In an era dominated by ChatGPT, MidJourney, and countless AI-powered tools, the challenge isn’t generating content it’s maintaining clear, consistent brand identity. Recognizing this gap, Singapore-based AI marketing platform gimmefy and UK-based branding consultancy BeenThereDoneThat (BTDT) have teamed up to launch the AI Brand Launchpad, a program designed to help brands align their strategy with AI tools and amplify their presence without compromising on brand essence.

Why AI Brand Launchpad Matters

• Creativity is abundant, but coherent brand messaging is becoming harder to maintain.

• AI tools magnify existing weaknesses—unclear brand positioning or inconsistent tone can lead to off-brand messaging.

• AI Brand Launchpad ensures AI works with your brand, not against it.

Core Objectives of AI Brand Launchpad

1. Turn Brand Identity into an AI Superpower

   • The program transforms your brand’s tone, positioning, and messaging into the ultimate prompt for AI tools.

   • Instead of starting from scratch, marketers guide AI using a clear, structured brand foundation.

2. Solve the Off-Brand Output Challenge

   • Helps eliminate generic AI outputs by establishing strong brand alignment before any AI-driven content creation begins.

   • Ensures speed doesn’t come at the cost of brand identity.

3. Build a Future-Proof AI Marketing Ecosystem

   • Prepares brands to be “AI-ready” with a strategic framework that aligns with content automation.

   • Seamlessly combines gimmefy’s tools with BTDT’s branding expertise.

Features and Tools in the Program

• Brand Vault: Central repository of brand values, tone, and guidelines used to train AI models.

• Brand Guardrails: Ensure AI outputs follow preset brand guidelines, preventing off-tone content.

• Result Editor: Allows real-time refinements to outputs for better alignment and performance.

• Plagiarism Checks: Ensures originality in every output.

Strategic Collaboration Highlights

1. Joint Expertise for Strategic Impact

   • BTDT’s branding experience meets gimmefy’s AI innovation to elevate your brand’s digital presence.

2. AI-Ready Branding

   • Refines tone, voice, and positioning to avoid generic AI content.

3. End-to-End Marketing Workflow

   • From ideation to deployment, the platform offers complete automation without compromise.

4. Flexible Tiers for Diverse Needs

   • Options include Ignite, Amplify, and Reinvent—allowing organizations to scale based on AI maturity and branding depth.

5. Faster, Smarter Execution with Lasting Value

   • Enables faster content creation with high brand consistency, improving marketing ROI.

Expert Voices on the Future of Branding with AI

• Shalu Wasu, CEO of gimmefy:
  “It’s like giving marketers a superpower—the ability to turn ideas into impactful campaigns at the speed of thought, without losing an ounce of brand essence.”

• Nikki Crumpton, CSO at BTDT:
  “AI Brand Launchpad ensures brands don’t just survive the AI revolution—they thrive. It becomes their north star in a tech-driven world.”

• Giles Jepson, CGO at BTDT:
  “Speed matters, but so does getting it right. AI Brand Launchpad balances both—rapid execution without sacrificing brand integrity.”

AI Brand Launchpad is more than a tool—it's a strategic blueprint for navigating the AI revolution in marketing. By merging world-class branding consulting with next-gen AI technology, gimmefy and BTDT have created a program that ensures brands remain relevant, recognizable, and resonant in the fast-evolving digital world. For brands looking to stay ahead, the future starts here.