google Business Profiles Matter More Than Ever

Recent updates to Google’s local search algorithm have emphasized real-time engagement, relevance, and content richness. That means passively claiming a listing isn’t enough anymore — businesses must actively optimize their profiles to remain competitive.

Despite its potential, a staggering percentage of businesses are underutilizing GBP features:

• Only 39% of businesses use the Services & Products section correctly

• Fewer than 25% manage their Q&A section

• Just 17% consistently post updates — despite those posts being tied to a 28% increase in clicks

The 5 Most Overlooked Google Business Profile Features

1. Services & Products

These sections are more than catalogs — they’re keyword-rich opportunities to show up in relevant local searches.

Tip: Add detailed, search-optimized descriptions and custom pricing where applicable.

2. Q&A Section

Think of this as your public-facing FAQ page. It helps customers and also tells Google more about your business.

Tip: Pre-load common questions and answers, and upvote the most important ones to the top.

3. Attributes

Unique identifiers like “Women-Owned,” “Black-Owned,” “LGBTQ+ Friendly,” or “Online Appointments” signal to both Google and your audience that you’re aligned with specific needs and values.

Tip: Regularly review these for new, industry-relevant tags.

4. Photos & Videos

Visual content builds trust fast — and listings with regular uploads can see up to a 500% increase in call volume.

Tip: Upload fresh content weekly, including behind-the-scenes videos, team member highlights, and product close-ups.

5. Google Posts

Posting to your GBP signals to Google that your business is active and relevant. Posts also appear directly in search results, giving you prime real estate.

Tip: Use this space for weekly promos, events, blog snippets, or customer success stories.

Building Visibility and Trust in One Move

“These features don’t just help with rankings — they show customers that your business is alive, responsive, and trustworthy,” Donnelly emphasizes. “People want to see that you’re real, responsive, and ready to help. Google wants that too.”

Why It Matters Now

With constant updates to Google’s local algorithm and increasing competition for top spots in map packs and local search results, businesses that ignore their GBP optimization risk getting buried — even if they offer the best service in town.

That’s why Donnelly and her team at Business Solutions Marketing Group focus heavily on:

• Google Business optimization

• Reputation management

• AI video marketing

• Their standout solution: the AI Review Builder, a hands-free review generation tool designed to boost SEO and customer credibility simultaneously

Take Control of Your Google Presence

Optimizing your Google Business Profile doesn’t require a massive budget or technical team — just strategic focus and consistent action. Linda Donnelly's blueprint is clear: those who take full advantage of GBP will win more visibility, more customers, and more trust.

Don’t wait for competitors to outrank you. Activate the full potential of your Google Business Profile today.