George Magazine has officially named Cogsworth, celebrated partner at Cogsworth & Whiskerbolt, as its new Social Media Manager, effective immediately. Known for his sharp strategy and dynamic presence, Cogsworth is set to infuse George Magazine’s social media platforms with fresh energy, clever engagement, and a refined touch of feline charm.

Highlights of the Appointment:

1. A Strategic Shift Toward Digital Dynamism

• Cogsworth brings years of experience crafting engaging online narratives and campaigns.

• As Social Media Manager, he will oversee most of the magazine’s platforms—focusing on X (formerly Twitter)—while contributing to content development and audience engagement.

2. A Unique Aesthetic and Voice

• Alongside his well-known partner, Whiskerbolt, Cogsworth is known for a "Cat Bosses" flair—a mix of traditional sophistication and modern edge.

• This tone aligns with George Magazine’s evolving voice and appeal to a wide-ranging readership.

3. Endorsements from Leadership

• “His wit is exactly what’s needed in social media today,” said Gene Ho, Editor in Chief. “Influencers must be fast and sometimes even feisty.”

• CEO Dave Blaze added, “We believe Cogsworth, with the support of Whiskerbolt, will bring a new level of energy and creativity to our online platforms.”

4. Digital Growth in Motion

• George Magazine already boasts a formidable digital presence, with the collective social reach of George Magazine, Dave Blaze, and Gene Ho amassing millions of views.

• Cogsworth’s appointment signals a commitment to both expanding reach and deepening audience connection.

5. Tailored Platform Strategy

• While Facebook remains a favorite of the executive team—praised for its “decorum”—Cogsworth is tasked with navigating the more chaotic digital spaces.

• As Gene Ho quipped, “Some of these platforms are like a giant litter box and we need someone in there that is used to that type of playground.”

With Cogsworth at the helm of its social media strategy, George Magazine is embracing a bold new chapter in digital storytelling. Known for his cat-like reflexes, sharp humor, and strategic depth, Cogsworth is poised to lead the brand into a more vibrant, connected, and engaging online future.

Renowned author, Forbes Speaker, and content strategist Jack Whatley has officially launched a powerful content solution aimed at authors, coaches, consultants, course creators, and influencers. This new service, built around his Automated Content Multiplier Engine, is designed to transform intellectual property into high-performing sales machines helping professionals break through digital noise and establish lasting authority.

Highlights of the Service:

1. A Purpose-Built Platform for Thought Leaders

• This is more than a content creation tool—it's a scalable business ecosystem, tailored for those who want to stand out and monetize their expertise.

• Perfect for professionals frustrated by fleeting engagement or poor traction despite valuable insights.

2. Designed by a Proven Authority

• Jack Whatley developed this system after struggling to promote his first book, Reshaping Recruitment.

• When traditional book marketing failed to generate buzz, he pivoted — building a system that creates consistent, authority-driven content while aligning with broader marketing goals.

3. A Strategic Shift in Content Philosophy

• Whatley emphasizes that content isn’t the end product — it’s the engine for engagement, monetization, and transformation.

• His solution integrates branding, storytelling, and public relations firepower, converting static knowledge into dynamic influence.

4. Advanced Multiplication and Distribution

• The Automated Content Multiplier Engine breaks down a single piece of content and distributes it across platforms (blogs, podcasts, video, and social).

• Leveraging tech, it automates visibility without diluting the creator’s voice or message.

5. Real Solutions for Real Problems

• Whatley’s service addresses key pain points: visibility, engagement, scalability, and community building.

• It seamlessly fits within existing marketing strategies — especially valuable for those launching books, courses, or personal brands.

Why It Matters:

In a world where attention spans are shrinking and everyone is publishing, Whatley’s system cuts through the noise. By “weaponizing” intellectual property, he empowers professionals to sell in their sleep, build lasting influence, and command authority at scale.

Jack Whatley:

Jack Whatley is a bestselling author, Forbes Speaker, and creator of the Automated Content Multiplier Engine. He is known for helping experts transform knowledge into sales and social authority. His latest offering continues that mission—helping professionals amplify their voice, expand their reach, and build loyal communities through strategic content systems.

Whether you're launching a book, growing a consultancy, or scaling a coaching business, Jack Whatley’s content multiplier system offers the tools and strategy to own your influence in the digital age. The service is available now online for those ready to evolve from expert to industry icon.

