artificial intelligence 30 Apr 2025
Atomic Leap, a leading performance marketing agency based in Bristol, has announced the launch of the world's first free AI-powered SEO audit tool. This groundbreaking tool provides businesses of all sizes with comprehensive, expert-level SEO analysis that was once only accessible through premium agency services.
Unlike traditional free SEO tools that often provide only basic scans or partial keyword analysis, Atomic Leap’s AI SEO Audit delivers a detailed, tailored report covering all four essential SEO pillars:
Backlinks
Keywords
Content Quality
Technical Performance
Drawing on Atomic Leap’s 15 years of industry-leading expertise and proprietary AI methodologies, this tool provides businesses with insights typically available only to large corporations. The AI tool also offers advanced competitor benchmarking, allowing each website to be evaluated in the context of its business and industry, ensuring results that are both actionable and relevant.
Wayland Coles, digital pioneer and founder of Atomic Leap, emphasized the importance of democratizing high-quality SEO audits:
"This isn't just another automated SEO check. It's a truly comprehensive, AI-driven audit built from the ground up to deliver actionable insights. We wanted to democratize the depth and quality of professional SEO audits, typically costing over £1,000, by making them accessible to every business, absolutely free."
Atomic Leap’s AI SEO Audit is not just another basic SEO tool. Here’s what makes it unique:
Comprehensive Analysis: The tool examines every page and keyword on the website to ensure no detail is overlooked.
Intelligent Benchmarking: It compares websites against relevant competitors, tailoring the audit to the specific needs of the business and industry.
Trusted Data: The audit uses the same premium data sources trusted by top global brands like Amazon, Adidas, and Samsung, ensuring accurate and valuable insights.
Early users have praised the tool for its clarity and depth:
"An exceptionally clear, detailed, and actionable report - perfectly tailored for directors or business owners. The analysis felt genuinely expert-level and comprehensive, offering specific recommendations rather than vague advice."
The launch of Atomic Leap’s free AI-powered SEO Audit tool is a game-changer for businesses looking to optimize their online presence. By making expert-level SEO audits accessible to all, Atomic Leap continues to lead the way in performance marketing and digital innovation.
artificial intelligence 30 Apr 2025
Attain, a leading permissioned commerce data platform, has partnered with Samba TV, a global leader in AI technology for media analytics, to expand Attain's incrementality measurement platform to include linear television. This partnership offers marketers a comprehensive, cross-channel view of sales lift across all major media platforms, from traditional linear TV to CTV and programmatic advertising, enabling full-funnel performance measurement.
With the integration of Samba TV’s proprietary automatic content recognition technology, which is integrated at the chipset level across dozens of the top Smart TVs globally, Attain’s Measurement platform now enables brands to connect traditional linear TV with digital media investments. This collaboration empowers marketers with powerful insights into the effectiveness of brand advertising, covering both top-of-funnel metrics like reach and frequency, and real-world outcomes such as incremental sales and sales attribution.
For the first time, Attain’s customers will be able to access granular insights into the effectiveness of linear TV alongside digital media, all through a single, unified partner. This enhanced measurement capability is powered by explicit consumer consent, ensuring transparency and a robust value exchange for advertisers.
Attain’s expanded capabilities now allow brands to:
Measure Incrementality and iROAS across linear TV, CTV, social, and programmatic channels.
Invest Smarter by measuring incremental sales lift from TV campaigns, optimizing data-driven media investments.
Access Granular Reporting, including detailed audience insights by age, gender, income, and U.S. census region to further optimize marketing strategies and boost ROI.
Attain’s CEO and Co-Founder, Brian Mandelbaum, highlighted the importance of this collaboration:
"Marketers have long struggled to quantify the real impact of linear TV on business outcomes. With our new integration with Samba TV and their unparalleled footprint of first-party data, we're removing that blind spot and delivering a holistic view of performance that ties brand-building efforts directly to sales results."
