News

Wayward Boost Turns Partnership Media Into Scalable Ad Channel

Wayward has launched Wayward Boost™, a new platform designed to transform partnership media—long considered effective but difficult to scale—into a measurable, performance-driven advertising channel. The move reflects a broader shift in digital marketing toward creator-led, trust-based media amplified through paid distribution. Wayward’s introduction of Wayward Boost signals an attempt to...

marketing 4 May 2026

Rockwell Automation Showcases Digital Twin Factory at Interpack

At Interpack 2026, Rockwell Automation Inc. is presenting a fully virtualized manufacturing line that illustrates how digital twin technology is reshaping industrial operations. The demonstration highlights how food and beverage manufacturers can design, simulate, and optimize entire production systems before physical deployment. At a time when manufacturers are under pressure to increase...

automation 4 May 2026

Boardwalk Acquires Spire Marketing, Launches Continuum

Boardwalk Pipelines has completed its acquisition of Spire Marketing, signaling a strategic expansion into integrated natural gas marketing and trading. The newly rebranded entity, Boardwalk Continuum Marketing, reflects a broader industry shift toward end-to-end energy platforms that combine infrastructure with commercial intelligence. Boardwalk Pipelines LP has finalized its acquisition of...

marketing 4 May 2026

Hightouch Raises $150M to Build “Agentic Marketing” Platform on Enterprise Data

Hightouch is making a strong bid to define the next phase of marketing automation—one driven not by prompts, but by autonomous AI agents. The company has raised $150 million in a Series D round led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures, valuing the company at $2.75 billion. The round also drew participation from a roster of high-profile investors, including...

marketing 30 Apr 2026

Innovid Expands Measurement Suite to Tie Ad Spend Directly to Sales Impact

Innovid is sharpening its pitch to performance-focused marketers with a new round of measurement upgrades aimed at answering a deceptively simple question: what’s actually driving results? In its latest “Feature Beat” update, the company is rolling out enhancements designed to connect media exposure to real business outcomes—moving beyond surface-level metrics toward deeper attribution, clearer...

advertising 30 Apr 2026

Supergoop! Consolidates Media With January Digital to Unify DTC, Retail, and Marketplace Growth

Supergoop! is rethinking how it scales growth—and it’s starting with media consolidation. The sunscreen brand has named January Digital as its media agency of record, bringing, for the first time, its direct-to-consumer, retail, and marketplace media efforts under a single partner. The move signals a broader shift toward unified, full-funnel strategies as brands look to connect fragmented...

marketing 30 Apr 2026

Bloomreach Brings Loomi AI to Shopify, Promising No-Code Personalization Across Every Touchpoint

Bloomreach is tightening its grip on the Shopify ecosystem with a new embedded app that aims to make advanced personalization both powerful and painless. The company’s latest release—Loomi AI for Shopify—connects Shopify stores directly to Bloomreach’s marketing, search, and merchandising tools, all powered by its Loomi AI engine. The pitch: give merchants real-time, AI-driven personalization...

artificial intelligence 30 Apr 2026

NIQ Launches Precision Solutions to Bring Hyperlocal Targeting to Retail Growth

NIQ is sharpening its focus on localized growth with the launch of Precision Solutions in the U.S., a new platform designed to help brands and retailers move beyond one-size-fits-all strategies. The premise is simple: broad, market-level decision-making no longer cuts it in a fragmented retail landscape. Shopper behavior now varies dramatically by store, neighborhood, and region—and companies...

marketing 30 Apr 2026