COSMarketing Agency, a top-tier digital marketing firm based in Winter Park, Florida, is proud to announce its recent accreditation by the Better Business Bureau (BBB). This recognition reflects the agency’s dedication to ethical business practices, transparency, and high-quality service delivery, solidifying its reputation as a trustworthy partner for clients nationwide.

Why BBB Accreditation Matters:

The BBB (Better Business Bureau) is a respected non-profit organization that sets and upholds standards for fair and honest business behavior. Gaining BBB accreditation means that COSMarketing Agency has passed a rigorous evaluation, demonstrating its commitment to:

• Integrity and Transparency

• Ethical Business Conduct

• Responsive Customer Service

• Clear Communication and Accountability

What This Means for COSMarketing Clients:

This accreditation is more than just a badge — it’s a promise to clients. It shows that COSMarketing Agency:

• Follows verified ethical guidelines in its digital marketing practices

• Offers responsive and professional customer service

• Provides a trusted platform where clients can share feedback or concerns with confidence

• Upholds honesty and consistency in service delivery, pricing, and client engagement

Clients can view the agency’s BBB profile here: COSMarketing Agency on BBB

A Commitment to Continued Excellence:

COSMarketing Agency is proud of this achievement and views it as a milestone in its ongoing journey to deliver top-performing digital marketing services. From SEO and social media to content marketing and branding, the agency continues to raise the bar, driven by its mission to help businesses grow with integrity and impact.

“Earning BBB accreditation affirms what we stand for — ethical marketing, strong relationships, and reliable results,” said a representative from COSMarketing Agency. “We are honored by this recognition and look forward to continuing to serve our clients with transparency and excellence.”

As digital marketing becomes more crowded and competitive, BBB accreditation gives COSMarketing Agency a distinctive edge, proving its dedication to trustworthy, client-focused service. This achievement assures current and future clients that they’re partnering with an agency that values honesty, performance, and long-term success.

Advantage Media Group and HEROIC Public Speaking have entered into a transformative partnership aimed at empowering thought leaders, authors, entrepreneurs, and business leaders to elevate their voices and expand their reach. By combining the strengths of both organizations, this collaboration will offer a holistic approach to building authority through storytelling, public speaking, and media to help visionary leaders make a lasting impact on their audiences.

The Power of Collaboration:
The partnership between Advantage Media Group and HEROIC Public Speaking brings together two industry leaders with a shared mission: to equip thought leaders with the tools to enhance their impact across multiple platforms.

• Advantage Media Group, led by CEO Adam Witty, specializes in helping CEOs, entrepreneurs, and business leaders amplify their personal brand messages through book publishing and authority media services. With over 2,500 clients, Advantage is a trusted provider for those looking to become the leading voice in their industry.

• HEROIC Public Speaking, under the leadership of CEO Josh Staske, offers unparalleled training in public speaking, speech writing, and building sustainable speaking businesses. With an alumni network of over 2,500 individuals, HEROIC’s community includes a diverse range of professionals, from Olympians to C-suite executives, ensuring that everyone can benefit from their world-class expertise.

What This Partnership Means for Thought Leaders:
The collaboration between Advantage Media and HEROIC Public Speaking aims to provide a seamless experience for thought leaders by offering an integrated approach that encompasses both media presence and public speaking.

• Amplifying Authority and Influence: By combining the authority-building tools of Advantage with the public speaking expertise of HEROIC, this partnership will allow thought leaders to gain wider recognition and enhance their storytelling abilities.

• Unifying Vision: As Michael Port, co-founder of HEROIC, points out, “Published authors who become accomplished speakers take their game to the next level.” This alliance will help authors become recognized speakers, helping them reach and engage with broader audiences than they could have originally imagined.

The Impact of Storytelling on Leadership:

Both Advantage Media Group and HEROIC Public Speaking believe that storytelling is a key differentiator for thought leaders. As Adam Witty, CEO of Advantage Media, emphasizes, “Effective thought leaders know how to leverage the transformative power of storytelling to deepen connections and inspire action.” This partnership will allow clients to learn how to tell compelling stories that resonate with their audiences, motivating them to take meaningful action.

