Sappington, a premier enterprise technology marketing firm based in Seattle, WA, has announced the promotion of Emily Kohler to the position of Design Director. Since joining the firm in 2021 and being named Senior Designer in 2023, Kohler has demonstrated exceptional talent and leadership in visual design, making her an ideal fit for this elevated role.

Highlights of Emily Kohler’s Promotion

1. Elevated Responsibilities as Design Director

• Leads execution of Sappington’s strategic design vision.

• Oversees evolution of the design process for client benefit.

• Ensures continuous design improvement across projects.

2. Recognition of Creative Excellence

• Known for her unique blend of creativity and high energy.

• Widely regarded as a standout in visual communication.

• Drives impactful design that captures attention and delivers results.

3. Leadership Praised by Executive Team

• Chief Creative Officer Erik Wirsing describes her as a "design superstar."

• Celebrated for inspiring and uplifting the internal design team.

• Recognized for her contributions across multiple client projects.

4. Embracing Innovation and AI-Driven Tools

• Actively explores emerging design tools and technology.

• Plays a key role in expanding Sappington’s AI product marketing practice.

• Champions innovative design approaches to stay ahead of trends.

5. A Philosophy Rooted in Intentional Creativity

• Believes in finding beauty, excitement, and joy in the creative process.

• Prioritizes intentional design that pushes boundaries and enhances user experience.

• Aims to elevate every design with purpose and originality.

6. Professional Background and Training

• Studied at the Art Institute of Seattle and Seattle Central College.

• Held prior roles in architecture, branding, and IT-focused firms.

• Brings a multidisciplinary design perspective to her work.

7. Personal Background

• Resides in Snohomish, WA with her husband and two children.

• Balances a thriving creative career with family life.

Emily Kohler’s promotion to Design Director marks a significant milestone for Sappington and reinforces the firm’s commitment to design excellence and innovation. With a clear vision, deep expertise, and a passion for creative leadership, Kohler is well-positioned to guide the next phase of Sappington’s design evolution and contribute meaningfully to the firm’s growing impact in the MarTech space.