This partnership represents a significant advancement in cross-platform measurement, offering a holistic view of performance that bridges the gap between offline and digital media. It’s a major step forward for marketers in industries such as QSR, Retail, CPG, Financial Services, Streaming & Entertainment, and Auto, who seek deeper insights into the effectiveness of their media investments.
With over 10 million opted-in consumers, $600 billion in cumulative spend, and 7 billion+ transactions across 10,000+ merchants and brands, Attain offers unmatched visibility into consumer behavior. Trusted by over 650 leading advertisers and agencies, the platform has formed partnerships with major players, including Google/DV360, The Trade Desk (TTD), Pubmatic, OpenX, and all major social platforms.
The partnership between Attain and Samba TV ushers in a new era of cross-channel performance measurement, empowering marketers with the tools they need to optimize media investments across all major platforms. As digital marketing continues to evolve, this collaboration offers deeper insights and clearer accountability for advertising spend.
artificial intelligence 30 Apr 2025
Sojern, the leading marketing platform built for the hospitality industry, has been selected as an official global marketing partner for The Ascott Limited (Ascott), a leading hospitality company with a portfolio of over 980 properties across more than 230 cities worldwide. Through this collaboration, Sojern will leverage its AI-driven marketing platform to elevate Ascott’s digital marketing strategy, maximize return on investment (ROI), and increase direct bookings.
Ascott’s diverse portfolio includes award-winning brands such as Ascott, Citadines, lyf, Oakwood, Somerset, and many more across Asia Pacific, Europe, the Middle East, Africa, and the USA. The collaboration follows a rigorous six-month request for proposal (RFP) process, through which Ascott streamlined its marketing vendors, selecting Sojern as one of its five global partners. This decision highlights Ascott's commitment to an innovative, data-driven approach to digital marketing and underscores the importance of efficient investment and guest engagement.
Sojern’s advanced platform will support Ascott in achieving the following key goals:
Maximize Direct Bookings: By implementing sophisticated programmatic advertising and audience targeting, Sojern will help drive high-value travelers to Ascott’s web and app platforms.
Enhance Traveller Engagement: Using real-time travel intent data, Sojern will ensure Ascott reaches the right audience at the right time, enhancing guest acquisition and brand loyalty.
Position Ascott as an Industry Leader: Sojern will provide valuable marketing insights and industry expertise to support Ascott's global and regional teams in knowledge-sharing initiatives and workshops.
“We are incredibly proud to strengthen our trusted partnership with Ascott and to be named one of its official global marketing partners,” said Lina Ang, Managing Director, International Property Sales at Sojern. “This reflects our shared vision of driving meaningful traveler engagement through smarter, data-driven marketing, and we're excited to continue driving impactful results together on a global scale.”
Sojern has a proven track record of supporting global hospitality leaders, including Accor South East Asia, Marriott International, Viva Resorts by Wyndham, and The Leading Hotels of the World. The company has consistently helped hotels maximize revenue and guest engagement in an ever-evolving digital landscape.
This partnership with Ascott marks a significant step in Sojern's mission to help hospitality companies optimize their digital marketing efforts, improve ROI, and drive direct bookings through innovative, AI-powered marketing strategies. As Ascott continues to expand its global presence, Sojern’s expertise will be pivotal in enhancing guest engagement and building stronger brand loyalty across diverse markets.
customer engagement 30 Apr 2025
Homeowners Marketing Services has announced a significant upgrade to its direct mail solutions, designed to help businesses effectively communicate with their target audience across the United States. Leveraging decades of expertise, Homeowners Marketing Services delivers highly accurate, data-driven direct mail solutions that result in improved conversion rates and greater customer engagement.
Homeowners Marketing Services utilizes advanced data practices to ensure that its mailing lists are accurate, fresh, and highly targeted. By honing in on specific demographic parameters and consumer behavioral patterns, the company enables businesses to execute more efficient marketing strategies. Their updated direct mail solutions enable businesses to connect with potential customers through personalized and life-event-triggered mailing campaigns, making it easier to reach the right audience at the perfect moment.