This strategic partnership between Advantage Media Group and HEROIC Public Speaking marks an exciting development for authors, entrepreneurs, and leaders looking to make a meaningful impact. By combining their expertise in media, public speaking, and storytelling, the two organizations are setting a new standard in thought leadership development. Clients will benefit from an enriched service offering that supports both their written content and speaking engagements, helping them maximize their potential and inspire action across platforms.

PageUp, a global leader in talent acquisition software, has announced the consolidation of its portfolio of brands PageUp, eArcu, and Clinch into a singular PageUp brand. This strategic rebranding follows the company’s recent acquisition by EQT, a prominent global investment organization, and is aimed at creating a more unified and impactful brand identity. The move is designed to deliver a seamless experience for customers and strengthen PageUp’s position as a market leader in talent acquisition and management solutions.

A Unified Brand for a Seamless Experience:

Founded in 1997, PageUp has continually evolved, expanding its capabilities through strategic acquisitions such as eArcu's advanced recruitment solutions and Clinch's cutting-edge recruitment marketing technology. By bringing these solutions together under one brand, PageUp is not only simplifying its identity but also reinforcing its commitment to innovation and excellence.

As part of its rebranding, PageUp will provide customers with a more cohesive, end-to-end talent acquisition and management experience, backed by continuous AI-driven innovation and advanced product development. The rebrand signals a significant step in PageUp’s journey to becoming the most complete and scalable talent acquisition solution available.

Innovative Solutions for the Modern Workforce:

The rebrand comes with exciting enhancements to PageUp’s platform. By integrating Clinch’s recruitment marketing capabilities — including content management, automation, and candidate relationship tools — with PageUp’s powerful applicant tracking system (ATS), seamless onboarding features, and comprehensive talent management tools, PageUp now supports every stage of the talent journey.

With its robust analytics and growing partner ecosystem, PageUp is designed to scale alongside ambitious organizations, empowering them to attract, hire, and retain top talent more efficiently and effectively.

Commitment to Growth and Innovation:

CEO Eric Lochner expressed his excitement for the next chapter in PageUp’s journey. “By unifying our brand under PageUp, we’re simplifying our identity while amplifying our impact,” Lochner said. “This strategic evolution enables us to better serve our customers by delivering a seamless, integrated experience that drives hiring success across industries and regions. We remain committed to ongoing product development, AI-driven innovation, and customer success, ensuring our customers stay ahead in the rapidly evolving talent landscape.”

PageUp’s rebranding is just the beginning, as the company plans to continue investing heavily in automation, analytics, and user-centric enhancements to further improve the talent acquisition process for its global clientele.

The Road Ahead: Focused on Growth and Global Expansion:

With its rebrand and the investment from EQT, PageUp is now even better positioned to drive growth and expand its reach in the competitive global market. The company is focused on providing unparalleled value through its innovative solutions, ensuring that organizations have the tools they need to excel in the competitive world of talent acquisition.

Lochner emphasized the company’s purpose: “Our purpose is to create connections – between employers and top talent, between technology and human potential. With this consolidation and EQT’s investment, we’re better positioned than ever to drive innovation, expand our global reach, and provide our customers with the industry’s most advanced talent acquisition technology.”

PageUp’s brand consolidation represents a bold step forward in the company’s commitment to delivering world-class talent acquisition solutions. With a streamlined brand, continued investment in cutting-edge technology, and an unwavering focus on customer success, PageUp is poised to redefine the future of talent acquisition.\

ZoomInfo, the go-to-market platform for acquiring and growing customers, announced its financial results for the first quarter of 2025, demonstrating another strong performance despite slight declines in revenue. The company reported a decrease in GAAP revenue by 1% year-over-year but showed strong operational efficiency and momentum in the Upmarket segment.

“We delivered another quarter of better-than-expected financial results and Upmarket momentum,” said Henry Schuck, Founder and CEO of ZoomInfo. He highlighted the company’s continued focus on AI-first solutions and the recent launch of the Go-To-Market Studio, which is designed to unify sales and marketing teams by leveraging both first- and third-party data to drive immediate pipeline growth.

Q1 2025 Financial Highlights:

• GAAP Revenue of $305.7 million, a 1% decrease year-over-year.

• GAAP Operating Income of $50.3 million and Adjusted Operating Income of $100.9 million.

• GAAP Operating Income Margin of 16% and Adjusted Operating Income Margin of 33%.

• GAAP Cash Flow from Operations of $119.2 million and Unlevered Free Cash Flow of $124.5 million.

