Lifeist Wellness Inc. has officially relaunched its flagship wellness brand Mikra, ushering in a bold new era of digital transformation, celebrity collaboration, and science-backed nutraceutical innovation. With a newly designed e-commerce website and strategic endorsement by baseball legend Jose Bautista, Mikra is now positioned as a high-performance health brand ready to scale.

New Website, Same Mission – Enhanced Experience

Developed in collaboration with Toronto-based design firm Harley Oliver, Mikra’s reimagined digital storefront emphasizes:

• Modern UI/UX for seamless customer journeys

• Athlete-aligned product storytelling

• High-conversion features like subscription models and smart automation

CEO Andrea Judge highlights that this digital relaunch is more than cosmetic:

“We are shifting our focus to sales and revenue growth. The technical and strategic upgrades ensure we deliver stronger customer engagement and meaningful experiences.”

Jose Bautista Fronts the Brand

As part of the relaunch, Mikra spotlights new signature products in collaboration with Jose Bautista, including Clarity and Focus. His involvement brings authenticity, credibility, and reach—positioning Mikra as a go-to for high-performance wellness solutions.

Science-Backed Product Innovation

Clarity

Enhances cognitive performance using Acetyl-L-Carnitine, Citicoline, Lion’s Mane, Ginkgo Biloba, and Gotu Kola—engineered to boost memory, mental focus, and brain recovery.

Hydrate

Electrolyte blend featuring natural sea salt for cellular hydration and muscle support. Comes in two flavors:

• Lemon Lime

• Blood Orange Passionfruit

Calm (formerly Serenity)

Stress support powered by L-Theanine, GABA, Chamomile, and Saffron Extract—ideal for promoting emotional balance and day-to-day resilience.

Digital Strategy Enhancements

Subscription-Driven Sales

• Tiered subscribe-and-save for every SKU

• Boosts average order value and customer lifetime value

Smart Email Automation

• Abandon cart, post-purchase upsells, and win-back flows

• Drives repeat purchases and cart expansion

Paid Media Optimization

• Real-time campaign testing on Meta and Google

• Athlete-branded and USP-based creatives across the funnel

Unified Analytics

• One dashboard tracking all performance metrics

• Enables quick response to gaps and scaling of successful channels

Looking Ahead

With additional product launches planned for Q3 2025, Lifeist is setting the stage for long-term success in the health and wellness e-commerce space.

“This isn’t just a brand refresh – it’s a revenue engine,” says Judge.

Lifeist’s Mikra relaunch reflects a clear commitment to innovation, brand performance, and digital scalability. With a fusion of athlete credibility, advanced formulations, and a powerful digital growth engine, Mikra is ready to take its place as a leader in the nutraceutical wellness space.