"Our mission is to provide businesses with the most reliable and effective direct mail marketing tools," said Robert Hannah, President at Homeowners Marketing Services. "With the latest enhancements to our data practices improving mailing list freshness and accuracy, we are making it even easier for businesses to connect with potential customers through highly personalized and life-event-triggered mailing campaigns."
Businesses, regardless of size, are increasingly investing in direct mail marketing due to its high response rates. According to industry experts, direct mail offers significant advantages for businesses looking to make a lasting impression on their target audience. Homeowners Marketing Services offers advanced solutions that enable businesses to:
Reach targeted, verified prospects with precision and timeliness.
Deliver personalized marketing messages that stand out and resonate.
Enhance brand recognition through tangible, direct communication.
Increase response rates and ROI by executing highly targeted outreach.
At Homeowners Marketing Services, data hygiene is of the utmost importance. The company ensures that its data is rigorously checked and updated, helping clients execute campaigns with highly deliverable data. By being "first to data", businesses can reach their target audience before competitors. This method not only saves up to 50% in campaign costs but also ensures that businesses are the first to present their offers to consumers.
"In today’s competitive market, businesses need marketing solutions that deliver real ROI," added Robert Hannah. "By offering highly customizable and data-driven mailing lists, we empower businesses to execute targeted direct mail campaigns that convert leads into loyal customers."
Homeowners Marketing Services continues to be a leader in providing accurate, data-driven direct mail solutions that help businesses across America enhance customer engagement and maximize ROI. By offering tailored solutions that meet the specific needs of every business, Homeowners Marketing Services is setting the stage for businesses to improve their marketing effectiveness and create lasting customer relationships.
artificial intelligence 30 Apr 2025
iCrowdNewswire, a global leader in press release distribution and communications innovation, has announced the launch of its AI distribution channels. This cutting-edge capability ensures that press releases are not only published but are effectively prioritized and integrated into the generative AI ecosystems of leading platforms like Anthropic, OpenAI, ByteDance, and Apple. This new advancement is part of the ongoing evolution of Generative Engine Optimization (GEO), aimed at improving digital communications visibility in the age of AI.
As generative AI platforms continue to reshape how news and information are consumed, it’s no longer enough for press releases to simply be indexed. They must be embedded within these platforms to be seen, interpreted, and prioritized in AI-generated responses. With the introduction of AI distribution channels, iCrowdNewswire ensures that its customers’ press releases are not only published but are effectively visible in AI-generated insights.
"We are witnessing a once-in-a-generation shift in how information is discovered," said Hector Botero, CEO of iCrowdNewswire. "With the rise of AI-powered search, it’s not enough to be indexed, you must be included and visible in the platforms people now rely on for answers."
In a digital environment increasingly dominated by AI interfaces, traditional SEO methods are rapidly being overtaken by AI-driven technologies. To stay ahead, press releases must be structured with metadata and schema that allow AI systems to easily read and understand them. iCrowdNewswire’s innovative technology ensures that press releases are structured for optimal AI discoverability, improving both their reach and influence in the generative AI ecosystem.
The company’s press releases are now being distributed not just broadly but in a machine-readable format that helps AI platforms index and surface them in responses to user queries. This allows clients to benefit from improved search rankings and greater exposure on AI-powered platforms.
With iCrowdNewswire’s AI distribution channels, brands can now:
Gain broader reach and AI-powered discoverability across leading generative AI platforms.
Improve search rankings and visibility on emerging AI-powered platforms.
Strategically position their brand for exposure to media, influencers, and AI-driven information ecosystems.
Strengthen long-term brand positioning and digital presence in the evolving digital landscape.
