Red Banyan, a premier global crisis PR and strategic communications firm, has announced the addition of Madeline Twiford as an Account Coordinator. Based in New York City, Twiford brings fresh energy and a proven foundation in marketing and communications to support Red Banyan’s growing client roster and strengthen the firm's strategic execution capabilities.

Highlights of Madeline Twiford’s Appointment

1. Academic and Professional Background

• Graduated from UNC Hussman School of Journalism and Media.

• Gained hands-on experience through internships with CareYaya and Leoforce.

• Developed expertise in elder care communication and recruitment marketing.

2. Immediate Contributions at Red Banyan

• Supports media outreach, communications drafting, and project coordination.

• Actively involved in strategic PR initiatives across multiple client verticals.

• Recognized for reliability and strong execution on tight timelines.

3. Strong Endorsement from Leadership

• CEO Evan Nierman praised her adaptability and creativity.

• Noted for attention to detail and responsiveness to complex client needs.

• Trusted as a valuable asset on high-stakes client accounts.

4. Passion for Strategic Storytelling

• Enthusiastic about the role of PR in shaping perception and driving engagement.

• Motivated by opportunities to think critically and adapt in fast-paced environments.

• Committed to learning and growing within the PR industry.

5. Expanding Red Banyan’s National Team

• Twiford’s appointment reflects Red Banyan’s continued national growth.

• Strengthens the firm’s reputation as a go-to partner for reputation management and brand visibility.

• Reinforces Red Banyan’s commitment to hiring standout communicators.

Madeline Twiford’s addition to Red Banyan signals the firm’s ongoing investment in top-tier talent to drive client success. Her background, initiative, and early impact underscore the firm's dedication to delivering high-quality strategic communications and PR solutions. As Red Banyan continues to expand its national footprint, Twiford’s role will be central to sustaining its high-performance culture and client outcomes.