TNL Mediagene, a Tokyo-based next-generation digital media and data group, has announced an agreement with Business Insider to launch a Taiwan version of the renowned U.S.-based business media brand. Set to debut this summer, Business Insider Taiwan aims to cater to the growing information demands of Chinese-speaking audiences both across Asia and worldwide, while offering a significant new platform for advertisers.

1. Strategic Expansion into Taiwan

• The Taiwan edition of Business Insider is a key milestone in TNL Mediagene’s broader pan-Asian growth strategy.

• The company already successfully operates Business Insider Japan, attracting millions of monthly unique users.

• The Taiwan launch will further strengthen TNL Mediagene’s footprint in the region’s media landscape.

2. Meeting the Needs of Chinese-Speaking Audiences

• TNL Mediagene aims to deliver trusted and insightful business content to hundreds of millions of Chinese-speaking readers.

• Joey Chung, CEO and Co-Founder of TNL Mediagene, highlights their experience with The News Lens in Taiwan as a strong foundation for this expansion.

• The new platform will cover global business trends, technology, and innovation.

3. Business Insider’s Global Reputation

• Business Insider is globally recognized for award-winning journalism that empowers readers in business and technology sectors.

• The brand’s reputation will help Business Insider Taiwan establish credibility quickly among its target audience.

4. New Advertising and Subscription Offerings

• TNL Mediagene plans to introduce advertising packages available in English, Chinese, and Japanese.

• Additional services will include:

  • Video content distribution

  • Data analytical products

  • Subscription services for deeper content engagement

• These offerings will provide advertisers with direct access to valuable audiences across Asia.

5. Future Vision for Media Growth

• Motoko Imada, President and Co-Founder of TNL Mediagene, emphasizes the company's ambition to serve Millennials and Generation Z audiences across a broader Asian market.

• The launch of Business Insider Taiwan marks a step toward building a next-generation, pan-Asian digital media powerhouse.

• Note: "Business Insider Taiwan" is a provisional name; the final brand name will be announced later.

The launch of Business Insider Taiwan represents a significant leap in TNL Mediagene’s mission to expand its influence across Asia’s rapidly growing digital media sector. With proven success in Japan and Taiwan, and a focus on serving the evolving needs of Chinese-speaking audiences, TNL Mediagene is poised to become a leading next-generation media group, delivering premium content and innovative solutions for readers and advertisers alike.