This feature is now available in all iCrowdNewswire packages, providing customers with a more robust and future-forward approach to digital press release distribution.
iCrowdNewswire’s launch of AI distribution channels represents a major leap forward in how brands can enhance their visibility and impact in today’s rapidly changing digital communications landscape. By aligning with generative AI platforms, iCrowdNewswire helps brands remain relevant in the AI-driven future of content discovery.
customer relationship management 30 Apr 2025
INSIDEA, a rapidly growing digital solutions company known for its expertise in CRM implementation and digital transformation, has officially joined the Salesforce Partner Program. This partnership allows INSIDEA to further enhance its ability to help organizations harness the full potential of Salesforce, the world’s leading CRM platform, to drive growth and engagement.
Many businesses face hurdles like low user adoption, complex integration, and extended onboarding processes when implementing CRM systems. INSIDEA specializes in addressing these pain points, simplifying the process, and offering tailored solutions that deliver immediate value.
The Salesforce Partner Program has a rigorous certification process, requiring proof of industry expertise and demonstrated success. INSIDEA has proudly met these standards, earning its place in the Salesforce network. As demand for qualified Salesforce consultants grows, INSIDEA's success is rooted in its ability to provide strategic guidance alongside technical solutions.
INSIDEA’s Salesforce expertise spans onboarding, implementation, API integration, and custom development services, all aimed at making Salesforce adoption as smooth and efficient as possible. The company has successfully delivered over 1000 CRM implementations for clients across various industries, enabling businesses to streamline operations and unlock faster CRM ROI.
Pratik Thakker, Founder and CEO of INSIDEA, explained, "For us, becoming a Salesforce consulting partner is not just a new logo on our website — it’s a validation of years of hard work. We’ve always believed that technology, especially Salesforce, can drive incredible business outcomes, but only when implemented the right way. We help companies avoid common pitfalls like poor adoption and integration struggles."
INSIDEA’s approach goes beyond just technical setup; it focuses on creating custom solutions tailored to the unique needs of each business. The company’s hands-on approach ensures businesses don’t just implement Salesforce but also get their teams on board with the platform, enhancing user adoption and overall effectiveness.
INSIDEA provides businesses with a wide range of Salesforce services, including:
Expert-led onboarding to ensure smooth transitions.
Custom implementation tailored to the unique needs of each business.
Advanced API integrations for connecting Salesforce with third-party applications.
Ongoing support to help clients continue to extract value long after the setup.
With these services, businesses can quickly integrate Salesforce into their operations, improve workflows, and unlock the full power of their CRM investment.
INSIDEA is committed to expanding its Salesforce services by:
Developing pre-built industry accelerators to streamline CRM implementations.
Investing in AI-driven integrations to enhance Salesforce’s capabilities.
Deepening its expertise across key verticals.
Strengthening its presence on Salesforce’s AppExchange marketplace, making its solutions more accessible globally.
INSIDEA’s inclusion in the Salesforce Partner Program marks a significant milestone in the company’s growth. By offering expert Salesforce consulting services, INSIDEA is helping businesses of all sizes unlock the true potential of CRM, streamline processes, and drive measurable results. As the demand for digital transformation continues to rise, INSIDEA’s solutions are perfectly positioned to guide businesses to success.
marketing 30 Apr 2025
CraveBooks, a leading book promotion and author marketing platform, has officially launched its CraveBooks 2.0 platform, marking a significant evolution in its offerings. In addition to this launch, CraveBooks has successfully acquired and integrated eBookFairs, a popular platform for virtual book fairs and author promotions. These updates represent CraveBooks’ commitment to providing authors, publishers, and book marketers with a comprehensive suite of tools to help them grow their audience, engage readers, and build their email lists.
The CraveBooks 2.0 platform introduces several powerful features that cater to authors at every stage of their journey:
The Author Academy: A rich library of over 150 on-demand training videos covering essential topics like book marketing, publishing strategies, list building, and the craft of writing.
CraveBooks Insider: A private community where authors and publishers can connect, collaborate, join writing sprints, attend AMA webinars, and share valuable insights.