Business and Operating Highlights:

• Go-To-Market Studio Launch:
  ZoomInfo launched the Go-To-Market Studio, a command center designed to empower revenue teams by unifying first-party and third-party data. The platform facilitates creative go-to-market (GTM) strategies across sales and marketing, allowing teams to execute campaigns efficiently with flexible designs and built-in Copilot activation for automatic pipeline creation.

• New Trading Symbol – ‘GTM’:
  As part of its continued commitment to innovation in supporting Go-To-Market professionals, ZoomInfo announced that its common stock will begin trading under the symbol ‘GTM’ on May 13, 2025. This new symbol reflects the company’s shift toward focusing on the entire go-to-market ecosystem.

• Strong Customer Growth:
  ZoomInfo closed the quarter with 1,868 customers with $100,000 or greater in annual contract value (ACV), marking an increase of 1 from the prior quarter and a 108% increase year-over-year. The company's Upmarket segment continued to grow, with 71% of its ACV coming from this segment as of March 31, 2025.

• Net Revenue Retention:
  The company reported improved net revenue retention, rounding to 87% for the quarter, indicating strong customer satisfaction and long-term engagement.

• Stock Repurchase:
  During the quarter, ZoomInfo repurchased 8,598,274 shares of common stock at an average price of $11.05, totaling $95.0 million. This move demonstrates ZoomInfo’s commitment to shareholder value and confidence in its business model.

Looking Ahead:

ZoomInfo’s focus on AI-driven innovation, its new Go-To-Market Studio, and its upcoming trading symbol change signal the company’s intention to maintain its leadership in the Go-To-Market space. The company plans to continue investing in its technology, expanding its customer base, and driving growth through enhanced product offerings.

Despite a slight dip in revenue, ZoomInfo delivered solid results in Q1 2025, demonstrating resilience and continued leadership in the go-to-market sector. The company’s strategic focus on AI-first solutions and its new Go-To-Market Studio position it for continued growth, while the rebranding to ‘GTM’ underlines its commitment to supporting revenue teams worldwide.

The 2025 Gartner CMO Spend Survey reveals that marketing budgets for 2025 remain unchanged at 7.7% of overall company revenue, consistent with last year’s figures. Conducted among 402 CMOs and marketing leaders across North America, the United Kingdom, and Europe, this survey provides valuable insights into how marketing leaders are adapting to stagnant budgets and evolving market conditions. The survey findings were revealed during the Gartner Marketing Symposium/Xpo in London.

“While marketing budgets have stabilized, the spending levels are insufficient for many CMOs,” said Ewan McIntyre, VP Analyst and Chief of Research in Gartner Marketing Practice. “With macroeconomic uncertainties looming, CMOs are facing the real prospect of in-year budget cuts.”

Findings from the 2025 CMO Spend Survey:

• Marketing Budgets Remain Flat:
  Despite challenges, CMOs report that marketing budgets for 2025 are holding steady at 7.7% of total company revenue, mirroring 2024’s figure. While this stability offers some certainty, it does not provide the necessary growth for many marketing teams to fully execute their strategies.

• Budget Shortages Persist for Many CMOs:
  Fifty-nine percent of CMOs claim their budgets are insufficient to execute their strategies in 2025, although this is an improvement from the previous year, where 64% of CMOs reported similar challenges. While budgets haven’t grown, marketers are finding innovative ways to use their funds more efficiently.

CMOs Turn to AI and Data for Enhanced Productivity:

With budgets constrained, CMOs are increasingly relying on AI and data analytics to drive productivity gains. These tools are helping marketers optimize performance and automate critical tasks, enabling them to get more out of their existing budgets. Notably, GenAI investments have shown a solid return on investment (ROI), particularly in the areas of:

• Time efficiency (49%)

• Cost efficiency (40%)

• Content production and business capacity (27%)

A mere 1% of CMOs reported that GenAI is not a priority, demonstrating its growing importance in the marketing landscape.

“Given the stagnant budgets, marketing leaders are focusing on maximizing productivity,” McIntyre explained. “By leveraging data and AI, CMOs are able to do more with less.”

Prioritizing Paid Media Amidst Budget Constraints:

Paid media remains the top marketing expenditure, accounting for 30.6% of marketing budgets, or 2.4% of company revenue. However, media price inflation means that CMOs are getting less value for their investments in paid channels.

