As the digital space becomes more competitive, local businesses are increasingly struggling to stand out in online search. But Linda Donnelly, founder of Business Solutions Marketing Group, says there’s an untapped goldmine sitting right under most small business owners' noses: the Google Business Profile (GBP).

In her recent blog post and podcast episode, “The 5 Most Overlooked Google Business Profile Features (That Impact Ranking!)”, Donnelly breaks down exactly how businesses can unlock growth with free tools they’re already signed up for — but not fully using.

“Most small business owners think their Google listing is just about hours and reviews,” says Donnelly. “But Google rewards activity, accuracy, and detail — and most people aren’t using half the features available to them.”

Why Google Business Profiles Matter More Than Ever

Recent updates to Google’s local search algorithm have emphasized real-time engagement, relevance, and content richness. That means passively claiming a listing isn’t enough anymore — businesses must actively optimize their profiles to remain competitive.

Despite its potential, a staggering percentage of businesses are underutilizing GBP features:

• Only 39% of businesses use the Services & Products section correctly

• Fewer than 25% manage their Q&A section

• Just 17% consistently post updates — despite those posts being tied to a 28% increase in clicks

The 5 Most Overlooked Google Business Profile Features

1. Services & Products

These sections are more than catalogs — they’re keyword-rich opportunities to show up in relevant local searches.

Tip: Add detailed, search-optimized descriptions and custom pricing where applicable.

2. Q&A Section

Think of this as your public-facing FAQ page. It helps customers and also tells Google more about your business.

Tip: Pre-load common questions and answers, and upvote the most important ones to the top.

3. Attributes

Unique identifiers like “Women-Owned,” “Black-Owned,” “LGBTQ+ Friendly,” or “Online Appointments” signal to both Google and your audience that you’re aligned with specific needs and values.

Tip: Regularly review these for new, industry-relevant tags.

4. Photos & Videos

Visual content builds trust fast — and listings with regular uploads can see up to a 500% increase in call volume.

Tip: Upload fresh content weekly, including behind-the-scenes videos, team member highlights, and product close-ups.

5. Google Posts

Posting to your GBP signals to Google that your business is active and relevant. Posts also appear directly in search results, giving you prime real estate.

Tip: Use this space for weekly promos, events, blog snippets, or customer success stories.

Building Visibility and Trust in One Move

“These features don’t just help with rankings — they show customers that your business is alive, responsive, and trustworthy,” Donnelly emphasizes. “People want to see that you’re real, responsive, and ready to help. Google wants that too.”

Why It Matters Now

With constant updates to Google’s local algorithm and increasing competition for top spots in map packs and local search results, businesses that ignore their GBP optimization risk getting buried — even if they offer the best service in town.

That’s why Donnelly and her team at Business Solutions Marketing Group focus heavily on:

• Google Business optimization

• Reputation management

• AI video marketing

• Their standout solution: the AI Review Builder, a hands-free review generation tool designed to boost SEO and customer credibility simultaneously

Take Control of Your Google Presence

Optimizing your Google Business Profile doesn’t require a massive budget or technical team — just strategic focus and consistent action. Linda Donnelly's blueprint is clear: those who take full advantage of GBP will win more visibility, more customers, and more trust.

Don’t wait for competitors to outrank you. Activate the full potential of your Google Business Profile today.