New Publisher Membership Levels: These provide flexible options for publishing companies and book publicists who handle multiple authors, offering a single platform for managing promotions, communications, list-building, and more.
Upgraded Stats & Analytics: The new platform offers deeper insights into promotion performance, reader engagement, profile/book clicks, and email list growth, helping authors measure their success more effectively.
Direct-to-Reader Selling Tools: Authors can now sell their books directly to readers through the CraveBooks platform, bypassing third-party sellers and increasing their revenue.
The integration of eBookFairs into the CraveBooks ecosystem allows authors to access both sites with a single login. This integration opens up more opportunities for authors to promote their books and participate in genre-specific virtual book fairs, reaching an even larger audience.
“Our goal is to make CraveBooks the most robust platform available for authors and publishers — a place where they can not only promote their books but also engage directly with readers, build their email lists, and access the education and tools they need to grow their careers,” said Cary Bergeron, CEO and Co-Founder of CraveBooks.
These updates demonstrate CraveBooks’ continued commitment to helping authors and publishers leverage data-driven promotions and make meaningful connections with readers. By combining powerful promotional tools with educational resources and community engagement, CraveBooks 2.0 is designed to translate these efforts into real results for authors and publishers alike.
With CraveBooks 2.0, authors now have everything they need to build their careers and succeed in the highly competitive world of book marketing.
ecommerce and mobile ecommerce 29 Apr 2025
Germany’s e-commerce sector is experiencing robust growth, establishing itself as a major digital retail hub in Europe. From increasing development firms to transparent pricing strategies and a projected revenue of over $107 billion by 2025, this article explores the key dynamics of Germany’s e-commerce landscape, regional pricing trends, and future forecasts.
As of April 2024, 208 registered companies in Germany specialize in e-commerce development.
These firms are primarily based in Berlin, Munich, and Frankfurt—Germany’s leading tech cities.
The competitive environment highlights the need for transparency in pricing and clear service offerings.
Transparent pricing builds trust and credibility with prospective clients.
Clear cost structures speed up decision-making and improve conversion rates.
Transparent pricing helps reduce disputes, avoid billing misunderstandings, and reinforces a professional image.
In Germany’s crowded e-commerce market, companies showcasing pricing upfront often attract more serious buyers.
Average hourly rate: $80.51
Pricing distribution:
5.13% charge < $30/hour
41.03% charge $30–$70/hour
Majority (53.84%) charge $70–$150/hour
Average hourly rate: $94.55
Pricing distribution:
9.1% charge < $30/hour
31.8% charge $30–$70/hour
45.5% charge $70–$150/hour
Remaining companies charge > $150/hour
Average hourly rate: $95.45
Pricing distribution:
18.2% charge < $30/hour
9.1% charge $30–$70/hour
63.6% charge $70–$150/hour
9.1% charge $150–$250/hour
Germany’s average hourly rate: $90.17
Example project cost: A 120-hour e-commerce development project would cost approx. $10,824
Berlin is the most affordable city, Munich falls in the middle, and Frankfurt is the most expensive for e-commerce development services.
Projected revenue in 2025: US$107.85 billion
Expected CAGR (2025–2029): 7.13%
Projected market volume by 2029: US$142.04 billion
Number of users by 2029: 51.8 million
User penetration:
66.4% in 2025
Projected to reach 70.6% by 2029
Average Revenue Per User (ARPU): US$2.26K
Germany is among the top digital retail markets in Europe, driven by:
Consumer behavior shifts
Innovation and technology
High service quality standards
Operational improvements
Germany’s e-commerce development sector presents vast opportunities for both service providers and businesses aiming to build online platforms. With clear city-based pricing dynamics and a projected market expansion, companies entering this space should prioritize transparency, regional pricing awareness, and future-oriented strategies to stay competitive and profitable. As Germany heads toward a $142B e-commerce market by 2029, the momentum shows no signs of slowing.
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