To balance the need for efficiency, CMOs are shifting focus to reduce expenditures in other areas:

• Agency Cuts:
  39% of CMOs plan to reduce spending on external agencies. They aim to optimize agency relationships by eliminating unproductive partnerships and renegotiating contracts. Additionally, 22% of CMOs say GenAI has reduced their reliance on external agencies for creativity and strategy development.

• Labor Reductions:
  Similarly, 39% of CMOs plan to cut labor costs. Top strategies include simplifying roles and reducing headcount to streamline operations.

The 2025 Gartner CMO Spend Survey highlights a significant trend among CMOs: despite flat budgets, marketing leaders are adapting by prioritizing AI and data-driven strategies to maintain or even boost productivity. With paid media continuing to be the focal point of marketing budgets, CMOs are also turning to more efficient methods in agency and labor spending to make every dollar count. As the year progresses, CMOs must navigate the challenges of macroeconomic uncertainties while maximizing the potential of their existing resources.

ZoomInfo has unveiled a major rebranding announcement today, marking a new chapter in the company’s evolution. The company has changed its Nasdaq trading symbol from ‘ZI’ to ‘GTM’, emphasizing its expanded role as the Go-To-Market (GTM) Intelligence Platform. The new ticker symbol will go live following today’s market close, and ZoomInfo’s leadership team will ring the Nasdaq closing bell in celebration. This marks the next step in ZoomInfo’s journey, which began as a leading B2B data company and evolved into an AI-powered solution provider for sales teams.

“We’re not just a data provider or AI sales tool. We are the Go-To-Market Intelligence Platform that powers businesses to grow their revenue,” said Henry Schuck, ZoomInfo Founder and CEO. “Changing our ticker symbol to GTM is more than just symbolic. It reflects our vision for a future where go-to-market teams move seamlessly from ideas to execution, where the right signals trigger instant action, and the entire revenue engine operates in unison.”

ZoomInfo’s New Era: GTM Studio and the Future of Revenue Growth

In tandem with the ticker change, ZoomInfo is launching GTM Studio, the latest innovation in its GTM Intelligence Platform. This powerful tool is designed to help revenue leaders instantly design, enrich, and launch go-to-market plays—all within a single platform. Gone are the days of waiting for data pulls or delayed execution. GTM Studio integrates planning, data, and activation, enabling sales and marketing teams to orchestrate and execute campaigns effortlessly.

“GTM Intelligence isn’t about replacing your tech stack. It’s about making it work together,” said Dominik Facher, ZoomInfo Chief Product Officer. “Our platform integrates real-time signals, AI insights, and the necessary data foundation to give teams a dynamic view of who’s in-market and ready to buy. It powers smarter GTM strategies and helps teams focus on what really matters: closing deals faster and driving growth.”

The GTM 25 Roadshow: ZoomInfo Hits the Road

To mark the unveiling of these new platform innovations, ZoomInfo is kicking off the GTM 25 Roadshow, a tour for senior sales, marketing, and revenue professionals. The roadshow will visit New York, Boston, San Francisco, and London, where ZoomInfo’s leadership team will discuss its vision for the future of AI-powered GTM.

The roadshow will begin on May 13 in New York at Guggenheim, with additional stops scheduled for June in Boston (June 3), San Francisco (June 12), and London (June 19).

Innovations Powering ZoomInfo’s GTM Intelligence Platform

The GTM Intelligence Platform brings together real-time data, AI insights, and enriched signals to optimize the sales and marketing workflow. Notable features include:

• ZoomInfo Copilot: Launched a year ago, Copilot pairs rich data with AI to recommend next-best actions and streamline sales execution.

• ZoomInfo Marketing: A full-funnel platform for targeting, activating, and measuring B2B campaigns across industries.

• GTM Studio: The latest addition, which consolidates data, campaign design, and AI-driven execution in one platform, enabling seamless orchestration across the revenue organization.

By eliminating data silos and automating manual tasks, ZoomInfo’s platform ensures that sales and marketing teams are always engaging with the right accounts at the right time with the right message.

Watch the Nasdaq Closing Bell Ceremony

To witness the official change of the ticker symbol to GTM, visit Nasdaq’s streaming site at 4:00 p.m. ET today. ZoomInfo’s leadership team will ring the closing bell, marking the debut of the new symbol and the company’s evolving focus on Go-To-Market intelligence.